This report examines the role of Human Resource Management (HRM) and organizational development within Aston Martin, focusing on key areas such as HRM's contribution to sustainable performance, the impact of organizational changes on HR skills, and HRM practices related to employee recruitment and retention. It investigates internal and external factors influencing HRM decision-making in support of organizational development, including the impact of organizational culture. The report also applies HRM practices in a work-related context, exemplified by a personnel specification for a marketing manager at Aston Martin. The analysis concludes that HRM plays a crucial role in improving organizational performance through effective planning and execution of HR-related functions, contributing to Aston Martin's success in the luxury car market.