Human Resource Management Practices: A Case Study of Kingfisher Plc

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Human Resource
Management
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Contents
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................5
P1. Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing an organization...........................................................................................................5
P2 Explain the strengths and weaknesses of different approaches to recruitment and selection 7
M1. Assess how the functions of HRM can provide talent and skills appropriate to fulfill
business objectives.....................................................................................................................10
M2 Evaluate the strengths and weaknesses of different approaches to recruitment and
selection.....................................................................................................................................11
D1 Critically evaluates the strengths and weaknesses of different approaches to recruitment
and selection, supported by specific examples..........................................................................12
Task 2.............................................................................................................................................13
P3 Explain the benefits of different HRM practices within an organisation for both the
employer and employee.............................................................................................................13
P4 Evaluate the effectiveness of different HRM practices in terms of raising organizational
profit and productivity...............................................................................................................15
M3 Explore the different methods used in HRM practices, providing specific examples to
support evaluation within an organisational context.................................................................16
D2 Critically evaluate HRM practices and application within an organisational context, using
a range of specific examples......................................................................................................17
Task 3.............................................................................................................................................18
P5 Analyse the importance of employee relations with respect to influencing HRM decision-
making.......................................................................................................................................18
Covered in PPT..........................................................................................................................18
P6 Identify the key elements of employment legislation and the impact it has upon HRM
decision-making.........................................................................................................................18
Covered in PPT..........................................................................................................................18
M4 Evaluate the key aspects of employee relations management and employment legislation
that affect HRM decision-making in an organizational context................................................18
Covered in PPT..........................................................................................................................18
Task 4.............................................................................................................................................28
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P7 Illustrate the application of HRM practices in a work-related context, using specific
examples....................................................................................................................................28
Covered in PPT..........................................................................................................................28
M5 Provide a rationale for the application of specific HRM practices in a work-related context
...................................................................................................................................................28
Covered in PPT..........................................................................................................................28
Conclusion.................................................................................................................................38
References......................................................................................................................................39
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Introduction
Human resource management plays an important role in a company since this department is
responsible for managing and controlling all the chores. This includes staffing and recruitment of
employees, segmenting works to the personnel as per their skills, offering them training and
many more. The present report is highlighting the significance of human resource management
on the functioning and working of venture. In this context, Kingfisher Plc has been considered
which is famous for European leading DIY retailer and is also dealing in electrical business. In
this report, purpose and functions of the HR department in Kingfisher will be highlighted.
Additionally, various approaches of selecting and recruiting employees like internal and external
sources will also be described in detail along with its key strengths and weaknesses. This will
give idea regarding which approach is better for the organisation.
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Task 1
P1. Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing an organization.
Human resource management is the process of developing and employing the employees for
making them more valuable to the organization.
Kingfisher Airlines is one of the leading retailers in Europe. Kingfisher believes that the
employees are the core asset which is required for the development and growth of the company.
The functions of HRM of Kingfisher include the following-
 Human resource development and research
 Benefits and compensation to the employees
 Employee and labor relationship
 Human resource recruiting, selection, and planning (Noe.et.al, 2017)
Activities of Kingfisher include the following-
 Through knowledge development of policies of Kingfisher Airlines and its culture as well
as corporate plans
 Acting as a consultant
 Playing facilitator and expert’s responsibility by initiating modifications and alterations
Purpose of HRM of Kingfisher-
 To identify the Kingfisher’s vacant positions and then hiring staff members
 To ensure that the right people with the right skills are hired for the right job.
 To exercise monitoring and controlling and the proper direction of employees
Best Fit approach Vs Best Practice
Best fit approach believes in the system of reward alignment of which is significant with the
strategies of the company. It increases the competitiveness of the company.
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Best Practice mentions that different policies of HR will include reward plans. HR leads for the
better employee’s commitment and it also motivates them.
Hard HRM- in this model, as per the needs of the Kingfisher Airlines HRM will significantly
focus on the workforce needs and recruit and manage the professionals.
Soft HRM- employees of Kingfisher get the treatment as they are the primary resource of the
company and are a great source for keeping the competitive position of the company.
Internal labor market- this is the company’s administrative unit where the allocation of labor
and pricing is governed by the rules and procedures.
Analyzing turnover- the calculation of the rate of labor turnover is done with the terminated
employees and HR record’s checking for the counting of the total numbers (Briscoe.et.al, 2012).
Impact of legal and regulatory frameworks-
 It protects the investments of employees in their pension
 Employee’s protection from unfair `discrimination in the office
 It is compulsory for the employer to provide employees with a clean and safe
environment.
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P2 Explain the strengths and weaknesses of different approaches to recruitment and
selection
There are different approaches that can be used by Kingfisher in recruiting and selecting skilled
and talented workers. Some of them along with their key strengths and weaknesses are the
following:
The internal source of recruitment: In this method, candidates are recruited from a similar
organization. Some of the specific methods that are used in hiring employees via internal sources
are listed below:
 Promotion: The manager of Kingfisher plc. Can promote existed workers on the basis of
their past performances and experiences. The responsibilities, as well as wages of the
employee, get incremented in this context (Foster, 2014).
 Transfer: HR manager can also transfer an individual from one place to another
according to the needs and demands of that specific place.
 Past workers: Management can call other employees who have already worked in the
corporation. Managers can select that personnel on a priority basis if they have applied
for the vacant positions.
Strength and weakness of internal sources of recruitment are mentioned below:
Strengths:
 Money can be saved by the venture if they will use such sources of recruitment.
Kingfisher can utilize the saved amount in doing other chores.
 Time gets also saved since HR managers don’t have to travel here and there in search of
suitable candidates (Jackson, 2014).
 The level of motivation of workforces gets improved by using these methods of
recruitment since workers are getting opportunities to growing their career.
 This also helps in strengthening the employee relations and gaining their trust or loyalty.
Weaknesses:
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 If new employees would be hired, then along with them new ideas will arrive in the
workplace. But in the internal source of recruitment such kind of thing is not happening;
thus this will prevent creativity and innovative ideas since old workers are hired in this
case.
 Feeling of demotivation or dissatisfaction can get created in the employees who did not
attain any promotion or hike in their salary.
 At the same time, all the vacancies of the venture do not get filled completely by hiring
employees from inside the workplace.
An external source of recruitment: In this source, applicants are recruited from outside the
corporation. There are various methods which are used for hiring talented and experienced
personnel. Some of the important sourcess are discussed below:
 Campus recruitment: Kingfisher Plc. can arrange a different event at various famous
colleges and universities for hiring suitable candidates or brilliant students.
 Tie up with other consultancy firms: The firm can do tie up with some consultancy
companies and can gain workers on regular basis without doing much effort
(Marchington, et. al., 2016).
 Direct recruitment: In this method, managers can take the direct interview or arrange to
walk-in interview at their workplace. This will assist in recruiting talented personnel as
per the vacant designations.
Strengths:
 This will decrease the overall number of unemployed people from the nation.
 These methods offer various career opportunities to the outer world and those people who
are requiring a job.
 Here, no discrimination would be carried on any ground like relations, friends, gender,
age, color, race, religion, caste, etc.
Weaknesses:
 This process would consume more time in recruiting personnel as managers have to go
here and there in search of appropriate candidates.
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 A huge amount of money will also get invested since the company has to arrange various
kinds of recruitment events at different places.
 Workers who are present in the outer world would demand high wages, thus it will
become difficult to do bargaining with them.
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M1. Assess how the functions of HRM can provide talent and skills appropriate to fulfill
business objectives
By the effective functions of HRM of Kingfisher, the talented and skilled employees can be
recruited and hired. It will also provide them with the benefits and compensation for good
performance. They also get the performance appraisal which motivates them to increase their
productivity. A good relationship is established between labor and employees so there are not
many interpersonal conflicts. Proper training is provided to the human resource for their
development. Human resource research is conducted by the HR manager of the company. The
timely control and monitoring are exercised and they are given the proper direction. The talented
and skilled employee will help Kingfisher in achieving the organizational objectives as they are
fully motivated and work with full productivity (Armstrong and Taylor, 2014).
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M2 Evaluate the strengths and weaknesses of different approaches to recruitment and
selection.
Recruitments and selection process plays a very important role in hiring the expertise people for
the Kingfisher Company so that the company can be able to achieve the main objective of the
business in an effective manner (Wright, 2018). There are various different approaches to
recruitment and selections are as follows:
Advantages Disadvantages
Online job portals and websites
 Provides fast recruitment process with
effective global reachable as well as
cost-effective in nature.
 The issue of allegation within the CV
search, not effective functioning of
website and submission of a huge
number of applications.
Recruitment agencies
 Applicants prefer agencies as
compared to give a direct interview in
the organization.
 It is very cost consuming process for
the organization.
Recruitment events
 Identifies the company reputation in
relation to the main market and
enhances its business image.
 Effective competition between the
other competitors as many other
reputed companies are also recruiting.
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D1 Critically evaluates the strengths and weaknesses of different approaches to
recruitment and selection, supported by specific examples.
Recruitment and selection process mainly include various types of approaches which help the
Kingfisher PLC to enhance their business performance in relation to the competitive global
market. In the present era, the competition is hugely increased by the introduction of the
globalization. So, there is a huge need for the organization enhances their company awareness
and reputation so that the more and more people become interested to join the company
effectively (Albrecht, et. al., 2015). Example- the recruitment event approach provides the
facility to do face to face interview of the applicants through conducting the off-campus
recruitments processes in the reputed universities as well as colleges. The Kingfisher PLC needs
to hire an experienced HR manager so that they can able to manage and recruit effective
employees in an effective manner.
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