Human Resource Management Report: Coca-Cola's HRM Analysis

This report examines Human Resource Management (HRM) practices, specifically focusing on workforce planning, recruitment and selection methods, and employee relations, with Coca-Cola as a case study. The report explores the purpose and functions of HRM, detailing how these elements contribute to organizational goals. It analyzes the strengths and weaknesses of internal and external recruitment processes, as well as different selection methods, providing insights into effective talent acquisition. Furthermore, the report highlights the benefits of various HRM practices for both employers and employees, including conflict resolution, training, and strategic management. It also assesses the effectiveness of these practices, emphasizing the importance of employee satisfaction and risk management. The report provides a comprehensive overview of HRM strategies and their impact on organizational performance and employee well-being.

HUMAN
RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and functions of HRM, applicable to workforce planning.......................................1
P2 Strengths and weaknesses of several different approaches for recruitment and selection.....2
P3 Benefits of different HRM practices for the employer as well as employees.......................4
P4 Effectiveness of HRM Practices............................................................................................6
TASK 2............................................................................................................................................7
P5 Importance of workers relations to influence HRM decision-making...................................7
P6 Key element of employee's legislation and its impact on decision making process of HRM
.....................................................................................................................................................8
P7 Application of HRM practices...............................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
There are various operation and function performed in organisation and these are control
and manage by most important department that is human resource department (Tyler and
Blader, 2013). This plays a crucial role in order to maintain different types of function and
operations of organisation in proper manner. There are various activities which are controlled
this department. Human resource management is also termed as the representative of any
company. It conducts meetings, lecture class and many other work which is performed by this
department this aids to accomplish goals and objectives of organisation. Coca- cola is the
company which provide different types of carbonated soft drink to its loyal customer. In this
report it has been explain about the purpose and functions of HRM which are related to
workforce planning. There are different types of process of recruitment and selection by which
manger hire new talent to perform different types of work in proper manner.
TASK 1
P1 Purpose and functions of HRM, applicable to workforce planning
Workforce planning: This is the continuous procedure by which the HR manager can
arrange the different priorities and needs and want of any organisation (Post and Preston,
2012). This aids to maintain effectiveness in performing different type of operation of
organisation in proper manner. HR manager of organisation define a clear workforce planning by
which it can attain goals ad objectives of organisation in proper manner. There are different
types of strategies and policies which are implement b y the HR manager in order to accomplish
aims ad objectives of organisation. It aids to determine the present and future perspective of
organisation in effective manner. Therefore The HR manager of Coca cola needs to implement
various types of policies and strategies in order to implement proper workforce planning. This
aid to enhance the performance of company.
Purpose of HRM: The main purpose of HRM is to maximise the level of profit of company and
also conduct training session for employee working in the organisation to enhance skills and
capabilities of organisation. HR manager monitor the performance of different employee
working in the organisation in effective manner. This aid to enhance the capabilities of
organisation in proper manner. HR manager is the representatives of organisation it conducts
meeting in order to communicate with the employees as well as the attract different stakeholder
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order to invest their capital to perform different operation of organisation in systematic manner.
They also implement different method of recruitment and selection in order to hire new talent to
as per requirement of organisation. HR manager focus on the various internal source in order to
gain competitive advantages (Yip and et. al., 2012). It also communicate to employee working
in the organisation in order to know their various issues and problems which are arises during
performing different type of work at workplace. It also implement different types of strategies in
order to resolve those various issues and problems of various employees.
The main function of HRM are describe below:
Recruitment and selections: This is one of the most essential function which are performed by
HR manager o0f Coca cola . Recruitment is done to perform different types of functions of
organisation in proper manner. This aid to search new talent which perform different operations
in proper manner. Selection is also a process of to hire new applicant as per the eligibility
criteria of company. The main purpose of recruitment and selection is to ascertain new and talent
for organisation. It aids to perform different types of activities of organisation in proper manner.
Training and development: It is duty of the HR manager is to conduct various types of training
and development session in order to give improve the skills and knowledge of existing
employee as well as new employee who have joined the organisation. HR manager of Coca cola
conduct training session in order to attain competitive advantage in the marketplace this aids to
maintain effectiveness in performing different types of operation and functions in effective
manner (Myers, 2013).
Payroll management: This is one of the most important function of HRM to monitor
performance of different employee working in the organisation and give them reward and
compensation to them according to their performance. Company implement effective reward
system in order to boost the morale of employee working in organisation.
P2 Strengths and weaknesses of several different approaches for recruitment and selection
HR manger of Coca Cola implement different process of recruitment in order to hire new
and energetic talent as per the requirement made by company. Recruitment is the methods by
which manager select best alternative for the organisation. Recruitment consists of different
steps which help to choose the appropriate applicant for organisation. There are two methods by
which HR manager of company recruit and hire best alternative for organisation. The two
methods are internal recruitment and external recruitment methods which are describe below:
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Internal recruitment process: this process of recruitment is concerned on to select the
candidate within , company by giving them promotion, demotion, by giving giving them transfer
and various other method by which organisation can hire employee (Storbacka, 2011).
External recruitment process: this process is perform by HR manager external medium
like by pool campus, from schools and college, job fair, and many recruitment consultancy.
Both of the recruitment process have their own strength and weaknesses which are describe in
tabular form:
Recruitment
process
Strength Weaknesses
Internal
recruitment
process
 It is less time consuming process
because sources are already available.
 Manager already aware about the
employee of organisation.
 No need to give long term training this
aid to reduce the expenditure of training
session.
 It increase the loyalty among the
different employee towards
organisation.
 This aids to motivate the existing
employee working in organisation.
 There are controlled
number of candidate
which impact on the
performance of
organisation.
 There are limited
number of employee
which are available for
HR manager.
 Those employee who
are not selected then
the employee become
discontented which
effect performance of
employee.
External
recruitment
method
 There are large number of candidate
available.
 Different types of candidate are
available
 By this organisation are able to balance
 It needs to huge
amount of funds to
invest.
 There is possibility to
select wrong candidate
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HR mix.
 Coca-Cola are able to explore new talent
to the company. This aids to develop
new and innovative thoughts.
 High expert professional skills aids to
attain goals and objectives of
organisation in proper manner.
for organisation which
negatively impact the
performance of
organisation.
 There is also chance to
arise conflicts among
the employee and the
management level.
Selection
methods
Strength Weaknesses
Interview  This is very simple process to select
candidate.
 Aid to ascertain effective information
about the applicant.
 It perform in short time period (Sigala,
Christou and Gretzel, 2012).
 It reduce the morale of
applicant while giving
interview before the
interviewer.
 It is possibility that
applicant get distracted
by wrong information
about the organisation.
Personality
test
 This method is used by the HR manager
in order to determine the personality of
candidates as per the requirement of job.
Some time it happens that
candidate show their false
perception of personality while
appearing in the test. Which
affect the performance of
company in negative manner.
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P3 Benefits of different HRM practices for the employer as well as employees
In order to improve the position of company in the marketplace Coca cola take help of
different approaches of HRM this aids to increase in effectiveness in performing different skills
and knowledge of employee working in the origination in proper manner. It also give knowledge
about the procedure to inculcate with the different situation and condition of organisation in
proper manner (Naff and Riccucci, 2012). The main objective of these HRM practices is to
maintain effective relationship between the employee and employer which are describe below:
For workers
Conflict resolution: the HR manager of Coca-Cola needs to concentrate over to
different issues and problems which are arise among the employee working in the organisation.
It needs t implement effective strategies which are used by organisation in order to resolve the
issues in effective manner. It aids to perform various functions and operation of organisation in
proper manner. There are different type of strategies which are used by the organisation in order
to create effective environment within organisation ( O'Riordan, 2014).
Training and development: This is most appropriate element which aid to increase the
skills and knowledge of different employee working in the organisation. The HR Manager of
Coca- Cola put its effort in order to attain goals and objectives of organisation in effective
manner. The manager always conduct training session in order to inculcate the employees with
new and innovative situation and condition of market. This aids to maintain effectiveness in
performing different type of operation and function in proper manner. This also helps to sustain
a strong position in marketplace.
Information resources: The HR manager needs to concentrate over to implement effective
communication channel which helps to know different types of issues and problems of employee
while performing different types of activities of organisation. It aids to deliver the relevant
information which are passed by te upper level of management of company.
For Employer
Strategic management: This strategies is used by the HR manager of Coca-Cola in order
to increase the performance of company. The HR manager conduct various types of training
session which helps to give effectiveness to accomplish different type of operation in proper
manner. This also helps to implement some modification in the organisation. This management
aids to achieve aims and objectives of organisation with in stipulated time period.
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Safe and risk management: this is the major duty of organisation is to ascertain
different types of risk which aid to improve the performance of different types of employee
working in the organisation for the longer period of time. This aid to maintain the sustainable
position of company for longer period of time.
Liabilities issues: the HR manager of Coca cola focus on to develop a effective action
plan which helps to attain the assigned target by company. It aid to reduce the different types of
cost of organisation which aids tom increase the sales of different products which are produce
by the company. It helps to gain long term profitability for company (Kareiva, 2011).
Employee satisfaction: there are different types of policies and plan implemented by
the HR manager in order to satisfy the needs and demand made by the customer. This aids to
boost the morale of different employee working in the organisation. These plan and policies aids
to resolve the risk and problem of employee in proper manner. This aid to improve
performance of organisation as well as employee working in the organisation.
P4 Effectiveness of HRM Practices
There are different types of HR practices are ascertain by the organisation in order to
accomplish the target in effective manner. The manager of Coca cola needs to prepare different
types of plan and policies which are made by considering the views and interest of different
employee working in the organisation (Driskell and Salas, 2013.). Management also conduct
various types of training session which leads to maintain effectiveness in performing various
operation by the employee. These training aid to increase the efficiency to perform different
types of work in stipulated time period. The HR manager always put its effort in order to get
update about the implementation of different employee working in organisation. This helps to
face the challenges which are arises in future. It also aid to ascertain risk, resolution of conflict
and many other which create a dynamic environment within organisation. Effective HRM
practices aids to make healthy relationship with employee and also maintain long term
relationship with the organisation in effective manner. There are various practices of HRM is
given below:
Human resource Planning: this is the small part of department which aid to maximise
the level of profit of company within stipulated time period. In order to gain level of profit
company implement some effective plan which helps to develop the skills and knowledge of
different employee working in the organisation. The HR manger also give some ideas and
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thoughts which aids to improve the performance of different employee working in the
organisation.
Recruitment and selection: Organisation always want that his each employee should be
properly trained because it helps to maximise the productivity of company. This because
employee are the most valuable assets of company without employee company y do not able to
ascertain its goals and objectives. So organisation needs to hire number of employee working in
the organisation.
Training and development: This is most important factor of organisation which aids to increase
the working performance of employee. The HR manager of organisation needs to implement
different types of strategies in order to enhance the performance of organisation in effective
manner. This aids to accomplish goals and objective of organisation in proper manner.
Performance management: there are different types of steps which has been taken by
the manager in order to increase the level of performance of different employee working in the
organisation this aids to improve the performance of different types of employee working in te
organisation. HR manger took various initiative steps in order to eliminate the weaknesses and
also increase the strength of employee.
TASK 2
P5 Importance of workers relations to influence HRM decision-making
Employee working in organisation are the most valuable assets of any company because
success of company is depend upon the employee working in the organisation. So manager needs
to consider the views and thinking of different employee in order to maximise the level of profit
of company (Durst and Runar Edvardsson, 2012). The HR manger of Coca-Cola needs to
implement most effective HRM practices among many others. This aids to increase the
effectiveness in performing different type of function of organisation in proper manner. This aid
to increase the level of profit of company in proper manner. The HR manager needs to strong
relationship with employee working in the organisation in proper manner. This aids to reduce the
conflicts between the employee working in the organisation. In this there are various point which
explain the effectiveness of employee relation which are describe below:
Profit maximisation: Employee relationship plays an important role in order to improve
the performance of employee this aids to increase the level of profit of company. The HR
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manager needs to understand the customer needs and wants of different customer in proper
manner. Employee perform different operation in order to improve the quality of different types
of products.
Increase in sales: This is most essential part of the organisation which aids to maintain
healthy relationship with the employee. It aids to increase the rate of sales of different products I
proper manner.
Ability to reduce risk: Maintaining effective relationship with it leads to reduce the risk
of organisation. If manager of employee do not able to make healthy relationship then it is
chance to reduce the performance of company.
P6 Key element of employee's legislation and its impact on decision making process of HRM
There are various types of rule and legislation which are impose by government. It
protect the right of different employee working in the organisation. These rule and regulation
which are which stops the organisation to discriminate the employee on various basis like sex,
cast, colour gender and many other. It also aids the manager to assigned the task as per the
capability of skills and knowledge of employee. There are different laws which are been given
by the government of UK are describe below:
Sex determination act : As per this act manager of company do not discriminate
employee on gender basis, colour martial relationship. If the organisation do so then that
employee can file case against the company (Marsick and Watkins, 2015).
Equality act: This act was preposed in 2010, as per this act any employee can get the job
on the basis of their skills and knowledge. The manger of Coca-Cola company maintain equality
in organisation. This laws aid to remove the discrimination, sexual harassment and abusive
activity while performing different types of activities at workplace.
P7 Application of HRM practices
Coca cola implement different types of HRM practices which are used to hire the new talent for
organisation. This also aid to fill the vacant post of company to reduce the workload form the
existing employee working in the organisation. The department of HRM makes a relevant job
specification in order to select new talent for the organisation (Pelling, 2012).
Job specification
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Details of job
Post: HR manager
Department: marketing
Purpose of job
 determine the expense and income of company.
 Ability to resolve the issues and problems of customer.
 Determine the various steps in order to improve the rate of sales of different products
Roles and responsibilities
 Control and manage sales of enterprises.
 Make policies and strategies for long and short period of time.
 Make proper marketing plan to maximise the sales of different products
 Introduce new range of products to maximise the level of profit of company.
 Must have capabilities make different policies which are related to sales.
CV: Curriculum Vitae
Curriculum Vitae
Name: Stuart broad
Address: 75th street, King's road , London
e mail id: [e-mail]
Mobile no: 456789345
Objectives: Candidate have ability to communicate with members of team in order to achieve
goals and objectives of organisation. Also have ability to give proper training to the new
joiners and also define its roles and responsibilities.
Qualification:
MBA(master in business administration)
Specialisation: Marketing
Experience:
More then 13 years of experiences in department of sales.
Skills
Better communication skills
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fluency to communicate with client
capability to handle the harsh situations.
Build better relationship with team members and customer.
CONCLUSION
As per this report it has been assumed that human resource department plays a crucial
role in order to regulate different activities of organisation in proper manner. This leads to
improve the performance of organisation effective way. It controls and coordinate all the
activities of organisation. So it termed as HRM is heart of organisation.
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REFERENCES
Books and Journals
Tyler, T. and Blader, S., 2013. Cooperation in groups: Procedural justice, social identity, and
behavioral engagement. Routledge.
Driskell, J. E. and Salas, E. eds., 2013. Stress and human performance. Psychology Press.
Durst, S. and Runar Edvardsson, I., 2012. Knowledge management in SMEs: a literature review.
Journal of Knowledge Management. 16(6). pp.879-903.
Kareiva, P. ed., 2011. Natural capital: theory and practice of mapping ecosystem services. Oxford
University Press.
Marsick, V. and Watkins, K., 2015. Informal and incidental learning in the workplace (Routledge
revivals). Routledge.
Myers, M.D., 2013. Qualitative research in business and management. Sage.
Naff, K. C. and Riccucci, N. M., 2012. Personnel management in government: Politics and
process. Routledge.
O'Riordan, T. ed., 2014. Environmental science for environmental management. Routledge.
Pelling, M., 2012. The vulnerability of cities: natural disasters and social resilience. Routledge.
Post, J. and Preston, L. E., 2012. Private management and public policy: The principle of public
responsibility. Stanford University Press.
Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and
hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Storbacka, K., 2011. A solution business model: Capabilities and management practices for
integrated solutions. Industrial Marketing Management. 40(5). pp.699-711.
Yip, W.C.M., and et. al., 2012. Early appraisal of China's huge and complex health-care reforms.
The Lancet. 379(9818), pp.833-842.
Online
Functions of HRM. 2017. [Online]. Available through: <https://www.keka.com/5-major-
functions-human-resource-management/>.
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