HRM Report: Analysis of LV= Company's HR Functions and Practices

This report provides a detailed analysis of Human Resource Management (HRM) practices within the LV= insurance company. It begins with an introduction to HRM, outlining its functions and purpose in an organization. The report then delves into specific activities, including the function and purpose of HRM, its importance in workforce planning, and the strengths and weaknesses of recruitment and selection processes. A significant portion of the report focuses on a personal assistant role, including a person specification, review of CVs, interview questions, and rationale. The report also examines learning and development opportunities, rewards, and benefits offered by LV=, and the importance of employee relations. Furthermore, it explores the influence of UK employment legislation on HRM decision-making. The report concludes with a summary of HRM's contributions to LV= and its ability to achieve success in a competitive market.

Human resource
management

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
A) Function and Purpose of HRM..........................................................................................3
B) Importance of HR functions and their relation with workforce plaining.........................4
C) Strength and weakness of both selection and recruitment................................................5
ACTIVITY 2....................................................................................................................................6
A) Person specification for personal assistance roles.............................................................6
B) Review of three CV's.........................................................................................................9
C) Six interview question for the personal assistance..........................................................10
D) Rationale..........................................................................................................................10
E) Critically evaluate person specification, short-listing applications.................................10
ACTIVITY 3..................................................................................................................................10
A) Learning and development Opportunities of from the both staff and companies
prospectives. ........................................................................................................................10
B) Rewards and benefits provided by the LV= company to their employees.....................12
ACTIVITY 4..................................................................................................................................13
A)Importance of employees relation and their influence on HRM decision-making..........13
B) UK employment legislation and their influence on HR decision-making....................14
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Human resource management is the process to manage workforce in the
organization. Their main function is to manage employees and they are responsible to
hire new employees, provide them training so employees can develop new skills to do
their task.
This report `will cover case study of LV= (Liverpool Victoria) which is insurance
company In UK. This company provide services like investment& pensions, insurance,
life insurance etc. This report will analyse purpose and function HRM in LV= and it will
include how function of HRM relate to the companies plaining and resourcing. This
report will make job post for the personal assistance which is required in the LV=
company. It will include interview questions, rationale for this job specification and job
post. In the part two this report will analyse employees performance, rewards and
development & factors influence HR decision-making. In the end of this report will HEM
contribution to LV= company and how help them top achieve success in the
competitive market. It will include UK employees legislation and how this influence on
HR decision-making.
ACTIVITY 1
A) Function and Purpose of HRM
Purpose of the HRM is to provide skilful employees to the company, so they can
help them to achieve their business goals and objectives. It is important for every
organization to have skilful workforce (Allui and Sahni., 2016). HRM of the LV=
company provide them workforce resource which run their day to day activities. They
are not online responsible to provide workforce, but they also look for their
development and performance improvement by providing proper training to the
employees. Their mission is to coordinate people within the company to achieve the
companies goals. They encourage employees top give their best and fulfil purpose of
the company so company can take competitive advantages in the market and able to
achieve higher growth.
HRM functions

Function of the Human resource management is related to the workforce of the
company. They are responsible for recruitment, training and development, plaining and
organizing etc.
Recruitment
This is one of the most challenges function for The HR manager of LV=
company. A lot of resource and attention are required to draw, employ and hold the
prospective employees (Brierley and Gwilliam., 2017). To run the recruitment function
HR manager of the company have to make Job description, jousting of job on online
sources , interviewing, salary negotiation and making of job offer.
Training and development
HR manager of the LV= company provide proper training and knowledge
gaining program, so they can increase their skills and provide better services to the
customers. They also provide Fresher training to the new employees, so they can
understand task they have to do in the companies workplace.
Planning
HRM department of the company also helpful in the companies plaining program
because they make polices related to the employees and provide employees rights to
their workers. During the plaining of the company it comes first to recruit employees
and this is an responsibility of HRM to provide employees.
Compensation and benefits
HR manager of the company provide rewards to the employees which can
provide motivation to the employees (Budhwar., 2016). They make polices related to the
rewards system and making of reward polices are function of HRM which is necessary
for the LV= company to increase efficiency of employees.
B) Importance of HR functions and their relation with workforce plaining
This all functions are related to workforce plaining of the LV= company because
they company cannot be successful if they are not having skilful employees, and they
need employees in each department of the company run day to day activities. They
make proper plaining for the employees to and resource new employees for the
company when they needed. Proper plaining of the employees is also important for
them because they cannot recruit employees more than or less than they need. If they

recruit employees more than company need than employees will not have anything to
do in the company and it will also affect on the company's profitability. If HR manager of
the LV= company recruit fewer employees as compare to the companies requirement
than they will not able to run all the activities properly and it will affect on the other
employees as well because they will have to do extra work in the company and it can
result overtime work (Dickmann, Brewster and Sparrow., 2016). They have to identify
each area of the company where job post are available . After finding the jobs available
in the company HR manger of the company make Job post which include person
specification and their qualification for particular job. Another process of HR is to post a
job on the various online resource, For example – LinkedIn, Facebook etc. are the
sources where they can post their jobs. After posting the jobs on the company they run
other process like interview and their communication skills, so they can find right
candidate for the company. HRM of the LV= company make polices for the employees,
so they can get their rights, and they also explain their right in the company when they
selected to do job in the company. They explain every polices and process of the
company and also provide them proper training according to their task in the company.
C) Strength and weakness of both selection and recruitment
There are two important approaches of the HR department which are selection
and recruitment of the employees. both the approaches have some strength and some
weakness (García-Lillo, Úbeda-García and Marco-Lajara., 2017). It is important for the
HR department to know strength and weakness of the both approaches, so they can
use this approaches effectively.
Recruitment
Recruitment is the function of HR in which HR manager of the LV= company
devoted to find right person or candidate for the company, and they also mange hiring
process of the company.
Strength and weakness
 Thing process helps to provide right and skilful candidates for the company so
LV= can run their activities properly in the workplace but most of the people
have communication skills not practical knowledge.

 Internal recruitment can be strength for company because they can give high
responsibility to the employees who are already doing wok in LV= company.
This save time and money both for the company but External recruitment
process can become become weakness for the company because they will have
to provide proper training so candidate can understand their task in the company
which takes time and money as well in the training.
Selection process
Selection process of Human resource management can be defined as short
listing right candidates for the job (Harrison and Bazzy., 2017). In this process
candidates for the employment divided into the two different class those who are able to
be offered employment and those who are not. Section means process by which
qualified personnel may be chosen from the application offering services to the LV=
company for employment.
Strength and weakness
 LV= company can get employees which have specific skills and abilities which is
strength of this process but some skills. Weakness of selection is the skills
written in the resume can be fake.
 This process is the best way to find genuine candidates and help company to
make their workforce strong. Weakness – This process takes time to complete
and HR Manager of the company do not get time to look for other functions.
ACTIVITY 2
A) Person specification for personal assistance roles
Company Liverpool Victoria
Post Personal Assistance
Location UK
Report to Retirement Advice Director and
Commercial Finance Director
Qualification BA hons in business association ,Level 3
business management, diploma in

management, IT & computing diploma.
Responsibilities Provide higher level of personal assistance
to the Two directors in the a fast paced
environment
Title of the job Personal Assistance
UK
Qualification required Essential Desirable Met
BA hons in business
association ,Level 3 business
management, diploma in
management, IT & computing
diploma.
yes
Need of Experience
2 years of job experience
in reputed organization, YES
Personal characteristics &
conduct
 Must needed written and
oral communication skills,
to they can send
messages and emails.
 Ability to Work under
pressure
 higher interpersonal skills
in candidates
 Management skills
needed to run activities in
the organization's
YES

workplace.
 Honest reliability in their
work
 Excellent word processing
and IT skills, including
knowledge of a range of
software packages.
Roles and Responsibilities
 Personal assistant have to
provide a efficient and
timely administrative and
personal secretarial
services to the head
department of the
Liverpool Victoria.
 Personal assistant have to
give their contribution to
handle inner and outer
contacts by receiving the
emails, messages and
phone calls to dealing or
redirecting as appropriate
to help support to every
area of company.
 Personal assistant will be
responsible to arrange
meeting of the both
directors of Liverpool
Victoria company . They
have to set the meeting as
well and it can include
booking of meeting hall,
accommodation etc.
 It will be important for them
to mange good
relationships with the
companies management
and employees, so they
can ensure good flow of
YES

information in the
company's workplace.
 They have to assist with
companies production
department, and they also
have to amendment of
reports and other
documents as required to
meet deadlines.
B) Review of three CV's
There are some qualities which should needed in the personal assistant job.
There are three CV's HR manger get.
1st CV- First Cv is provided by Jack parkway, and he has give summery about their
characteristics and explained about how effective he can do all tasks. Jack parkway is
having necessary skills which is need for this job like communication skills, learning
skills etc. Jack parkway is having total 4 years of experience (Hitka and et.al., 2018).
He has work To different companies Design and Pink Flamingo Fitness Club but Jack
parkway doesn't write about their qualification.
2nd CV- There is no name mentioned in this CV which is most important thing. In the
summery candidate have mention basic things about the job and their characteristics.
Skills candidate mention is not appropriate and does not match with the needs of the
company. This candidate also mention child management which is not needed.
3rd CV- this application is applied by the Christina James. This candidate has mentioned
their personal skills in the summery (Hu and et.al., 2018). Christina have all the skill
which is needed in personal assistance. This candidate also mention their qualification
which was most necessary. Experience is 2 year which is enough and Christina also
work in insurance company which can be beneficial for Liverpool Victoria.
Short-listing
Christina James is selected for the next interview process because this
candidate has all the skills, efficiency which is needed in for the personal assistance.
LV= is insurance company and Christina James have already work in Insurance

company, it means she has experience in the insurance field. It will be not difficult for
her to understand task in the company. First and second CVs are rejected because
information provided by the candidates are not appropriate and it does not fulfil
requirement of this job. It was the reason both CV get rejected the Christina James
selected for the next round.
C) Six interview question for the personal assistance
Q1- Tell me about yourself ?
Q2- tell me about your greatest strength and weakness ?
Q3 – Why did you leave your job ?
Q4 Where do you see yourselves after 5 years ?
Q5 How would you take minutes in meeting to make sure everything was covered ?
Q6 Mistakes you have done in your previous job and what you have learned from your
mistakes ?
D) Rationale
In the first question ask about the job specification because LV= company was
needed personal assistance so writer make job description of the personal assistant
(Huang and Lin., 2017). 2 question was about selection of proper CV which is needed to
know about candidates qualification, skills and their personal information. 3 question
was about interview question which will be needed to conduct interview.
E) Critically evaluate person specification, short-listing applications.
Person specification is important for the company so people can know what are
requirement of the job and what qualification, experience and skills needed for the job in
the company (Katou., 2017). After the person specification process, company HR
managers of the company have to select right CV from the all, and they have to analyse
all the information properly and match witch the requirements. Last process is interview
in which HR managers of the company take the interview of all the selected candidates.
ACTIVITY 3
A) Learning and development Opportunities of from the both staff and companies prospectives.
HR management of the LV= company is providing various practices to their
employees which is helping them to get success in the business. There are some

practices which helps This company to make their workforce skills full and create
opportunities for both LV= company and employees.
Safe healthy and Happy workplace
HR department of the LV= company provide happy, safe and healthy
environment to their the employees to ensure that they can feel like their family with the
company for very long time (Kessler, Heron and Spilsbury., 2017). They capture their
thinking and thought through the Frequent survey.
Highlight performance
HR department of the company create record the performance of the employees
and give appreciation to the top performers to ensure competitive environment within
companies workplace.
Feedback
They provide feedback to the employees, so they can improve their mistake they
have done in their task and activities, so they can improve their mistake and do their
task more effectively (Kew and Stredwick., 2016). This is also effective for the LV=
company and help them take higher growth in the competitive market. They also give
positive feedback to the employees for their good affect on the task which help their
employees to get motivated, and they give their best in the task and able to achieve
organizational goals.
Reward
HR department of the LV= company provides various benefits and rewards to
motivate their employees and keep them motivated. This is one of the successful
practice by the HRM to encourage their employees to achieve goals and objectives of
the business and make them successful.
Training and development
Training and development of the employees is one of the best way to increase
skills and potential of the employees, so they can do their task effectively and achieve
objectives of the company.
Group activities
HR manager of this company run group activities in the workplace which is very
effective practices of the HR. this helps to increase flow of informations and without flow

of communication in the workplace company cannot be successful in their business,
and they will not able to show their presence in the market.
B) Rewards and benefits provided by the LV= company to their employees
Reward plays important role to motivate employees to give their best in the task
and encourage them the to achieve companies target to get those benefits (Our energy
will inspire you to always perform. 2020). Rewards can be financially and non financial
both. In the financial rewards employees get extra money for their target achievements
and in the non financial rewards. Employees get some benefits such as insurance,
promotions etc. LV= company also using reward system for their employees which help
them to achieve their objective, and they give their best to make their business
successful. Here are rewards provided buy the LV= company-
Core benefits
Employees who are working in the LV= company get core benefits like -
Holidays- Employees can take 24 to 30 days holidays which is depends on their job
banding.
 Pension plan-It is compalsary for the employees to give contribution in the PF
plan. Employees can save some amount from their salary which can be helpful
for them to save for their future.
 Group income protection – Eligibility for cover is available to Lv and employees
who are Working in the LV= company from more than 5 years come under this
scheme.
 Life assurance- some of the employees get life assurance benefits to their
family.
 Private medical insurance – some of the employees get health insurance for
themselves and some of them get for their whole family.
Flexible benefits-
Their are some insurance and plans comes under the Flexible benefits of LV=
company which are
 GymFlex- employees who are working in the LV= company get discount in the
Gym. There are wide varieties of GYM where they can join and take huge
discount.