Strategic HRM and its Impact: A Case Study of British Airways

This report provides a detailed analysis of British Airways' human resource management (HRM) practices. It begins by exploring the concept of strategic HRM and the changes in HR strategies implemented by the airline, particularly in response to the COVID-19 pandemic. The report then examines the impact of environmental factors, such as the pandemic, on the company's culture and human resource planning. It analyzes the use of the Harvard human resource framework and how it adds value to the firm. The report also contrasts human resource management with personnel management using Storey's 27 points. Furthermore, it delves into the job design strategies employed by British Airways, including job rotation, expansion, and enrichment. The report also covers the airline's hiring and firing strategies. Finally, it provides recommendations and concludes with a summary of the key findings, referencing relevant literature throughout.