Human Resource Management Practices at Bentley Motors Limited

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Human Resources Management
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Table of Contents
Introduction................................................................................................................. 3
LO1 (P1, P2)...............................................................................................................4
LO2 (P3, P4)...............................................................................................................9
LO3 (P5, P6)............................................................................................................. 12
LO4 (P7)....................................................................................................................14
Conclusion................................................................................................................ 19
Reference list............................................................................................................ 20
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Introduction
Human resource management is the most effective approach of managing entire
workforce unit of an organization in such manner that it can extend the performance
of employees and influence the growth and success rate of the organization
effectively. HR department is responsible for resourcing an organization with proper
resources and talents. It deals with all the employees related issues in an
organization.
“Bentley Motors Limited” is a popular British car manufacturer company that
deals with luxurious cars and SUVs and they serve to worldwide customers. The
company was established in 1919, almost 100 years ago and after that in 1931,
Rolls Royce acquired it. In 1980, Vickers plc acquired the company and transferred
it to Volkswagen Group in 1998. Since that time, Volkswagen Group in undertaking
all business activities of Bentley. The company has 3600-trained employees
throughout the globe. Last year, Bentley generated £1800 million
(Bentleymotors.com, 2019).
In this paper, different roles and purpose of HR department will be explained.
Different HRM practices and their effectiveness in benefiting both employees and
employers will be included in this paper. Additionally, there are several internal and
external factors that impact over business decision-making that will be determined in
this study. Lastly, HRM practices will be applied in a work related context for overall
understanding of the project.
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LO1 (P1, P2)
Explain the purpose and scope of Human Resource Management in terms of
resourcing an organisation with talent and skills appropriate to fulfil business
objectives
P1 Explain the purpose and the functions of HRM, applicable to workforce
planning and resourcing an organisation.
HR management is simply referred to managing workforce unit and extending
employee performance to accelerate the production and success rate of the
organization. Successful multinational companies like “Bentley Motors Limited”
always have effective HR department to better manage their employee strength.
Brief description of the company
“Bentley Motors Limited” is one of most popular British car manufacturing
company, founded in 1919, over 100 years ago by H.M. Bentley and W.O. Bentley.
Specialization of this company is in making luxurious cars and SUVs. In 1931, Rolls
Royce Limited acquired this company and they expanded this business to
international market. Headquarters of the company is at Crewe, England, UK. The
company introduced range of luxurious cars and sports cars in global market place.
Rolls Royce Limited continued this business until 1980 and after that Vickers Plc
acquired this. After 18 years of business, Vickers plc transferred this business to
Volkswagen Group. Since 1998, Volkswagen group is handling all the business
operations of “Bentley Motors Limited”. Nowadays, the company has introduced
multiple new models such as Continental GT, Continental Flying Spur and the
Mulsanne that are famous worldwide.
Last year the company generated almost €1800 million revenue, where the new
income was over €200 million. “Bentley Motors Limited” has 3600 trained
employees those are capable to handle clients and perform different business
activities (Bentleymotors.com, 2019). Apart from this, the company has special
engineering team and workforce for conducting multiple activities within the firm.
HRM is all about managing an entire organizational workforce in appropriate manner
in order to achieve their se business targets effectively. Being one of the most
popular car manufacturing companies across the UK premises, HR department of is
associated with several important roles. However, the main purpose of HR
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department of the specified organization is recruiting the most eligible candidates to
fulfil the organization with proper talents.
HR department within the organizational premises of Bentley Motors Limited is
responsible for performing different vital functions that are as follows:
Recruitment and selection
Recruitment and selection is one of the most significant responsibilities of human
resource management across the Bentley Motors Limited. HR personnel has the
responsibility of overseeing the entire recruitment and selection process as well as
recruiting the most eligible candidates from a pool of effective applicants with
required skills and knowledge.
Training and development
Another important consideration of HR department is providing adequate amount of
training to employees for making them efficient and extending their performance
standard to their maximum level (Timming, 2015).
Motivation and encouragement
HR department of an organization such a Bentley Motors Limited is responsible for
keeping the employees motivated and encouraged all the time throughout the
organizational premises (Dinkmeyer and Eckstein, 2015). Motivated employees
more capable to accelerate the organizational production and profitability amount.
Employee welfare
HR manager is responsible for providing all the benefits and facilities to employees
that they actually deserve. Simultaneously, HR accelerates the revenue of the
company as well.
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Figure 1: Functions of HRM
(Source: Timming, 2015)
Planning
Planning is one of the key functions of HR department, named Bentley Motors
Limited. The HR makes the plan that can bring positive changes within the
organization. Human resource management of Bentley Motors Limited assists in
terms of collecting, evaluating and assessing current and future requirements of the
company.
Maintaining employee engagement and employee relation
HR personnel within the organizational premises of Bentley Motors Limited have
the responsibility of building and maintaining strong relationship among the
employees (Karanges et al., 2015). Through maintaining strong employee bonding
within the firm, Bentley Motors Limited’s HR personnel have been influencing the
employee engagement as well.
HRM functions provide proper talents and skills to business organizations like
Bentley Motors Limited for fulfilling the business objectives. HR personnel use
different best fir practices and best practice models of HRM to better manage their
entire workforce (Paauwe and Boon, 2015).
Best practices referred to selected practices set by HR personnel for growth and
success of the company (N. Theriou and Chatzoglou, 2014). On the other hand,
best fit refers to an effective approach that suits the organization and can bring
positive changes and higher growth in the company. Successful companies like
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Bentley Motors Limited always use best-fit approach and best practices throughout
their organizational premises for accelerating their production, sales and profitability
altogether.
Another important consideration in this process is soft model HRM and hard model
HRM. Soft model suggests treating with employee gently and providing them all the
facilities accurately without making favouritism or partiality. Hard model HRM is
completely opposite thing, where employees are only used for generating higher
amounts of profits in business. Successful companies like Bentley Motors Limited
use soft HRM model, as they believe that their employees are the most precious
assets of the company.
Role of HRM in workforce planning
It is undeniable that HR department of an organization like Bentley Motors Limited
always focus upon making the most appropriate and suitable workforce planning to
influence their employees to extend their organisational performance to their
maximum level (Tyson, 2014). The HR department is responsible for managing and
conducting all the business operations in appropriate manner. Innovation practices
and appropriate leadership approach is another important consideration in workforce
planning. HR personnel of Bentley Motors Limited play the most vital role in
managing and directing a workforce unit towards achieving business goals and
objectives.
P2 Explain the strengths and weaknesses of different approaches to
recruitment and selection.
Throughout the organizational premises of Bentley Motors Limited, most effective
recruitment approaches are websites and online job portals and apprenticeship
training.
Strengths Weaknesses
 Through providing
apprenticeship training to
candidates, company is
strengthening their skills and
knowledge that is beneficial for
career growth. These
 Apprenticeship training is a long
process. Therefore, recruitment
process if quite slow.
 The professional and personal
details that are uploaded in the job
portals and websites are not
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candidates become loyal to the
company after the selection as
they are trained in such
manner. It allows better growth
of the firm (Baum and Kabst,
2014).
 E-recruitment has changed the
way of recruiting. Online portals
and websites save a lot of time
and money in recruiting the
most eligible candidates for the
specified organization.
authentic always.
Table 1: Strengths and weaknesses of recruitment process of Bentley Motors
Limited
(Source: Created by learner)
Selection refers to the process of putting the appreciate candidate in the appropriate
job role within an organization. Successful companies like Bentley Motors Limited
use effective selection processes such as panel interview, skills tests and others.
Strengths Weaknesses
 The key feature of conducting
panel interview is that it tests
the communication skills,
standards of determination and
commitment among the
recruited candidates
(Chandrashekar and Sahin,
2014).
 Eligible candidates must have
some proper skills for being
selected in the recruitment
process. Through using skill
test, companies like Bentley
 Most of the time, during panel
interview, candidates feel nervous
as they have to face more than
one interviewer in the interview
round. Additionally, time factor or
communicational gap may change
the entire decision of selection
that is a weakness of panel
interview.
 Skill tests are time-consuming
process that takes huge time for
assessment candidates’ skill sets.
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Motors Limited can judge the
skill set of candidates in a less
budget.
Table 2: Strengths and weaknesses of selection process of Bentley Motors
Limited
(Source: Created by learner)
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LO2 (P3, P4)
P3 Explain the benefits of different HRM practices within an organisation for
both the employer and employee.
HRM practices refer to selected practices by the HR officer of an organization with
the aim of improving employee and organizational performance as well as
accelerating business growth and success effectively (Vanhala and Ritala, 2016).
Successful companies like Bentley Motors Limited implement different HRM
practices such as flexible work environment, selective hiring, extensive training and
others with the aim of providing benefits to both employer and employees
simultaneously.
Basis of comparison Benefits of employer Benefits of employees
Flexible work
environment
In flexible work
environment, employees
work more effectively.
Higher performance of
employees allows
employer to generate
higher amounts of profits
in business (Hassan,
2016).
Employees are likely to
work in flexible work
environment, where they
can feel free and perform
better. Thus, employees
increase their performance
that is crucial for career
development.
Selective hiring Through selective hiring
employers, hire the most
suitable candidates from
pool of applicants those
who can assist the
company in accelerating
productivity and
organizational profitability
successfully.
Employees those are
selected from the selective
hiring process must be
confident to work
effectively in the firm.
Selective hiring provides
employees an excellent
opportunity of extending
their organizational
knowledge and making
their career brighter.
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Extensive training Trained employees are
always more productive so
that through using trained
employees, employer can
easily increase their
productivity and
profitability simultaneously
(Bisazza et al., 2014).
Training directly influences
the performance of the
employees of an
organization. Apart from
that, during training period,
employees of the specified
organization strengthen
their organizational skills
and improve teamwork
skill that would help them
to make greater and better
career in upcoming days.
Table 3: Different Benefits of using HRM practices
(Source: Created by learner)
P4 Evaluate the effectiveness of different HRM practices in terms of raising
organisational profit and productivity.
HRM practices are designed in such manner that it can provide benefits to both
sides; employer and employees. Successful companies like Bentley Motors
Limited always set HRM practices according to their needs. HRM practices such as
extensive training, selective hiring, providing motivation, compensation, reward and
others are designed for influencing employees so that they can perform in the most
appropriate manner (Donate et al., 2016). These all HRM practices allow
accelerating production rate and profitability of the company simultaneously. For an
instance companies like Bentley Motors Limited use extensive training to improve
the performance of the employees and extend their organizational boundaries. It is
the seedtime of an employee’s life, while employees get an excellent chance to
make them as per the requirements of the organization. During training period,
employees improve their performance and increase the productivity, sales and
revenue of the company altogether.
On the other hand, selective hiring is another effective HRM practice that is used by
Bentley Motors Limited for increasing their business profits and productivity. In the
selective hiring process, HR manager of the specified organization oversees the
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entire recruitment system and sets different exams to select the most suitable
candidate from a pool of eligible applicants (Björkman et al., 2014). Suitable
employees become loyal to the firm and contribute for the growth and profitability of
the organization. Flexible working environment is another important consideration in
this context. Employees are likely to work in an environment, where they can perform
freely and accurately. Therefore, HR manager of an organization like Bentley
Motors Limited adopts flexible work environment to provide their employees their
preferable work environment, in which they can accelerate the productivity and
revenue of the company (Björkman et al., 2014). Hence, it provides benefits to
organization.
In simple words, business organizations like Bentley Motors Limited set their HRM
practices effectively towards targeting higher productivity and profitability to achieve
business objectives in an effective manner.
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