UGB008 Organizational Management: HRM, Marketing, and Structure

This report provides an analysis of human resource management and marketing functions, highlighting their key aims and objectives within an organizational context. It explores the role of HRM in achieving organizational efficiency, employee motivation, and legal compliance, while also examining marketing's objectives in increasing sales, building brand awareness, and developing customer relationships. Furthermore, the report discusses the importance of an effective organizational structure in contributing to the success of an organization, emphasizing the need for clear communication, coordination, and reporting relationships to facilitate growth and profitability. The analysis underscores the significance of both HRM and marketing in achieving organizational goals through effective resource utilization and strategic management.

Running head: ORGANIZATIONAL MANAGEMENT
Organizational Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysing the main aims of the human resource management along
with marketing management. The different objectives have helped in analysing the different
kinds of importance of the same and this assisted in understanding their capabilities as well.
Furthermore, the purpose of the organizational structure in creating positive impact on the
organization has been discussed as well with proper instances of different structures of
organizations.

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Table of Contents
Introduction................................................................................................................................3
Key Aims of the Functions........................................................................................................3
Human Resource Management..............................................................................................3
Marketing...............................................................................................................................5
Importance of Effective Structure in Positively Contributing to Success of Organization.......8
References................................................................................................................................13

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Introduction
The report helps in the analysis and discussion of the two main aims of the human
resource management and marketing functions. Furthermore, these aims of the respective
functions will help in understanding the main motives of the functions in an effective manner.
Furthermore, the discussion is required to be conducted on analysis of the contribution of the
effective structure on gaining success to the organization in an effective manner as well.
Key Aims of the Functions
Human Resource Management
Human Resource Management is defined as the strategic kind of approach towards
the entire effective management of the different organizations. The main motive of the human
resource management is to help the entire business in gaining competitive kind of advantage
and this is designed in such a manner that will help in maximising the performance of the
employees who are working in the organization as well (Barak 2016). Furthermore, HR is
primarily concerned in order to manage the different individuals inside the organization along
with focusing on different kinds of policies along with systems as well.
Human Resource Management helps in ensuring that the entire organization is able to
achieve success through the individuals who are working in the respective organization in an
effective manner. Additionally, the HR professionals manage the entire human capital of the
organization and this mainly focuses on implementing processes along with different policies
as well (Wrench 2016). There are different aims of the Human Resource Management has to
be identified in an effective manner that will help in achieving the four main objectives in an
effective manner.

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HRM is useful in nature both to the organization along with the employees as well
along with the society at large as well. The four major objectives of the human resource are
described as follows:
Organizational Aims: In the respective domain, the HRM is the mean to achieve the
efficiency and effectiveness for the entire organization. However, it helps in serving the
different other functional areas as well that includes attaining the different kind of
effectiveness in the operations of the organization and this will help the company in gaining
more efficiency in the tasks that are performed by them. Furthermore, HRM helps the
company in obtaining and retaining the skilled employees who are well motivated and
committed towards the work they perform (Sabharwal 2014).
Functional Aims: This is the second main objective in HRM wherein HRM helps in
performing different functions of the various departments in an effective manner.
Furthermore, it is seen that the facilitation should not be costlier in nature than the benefit
that is received in nature. Furthermore, the HRM will help in developing inherent kind of
capabilities of the individuals along with their contributions by providing them continuous
training and help them in developing more opportunities for development (Klarsfeld et al.
2014).
Personal Aims: In the present scenario, there is huge shortage of the requisite kind of
talent in the entire market and the different employees who are performing jobs in one
respective organization are trying to change their jobs as they are not being able to cope up
with such kind of job experience. In such scenarios, the HRM plays a major role in acquiring,
developing, utilising along with maintaining the employees in an effective manner. HRM has
to help the employees as to achieve the personal goals as well as to get their commitment.

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Furthermore, proper and accurate work life balance in an appropriate manner (Trittin and
Schoeneborn 2017).
Societal Aims: HRM has to check that the legal, ethical along with social
environmental issues are attended in an effective manner. Furthermore, the main
responsibility of HRM is to provide equal opportunity and equal pay for the different
employees who are working in the organization (Hur 2017). The HRM will help in ensuring
that the people are rewarded along with valued for what they have to do and achieve as well.
Furthermore, the development of proper development of the environment is essential in
nature wherein flexibility and teamwork are essential and important in nature as well (Human
Resources Today, 2018).
These are the four main aims or objectives of the human resource management and
this will help in ensuring the equal kind of opportunities are made available that is adoption
of ethical kind of approach that will help in maintaining along with improving the mental and
physical wellbeing of the different employees in the organization. Furthermore, more
specifically, the HRM will assist in developing and enhancing incentive compensation
systems with implementation of different kinds of training and development activities as this
helped in developing high commitment management practices as well (Greene and Kirton
2015).
Marketing
Marketing is the main study along with management of the exchange relationships
and this will help in satisfying the customers in an effective manner. Marketing is one of the
major components of the business management and it is the major process of identifying,
anticipating as well as satisfying the needs of the customers (De Vito et al. 2018). The
marketing objectives set out what the business wants to achieve from the marketing kind of

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activities. They need to be consistent in nature with the overall objectives and aims of the
business (Choi and Rainey 2014).
The different aims of the marketing will help in increasing the sales and this requires
good return on investment as well. Furthermore, the product awareness is required to be
improved in the organization while developing the products and services and this will help
and assist in increasing the sales in an effective manner. The brand management is essential
in nature as this will maintain place in minds of the public and this will assist in maintaining
prominence in the public space as well (Cascio 2018).
The objectives of the marketing have to be consistent in nature with the purpose of
marketing. The client marketing objectives include the following:
It helps in increasing the sales and this helps in building brand awareness as well
(Collins et al. 2017)
It helps in launching new products as well as services for the different customers who
are present in the market (Human Resources Today, 2018)
This helps in enhancing the customer relationships along with improving the internal
communications process as well (Pham 2017)
This will help in to enter the new markets both locally or internationally
(Peoplematters.in 2018)
This helps in targeting the new customers who are present in the market as this will
help in improving the relationships between the different stakeholders as well (Besic
and Hirt 2016)
Development of SMART Marketing Objectives

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Furthermore, the marketing objectives has to fit with the overall business objectives
and this will help in driving the entire direction of the marketing strategy as well (Bishop
2016). In order to become more effective in nature and this includes:
Specific
Measurable
Achievable
Realistic
Time-Bound
The main purpose of setting SMART objectives is helpful in clarifying the actual
objectives in an effective manner and this will help in providing measurable objective that
can be monitored in an effective manner and help in meeting the different business goals as
well.
Examples of Marketing Objective
The typical kind of marketing objectives that is set by the clients include the following:
To increase number of different enquires from the marketing communications
activities by more than 15% by the end of the year (Benschop et al. 2015)
To increase the sales by more than 20% within 18 months
Benefits gained by Business of Setting Marketing Objectives
With the different kinds of marketing objectives that are relevant along with reliable
in nature, there are various kinds of benefits gained by the business and monitoring the entire
progress against them as well. The effective marketing objectives include the following:
To ensure that the different functional activities are consistent with the different
marketing objectives (Sabharwal 2014)

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To provide the entire focus for marketing decision-making along with effort
(lshmemri, Shahwan-Ak and Maude 2017)
To provide incentives for the entire marketing team along with being measure of
success or the failure (Bolman and Deal 2017)
To establish the different priorities for marketing resources and effort
The marketing aims must help in clearly promoting the idea that the organization will
promote the idea that the company or the organization has the right kind of product at the
right kind of price in an effective manner. Furthermore, the aim of the marketing program of
the company should help the customers and this will help in gaining the appreciation of the
products that is offered by the company in an effective manner. Furthermore, the marketing
aims in ensuring to deliver the optimal kind of product or the services into the entire market
place at the right kind of price.
There are different types of marketing objectives from all the angles and this is
necessary in nature while creating the objectives. There are various kinds of kinds of
marketing objectives and the main types of marketing objectives are as follows:
The profitability kind of objective helps in determining the amount of the expected
kind of income based on the promotional strategy
The market share objective helps in determining the market share you wish to gain
The promotional objective is the desired level of the products and services awareness
The growth objective helps in determining the current size of the business along with
the wish to grow the business in an effective manner as well
Therefore, it can be analysed that proper analysis of the human resource management
and marketing management is essential in nature as this will help in maintaining proper kind
of analysis on the importance of the both in an effective manner. From the entire analysis, it

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can be identified that the aims of both human resource management and marketing has
assisted in understanding the different kind of usage of the same in different areas of the work
and employment and this will be helpful in dealing with different kinds of issues in the
organizations with proper assessment and utilisation of the resources.
Importance of Effective Structure in Positively Contributing to Success of Organization
The effective structure is essential in nature in contributing positively towards the
success of the organization. The organizational structure is essential for the growing success
of the company as this will provide guidance along with clarity on the specific human
resources issues with the managerial authority as well. The management plays a major role in
achieving the group goals as this helps in arranging the factors of production and organizes
the resources that will help in integrating the resources in an effective manner as well.
Furthermore, the good and effective organizational structure is essential and important
in nature in the organizations as the businesses require accurate kind of structure to grow and
this helps in making the business more profitable in nature. The information flow is essential
in nature in attaining the success of the organization. The structure of the organization should
be designed in such a manner that will ensure that the employees and all the departments
need to coordinate in an effective manner as this will help in making the communication
more effective and effectual in nature. Furthermore, clear reporting relationships must be
clear in nature as all the members in the organization is required to understand their
responsibilities and to whom they are required to be accountable in nature as well. These
kinds of clear relationships help in making it easier in nature for the different supervisors and
managers who help in managing the different kind of benefits effectively.
Furthermore, the organization chart contains of the different functions, authorities,
responsibilities and communication of individuals of the employees within each management.

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The organizational structure is the main framework that helps the employees in achieving the
goals and perform their jobs. The efficient structure of company has benefitted the
organization in several ways and making it easier to delegate the responsibility and effect
change throughout the organization as well. The organizational structure of the company
helps in maintaining hierarchy of the business and this helps in providing guidance and
clarity on the specific kind of employees’ issues that includes managerial authority.
The main purpose of the organizational structure includes the following:
This will help in facilitating the internal communication
This will help in making different business decisions
This will help in performing business decisions
This helps and assists in providing exceptional service to the customers
Lastly, this assist in keep the company to run smoothly
Furthermore, good organizational structure facilitates attainment of the different
objectives through accurate and proper coordination of the different activities. It has built in
system of balances and checks and this will help in progressing towards the entire attainment
of the objectives is evaluated along a way and new decisions are made in an effective manner
as well. Furthermore, in good organizational structure, the conflicts between the different
individuals over the jurisdiction are kept to minimum and this helps in eliminating the
overlapping and duplication of work as well. The good organizational structure helps in
requiring that the different duties be clearly assigned and defined that will eliminate the
duplication of work in an appropriate manner.
It helps in facilitating promotion of the different personnel that helps in pinpointing
the different positions of the individuals in relative to one another. The effective kind of
organizational structure helps in making the communication effective in nature and this will

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help in gaining more competitive advantage in an appropriate manner. The well-structured
organization helps in providing sound basis for effective kind of planning as the goals are
clearly established and the resources are identified in a clear manner.
The proper strategic planning is essential in nature as these assists in increasing the
corporation and provides sense of pride among the different members of the organization as
well. Furthermore, the sound organizational structure helps in encouraging creativity as this
increases the morale of the employees and develop recognition of skills as well. With the
implementation of the proper organizational structure, this will provide proper basis to the
organizations for clear planning and the goals can be achieved in an effective manner as well.
There are different kinds of advantages of various organizational structures that has to
be analysed effectively as this will help in improving the entire morale of the employees in an
effectual manner as well (Bolman and Deal 2017). The functional organization includes:
Easier management of different specialists
Team members report to only one supervisor in the organization
The similar kind of resources are being centralised in nature
Furthermore, the projectized organization structure includes the different kinds of advantages
that includes the following:
This includes efficient kind of project organization
Project Loyalty
The communication is most effective in nature in comparison to other organizational
structures
The matrix organization structure includes the following advantages that includes the
following:

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High and better coordination between the different employees (Bolman and Deal
2017)
Proper and accurate utilisation of the different resources in an effective manner
Improved control over the resources and this helped them in managing the resources
effectively
Therefore, from the above it can be analysed that proper analysis of the organizational
structure is essential in nature as this will help in managing the entire communication
between the different employees and the employer in the entire organization in an appropriate
and efficient manner. Furthermore, the effective organization structure helps in improving the
tasks that are performed by the employees and this increases the overall planning of
organization as well.

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