Human Resource Management Report: Cadbury HRM Practices

This report provides an in-depth analysis of Human Resource Management (HRM) practices within Cadbury, a prominent confectionery company. It begins by outlining the purpose and functions of HRM, particularly in workforce planning and resourcing, emphasizing the role of the HR manager. The report then compares the strengths and weaknesses of internal and external recruitment methods, highlighting their respective benefits and drawbacks. It further explores the advantages of various HRM practices for both employers and employees, such as continuous performance monitoring, employee counseling, and salary structure design. The report also discusses the effectiveness of HRM practices in boosting organizational profit and productivity, focusing on motivational factors, employee relations, and retention strategies. Furthermore, the report delves into the importance of employee relations in influencing HRM decision-making and examines key elements of employment legislation and their impact on HRM decisions. Finally, it provides an overview of the application of HRM practices within Cadbury, illustrating how these practices contribute to the company's overall success. This report is a valuable resource for students studying HRM, providing practical insights into real-world applications within a major corporation like Cadbury.

HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Purpose and functions of HRM applicable in workforce planning and resourcing .............3
P2. Strengths and Weaknesses of different approaches to recruitment and selection ................4
P3. Benefits of different HRM practices for both employer and employee................................5
P4. Effectiveness of Different HRM practices in terms of raising organisational profit and
productivity.................................................................................................................................6
TASK 2............................................................................................................................................7
P5. Analyse importance of employee relations in respect to influence HRM decision making. 7
P6. key elements of employment legislations and its impact on HRM decision making...........8
P7. Application of HRM practices .............................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is a important process which focus on managing the
employees in effective and efficient manner. They are essential resource that is correctly
managed so that final aims can be accomplished in proper mode. Human resource manager is
head of this department that control it properly and apply policies regarding it. This report
highlight the case of Cadbury which is a well established confectionery firm employing large
number of employees and hence, HRM department plays vital role in this organisation. It is
among the second largest brand worldwide that offers large number of products to their
customers. Assignment include various approaches of recruitment and selection process and their
respective benefits attached to it. It also underline importance of employee relation that influence
HRM decision making in numerous ways. There are certain vision, mission of company
institution that has to be attained in order to retain successful brand for longer period of time.
TASK 1
P1. Purpose and functions of HRM applicable in workforce planning and resourcing
Human resource planning is a important process of finding out the need of workers in
organisational system and than carrying out the process of recruiting prospective workers who
can align their objectives with institution's aims so that they work together to reach final set
goals (Alarcon, 2011). Cadbury have human resource management which is under supervision of
HR manager that frame such policies and procedures that results in attaining outcomes in
effectual way. There are number of roles and duties that are played by manager which is
illustrated below: Finding out correct employees for the company: This is prime duty of HR manager to
perform recruitment and selection function in business system. Cadbury have decorous
system that is focused in searching most prospective members and than selecting best out
of them. Thus, under this recruitment process is carried out in efficient way. There are
several sources (Internal and External), out of which best is selected. Creation of healthy relation between workers: It is necessary to develop good working
environment so that staff members can work according to their best level and contribute
in accordance to rules and regulations.

 Providing proper training and development process: This is a very crucial process that
refers to enhancing the current performance of every individual in company system.
Every business firm have to operate in dynamic environment, which keeps on changing
with time and therefore, it adhere to such condition. Cadbury have set system of
rendering proper training process so that skills can be developed at significant level.
 Managing whole organisational system: It is the prime duty of HR manager to manage
structure in appropriate way so that functioning can be carried out in constructive and
beneficial way. Manager of Cadbury maintains proper system to run business
arrangement in suitable means.
Purpose of HRM
The basic function of human resource management is to increase the capability of each
and every individual so that desires and objectives can be completed. Motivation is another
function that involve motivating actions of staff members so that they remain satisfied and work
in accordance to fixed goals. There are number of risks that are present in inside and outside
business firm and has to be examined properly so that performance should not be hinder. They
should continuously make efforts to foster their action (Armstrong, and Taylor, 2014).
Functions of HRM:
 Constructing conducive relationship with the employees of organisation.
 Recruitment and selection procedure that involve hiring prospective workers into the
organisational system.
 Imparting proper training and development programs.
P2. Strengths and Weaknesses of different approaches to recruitment and selection
Recruitment is a very indispensable function of human resource management that include
pulling large number of candidates that are best suitable for company system. After finding out
correct members selection process is carried out that allow organisational system to select most
potential and skilful people living in society. Manager perform this step by finding out
requirement of various positions that are there in business administration system. There are
number of recruitment sources that have their own advantages and disadvantages and has to be
examined by HR manager so that proper recruitment process can be conducted.

Internal source refers to choosing prospective staff members from the system only
without hiring from outside sources. The methods include promotion, transfers that involve
transferring of workers from one place to another. On the other hand, external sources is defined
of hiring people from outside business environment sources. It involve contacting from
consultancy firms, trade associations and many more. HR manager of Cadbury have to work
according to company's policies that which source has to be designated to employ huge people.
Internal Recruitment External recruitment
Benefits Benefits
There are number of advantages to carry out
the recruitment internally that is within the
organisational system. It involve inculcating
the motivational factor inside every individual
as they begin to feel that they are consider
significant part of company.
External source of recruitment is performed
from outside sources. The added advantage of
this is that new blood is injected into the
system. Hence, there is chance of introducing
new and innovative ideas and thoughts so that
business firm can run accurately.
Pitfalls Pitfalls
There is some drawback associated with this
source and that is generation of insecurity
feeling among individuals as they start
believing that their own colleagues is reaching
to some higher position in same company
institution. Therefore, negative competition get
raised between employees that may lead to fall
of organisation's performance. They will not
work with full efficiency and effectiveness
(Bhamra, Dani, and Burnard, 2011).
The major consequence of this type of
recruitment source is that it signifies as adding
more to company cost. On the other side it is
very time consuming. HR manager have to
work hard on this concept by drafting rightly
the steps that has to be conducted and than
execute in practical way. There can be
condition that can be generated and hence, has
to be removed.
Internal recruitment is performed through promotion and transfer process of existing
employees.
Strength: As management have complete knowledge about capabilities of existing employees
therefore, effective decision can be made in this regard.

Weakness: No infusion of fresh blood and talent is introduced into organisation's sytem.
External recruitment process is conducted through E-recruitment system and through
media means.
Strengths: As, fresh and new thoughts, ideas are introduced in company.
Weakness: It leads to the generation of high competition among existing employees as new
workers create feeling of insecurity.
P3. Benefits of different HRM practices for both employer and employee
All HR related practices are conducted by human resource department for whole
organisational system. This section is present in each and every business organisation whether it
is small, medium or large sized institution. HR manager of Cadbury have to conduct all these
purposes in decorous condition. HRM practices are decently implemented so that last goal and
end part can be attained in accurate condition. Employer and employee have to establish proper
relation between them so that their efforts are coordinated in particular direction. There are
several benefits that are enjoyed by employer and employee is described below: Continuous monitoring and evaluating working style: HR manager have to look after
the actions and performance of workers that are working together in organisational
system. There is standard which is set for completing work process so that actual working
process can be measured and if there is any deviations, proper step is taken to remove it.
Manager have to monitor their working process and provide feedback in return so that
they can come to know about their lacking area and they work upon it (Watson, 2011). Rendering counselling to employees: it is the duty of HR manager to provide proper
guidance to them by becoming leaders to them and hence able to teach them on correct
path so that final objective can be attained. They supply proper decisions in respect of
any issue or aspect. It is required that HR manager have to impart proper guidance in
effective and efficient manner. Forming proper salary structure: Every individual go for work in order to earn money
and compensation which is rendered by every company. Management level have to set
proper salary so that they can able to work in achievable manner. There are several
departments that are there in Cadbury hence, are coordinated together to work in single

direction. There is different system of paying to employee according to their job position
and status (Bratton, and Gold, 2017).
 Human Resource Information System(HRIS): This system concentrates fully in order to
keep record of every individual that are working in organisation and hence, there is
database system that which is made to save all details of every employee in proper style.
This is followed by every business entity so that there is no overlapping of duties and
responsibilities that are conducted by every worker in single institution.
Recruitment and selection: This allow employer to hire potential employees onto the
company and on the other hand, employee is admitted to carry out job.
Training and development: This help employer to achieve final goals and objectives in
proper manner as existing skills and knowledge gets enhanced.
Performance Appraisal: More proper working by employees as they feel motivated.
Reward System: Increase in motivation among employees to achieve final objectives and
aims.
Career Management: This aids both employee and employer to perform work process
effectively.
P4. Effectiveness of Different HRM practices in terms of raising organisational profit and
productivity
All HRM practices are focused upon achieving final profits and set productivity in set
time period (Ployhart, and Moliterno, 2011). These actions are concentrated on formulating such
steps and process so that they are combined together by accomplishing targets and aim in
conducive manner. Employees are rendered proper training system so that performance of every
individual increased to significant level. After imparting training function, results are also
measured that means to find out results or outcomes that are earned. There is main focus on
enhancing the capacity and ability of each and every worker. The effectiveness can be measured
in following ways that is described below: Creation of motivational factor in every employee: Organisation have proper system of
motivating their employees, which can be in monetary and non- monetary terms.
Different organisational system have distinct structure that allow employees and workers
to continue their work for longer period of time. Cadbury have proper motivation
procedure which help them to increase efficiency and productivity of every employee.

 Developing good and conducive relationship between workers: In order to produce best
out of every single personnel it is very much required to create such working
environment that leads to generation of outcomes in effective manner. It is the duty of
HR manager of Cadbury have to regularly develop their existing system to momentous
level. There is presence of chain of command and direction that signifies accountability
of every personnel. It clarifies clear direction that has to be followed by superior and
subordinate (Brewster, and Hegewisch, 2017). This measure helps in creation of healthy
and good relation between all management level so that ultimate aims and objectives
could be accomplished.
 Retaining every worker for longer period of time: It is very much essential to hold
employee or worker for maximum period of time. This lead to creation of positive image
of organisation in market place. As large number of workers get attracted towards that
business entity and wants to become part for the same for maximum period of time.
Thus, this measure assist in minimizing the turnover ratio in Cadbury. There are several
ways through which employees can be retained for longer period of time.
From the above mentioned points it is clear that HRM practices have to implemented in such a
manner so that final objectives and productivity level can be earned. Business organisation is
constructed majorly for two reasons that is to earn maximum profit or outcomes and on the other
to maintain sustainable growth and share in current market place. There are number of
competitors that are existing in same environment and therefore, proper practices or regulations
has to be organized in creative and positive structure.
TASK 2
P5. Analyse importance of employee relations in respect to influence HRM decision making
Employee relations can be described as healthy and peaceful conversation and
coordination between them. It refers that every person at work place shares certain relationship
with their fellow workers. It is necessary to discuss various ideas and thoughts which may help
in making an effective and efficient decision. An isolated environment de-motivates an
individual and spreads negativity around which impacts on performance of staff members. It is
essential that people are comfortable with with each other and work together as single unit

towards a common goal. It is necessary that employees of Cad-bury share a healthy relation with
each other in organisation (Chelladurai, and Kerwin, 2017). There are different kind of
importance of employee relation in decision making which are given below: Perfect environment working: It is necessary to create a healthy and peaceful
environment in Cadbury so that employees feel comfortable to work. This will also
support to attain better coordination between people to improve productivity as well as
profitability of company. Avery firm have to make some rules and regulations to reduce
conflicts and facilitate better cooperation to achieve target in appropriate manner. Encouraging new and fresh thoughts into the organisation system: As business have to
operate in changing business environment and it become mandatory to execute
innovative and modern thinking process that some where lead to introducing change
management model. Cadbury have set system for supplying training to their existing
members so that they get impelled to contribute newly style of working process. Controlling overall cost of the company: Every work cannot be conducted without
involving cost function. Hence, it is very much needed to allocate overall cost in
significant manner or area. There are several cost effectiveness tools that are present and
which is executed in organisational group (Hobfoll, 2011). Set system of incentives payment: Salary is drafted for every level of management that
pertain employees of different nature and job position. Fair remuneration system is set by
management level so that there is no discrimination between workers on any grounds.
There is structured system that is formulated.
 Developing faith, confidence in individual: It is required to build trust among every
worker so that work can be performed without meeting facing any problem. Faith is
developed among lower and higher management level. There are various tools and
techniques that concentrates on constructing positive attitude in them.
Strategies of good employee relations:
 Encourage proper communication process in organisation so that information can be
transferred easily without any problem.
 Inculcate free and transparent organisation culture so that every employee know their role
to be played by them.
 Develop workers according to vision and objectives of organisation.

Parties involved in employee relations:
 Owners of company and its association
 government bodies
 employees and workers
P6. key elements of employment legislations and its impact on HRM decision making
There are number of employment legislations that are formed by various government
bodies and that has to be followed by every company structure. It involve number of acts that
formulated and has to be inculcated in business organisation so that they can able to work in
accordance to it (Ellison, and Boyd, 2013). These aspects have direct impact on HR policies of
Cadbury and is mentioned below: Health and Safety Act, 1974: According to this act, proper attention is made on health
and safety of every individual. It is the duty of company to frame such policies that
include, there is no harm is to be faced by workers that are working in industry. Rules
and regulations are developed that has to be contained in organisation's policy for longer
period of time. Equal Pay Act, 1970: According to this act, there is equal payment system to every
workers that are working in organisational system. Cadbury have correct and accurate
formed salary structure that pertain there is no discrimination between staff members on
the basis of gender, caste, language, creed etc. All these are consider equal before
company's law. Disability Act: According to this act, there is policy of recruiting disable personalities
from society. There are rules regarding it so that there are equal opportunity rendered to
every individual. There is specific function that are played by organisation by employing
these individual and promote social upliftment.
 RIDDOR, 2013: This is a special act which is formulated to have control on complex
and adverse conditions that may rise in coming future time. Cadbury have proper system
that has to be executed in constructive style.
Impact of these legislations on HRM decisions:
 These employment legislations have a huge impact on HR practices that is present in
company institution so that there is conduction of work in significant method.

 Human Resource Manager have to make several upliftment in their current system so that
there is proper conduction of work.
 Equal Pay Act, concentrates on establishing equal relation between employer and
employee. This help in creating environment free from any discrimination.
Hence, it can be concluded from the above discussed rules that there are number of policies that
regularize all these set system in constructive and efficacious manner (Fulton, Smith, and van
Putten, 2011).
P7. Application of HRM practices
Function of Job Advertisement
JOB VACANCY
There is a vacancy of human resource manager in Cadbury which is a multinational
confectionery company that render many products of different nature. They share large number
of market share in business world. They are now open for giving chance to number of client
who are curious to join.
Specifications of this post is as follows:
 Age should be in between 25 to 30 years.
 Hold experience of not less than 4 years.
 Must have full knowledge about current HRM practices that are conducting in market
area.
 Must possess good communication skills.
 Must contain leadership skills and qualities.
 Should contain captivating and attractive personality structure.
 Composed salary: 20000 to 25000 pounds per month according to experience holder.
Interested and eligible individual can send their CV on company's email id: www.cadbury.co.
Last date of applying is 1 April, 2018.

There are number of sources through which they can present these information to large number
of people and succeeded in attracting prospective employees in their organisational system
(Hendry, 2012).
Job Specification
Job Specification Of Human resource Manager
Education Qualification Should be from commerce background
Possess degree of MBA from recognised
college institution
Experience in Years Between 4 to 6 years
Quality specialisation Excellent leadership skills and attractive
personality with good communication skills.
Special Attributes Should have complete knowledge about
existing HRM practices so that opportunities
can be accomplished in proper time.
Must show innovation at the complex time
Be a problem solver
CONCLUSION
From the above report it can be concluded that human resource management plays a very
important role in any business organisation where it is constituted. All these practices are carried
out by HR manager in effective and efficient mode. This assignment highlights the case of
Cadbury which is a well established brand in confectionery industry. It is concluded that there
are number of sources of recruitment procedure and has advantages and disadvantages, which is
consider in order to frame policies accordingly. There are several employment legislations that
are incorporated so that proper conduction of work is carried out.