Human Resource Management Report on Kingfisher Airlines

This report provides a detailed analysis of Human Resource Management (HRM) practices within Kingfisher Airlines. It begins with an introduction to HRM, outlining its purpose and functions, including recruitment, selection, training, and employee relations. The report then examines the strengths and weaknesses of both internal and external recruitment methods, offering insights into their effectiveness. Furthermore, it explores the benefits of various HRM practices, such as training and development, payment and reward systems, and workplace design, highlighting their impact on employee satisfaction and retention. The report concludes by assessing the effectiveness of different HRM practices in relation to organizational profits, emphasizing the crucial role of a well-managed human resource in driving productivity and financial success. The report utilizes PESTLE analysis to evaluate factors influencing HRM and also discusses soft/hard approaches.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Purpose and functions of HRM...................................................................................................1
Strength and weakness of approaches of recruitment and selection...........................................2
Task 2...............................................................................................................................................4
Benefits of HRM practises..........................................................................................................4
Effectiveness of different HRM practises on organisation' profits.............................................5
Conclusion.......................................................................................................................................5
.......................................................................................................................................................6
References........................................................................................................................................6
Books and Journals.....................................................................................................................6
Online..........................................................................................................................................6

INTRODUCTION
Human Resource Management(HRM) is responsible for the management of persons
working in the organisation, that right person is placed at right job positions. They are also
responsible for training and development of employees, their recruitment, performance appraisal
and rewards given to them. Kingfisher is an India based airline group with 5,696 employees
working in it in 2012(Collings, Wood and Szamosi.2018). Its headquarters are situated in
Mumbai, Maharashtra has slogan Fly The Good Times. This report will describe the purpose and
functions of HRM along with strengths and weakness of different approaches of recruitment and
selection. Furthermore, benefits and effectiveness of different HRM practices will be estimated
in this study.
Task 1
Purpose and functions of HRM
Purpose
Effective use of resources- The main purpose of HRM is effective use of persons working
effectively and efficiently so that right persons are working for right job. HRM of Kingfisher is
responsible for the use of human resource of the organisation efficiently so that productivity can
be improved.
Develop resources- It refers to the development of an individual to perform a task. This is
necessary so that employees are ready for the coming challenges. With the help of development
process, workers' efficiency and productivity will be improved and this will be helpful in
development of Kingfisher.
Engage employees- To know the capability of employees of Kingfisher, it becomes
necessary to engage them in work so that their efficiency can be known to employer. By
engaging them in work their efficiency is also improved and measurement can be done and
necessary steps for improvement can be taken.
Promote company society- This is to ensure that workers are happy to work in Kingfisher
and they will stay which will reduce the employee turnover(Bratton and Gold. 2017). This can be
done by providing them healthy work environment and other facilities to make them stay in the
organisation.
Recruit- This purpose is related with bringing of next employee in Kingfisher so that
vacant positions can be filled up.
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Functions
Recruitment and selection- This refers to the process of attracting the required candidate
to choose for the job and encouraging the unrequited candidate to leave from the job. It involves
process of attracting, showing and selecting qualified candidate for the job. A proper plan
regarding number of persons required should be made before this process. To reduce the chances
of selecting unqualified and demotivated employees, this process is necessary.
Orientation- This refers to making employee familiar with its job and employer. This
program includes goals of Kingfisher and how the candidate is helpful in achieving these goals. .
Through this employee can know about his duties and work to perform, his job role. After
knowing his duties and job he can actively work for company.
Maintaining Good Working Conditions- For liking of workplace and environment, it is
necessary for Kingfisher to provide good working conditions to the employee(Chelladurai and
Kerwin. 2017). Motivation is essential for workers so that they can contribute fully to the
company. Employee welfare scheme should also be provided to candidates which gives job
satisfaction.
Managing Employee Relations- The HRM department of Kingfisher should organise
activities through which employee can be known personally and professionally. Better employee
relations between employee and employer will increase success of the firm.
Training and Development- It is an important function of HRM of Kingfisher which is
helpful in improving the performance level of persons. Proper training and development person's
skills and ability will be improved.
PESTLE analysis
 Political factors- it influences in terms of funding that is available in the company. There
is involvement of taxes, minimum wage rate quality and quantity of staffs.
 Economic- this factors includes the money that is available in the stated company for the
purpose of salaries, training and equipment. This is the most immediate concern that
comes in planning of human resource. Thus, to build economic factors in terms of human
resource plan that later helps in predicting number of employees that is needed.
 Social- there are many factors of social that inflence the planning of HR. thus, where
there is clear discrepancy of one social group, building good ideas the ways to open up
new opportunities.
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 Technological factors- advanced technology leads in bringing new skills that leads in
making company aware of needs of training in terms of planning about human resource.
 Legal factors-the law of employment is important sector of legal system that influences
planning of human resource. It changes all the time. Thus, employment law changes and
it must be reflected in policy of company and implement on ground by managers and
supervisors. Environmental- this includes the location of business in relation to find sufficient and
appropriate staff or changes to environment that mean a need for more or few employees.
Soft/ hard
Soft
In these employees are treated as the important resource of business and also make them
resource and cost of that particular resource.
Hard
The workers are treated as an asser of company in terms of machines or buildings.
Strength and weakness of approaches of recruitment and selection
INTERNAL RECRUITMENT- It refers to reassigning of the current employee to new job
positions by giving them promotions or transfer. It is used to develop a sense of loyalty progress
among employees and also helpful in saving money, time and company's resources.
Strength
 Through this, recruitment costs of Kingfisher will be lowered as they do not have to pay
to recruitment agencies.
 The productivity of the person is already known to employer.
 This will help employer to become more attractive and they will be able to retain their
employees. Also, this process will be less time consuming for Kingfisher.
 It will increase morale of employees as there is chance of getting reward and benefits to
work well.
Weakness
 If HRM is planning to give a chance of reward and other benefits to a worker then this
will create dissatisfaction among other workers.
 There would be a limit in choices for other more qualified candidates to enter in the
organisation.
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 It will create a situation of other vacancy which are to be filled. No new ideas from outside can be generated.
EXTERNAL RECRUITMENT- The process of filling up of vacant job positions from outside
through recruitment and selection process(Marchington and et.al., 2016). It refers to bringing of
new ideas for the development of the organisation.
Strength
 Through external recruitment, a larger number of applicants opt for job in Kingfisher
which is helpful in choosing more qualified candidate for the job.
 This will bring fresh talent which will help in motivating the existing employees.
 External recruitment will be helpful in hiring more experienced and highly qualified
candidates through which development and success of Kingfisher will increase.
 Competitive spirit among people working in Kingfisher can be developed.
Weakness
 This type of recruitment proves to be expensive for Kingfisher, as it includes costs for
announcement of vacancy, arranging office for employment.
 This also proves to be more time consuming process as it takes time in announcing of
vacancies, taking interview of candidates and making them familiar with their job
positions and employer and therefore is a long process.
 There can be a problem of adaptability with the new candidate to adjust himself with
other persons working and the environment of Kingfisher.
 Competition will be increased in the organisation, due to which the existing employees
will create some sort of issues with each other.
Both internal and external recruitment plays very important role in proper use of human resource
of Kingfisher.
Task 2
Benefits of HRM practises
It refers to prearranged approach of establishing more open and caring management kind
to motivate and develop employees so that they be beneficial for growth of the company. Some
of these benefits are-
Training and development- With the help of HRM practises, efficiency of workers is increased
through proper training and development programmes. Every worker needs to be trained
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according to their work so that they can perform their task efficiently. Also, additional
qualifications can be added to existing employees through this training and development
sessions(Albrecht and et.al.,2015). This will also be helpful for reducing employee turnover.
Trainees of Kingfisher gives proper guidance to workers so that they can work effectively and
this will reduce their chances of doing mistakes. Proper training and development programmes
will motivate and guide employees to perform well in their assigned task.
Payment and Reward System- Organisation also provides rewards to workers for doing their
work effectively, this also proves a motivational tool for Kingfisher. Employees' performance is
automatically improved when they are attracted towards reward and additional pays for
performing well for the company. This will therefore improve the performance of employees and
company's employee turnover will be reduced. This rewards will also be helpful in reducing the
financial problems which will give them satisfaction and they will work to their best level.
Job and Workplace Design- This includes the satisfaction of employee regarding the
infrastructure and working facilities provided by Kingfisher. By providing good and healthy
work place workers will feel satisfied in doing their job(Moore and Jennings eds.2017). Proper
infrastructure facilities will reduce the danger of lives and also will be helpful in attracting more
number of candidates to apply for the job. Other facilities like food and water, proper ventilation
of air, parking facilities will improve the work environment and provide satisfaction to the
employees. Appropriate facility for leave provided by Kingfisher will give satisfaction to the
employees and with this they can easily manage their personal time with their family, friends and
relatives.
Effectiveness of different HRM practises on organisation' profits
For increasing the profits of the company, human resource plays a very important role.
Employees of Kingfisher are a valuable asset for the firm. They play a very active role in
increasing productivity and profits of the firm. Profits and productivity of the company are
increased with proper optimisation of trained human resource of the firm. Proper training and
development programmes will help to increase the productivity of workers which in return help
in improving productivity of the firm. Proper training is helpful in increasing the skills and
capabilities of candidates through which they can understand their work more appropriately and
work accordingly. Through this they can now face the upcoming challenges and efficiently
overcome them which will improve the company's productivity and increased profits.
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Rewards and additional payments acts as an motivating tool for Kingfisher to increase its
productivity and profits. Rewards given to employees on the basis of improvement in their
performance will motivate them to work more effectively and efficiently. This increase in
efficiency will be helpful in generating more profits of Kingfisher. As rewards give feeling of
satisfaction to the employees, this satisfaction will increase their efficiency by which firm's
profits and productivity is also improved. Satisfied workers will definitely contribute more for
organisation to generate more profits.
Satisfaction provided by organisation regarding healthy working environment will boost
up the morale of employees and help Kingfisher in retaining their existing workers and attracting
new candidates(Brewster,Chung and Sparrow. 2016). Other facilities like food and water,
cleanliness, friendly relations with other persons working in the company will give help in
boosting up of their morale which will motivate them to contribute more towards achievement of
determined objectives and goals of the firm. Also, this will lead to work without wasting of
company's resources and perform well on time. With this decreased wastage of resources
Kingfisher's productivity will be improved.
Conclusion
From the above report different functions and purposes of Human Resource Management are
been concluded. Different approaches of recruitment and selection and strength and weakness of
internal and external recruitment has been described in the above study. Furthermore, various
benefits of different HRM practises such as training and development, payment and reward
system and job and workplace design have been explained in this report. Effectiveness of these
HRM practises on organisation's profits and productivity have been stated in the above study.
References
Books and Journals
Albrecht, S.L. and et.al., 2015. Employee engagement, human resource management practices
and competitive advantage: An integrated approach. Journal of Organizational
Effectiveness: People and Performance. 2(1). pp.7-35.
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Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Chelladurai, P. and Kerwin, S., 2017. Human resource management in sport and recreation.
Human Kinetics.
Collings, D.G., Wood, G.T. and Szamosi, L.T., 2018. Human resource management: A critical
approach. In Human Resource Management. (pp. 1-23). Routledge.
Marchington, M and et.al., 2016. Human resource management at work. Kogan Page Publishers
Moore, L.F. and Jennings, P.D. eds., 2017. Human resource management on the Pacific Rim:
Institutions, practices, and attitudes (Vol. 60). Walter de Gruyter GmbH & Co KG.
Online
Internal and External Sources.2017[Online] Available
through:<http://www.yourarticlelibrary.com/recruitment/sources-of-recruitment-of-
employees-internal-and-external-sources-recruitment/25954>
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