HRM and Leadership Project: Non-Financial Incentives at Holiday Inn

This project proposal outlines a study on the impact of non-financial incentives on employee performance within the hospitality sector, specifically using Holiday Inn as a case study. The research aims to explore the theoretical underpinnings of employee motivation, identify factors influencing performance in the hospitality industry, and assess the role of non-financial incentives. The methodology includes a descriptive research approach, utilizing qualitative methods and both primary and secondary data collection, including surveys. The proposal details a timeline spanning from November 2017 to May 2018, encompassing literature review, methodology development, data collection, analysis, and final report submission. A budget is also provided, allocating funds for literature review, research methodology, data collection, and analysis. The study references relevant literature on employee recognition, incentives, and performance, and the project is designed to provide valuable insights into effective management practices within the hospitality industry.

PROPOSAL

TOPIC
 HRM and leadership
 Marketing/ strategy/ Innovation/ Management
 Finance
 Other (Please specific)
KEY QUESTIONS
The aim of the present study will be “To analyse the role of non financial incentives on employee
performance in Hospitality sector: Case evaluation of Holiday inn” The key questions for the study will
be:
 What are the theoretical perspectives associated with employee motivation?
 What are the factors affecting employee performance in hospitality sector?
 What is the role of non financial incentive on employee performance in hospitality
sector?
Availability of evidence and relevant literature
Hospitality sector is one of the dynamic industries in the global economy. Employees play a
significant role in delivering high quality services to the guests (Abdullah and Wan, 2013). Researchers
have revealed that employee motivation plays a crucial role in enhancing productivity (Bradler, Dur,
Neckermann and Non, 2016). Theories such as Maslow need hierarchy, Herzberg two factor theories,
ERG theory etc develop a significant evidence for the same (Malik, Butt and Choi, 2015). The stated
theories help in analysing the basic needs and demands on an employee and its impact on their
performance as well.
Possible research methods
The overall study will be undertaken in a well defined and structured manner. The descriptive
research questions will be effectively analysed and resolved. Qualitative research methods will be applied
to develop a significant result for the study. The selected method will help in analysing the employee
perception in an effective and well defined manner. Data will be collected through primary and secondary
data collection methods. Survey method will be undertaken to attain a well defined evaluation of

employee perception towards non financial incentives.
Timescale and planning activities
The time scale of undertaking the overall research has been discussed below:
TASK NAME START DATE END DATE DURATION (Days)
Research proposal 1-Nov 30-Nov-17 30
Literature review 1-Dec 14-Jan-18 45
Research methodology 15-Jan 14-Feb-18 30
Data collection 15-Feb 14-Apr-18 60
Data analysis 15-Apr 14-May-18 30
Final report submission 15-May 30-May-18 15
Research proposal
Literature review
Research methodology
Data collection
Data analysis
Final report submission
1-Nov 21-Dec 9-Feb 31-Mar 20-May 9-Jul
The Budget for the project:
Purpose Amount
GBP
Literature review 1000
Research methodology 250
Data collection 1500
Data analysis 750
REFERENCES
Bradler, C., Dur, R., Neckermann, S. and Non, A., 2016. Employee recognition and
performance: A field experiment. Management Science, 62(11), pp.3085-3099.