Analysis of HRM Practices and Leadership in Emirates Airlines

This report provides a comprehensive analysis of Human Resource Management (HRM) and leadership practices within Emirates Airlines. It critically reviews the importance of HRM, exploring its strategic role in enhancing organizational performance and competitive advantage, particularly within the aviation industry. The report delves into key HRM functions such as recruitment, compensation, training, and performance management, highlighting their impact on employee motivation, talent retention, and organizational behavior. It examines the interplay between HRM and organizational behavior, focusing on how leadership styles, employee engagement, and teamwork influence overall success. Furthermore, the report discusses leadership succession planning, the implementation of the LAMP framework, and the impact of organizational structure on communication and employee morale. Through a detailed examination of Emirates Airlines' practices, the report offers insights into the challenges and strategies for effective HRM and leadership in a global context. The report also explores leadership theories, employee motivation, and the impact of situational factors on leader effectiveness. The report concludes by emphasizing the critical role of HRM in fostering a positive work environment, promoting employee satisfaction, and driving organizational success, particularly in the face of industry challenges and competitive pressures. The report also discusses the challenges faced by the company and provides insights into how to overcome them.

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HRM

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Contents
Answer 1......................................................................................................................................................2
Answer 2......................................................................................................................................................7
Answer 3....................................................................................................................................................12
Reference..................................................................................................................................................16

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Answer 1.
In every organization, the performance of the organization is inked with human resource
management. In HRM practices, strategies are required to be focused on creating value in the
internal functions as it helps in increasing the competitive edge in the industry. The business
must link the operational structure with the organizational culture and objectives of the business
for attaining positive outcomes. In UAE, Emirates Airlines is one of the largest companies and
its vision is to focus on sustaining strong leadership which enables them to formulate new ideas
for keeping it competitive in the Airline industry. For organizational effectiveness, HRM
principles are required to be focused on making the business competitive in the market. In
Emirates, the HR system provides a positive working environment to employees which helps
them in utilizing their talent for improving the performance (Ramaprasad, et al., 2017).
Human resource management refers to handling human-related operations and developing
strategies to improve and grow the company's business. Emirates has always focused on the
human resources department to ensure that the quality of personnel they choose to serve
customers and maintain the standards set by Emirates for its customers. Human Resources
performs a variety of tasks, including understanding job requirements, developing policies to
encourage leadership within the organization, and developing work-life plans that satisfy
employees (Stredwick, 2013). It is necessary for achieving goals and objectives by working in a
team. In Emirates Airlines, the major business function is staffing, employee compensation and
designing work. In the Airline sector, HR management is necessary to consider the functions of
HRM which include Planning, staffing, training and development, rewards, performance
management, promotions, and change.
The performance management process includes enabling the leaders for setting the goals and
achieving with the help of employees for registering the quality outcomes. The initiative which
the organization considers is to encourage the employees to make themselves comfortable at the
workplace and motivate them to focus on the tasks. Dynamic practices include in which
employees can interact with managers for discussing the issues which they face. The long cycle
performance management system is adopted as it helps them to use personnel appraisal methods
with the help of different criteria for evaluating employees. Different factors are considered by
the managers for the operating environment (Wuyts, et al., 2015).

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In Emirates Airlines, HRM plays a crucial role and the process of HRM begins with the
recruitment and selection of the right candidate for filling all the positions for finding the best
employee for the Emirates Airlines Company. In the Airline industry, crew members are
required to be updated and it is necessary to keep updated with the technologies and managers
are required to invest in developing the personal and professional skills of employees which
helps in increasing productivity and satisfaction at the workplace. HRM in the airline includes
the activities for using the strategies for effectively and efficiently managing the employees. HR
planning is included in aiming and analyzing the strategies (Wangithi and Muceke, 2012). The
job positions are analyzed and the next step is the recruitment and selection which includes the
internal and external process for setting up to find the right candidate for the job.
Effective compensation strategies are implemented in Emirates airlines was it directly impacts on
the talent and performance. In the Airline industry, the jobs of the crew are a little difficult as
they have to travel from one place to another on a daily basis which requires good compensation
in order to motivate and retain the employees (Fiaz and Saqib, 2017).
In today's increasingly competitive world, companies need high standards of performance, and
human resources personnel have a responsibility to ensure the best performance. It involves
developing a strategy and defining the right way to achieve this. It refers to analyzing the
elements needed to complete a task in a way that is profitable for the organization. In Emirates,
employees are allowed to make new suggestions in the workstation to improve the quality of
results obtained from different workflows. The company's work system is designed to encourage
flexibility and teamwork, making employees more creative at work (Galvin, et al., 2010).
This approach motivates employees to come up with new ideas, which are then forwarded to
managers for review. As a result, these innovative practices have helped the company achieve
higher levels of service excellence in its operations, thereby improving the quality of its industry
brands (Connelly and Ruark, 2010).
The main goal of Emirates airlines is to provide safety while flying and achieving the standards
which ensure professional growth. It is possible to achieve the goals when the HR consider the
process of recruitment for ensuring the high standards for providing the training and motivating
and compensating the employees. In the function of HR the professional development,

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motivation, promotions, and training are involved. In the organization, it is the responsibility of
HR to provide the right direction for creating values and culture. It is challenging for the
organization to provide satisfaction and safety to employees in the Airline industry for which
Emirates airlines ensure to provide all the facilities to employees and also hire the right candidate
for the job. In order to overcome the issues, HRM is required to be effective for facing the
challenges (Zaid, et al., 2018).
HRM plays a major role in influencing organizational behavior. In any organization, the
elements of HRM play a crucial role in the success which includes that at the workplace
employees are required to be satisfied. The HRM practices which enable in increasing
productivity and performance include highlighting the practices for the behavior. In the case of
compensation, equity is required according to the performance of the employees. In emirates, the
management takes the best practice of workable as well as the living environment of employees
(Papa, et al., 2018).
The airline's brand value is increased because it allows employees to use technical tools to
increase the efficiency of internal and external workflows. In addition, airlines have simple
management structures that encourage employees to easily share information about various
workflows (Dessler, 2013). The work-life balance provided by Emirates is one of the best in the
world, and employees are eager to develop more stable and inspiring conditions in which to
work. It provides employees with life insurance and provides medical assistance or finances
needed by employees and their families.
Performance evaluation depends on the purpose of management and the commitment resources
available. Trouble-free scoring and ranking programs are implemented by small companies with
limited human resources expertise, while programs such as competency-based programs and
360-degree assessments are implemented by large companies. Many managers use only one
evaluation system (Snape and Redman, 2010). Some organizations provide workers with
technology-related options in a way that must evaluate technology. Emirates uses several
systems to distinguish between non-rewarding functions for rewards and assessments, as well as
various systems for the company's different occupational groups and sectors.

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With the many benefits Emirates offers to its employees, benefits are considered to be ample
motivation. But companies need to do more to motivate workers. This motivation can be in the
selective financial support of tuition fees for senior employees. For other employees to advance
to the highest positions, they also need to develop their careers (Xie, et al., 2018). Therefore, this
incentive should not be treated differently from lower-level personnel. Another area that needs to
be suggested is the organizational structure of the organization itself. This structure does not
encourage effective communication in the organization (MALOS, 2012).
Since employees are the backbone of customer satisfaction, Emirates must cover an extremely
rich human resources recruitment process, which will help select the right employees to enhance
Emirates's image and best serve its customers. Emirates is one of the world's leading airlines and
therefore requires more ground crew, cabin crew, pilots and technicians. In the HR recruitment
process, Emirates has an in-depth understanding of the HR process, its advantages,
disadvantages and other aspects. The hiring process is very detrimental to the workers hired by
the airline because the company uses a very strict selection process. For example, airlines recruit
highly skilled and experienced workers, but airlines are not paid as well as other airlines, leading
to worker dissatisfaction (Lussier and Hendon, 2017). The LAMP framework became one of the
key models in the development of human resources plans and strategies. The LAMP framework
in human resources refers to the correct logic (L), correct analysis (A), correct measurement (M),
and correct process (P) (Brewster, et al., 2018). Planning human resources also involves
developing the correct HR-to-employee ratio, developing an accurate HR matrix, and developing
and performing performance assessments of standard parameters. Therefore, it can be seen that
the planning, development, and execution of human resources have a financial impact on the four
terms observed in the L.A.M.P model. Optimizing these four terms helps increase airline
revenue.
The efforts which are taken by the organization include the living and workplace environment. In
the Airline industry, the Patterson model of HRM is adopted which links the effective
relationship between the HR practices and the organizational behavior. This strategy helps in
providing the framework for understanding the HRM practices of Emirates Airlines. It helps in
increasing the employability skills as well as abilities with the help of positive attitude,
innovations, and motivation.

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The best practice model assumes a close relationship between organizational performance and
human resource practices. In this relationship, the proponents of the model believe that most
organizations should make a firm commitment when adopting the model to benefit from the
relationship (Dash, 2013).
Leaders seem to inspire all stakeholders to achieve their goals because it engages them in
decision-making. It affirms that leaders continue to inspire workers to motivate them, thus
making them happy to do their work. This has ensured the extraordinary success of Emirates.
Importantly, people respond differently to the situation. Currently, the company operates many
flights to different destinations. It establishes the best corporate plans to assess stakeholder
diversity (Mayfield, et al., 2016). Based on diversity, management has adopted an approach that
fits their needs because it involves customers and communities, which leads to better
performance. With the power of Emirates, employees are consistently committed to providing
quality service to their customers.
In promoting teamwork, Emirates uses a performance management plan. The process focuses on
goals, obstacles, and recognition of team performance to ensure an enabling work environment
for employees. Through the program, Emirates has been able to identify obstacles to achieving
the company's goals for the team and has subsequently provided them with solutions. It can also
reward employees who excel in the group. The company's past rewards include retreats for team
members to further contact and learn from crew, emergency procedures and customer service
management (Noe, et al., 2017).
Employee motivation is critical to the success of an organization because aggressive employees
can increase a company's productivity. There are many factors that can cause or underpower
workers. A company's organizational structure affects the motivation of its employees.
Employees working in high-level structures like Emirates often lack motivation due to
communication barriers and lack of participation in the decisions that affect their companies.
Companies, especially human resources managers, have a responsibility to ensure the morale of
their employees (DeCenzo, et al., 2016). Teamwork is one way to increase employee motivation.
Emirates is one of the leaders in the aviation industry that promotes teamwork.

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Answer 2
Leadership succession planning refers to human resources personnel making strategies and plans
considering the impact they will have or have in the future. It is one of the most important
aspects of human resource planning, where human resources managers plan and predict the
company's future performance and positions based on their vision. It involves creating and
ensuring that a sufficient number of leaders are generated within the company to achieve the
continued growth and success of the organization (Eaton, 2017). Emirates Airlines emphasizes
the development of leadership among employees and creates an atmosphere that includes
responsibility among airline staff and crew. The performance of the company depends on the
people and the leaders. The effective and strong leadership in the organization impacts the
accountability in the team and building networks. Leaders are required to set goal and employees
are required to follow them and motivate. In leadership, motivation is the necessary part that
includes the interaction between the situation and individuals (Mesch, 2010).
Democratic leadership
It is also known as a participative leadership style in which group members are encouraged to
take the participative role in order to share the ideas, knowledge in the process of decision
making. In group discussions, people are encouraged to sharing ideas in an effective manner.
The leaders help the members in managing the tasks and assign that who is responsible for the
task (Singh and Raghuvanshi, 2013).
He also argued that leaders must take into account that the scope of limited liability companies,
especially those given to employees, should be expanded to focus on any aspect that affects a
company's reputation, especially the way the company views its care.
The Compass Diversity Management approach is a key approach they use to ensure that their
linen needs are consistently met in the global marketplace when it comes to dealing with
customers. On the one hand, the threat facing the company is the existence of the aviation
industry, which, like other airlines, provides affordable and quality services (Delaney and
Huselid, 2016). Their weaknesses can also be drawn from their diverse markets. However, with

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the company's 24-hour customer service, Emirates enables them to immediately meet customer
needs (Obeidat, 2012).
Advantages
Democratic leadership style helps in connecting with the people at work. It helps in earning
respect which allows them to join the workforce. It helps in giving more job satisfaction and
empowerment at the workplace. Leaders with the democratic leadership style help in developing
more strength as it encourages teams to work together for making the best possible decisions.
With this leadership, it helps in dealing with motivation as well as performance. Mutual trust is
built with this democratic leadership style. It helps to diversify the ideas for building more and
expanding the knowledge in various ways (Rao and Teegen, 2009).
Disadvantages
In Emirates airlines, the number of group members is involved which requires the extra time for
implementing the decisions. This leadership is considered ineffective during the crisis situation
as leaders involve the team in managing the team. It also encourages in some cases the
workplace procrastination as confusion is created with the different outcomes (Rao and Teegen,
2009).
Charismatic leadership style
Charismatic leadership in the organization helps in leading towards the vision. This leadership
helps in communicating in the organization as they help in providing the vision to the employees.
It helps in inspiring others to make the process work to achieve the goals. Transformational
leadership is also included in charismatic leadership by idealizing influence for creating a
positive role for the followers (Gittell and Bamber, 2010).
Charismatic leaders are of great value. However, this is only useful if these leaders have
goodwill for their followers and can change and improve the entire team. If the charismatic
leaders are Machiavellian and selfish people, they have the ability to form cults and actually
impact the minds and even bodies of the individuals they lead.

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This leadership style is most essential for influencing followers. It is moreover similar to
transformational leadership. As transformational leadership in the airline, the industry is required
to adopt transformational leadership which includes factors like idealize influence, inspirational
motivation, individual consideration, and stimulation are considered (Gittell and Bamber, 2010).
A charismatic leader may have strong opinions, but they are also sensitive to the emotions,
ambitions and personal experiences of others. These leaders acknowledge that the responsibility
of leaders is to compromise everyone's opinions, rather than forcing them to adapt to their
leadership style (Gutierrez-Gutierrez, et al., 2018).
Charismatic leadership resembles performing arts in many ways. In a sense, the manager is
"acting" to share his vision with employees who are often obsessed with acting. While this is
clearly an effective way to motivate workers, it can be dangerous when leaders dismiss it.
Unfortunately, some charismatic leaders take the initiative to serve themselves without
sacrificing the needs of employees and the company in order to get what they want (Hafeez, et
al., 2012).
Advantages
In the airline industry, this leadership style creates emotional appeal which influences people in
the organization for achieving the common goal. It helps the people in sharing the vision which
includes giving the direction to take the risk. These leaders are very good at gaining the trust and
respect of the people they manage. As a result, employees are more likely to stick to the high
expectations of charismatic leaders (Hafeez, et al., 2012). Such an effect is highly likely to
stimulate productivity improvement and work quality improvement.
Disadvantages
In Charismatic leadership, the style is not considered in the long run. In this, the open way of
communication with employees may lead to discouraging them in various situations.
Charismatic leadership is often more akin to traditional authoritarian management than a
participatory management approach in which employees share decision-making responsibilities
and learn to become leaders (Hafeez, et al., 2012). If natural, charismatic leaders combine their
natural attributes of enthusiasm and attractiveness with an authoritative approach that guides

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employee growth and professionalism, a business's prosperity may be greater than a single
management approach.
For the operation of the business, effective leadership styles are required to be adopted in the
Emirates Airlines. For improving the performance, humans are required to be valued and
effective leadership helps the people in growing which includes participative leadership. In
Emirates Airlines, leadership helps in mutually influencing the employees. It helps in providing
the leaders an effective platform for enabling the growth as well as implementing the strategies
more effectively which includes boosting the employee's morale and also helps in making the
organization different from others in the Airline industry (Handa, 2014).
Charismatic leaders and managers are infectious which help in inspiring visionary employees to
eventually become leaders. The qualities of these leaders have a drop effect and become part of
the employee's ultimate management style.
The best practices of leadership help the organization in becoming an active listener which
includes making effective techniques. It helps in enhancing the communication to work. The
various key elements help the business in making successful and innovative for creating ideas. In
Emirates airlines, the most effective leadership style helps in creating skills and success. The
leaders are required to make effective decisions which include the democratic style of leadership
as it helps in receiving the innovative ideas from employees and enables the leader to make the
decisions (Hunt and Fitzgerald, 2018). Democratic leadership style helps in interacting with the
subordinates which helps the leaders to know more about the employees and realize the goals
and virtues. In order to improve productivity, employees are required to provide ideas by
creating new concepts and designs. Transformational leadership emphasizes that charisma and
motivation are potential factors for members to work, participate, and become leaders
themselves. Some researchers have emphasized the importance of "behavioral integrity" in
building trust between leaders and followers, a core aspect of transformative leadership.
Transformational leadership can be effective through "impression management" technology. One
example is "demonstration," similar to "behavioral integrity." Common qualities include
providing attitudes to others, risk, and personal sacrifices to achieve organizational goals.

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Effective communication is the foundation of business success, which is the condition for the
company to provide advertising products and services to customers. Emirates must truly
understand the needs of its customers and must also listen to other business contacts, such as
bankers, traders or distributors (Hunt and Fitzgerald, 2018).
Today, with its effective management and authority, Emirates has gained a competitive
advantage and won the market. The control of Emirates Airlines is based on family leadership
design. Emirates 'command analysis (2009) found that Emirates' command style is democratic,
which means that their management encourages other customers to connect with each other and
encourages others in the group, especially shareholders, to participate in making the final
decision (Kollmann, et al., 20130.
According to Emirates Leadership Analysis, Emirates’ current move is to establish itself as a
leader in the aviation industry and adopt a focused strategy in the flight industry. Emirates aims
to expand its reach to reach more customers, which will make those customers more profitable.
Their managers are focused on their customers, and they know that if it does involve a
significant amount of money, they will earn amazing revenues, which will allow Emirates to gain
a competitive advantage in the aviation market (Kollmann, et al., 2013).