This report analyzes the human resource management (HRM) issues faced by Coles Supermarkets, focusing on talent attraction and selection. The report begins with an executive summary outlining the key issues and recommendations. It then provides an overview of Coles, including its background, number of employees, and key competitors. The core of the report delves into the challenges Coles faces in attracting and selecting talent, identifying factors such as a negative public image stemming from underpayment cases and safety concerns, ineffective training facilities, poor selection criteria, and a lack of a formal talent management program. The analysis highlights how these issues impact the company's ability to build a qualified and dedicated workforce. The report concludes with several recommendations to address these challenges, including improving employee benefits, implementing a talent management program, refining training policies, and improving Coles' public image to attract a larger pool of talented candidates. These suggestions aim to help Coles sustain its growth in the competitive retail market.