This report delves into the contemporary issues and emerging trends within Human Resource Management (HRM), specifically focusing on the hospitality industry and using Best Western Hotels and Resorts as a case study. The report addresses critical challenges such as employee attrition, the importance of training and development, employee satisfaction and morale, talent acquisition, and the impact of company culture and ethics. It also examines the role of technology, health and well-being, and new staff roles in shaping the hospitality landscape. Furthermore, the report provides a detailed job description and person specification for an Event Manager within the hospitality sector. It also synthesizes the process of performance management, and critically analyzes and revises existing HR policies and practices. The analysis covers various aspects of HRM, from strategic approaches to operational challenges, offering insights into how organizations can adapt to evolving industry demands and improve their HRM strategies.