This report provides a comprehensive analysis of Human Resource Management (HRM) practices at Skyports, an urban air mobility provider. It examines various recruitment and selection methods, including internal and external approaches, detailing their strengths and weaknesses. The report explores the purpose and functions of HRM, such as workforce planning, job analysis, compensation, learning and development, performance appraisal, and succession planning, and their application within Skyports. Furthermore, it evaluates the effectiveness of these HRM practices in terms of enhancing organizational profit and productivity. The report also emphasizes the significance of employee relations and employment legislation, and discusses essential documents for a marketing manager role. The analysis highlights the role of HRM in driving Skyports' success by attracting and retaining talent, improving employee skills, and fostering a productive work environment.