Human Resource Management Report: CERA Case Study and CRAP Test

This report provides a comprehensive analysis of Human Resource Management (HRM), focusing on evidence-based HRM and strategic HRM within the context of a case study involving CERA. The report explores the importance of aligning HRM strategies with organizational objectives, as demonstrated in the CERA case, where the CEO, Mark French, and HR manager, Israel Tobin, addressed the ineffectiveness of existing HRM practices. The analysis includes an examination of performance gap analysis, job design, and employee motivation. Furthermore, the report applies the CRAP Test to assess the reliability and validity of the sources used, ensuring the credibility of the information presented. The conclusion emphasizes the significance of effective HRM in improving organizational performance and highlights the strategies used to address the challenges faced by CERA, such as implementing accurate job design and performance gap analysis.

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the Student
Name of the University
Author note

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Table of Contents
A. Evidence Based HRM...........................................................................................................2
B. Importance of Strategic HRM in CERA...............................................................................2
C.CRAP TEST...........................................................................................................................3
D. Conclusion.......................................................................................................................5
Bibliography...............................................................................................................................6

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A. Evidence Based HRM
The evidence based HRM is the organizational approach that helps in making
different kind of decisions based on evidence. The different kind of facts and information that
are based on evidence helps the different human resource professionals to take different kind
of feasible decisions in achieving the different organizational objectives. According to the
evidence based human resource management in order to make different decisions of the
organization, the different sources of information are essential in nature that includes
judgment and expertise of the different practitioners. It can be seen that the evidence based
HRM is the argumentative approach as this helps in justifying the different organizational
decisions that helps in investigation of human resources in the different organizations that
helps in implementing and evaluating external evidence effectually (Cascio, 2018).
Evidence based human resource management is helpful in considering the different
kind of terms that will help in promoting the scholarship that is empirical in nature. This is
the kind of technique as to analyse the different kind of talents that will help in driving
performance of the different employees in the entire organization (Keep, 2014). The main
objective of the entire observation is to identify the different kind of human capital that is
intangible in nature and in order to take different steps in the human capital that is intangible
in nature, it is necessary to implement different kind of changes in the organizational
management process. The entire system will help in improving the organizational
performance along with performance of employees for long run.
B. Importance of Strategic HRM in CERA
Human Resource Management is defined as the term that helps in fulfilling the
different organizational objectives and goals. The individuals are the essential capital of the
organization wherein Israel Tobin was successful in persuading Mark French in
understanding the different strategic objectives of HRM. Israel Tobin helped Mark French in
making him understand that the strategic policies and appropriate human resource
management structure is essential in nature in organizations for planning and development of
organizations (Hrvoice.org, 2018).
Israel Tobin is the HR manager of CERA and Mark French is the CEO of the
company who was frustrated in checking that the strategies used by HR team were ineffective
and this created huge ineffectiveness in the different functions of the company. Israel Tobin
tried to understand the different strategic aspects of HRM in an effective manner from the

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different websites that provided him idea on strategic and appropriate human resource
management strategies as Mark French was a civil engineer.
From the different websites, it was understood and analysed by Israel Tobin that the
strategies of HRM has to be related to personnel guidelines that will best fit the organizations
and this will help in matching the overall strategies of business in an effective manner. Israel
Tobin analysed that the production of the company is low as per the standards and there is
gap in performance of the company as well (Emeraldinsight.com., 2018). Furthermore,
performance gap analysis was done as this helped them in changing design and structure of
job and they understood the skills and competencies of the employees in the organization.
These kinds of job design helped the employees to be motivated in nature and this provided
proper career advancement as well.
C.CRAP TEST for Hrvoice.org.
Currency - Yes, the article is relevant and recent enough for the topic and it has been
published in the year 2011. The topic is on the strategic human resource management and it
helped in understanding the application of HR in different fields.
Reliability - The information that has been taken is relevant in nature. The
information is based on primary sources and the references are being used in the article and
the article was peer reviewed in nature. The information that has been included in the article
is relevant to the topic that has been covered and it helps in analysing importance of HRM in
different fields in an effective manner (Hrvoice.org, 2018).
The information that has been provided is detailed and there are few general concepts
that has been applied in the article in few sentences. The information is balanced in nature
and this provides proper understanding the importance of strategic HRM
Authority – There are two authors wherein T Bagga and Andrea Soberg and the
information that has been generated is of an organization. The credentials are not provided in
an effective manner in the article that has been provided by the authors. The reputation along
with expertise of the authors are Andrea Soberg worked as the dean in the School of Business
from the year 2008-2014 and T Bagga worked under the TWU since the year 1999
Purpose/Point of view – the intent of both the authors were that they wanted to
provide proper information to the audiences and readers regarding the strategic management
practices in the different kind of organizations. The information that was provided was to
make the audiences and readers understand about the entire issues in an explicit manner. Yes,

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it is the first-hand account of the event. Both the authors have vested interest in the respective
strategic HRM topic (CRAP, 2018).
CRAP TEST for Emeraldinsight
Currency- The article is published in the year 2012 and it was relating to the different
articles on human resource management. The entire website helps in understanding the
different concepts of HR in an effective manner. The website helps in analysing the different
issues in HR and this has helped in understanding issues in different fields and solving them
with different HR practices
Reliability – The article is based on primary sources and the references provided in an
effective manner. The information was published by the www.emeraldinsight.com website.
The article is not peer reviewed in nature and the information provided in the article is
specifically related to the human resource management as well. The information provided in
the article is general related to different kind of topic. The information is balanced in nature
and this incluydes different analysis of the strategies of HR in different kind of fields
(Emeraldinsight.com., 2018)
Authority- The information provided was by different authors and it was an organization
wherein the different credentials are provided in an effective manner. The expertise is based
on analysis of the different fields that includes HR activities as well. The authority helped in
understanding the different issues in HR.
Purpose/Point of view- The audiences are intended in nature and this helped the readers to
understand the different issues that are applicable to them. This is the first-hand account of
event and the link has provided them with different kind of knowledge in different HR fields
in an effective manner
D. Conclusion
Therefore, it can be concluded that HRM is one of the essential strategies of
the organizations as this helped in improving the different organizations. From the case study,
it was analyzed that there were different issues in the organizations wherein the strategic
planning of HR was not appropriate in manner. Israel Tobin and Mark French tried analyzing
the situations in the company and solved the issues by development of accurate job design
and they performed performance gap analysis as to initiate the effective kind of workforce
plan in CERA to motivate employees in an effective manner.
The two articles which were chosen were related to the CERA case study which
aimed to find a relationship between the corporate planning and human resource planning.

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The articles were accurate and were based on the relationship between the two given aspects.
In the third part of the assignment the CRAP Test was discussed which determines the
reliability, purpose, authenticity and currency of the internet source from where the articles
are taken for secondary research or primary. The articles chosen for this purpose passed the
CRAP Test and were from reliable sources. Hence, using these articles the management
problem can be easily solved.

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Bibliography
Cascio, W. (2018). Managing human resources. . McGraw-Hill Education.
CRAP. (2018, March 14). LibGuides: Learn about Evaluating Sources: CRAP Test.
Retrieved from ccconline.libguides.com: https://ccconline.libguides.com/c.php?
g=242130&p=2185475
Emeraldinsight.com. (2018, March 14). Emeraldinsight. Retrieved from
www.emeraldinsight.com: https://www.emeraldinsight.com/doi/full/10.1108 /SHR-
03-2014-0023
Hrvoice.org. (2018, March 14). The Link Between Strategic Planning and Human Resource
Planning. Retrieved from www.hrvoice.org: https://www.hrvoice.org/the-link-
between-strategic-planning-and-human-resource-planning
Keep, E. (2014). Corporate training strategies: the vital component. New Perspectives.