Human Resource Management Report: Dyson's HRM Strategies Analysis

This report delves into the core functions of Human Resource Management (HRM) within Dyson, a technology company, covering key aspects such as planning, resourcing, recruitment, and selection processes. It evaluates the strengths and weaknesses of internal and external recruitment methods, offering specific examples to illustrate their impact. The report further examines HRM practices, including performance management and employee benefits, and analyzes how these practices contribute to both employee and employer success. Additionally, it explores the importance of employee relations and employment legislation in shaping HRM decision-making, providing examples of how these factors influence organizational strategies. The report concludes with an overview of how HRM practices are applied in a work-related context, using Dyson as a case study to demonstrate practical applications and their effects on employee relations and decision-making processes.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Function and purpose of HRM that is related with planning and resourcing of an
organisation.................................................................................................................................1
P2 Strength and weaknesses of several approaches that are required for recruitment and
selection.......................................................................................................................................2
M1 Function of HRM that increase the talent and skill to fulfil business objective...................4
M2 Evaluate the strength and weakness of different approaches that relates with recruitment
and selection................................................................................................................................4
D1 Specific examples that relates with the strength and weakness of recruitment and selection
process.........................................................................................................................................5
TASK 2............................................................................................................................................5
P3 HRM practice in an organisation which provide benefits to employee's and employers .....5
P4. Different HRM practices that help an organisation to increase in profit and productivity...7
M3, D2 Different methods used in HRM practice and its evaluation.........................................8
TASK 3............................................................................................................................................8
P5.Analyse the importance of employee relations in respect to influencing HRM decision
making. .......................................................................................................................................8
P6. Identify the key elements of employment legislation and its impact on decision making of
HRM..........................................................................................................................................10
M4 Key aspect of employee relation management and employment legislation that affect on
HRM decision making..............................................................................................................11
TASK 4..........................................................................................................................................11
P7.Illustrate the application of HRM practices in a work-related context, using specific
examples....................................................................................................................................11
D4 Evaluation of employee relation that impact on the decision-making of the organisation. 12
REFERENCES..............................................................................................................................14
INTRODUCTION

Human resource management can be defined as a strategic approach for recruiting the
effective employees for an organisation. The main agenda of accurate human planning is to
approach those candidates that work as an asset for them in the upcoming future. It is the process
of recruiting, hiring, developing the employee's of the organisation. Moreover HR department is
responsible for creating policies that is beneficial for developing the positive relationship
between customers and different departments of the organisation. It refers to the employee
management that emphasis the on work-force to gain competitive advantage by improving their
skill and personality. Along with this it also helps them to create an invincible human asset that
complete their work with high efficiency and effectiveness. For this report chosen organisation
is Dyson which is operating their business in technology sector. It was established in the year
1991 by James Dyson which headquarter is situated in Malmesbury. They offer several types of
home appliances like vacuum cleaners, air purifiers, heaters and lights etc. In this report purpose
and function of HRM with different strength and weakness along with their approaches that
relates with recruitment and selection process will be discuss in the report (Welch, and et. al.,
2011).
TASK 1
P1 Function and purpose of HRM that is related with planning and resourcing of an organisation
HR department or officer helps an organisation to provide strong structure and ability for
accomplishing the organisational goal by managing and organising its employee's. It it a set of
regular practice that defines the nature of work and regulates job relationship between different
department of Dyson. Some function of HRM is mention as below:
Motivating employee- Employee motivation is the basic feature or function that is
performed by HR department of Dyson. Within this HR officer or manager identify those factors
that cause demotivation among employees in order to convert them positive factors through
which an employee feel more motivated. Example- Providing good condition and healthy
working environment to the employees motivates them to complete their work with more
efficiency and effectiveness.
Recruitment and selection- The main function that is performed by HR department of
Dyson is to hire or recruit potential candidates that ensure the completion of their business within
appropriate manner. In order to conduct this effectively they hire right candidate at the right

place that is applicable for all departments for the organisation. It is essential for Dyson to hire
right employees because they are operating their business at global level. This process is applied
by them to formulate effective work-force plan for the organisation.
Human resource planning- This function is the most important element of HRM which
determines that they identify the figure and type of work-force that are needed by the Dyson in
order to attain their goals (Vaiman, Scullion and Collings, 2012). The main function for human
resource planning is to take effective research that is used by them to predict the future human
needs of all departments. So it is easy for HR department to choose suitable candidates for the
employees.
Purpose of the HRM
Equity based compensation- HR officer is responsible for formulating the rights of
employees. In context of Dyson HR department of them develops effective policies through
which they protect the salary, compensation and other benefits of the organisation which is
useful for them because it helps them to retain in the organisation for a longer period. Example-
An organisation achieve more success by improving their performance and increasing the value
of their employee's activities.
Health and safety- The another purpose of HR manager is to protect their employees
from different hazard conditions that exists in the working environment of the organisation. HR
department of Dyson protect the health and safety of their employee's that are engaged with them
to complete their work. For this they develop positive environment in the working environment
by providing safety resources which includes fire extinguisher, first aid kit etc. or other resources
that are mandatory for the safety of employees (Sirmon and et. al., 2011).
P2 Strength and weaknesses of several approaches that are required for recruitment and selection
Recruitment is the fundamental method for an organisation that undertakes management
of overall employees and human resource planning in order to design or recruit the process of
recruitment and selection. This process undertakes to locate creative advertisement for vacant
seat that encourage potential candidates to apply for job in the organisation. Some strength and
weakness of approaches for recruitment and selection is as follow:
Internal recruitment
It is the process where the vacant seats of all departments are fulfilled from inside the
organisation. Dyson uses this approach in its working environment by changing the position of

their existing employees. Under this method an organisation fulfil their seats by approaching
present employees, retired employees and short term employee's that are engaged in organisation
for completing their function that helps to achieve their goal and targets (Renwick, Redman and
Maguire, 2013).
Method of internal recruitment
Present employees- Promotion and transfer are two different source that helps an
organisation to recruit employees form their present employees. Dyson uses this method to hire
the candidates for top position in the organisation.
Former employees- This is the another source of recruitment by which vacancies are
fulfilled in an organisation through internal method. Under this process an organisation
approaches retired and retrenched employees that are interested to come back in order to perform
their work again.
Strength of internal recruitment
 Process of internal recruitment is less time consuming along with this it also helps them
to cut the cost of recruitment process.
 Employee's are already familiar with their roles and responsibilities so they complete
their work with high efficiency.
External recruitment
External methods to recruit employees is the large pool of different candidates that are
present in the environment (Moutinho and Vargas-Sanchez, 2018). This work as a process by
which Dyson attract the external candidates that contain essential skills and knowledge for the
organisation. Whenever an organisation engages themselves for external recruitment then they
conduct effective research which consider effective employees for the vacant seat.
Method of external recruitment
Employment exchange- In present scenario employment exchange is the best method by
which an organisation hire effective employees for their vacant seat. They complete their
function through opening and managing different branches in each cities. It helps them to
identify job seeker as well as job provider for fulfilling the needs of them.
Advertisement- It is the most effective method that is used by the organisation to
generate or attract large number of applicants for vacant seat. This method is beneficial for
Dyson because it helps them to advertise their job on large platform through using different

platforms like social and print media, radio, factory display etc. Example- To recruit an
employee for top position times of India, the Hindu are newspaper that help to attract potential
employees.
Strengths
 External process helps an organisation to recruit candidates which are fresh and are
friendly with present technology that uses by the organisation (Manroop, Singh and
Ezzedeen, 2014).
 It provides large number of application of various candidates that provide advantage to
organisation as they chose suitable employee from large number of candidates.
Weaknesses
 External process is expensive and it is also long term process due to which management
need to invest enough resources to complete the process of recruitment and selection.
 In this an organisation need to provide training and development to new employees
which is complex and expensive process.
M1 Function of HRM that increase the talent and skill to fulfil business objective
Dyson perform different function with the help of HRM department in order to
accomplish their goals. Like Recruitment and selection helps them to recruit suitable and skilled
employees for organisation through which work as an asset for the organisation. Along with this
skilled employees understand their roles easily due to which it is easy for them to accomplish
their goals. Example- Dyson is operating their business in technical field therefore they need
employees who have knowledge of technical background. As they helps them to accomplish
their goals with more efficiency and effectiveness.
M2 Evaluate the strength and weakness of different approaches that relates with recruitment and
selection
Usually there are two different methods that helps an organisation to hire effective
employees. It includes internal and external sources that fulfil vacant seats of organisation (Lu,
Zhu and Bao, 2015). Like with implement of internal method Dyson hire employee's for top
position as it holds the power which determines that it plays an crucial part in the organisation.
Therefore they hire employees which are loyal for organisation. While External recruitment
helps them to attract huge number of candidates for fulfilling a single seat in organisation. It is an

expensive process but it helps them to find suitable candidates that contain required skills for the
organisation.
D1 Specific examples that relates with the strength and weakness of recruitment and selection
process
Some example that related with the process of recruitment and selection and show their
strength and weakness is as follow:
Example- Dyson is the largest organisation which is operating their business at global
level. Therefore they hire new employees from placements technique which is external method
of recruitment (Kehoe and Wright, 2013). So it increase their strength by hiring right candidates
that undertakes required knowledge, skill etc. for the organisation.
Example- Another example relates with internal recruitment by which organisation prefer
suitable candidate for vacant seat. It improves their performance because it improve the overall
personality of the organisation.
TASK 2
P3 HRM practice in an organisation which provide benefits to employee's and employers
It is the process by which an organisation manage and monitor the performance of an
employee which governs them to complete their function effectively. Today most of the
organisation are operating their business at global level due to which there is large competition is
instant among several organisation of an industry. Within Dyson HRM practice is beneficial for
them because it helps them to develop positive working environment in the organisation through
maintaining developing healthy relation between all stakeholders. Several types of practice that
impact on the performance of Dyson is as follow:
Performance management- This system is related with seniors employees which
determines that they perform an essential role in improving the performance of an existing
employees (Kakuma and et. al., 2011). Within Dyson HR officer complete their work through
monitoring the performance of new employees. This is the most suitable method for organisation
because it helps them to collect all necessary information through which it is easy for them to
provide essential feedback that is adopted by organisation to complete their work.
Knowledge sharing- This method is suitable to ensure the knowledge that formulate
effective work strategy for the organisation. It work as the performance by which an organisation

gather all necessary information to modify or improve the productivity of organisation as well as
their employees. Like when senior employees return from the seminars or workshop then it is
mandatory for them to share their learnings with all employees. This helps Dyson to generate
innovative ideas for the organisation.
Fair evaluation system- This system is beneficial for organisation because it is directly
linked with the performance of employee's and organisational goals. In this employee
performance is evaluated on different basis which includes self-rating, daily routine activities etc.
that are performed by them to complete their work (Jiang and et. al., 2012). Moreover it also help
Dyson to provide fair compensation to its employees that is based on their performance.
Benefit to employees Benefit to employers
 Performance management help the
employees of Dyson to improve their
performance by providing regular
feedback to their employees.
 The another benefit for employees is
share the knowledge. So it is useful for
them to complete their work with
implement of new techniques.
 Fair evaluation system is the third
practice that enhance the performance
of employees. As it motivated them to
by providing the fair compensation and
benefits to the employees.
 Employers develop effective
performance management system
because it helps them to monitor the
work of employees. So the performance
is improve by providing review to their
employees.
 By sharing the knowledge about the
employees it is easy for them to
delegate the roles among all
departments of organisation.
 Fair evaluation system is the third
process as employers provides
compensation as per their performance.
P4. Different HRM practices that help an organisation to increase in profit and productivity
HRM is the essential department of an organisation that organise and manage the work
performance of employees. They also provide training and development to their employees in
order to increase the profits of an organisation by improving the skills of their employees.
Different type of management practice are implemented by management of Dyson to attain their

goals within specified period that is decided by the organisation. Moreover skilled employees
increase value in the product or service that is provided by the organisation.
Delight employees with the unexpected- To retain the employees for longer period it is
essential for Dyson to implement this practice by providing uncertain gifts in the form of reward.
Apart form this it improve the productivity of employees as unexpected gifts increase the morale
of employees and motivate them to complete their work with more efficiency. This helps them to
earn more profits for the organisation. So this practice helps an organisation to improve the both
aspects of the organisation.
Open house discussion- In present scenario innovative and creative ideas rule the world.
Organisation such as Dyson complete their work or functions by recognising different ideas that
impact on their performance with directly basis. In present scenario the best source to gain new
idea is employees which determines that they are updated with new knowledge due to which it is
easy for them to understand the market. Example- While discussing about work culture of
organisation employees provides effective suggestion to complete the activities that increases the
productivity of their product.
Positive environment- They create safe, healthy and positive work environment in the
organisation in order to ensure the employee's feel comfortable while performing a task. This
helps them to identify different methods in order to complete a single task. Like through survey
method Dyson analysis the way which is useful for them to complete their goals with in
minimum time period. It is directly related with the productivity of the organisation because
healthy work environment produce effective goods for customers which also increase their
profits (Jackson, Schuler and Jiang, 2014).
Performance linked bonus- According to the performance of employees Dyson provide
benefits to them by observation their work. In order to improve the productivity of the
organisation they provide monetary benefits to its employees. The more benefits among the
employees make positive results for them by modifying their skill. While measuring the
performance of employees an organisation consider variable as well as fixed component. This
aspect are directly or indirectly relates with organisational functions.
M3, D2 Different methods used in HRM practice and its evaluation
HRM practice is beneficial for organisation because it helps them to monitor the
performance of employees. Example- Performance management helps the organisation to

prepare and monitor the record of performance of all employees. This helps them to complete
their goals within minimum time period. It positively impact on performance of employees by
motivating them to complete their work easily. While negative effect is that organisation face
complex situation in implement of HRM practice because it is a difficult process and long term
process.
TASK 3
P5.Analyse the importance of employee relations in respect to influencing HRM decision
making.
Human asset office is in charge of taking significant choice of association in term of
activities, usage of enactment, pay of workers and some more (Gruman and Saks, 2011). In any
case, so as to take hard-hitting choice HR supervisor is at risk for keeping up compelling
correspondence just as association with other division and representatives as it is fundamental for
association. Better worker relationship help an association in improving its profitability and
fulfillment among business just as representative. Notwithstanding this the association with
representatives have an impact over approaches just as choices taken by HR office as it has direct
impact over the hierarchical culture and working system of representatives. Henceforth it is basic
for HR director of Dyson to keep up great association with its workers which further help them
in actualizing changes successfully by effectively tolerating the choice of the executives.
On the other side ,if Dyson has a bad relationship with there employees then the
employees will react negatively towards all the decision which the management has taken
regarding the organisation benefits. This will decrease the productivity and the profitability of
the organisation as the employee in the organisation will not give their full efforts towards the
objective of the organisation and will leads to increase in the conflicts amongst the workers
(Cascio, 2015). So in order to avoid these problems the HR managers of company Dyson must
focus on building strong relationship so that the employee of the organisation can adopt all those
changes which have been implemented by the organisation and would lead to increase in the
profitability of the company. The company like Dyson can adopt some methods in order to build
strong relations with their employees these are as follows :

 The HR manager of the Dyson must pet on the back of their employees for their excellent
performance so that the morale of the employee's can be boost and they can work with
their proper potential and efforts towards the growth of the company.
 The manager of the company must focus on providing fair and equal remuneration to
their employees so that they feel familiar to the environment and the culture of equal
opportunity can be maintain (Buller and McEvoy, 2012).
 The organisation must focus on providing training and development programmes to their
employees on regular basis so that the capabilities, skills and knowledge of the
employees can be improved and can focus effectively on achieving the long term vision .
 The HR manager of the company must provide proper authority and responsibilities to
their subordinates and should involves them in decision making process for solving the
difficulties that are faced by the organisation so that the employee feel themselves as the
essential assets of the organisation and can retain in the organisation for the longer
duration of time.
 The HR manager of the company should establish the process of decentralisation in the
organisation so that the employees can share their view on the issues of the organisation
and can improve the process of flow of information in the company.
 Great connection with the workers can help HR administrator to comprehend about the
essential necessity. By understanding the requirements of representatives , HR supervisor
of Dyson can take choice which gives advantage to both the workers just as for the
association.
 Connection with each worker ought to be equivalent. There ought not be any separation
in the framework. Subsequently HR administrator of Dyson should focus taking care of
this realities and attempt to fabricate a viable relationship (Budhwar and Debrah, 2013).
This will get positivism the brains of staff which will assist the association with taking
viable and solid choice.
P6. Identify the key elements of employment legislation and its impact on decision making of
HRM.
Human resource are the most valuable assets to the organisation without the help of
personnel the organisations cannot perform their task in appropriate manner and would not be
able to carry out their activities. In this process the different laws and legislations are merged

together which enables organisations in carrying out their operations smoothly. Dyson is
required to form all the strategies, rules and regulations with the consideration of all the
legislations which is required in the organisation .For Dyson it is basic to pursue this guidelines
and guideline as it sway on basic leadership of human asset office. To hold solid connection
among workers it is required for the board to joined this law which are portray as beneath:
Equality act, 2010 – This act is the combination of two laws . These act were enforced to
protect the employees from discrimination . Discrimination can be on the basis of gender, age,
caste, sex and religion (Bratton and Gold, 2017). This act will help the company like Dyson in
providing equal opportunity to the employee's in the organization without being biased on the
part of age, sex, gender etc. and also the company will be able to gain the trust of their
employees. Also, employee retention in the organization can be easily maintained. The company
must ensure equality on the part of salary, wages and remuneration too so that the employee feel
secure among their co-workers and works effectively in the organization to achieve their long
term vision within a specific period of time.
Employment protection act, 1978- This demonstration expresses that workers are
furnished with various rights that are vital for association. This report holds every one of the
rights that are worried for manager and workers. It fill in as contract among representatives and
business like it clarify various terms and condition that are expect by a business from its workers.
The representative enactment is a structure that oversee various laws and guidelines to guarantee
security of its worker's among all association. This assistance human asset the executives of
Dyson to work their business productively and adequately which imply that they create
objectives successfully. It help to improve business objective and goal with more proficiency.
Health and safety at work act, 1974- This act defines all the general duties of everyone
form employer to employee and from owner to manager to maintain the safety within the
organization's (Banfield, Kay and Royles, 2018). This act will help the company like Dyson in
providing good working environment, safe instrument to use and some travel opportunity. It will
enhance the working capacity of the employee in the workplace and will also increase the
profitability of the Dyson. This will also help the company in protecting their employees from
the accidents, causes of disablement as the entire operations in the organization will be
performed with proper guidance and safety to use particular equipment.

M4 Key aspect of employee relation management and employment legislation that affect on
HRM decision making
The physical work-force of an organization is crucial aspect that impact on their
performance. It create positive factor by formulating effective relations within the employees of
all departments. Further legislation are mandatory for Dyson to formulate effective policy that
considers several rights of the employees.
TASK 4
P7.Exemplify the application of HRM exercise in a work-related discourse, using particular
illustration.
In today scenario the organization seeks to sustain their business for which they need to
pull off the employees in the system in the most the hard-hitting manner. To maintain the
profitability of the organization the application of performance management is executed in the
organization like Dyson (Alfes and et. al., 2013). This application of Human resource practices
will help the company to measure the level of their performance and productivity. Human
resource departments are responsible for the operation performed in the structure. To attract the
most appropriate candidates for the job the company is focusing on developing the job
description which is designed below:
JOB DESCRIPTION
Administration: Dyson
Section: Assistant Human resource division
Job Title: - Assistant HRM
Job location: Edgware road, London
Job summary
Company seeks to hire a person with the required skills, and knowledge about the Human
resource department so that the management of employees in the organisation can be done
properly.
Role: -
Developing policies and strategies to perform the organisation's operations.

Conducting training and development programmes as per the requirement.
Establishing proper ethics and norms to develop the organisational culture.
Compliance with all the laws related to organisational operations.
CURRICULUM VITAE
Curriculum Vitae
Name: - John Halsey
Address: - 28rd Church street, London
Phone No: - 1435196
Career objective: Seeking for the organisation where I can use my efforts and potential in the
effective manner by applying my skills and knowledge of human resource departments.
Educational Qualification: -
 BBA
 MBA
Experience: 3 years experience in retail sectors.
Other experience: worked as an intern for the period of six month with Tesco.
Key I.T skills- Knowledge about the Microsoft package and digital marketing.
Declaration:
I hereby declare that all above information presented by me are correct as per my knowledge.
Date:
Place:
D4 Evaluation of employee relation that impact on the decision-making of the organisation
HR officer make decision in the organisation that relates with the welfare of employees.
In context of Dyson it is necessary for HR department to determine those constituent which
impacts on functions of organisation (Albrecht and et. al., 2015). Like healthy, safe and positive
environment make those decision by which there is increase in performance of employees. While
the unsafe environment and less communication among employees creates conflict between them
that impact negatively on organisation.
CONCLUSION:

From the preceding assignment it can be summarized that human resource management
has an necessary function in an organization for managing the performance and growth .But in
bidding to pull off worker effectively it is very essential for HR to manage good relation with
worker as it support in better the gain fullness and productivity of organization. In relation to this
it is very important for the HR manager to build powerful dealings with their worker and to
formulate the strategies and policies which will help the company in achieving its long term
objectives. Along with this it is also very important for the HR trainer to view all the legislation
that has be enforced for the organization to adopt in order to increase their performance.

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Online

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