Human Resource Plan for British Airways' New Flight Service to Madeira

Desklib provides past papers and solved assignments for students. This report analyzes HRM in service industries using British Airways as a case study.

Human Resource Management for Service Industries
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Table of Contents
Introduction......................................................................................................................................3
TASK 1 LO 1 Understand Human Resource Management.............................................................4
AC 1.1 An analysis of the role and purpose of human resource management in a selected service
industry with reference to British Airways......................................................................................4
AC 1.2 The creation of an HR plan, based on an analysis of supply and demand, with
justification of the staff roles and numbers of staff and hours of work required to deliver the new
flight service to Madeira..................................................................................................................6
TASK 2 LO2 Understand the effect of employee relations and employment law on service
industries businesses........................................................................................................................8
AC 2.1 Assess the current state of employment relations in the airline industry............................8
AC 2.2 Discuss how employment law affects the management of human resources within........10
TASK 3 LO3 Understand the recruitment and selection process..................................................11
AC 3.1 Discuss a job description and person specification for a selected service industry job....11
AC 3.2 Compare the selection process of different service industries businesses........................14
TASK 4 LO4 Understand training and development in service industries businesses.................18
AC 4.1 Assess the contribution of training and development activities to the effective operation
of a selected service industry business..........................................................................................18
Conclusion.....................................................................................................................................20
References......................................................................................................................................21
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Introduction
British Airways is considered as an international airline which assists people in travelling and
making family trips. People can venture to various places like London, California, Belgium and
Brussels, and many more. British Airways was formed in 1974 and according to the financial
year their generated revenue was 13 billion British Pounds (Britishairways.com, 2019). The
present conducted study concentrates upon the various factors associated with the human
resource management process of the concerned organization. Along with that, the selection and
recruitment process as well as training and development programs and activities of British
Airways have been described thoroughly in detail.
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TASK 1 LO 1 Understand Human Resource Management
AC 1.1 An analysis of the role and purpose of human resource management in a selected
service industry with reference to British Airways
Concept of human resource management
Human resource management is considered as the process comprising of various aspects such as
recruitment, selection, employee induction, providence of orientation, impartation of training and
development, appraisal of the employees based on performance, providence of benefits, decision
of compensation, employee motivation, relationship maintenance with employees and trade
unions, employee safety assurance and similarly many others (Albrecht et al., 2015).The
objectives of the human resource management team of British Airways is to ensure the
attainment of their aims and objectives with the process of understanding the competency and
efficiency level of the employees. Through the process of the above mentioned process, British
Airways selects and recruits individuals in a selected designation.
The implemented techniques and procedures in the process assist in maintaining rewards, risk
management, employee comfort ability along with training and development of the British
Airways employees. The concerned team functions in inaugurating training and development
programs along with various campaigns to promote various unleashed opportunities for the
employees along with protecting the employee data with the help of data storage and
maintenance of a proper database (Collings et al., 2018).
British Airways is gradually excelling, establishing and providing certain guidance, governance
and administration towards their employees in order to help them achieve their desired job
satisfaction, work environment comfort and a healthy working environment. The roles and
purposes of human resource management in British Airways are stated as below:
Planning and forecasting
Due to the reason of over saturation of the travel and tourism organizations, human resource
management has been enacted as a crucial part for the incorporation of a proper planning and
forecasting beforehand (Lussier and Hendon, 2017). The planning of British Airways is
generally concerned upon allocating certain resources to certain employees and aggregating the
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cost and expenditure which will be incurred upon the employees, on the other hand the
forecasting refers to the expected outcome that will be generated in order to attain the profit
margin.
Recruitment process
The recruitment process of British Airways includes the process of estimating the job profile,
measuring the vacancies, screen test, interview and other various steps to finally select and
recruit any individual and compare it with the work type that he or she will be an appropriate
match for the job or not.
Contracts of employment
The contracts for employment refer to a valid agreement which is signature by both of the
employee and employer before the initiation of the working days of the employee (Fong and Li,
2017). Strict guidelines, rules, regulation, obligations are provided in the contract along with the
inclusion of the privacy policies, agreement tenure, remuneration structure, termination protocols
and similarly many others. This is strictly followed by British Airways.
Deployment and monitoring of employees
Employee deployment refers to the assurance of the work plan structure which is assigned to the
various employees of British Airways are carried out well according to the capabilities and
capacities of the employees. It is also depended upon the office working hours duration and the
time allotted for the whole day along with the holidays and leaves which are counted inside the
concerned organization (Ray et al., 2016). On the other hand employee monitoring refers to the
tools and techniques which are applied to estimate the performance rate of the employees and it
further assists in the evaluation of the future performances (Chang et al., 2015). Deployment and
monitoring of the employees ensure that they are functioning under the ethical and moral
conduct of British Airways.
Training and development
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Training and development structure of British Airways are carried out to increase the efficiency,
promptness and work satisfaction of the employees along with updating them with the upgraded
business operational structure of British Airways.
Budget monitoring
According to the given situation, the probability of travelling from Heathrow to Madeira and
returning from Madeira to Heathrow, British Airways needs to look after the cash flow of their
finance along with a proper budget allocation and controlling to strengthen the performance. The
role of HRM are broadly classified into two parts which are hard HRM and soft HRM and the
purpose of it is to forecast the future expenses through the method of estimating the staff
members (Cohen, 2017). Soft HRM dictates the democratic system of communication whereas
hard HRM trusts in autocratic technique for retaining and recruiting staff. HRM assist in decision
making for British Airways.
AC 1.2 The creation of an HR plan, based on an analysis of supply and demand, with
justification of the staff roles and numbers of staff and hours of work required to deliver
the new flight service to Madeira
The human resource management of British Airways requires undertaking a methodical planning
curriculum for travelling between Heathrow to Madeira.
Creation of a HR Plan
The creation of the HR plan is the identification and evaluation of the necessary resources which
will cater to the requirement of the present and future flights which will arrive in the places
within a given time zone (Hollenbeck and Jamieson, 2015). Through the updated technological
innovations and developed work environment the HR plan will be capable of recruiting the fit
candidates who will resolve the problem of flight timing. The more number of able candidates
are required to fulfil the plan. The hired HR team of British Airways aids in creating a detailed
plan for acquiring the goals and objectives.
Human Resource Planning
Demand Analysis Supply Analysis
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As a part of the demand the workforce
computation, the budget structuring, choice of
the appropriate employees, time and risk
management for executing the plan of
commuting the flights from Heathrow to
Madeira and vice versa for British Airways
will be carried out by the HRs.
The HR will understand the demand of filling
up the vacancy and will accordingly inform
the authority board or governing board.
For the process of conducting the supply of
human resource data, record and statistics
along with timely supply of resources and
workforce will be conducted by the HRs of
British Airways. The employee rate will also
be delivered by the efficient human resource
professionals.
Internal Factors influencing HRM External Factors influencing HRM
There are various internal factors which
influences the HRM process of British
Airways. Those are respectively;
encouragement, motivation, inspiration,
rewards, awards, promotion, safety policies
etc.
There are also several external factors which
influence the HRM process of British
Airways. Those are respectively; socio
economic conditions, technological
advancements, environmental situations and
much legislation as legal boundaries.
Table 1: Human Resource Planning
(Source: Created by author)
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TASK 2 LO2 Understand the effect of employee relations and employment law on service
industries businesses
AC 2.1 Assess the current state of employment relations in the airline industry
Employment relations
The internal relationship between the employees of British airways with the other peer
employees, staff and managers of the organization causes as an crucial factor for obtaining the
job satisfaction and work motivation amongst the employees of the same organization. The
relationship helps to chalk out the future development agenda and curriculum of British Airways.
The HR satisfies the demands of the employees with the help of bargaining and adjusting their
desires according to the company norm of British Airways. However, the union plays a
significant role if any dispute occurs between the employee and employer regarding the
remuneration, payment date, reward and many more by the procedure of mitigating them
(Deshpande, 2018).
Union Structure
The structure of the union of British Airways is mainly created out of their own union members
which comprises of the governing body, chief executive officers, external committee members,
board members, and impactful shareholders.
Union Culture
The culture of the union of British Airways specifically concentrates upon the assimilation of a
global culture to which they are still evolving and developing. They believe in the harmony of a
diversified cultural system inside their union. The union adopts some part of the organizational
culture of British Airways which mainly focuses on behavioural enhancement of the members.
Collective Bargaining
The union body of British Airways mainly sights upon the aspect of bargaining when they are
actually looking for an offshore venture. Especially the flights maintenance from Heathrow to
Madeira was inclusive of certain bargaining to the marketers to finish the project in a lesser cost
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and time whereas the investors were told to raise their budget a little bit for the venture. However
British Airways union believes in a collective bargaining as they all voice for the same concern,
some directly and some indirectly.
Negotiation
The negotiation of the British Airways Union is conducted when the bargaining is already
approved. It is a sort of a written document agreed through signature of both parties including the
employer specifically. The negotiation is carried out by the means of some ground rules and
regulations along with that is activated in the presence of a representative of British Airways.
Consultation
Generally it has been found that the union members of British Airways do not believe in an
autocratic way while performing their activities and operations. Every minute details of any
project of British Airways is been consulted amongst the union members for better or worse. The
issues are generally consulted in an informal manner; however a dictator and decision maker
remains present in every consultation of British Airways.
Employee Participation
Generally the employees and staffs who demonstrate the formation of a union of British
Airways, always remain very eager and interested towards participating into new programs,
curriculums, workshops and other events and activities. They stay united and that way they are
able to bring forward a mutual demand in front of the employer in order to get it approved
(Ekwoaba et al., 2015).
Involvement and Conflict management
In the unions of British Airways there sustains a certain sort of involvement from both the side of
the managers and employees as well as staffs. Generally the over involvement in any particular
issue leads to certain cross-counters and conflicts (Brown et al., 2018). As an exemplary the
fixture provided by British Airways in the case of scheduling any flight from Heathrow to
Madeira or vice versa can be also not agreed by the pilots or any other flight attendants.
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Therefore the conflict arises amongst the union members of British Airways which are expected
to be managed by the HR team. Often labour unions and representatives resolve the conflicts.
Empowerment
Certain undeniable factors like rewarding the employees, motivating and encouraging them to
perform better in their tasks and assignments make them committed towards the organization
like British Airways for a long period of time. The employees feel a certain amount of
empowerment if the governing union of British Airways approves their activities and appraises
them in a certain interval of time.
Grievance and Disciplinary procedures
In the grievance and disciplinary procedures of British Airways’ union board, they provide the
employees with certain disciplinary guidelines and responsibilities according to their abilities
and afterwards the union closely monitor to tally it with the company norm. Certain persuasive
measures are been adopted in order to measure the status of the members and staffs (Thompson
et al., 2016). Any form of complaint or grievance from the employees of workers is recorder
sequentially.
AC 2.2 Discuss how employment law affects the management of human resources within
British Airways
The operations and activities of British Airways are controlled and governed by certain
employment laws. Many employment legislation acts are followed by the referred organization.
Through the method of enforcing these legislation acts British Airways ensures a healthy work
culture, steady work atmosphere along with an environment free from disparity and
discrimination. The enactment of suitable compensation, offered remuneration, provides
employees with gratuity and provident fund fall under the Employment rights act (Hong, 2015).
The employment relations act enforced by British Airways helps in reclaiming, maintaining and
safeguarding the relationship between the employees and employers. Equal opportunities are
provided to everyone as they can work with all their potential and become able to attain the equal
outcomes as their peer members. Certain contracts are signed with the individuals before getting
employed with the notification of termination date and time if any discrepancies occur between
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the service period of the concerned individual (Li et al., 2018). Certain redundancy procedures
are followed by the governing board of British Airways as certain joining or quitting are
accepted from the side of their managers. The human resource department also approves and
accepts certain resignations. However the work culture and atmosphere are filled up with good
moral and ethics that can make their vision successful. Little more freedom must be offered to
the employees to meliorate the human resource management process of British Airways
British Airways considers sudden retirements due to a long term health declination issue. Certain
dismissal of any employee or staff affects the human resource management but still they provide
maternity and paternity rights to their employees along with the parental leaves (Wagner, 2015).
ACAS which is the advisory, conciliation and arbitration services impacts upon the flexibility,
work life balance of the employees in British Airways.
TASK 3 LO3 Understand the recruitment and selection process
AC 3.1 Discuss a job description and person specification for a selected service industry job
The process and mechanism of selection and recruitment is considered as a crucial factor for
attracting and then employing the skilful and talented individuals who are best fit for any job
profile catering to the vacancy. The process functions as a determining factor for the all over
business operations and performance of British Airways. Especially the selection and recruitment
assists British Airways to enhance and enrich their overall efficiency and capacities. However
the recruitment imposes some certain long term effects on the organizational human resource
management of British Airways.
Recruitment Effects
Job Description, Job Purpose and Accountability
Any individual will be blessed to have become the part of the cabin crew of the London City.
The casual job description remains very simple as to produce quality products and services to the
customer which will help them to obtain supreme satisfaction. The purpose of the job can be
henceforth supported with optimum passion and enthusiasm to pursue their career under the roof
of British Airways by serving the audience and customers. As a member of the cabin crew team
the member should ensure security, safety and health comfort ability.
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Person Specification
The kind of person who is extremely sober and polite along with having an ability of exhibiting a
proper ethical behaviour is thought to be the appropriate person to be employed or recruited for a
long term. Apart from that the understanding of safety and security and pursuing respect to all
members and customers will be considered as an extra benefit for the British Airways.
Factors affecting the labour market
It has been found that, the proper recruitment of staffs as part of the labour sector of British
Airways helps to enhance the labour market of the concerned organization. The individual
labours that are good in communication and executing the task properly strengthens the growth
of the labour market of British Airways.
Organizational needs analysis
Depending upon the budgetary control and cash flow management of British Airways they are
required to analyze their needs as per the cost they can incur upon the particular need. In that
way the recruitment will be easier to acquit.
Job analysis
Before handing out the brochures for selection and recruitment, British Airways requires to
analyze all the segments of the job and tally it with the essential criteria which are needed to
accomplish the job. Then they can start with their recruitment process.
Job Design
The job design in any sector is created by the designers of British Airways. It assists the
organization to provide a framework of the tasks to the individuals before recruitment and ease
out the objectives once they are recruited.
Methods of recruitment advertising
In the present phase of extreme technological advancement, and infrastructural progress the
recruitment process doesn’t only gets concluded by the mode of physical presence (Morrison,
2019). There are various recruitment advertisements techniques which are adapted by British
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