This report provides a comprehensive analysis of British Airways' Human Resource Management (HRM) practices. It begins by defining strategic HRM and examining changes in HR strategies, particularly in response to the COVID-19 pandemic. The report then analyzes the impact of environmental factors on the company's culture and HR planning, including the use of PESTEL and Porter's Five Forces models. It explores the Harvard framework for HRM, detailing how the company creates value through its human resource models. The report differentiates between HRM and personnel management using Storey's 27 points. It also examines job design strategies, hiring and firing practices, and concludes with recommendations for best HR practices, and the importance of adapting to changing circumstances.
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