This report provides a comprehensive analysis of the Human Resource Management (HRM) practices at British Airways. It begins with an introduction to the airline, including its background and current challenges, such as economic crises, rising fuel costs, environmental concerns, and employee dissatisfaction. The report then delves into internal and external analyses of the company, utilizing SWOT and PESTLE frameworks to identify strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, environmental, and legal factors impacting the airline. The core of the report examines the roles and functions of the HR department within British Airways, emphasizing recruitment, training, employee relations, and the importance of addressing employee turnover. Finally, the report explores different approaches to HRM, specifically focusing on the Ulrich model and its application in the context of British Airways, offering insights into how HR can contribute to organizational goals and address the current challenges faced by the company.
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