HRM Practices at Bentley Motors Limited: A Comprehensive Report

This report delves into the Human Resource Management (HRM) practices at Bentley Motors Limited, a luxury car manufacturer under the Volkswagen Group. It examines the major components of HRM and their contribution to sustainable working, highlighting the significance of HRM in fostering innovation and market value. The report identifies strengths and weaknesses within Bentley's HRM, particularly concerning financial investment and skill gaps. It further explores the impact of strategic HRM on organizational growth, emphasizing the need for adaptability to technological changes and cognitive skill development. The analysis includes a reassessment of employee retention and recruitment strategies, contrasting intrinsic and extrinsic approaches. Furthermore, the report investigates intrinsic and extrinsic factors influencing HRM's role in organizational development, focusing on organizational culture and employee motivation. In conclusion, the document underscores the importance of HRM in achieving sustainable organizational performance and adapting to evolving business environments.

Human
Resource
Management

Table of Contents
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Details of major parts of HRM with their role towards sustainable working........................3
P2 Highlight the outcomes for skills of human resource and knowledge due to altered form of
organisations................................................................................................................................5
TASK 2............................................................................................................................................6
P3 Reassessment of the retention and recruitment of employee related HRM exercises...........6
TASK 3............................................................................................................................................7
P4 For supporting the development of organisation the investigation of factors which are
extrinsic and intrinsic in reference to HRM ...............................................................................7
Intrinsic Factors................................................................................................................................7
TASK 4..........................................................................................................................................11
Covered in Appendix.................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES...............................................................................................................................12
APPENDIX....................................................................................................................................13
P5 Postulation of HRM exercises context of work ................................................................13

INTRODUCTION
The recruitment, other management and development functions are done by the unit termed as
Human Resource Management in a company. The issues related to management of individuals
related to the company is dealt by it. Founded in 1919, Bentley Motors Limited is a car
manufacturing company having its base in United Kingdom. The headquarters of it are in
Crewe, England. They are engaged in the manufacturing of luxury cars and SUV. Since 1998,
they work as the sub unit of Volkswagen Group and now amalgamated as the major arm of it. It
has organisational structure which is hierarchical in nature. In reference to this company, the
report provides the postulation of HRM practises (Agarwal,2022.). It also deals with various
functions which are performed by the human resource in the sustainable manner. The decision
making based on the report of development of human resource in the organisation is also
provided under this report.
MAIN BODY
TASK 1
P1 Details of major parts of HRM with their role towards sustainable working
The human resource management elevates the growth of the company by building
efficient workforce and teams for the business. It aids in raising the standards of the products due
to the innovation and creative thinking of the force it builds. This in short creates the market
value of the brand and their luxury cars are highly demanded in the market (Anwar and
Abdullah, 2021.). The position in the global market is also strengthened where there exists
proficient human resource management in the business.
Strength: in reference to the industry of auto mobiles the significance of HRM cannot be
denied. It recruits the force which helps the company in the manufacturing of most creatively
designed luxury cars with high quality standards followed by them. The advanced technology
products are also developed with the technical force and the mechanics it employs for the
company as their innovation leads to the introduction of new car models by the company.
Weakness:the requirement of huge financial capital and investment is the major
weakness from which the HRM of the car manufacturing company has to deal. It not only has to
meet the expenses of hiring the technicians but also has too arrange the training classes and other

things so that they may be well skilled in the work they have to perform for the company. There
also exists lack in the proper professional knowledge in the craftsman as the education in this
regard is yet not popular enough in the area.
The above provided details thus proves that strengthening of the Human Resource Management
is necessary for the company in order to attain the levels of growth it desires. Following are the
functions which are performed by HRM contributing towards the organisational performance in
sustainable manner:
 Planning of Human resources: the adequate planning of human resources is essentials
for the companies as it creates the desired task force which aids the growth of company.
It allows the business to be in line with the attainment of planned market goals and also
supply the futuristic workforce. Multi facet development is ensured when the human
resource management builds the innovation oriented labour (Baluchand Ridder, 2021.).
The sustainability is likely to be with the business with the efficient human resource
management as it works in diverse fields for the business. Bentley Motors Limited has to
create a strong human resource management base as it will be upgrading the skills of the
already engaged task force along with the fresh recruitment of the talent for the company.
 Assortment and Recruiting: the human resource management helps the company in the
recruitment of the force which is not only innovative and oriented towards their ideas of
success but whose thoughts and ideology matches with that of the company. When the
thoughts correlate in any business then the outcome is incomparable with the past
achievements. The recruiters are sorted on the basis of their standards whether aligning
with the company's requirement or not. The concerned car manufacturing company here
shall also focus on the fair recruitment and procedures of selection as any bias-ness may
lead to the comprise with the intended success of the business. Sustainability will be
ensured by proper selection.
 Management of Performance: the human resource management governs the working
of the business by efficiently marking the levels of work that has to be performed by the
labour. The sustainability and no harm to environment is also kept in mind while dividing
the work among the force. They are trained with the parameters involving environmental
concerns so that the business do not lead to harm to any element in the environment and
thus success is not achieved on the cost of ecosystem. The working of the human resource

management of the Bentley Motors Limited works on the same line looking forward to
environment friendly sustainable performance of the organization.
P2 Highlight the outcomes for skills of human resource and knowledge due to altered form of
organisations
The company in order to attain the permanent growth goals works on the linking of individuals
with desired talent requirements and the plans they are required to follow in a framework termed
as Strategic HRM. The timely attainment of the purposes for which the company is formed and
the furtherance of the objectives it desires, the strategic plans work in leading the workforce
properly (Chams and García-Blandón, 2019.). The objectives of financial nature and associated
with the timely growth of the Bentley Motors Limited is carried forward with the
implementation of strategic human resource management . This ensures the survival and growth
of the company.
The business environment outside and inside the company have huge impact over this
strategic management as the changing needs of the time have on any other business in the
market. The case is same with Bentley Motors Limited as they have to satisfy the ever changing
demands of the customers. The products which were considered desirable in their market abut 10
years ago are now considered obsolete and outdated. Thus they have to maintain the pace f their
innovation and manufacturing with the ways of development of society otherwise they will not
be able to seek the competitive advantage in the business. The continuous reorganization is need
of the hour if the business has to succeed in the contemporary era.
The Bentley Motors Limited is effectively dealing with the requirements of the time
where they need highly skilled force ready to adapt the changing business circumstances and
keen to work with creativity for the business to succeed. They are understanding that the need to
have cognitive competence along with proper social interactions is high in the present context
and thus they shall deal with needs with proper resource and management.
There exists the drawback of the strategic management also where it fails to reconcile the
changing technologies. With the change of the demands in market, the supply of technologies is
also developed and the force should be well skilled in adapting such changes. The changes when
not adapted in timely manner may have negative impact for the company. When the recognition
of cognitive skills is not done by the company then it leads to the complete failure of cognitive
development of the company.

The introduction of the artificial intelligence can be one of such change which is
disadvantageous for the company. The implementation of such technology in the car
manufacturing is considered essential these days but the complete workforce engaged in the
company is not acquainted with such technology causing issues for the company to deal with the
change. Such failures may also have negative impacts on the future development of the company
along with affecting the present pace of revenues. Not only the business is affected but also the
labor who are not skilled with such technologies become obsolete and are in urgent needs for the
proper training and education to work in the system.
The strategic management of human resource thus can be said to be in line with the
growth and development of the company if it is taken appropriately without ignoring the other
change in circumstances that may not be foreseen during the conduction of business
( Chaudhary, 2020.). The work of this can be positively and negatively impacted. The more of
positive impact could be taken by recognizing all the virtual needs and digital transformation
requirements of the company. In reference of Bentley Motors Limited also this is true that the
strategic management of resources is beneficial in recognition of all the cognitive skills and
carrying forward the goals and objectives of development. The resilient workforce is built for
the company with this management and the talent pool of the business for innovation and
creativity is also enhanced leading to the readiness of the company for dealing with any sort of
issues that may arise in future in the working of the company.
Strategic management is to be adequately managed and taken carefully to create
opportunities for the cognitive skills and for ensuring that the cognitive competence development
is achieved timely.
TASK 2
P3 Reassessment of the retention and recruitment of employee related HRM exercises
Positives Negatives
Intrinsic employment approach: Inner
recruitment creates additional benefits in
relation to Bentley Motors Limited . It includes
Intrinsic employment approach: The
procedure of employment within the
organisation obstructs the entry of fresh

recruiting persons on the basis of promotions
as the people seeking employment are already
aware of company culture and visions.
individuals. The dynamism of the Bentley
Motors Limited will be impacted (Gigauri,
2020.). It will also be disadvantageous to the
novel perspectives looking forward for
introduction in the company.
Extrinsic employment approach: this way
will introduce the talent from outside to the
company bringing about new ideas in it. It will
help the company in growth and obsolete ideas
and thoughts in company employees will find
novel base to work on.
Extrinsic employment approach: the
recruitment from outside sometimes become
problem for the company as it has to manage
training and other knowledge classes for
making the newly hired individuals acquainted
with the working.
TASK 3
P4 For supporting the development of organisation the investigation of factors which are
extrinsic and intrinsic in reference to HRM
Intrinsic Factors
Culture of organisation:
The culture of particular company affect the human resource of the company. As human
resources considered as the important factors of the organisation which determine the growth and
development of the organisation. As the function of the human resource management is the
allocation of workforce and develop the workforce in such a manner which assist in attainment
of aims and objective of the organisation. In reference to Bentley Motors Limited culture of
organisation plays an important role in the organisation in allocation of workforce.
As the respective company is recognised for its operational expertized field which
establish coordination with top management by following high level of formalization &
standardization. The practice of human resource management affected by organisational culture
as it shape the environment of organization into formalization. As the decision related to human
resource management policies and planning are taken by the top most authority due to which
least consideration given to the opinion of lower level of employees so, there is a centralization
of the authority among the higher level authority. As a result of centralisation organizational

culture affirmatively determine the strategies of human resource management which helps in
taking quick decision which ultimately assist in attaining the goals and objectives of the
organisation.
The negative facet of culture organisation is that it decrease the confidence of the
employee due to undermine the opinion of employees in taking decision related to the human
resource. It is recommended that at the time of decision making process Bentley Motors limited
should adopted the democratic approach along with organisational culture by considering the
point of view of the employees while taking decision regarding human resource management
(Hamouche, 2021.). It have two benefits organisation come to know about the problem of
ground level and other one is that there is appropriate allocation of the human resources.
Objectives of the business:
The objectives of business plays a crucial role in allocation of the human resource as the
purpose of human resource management is to accomplish the objectives of the organisation and
this can be possible only when the management of human resource are efficiently functioned. As
the Bentley Motors is world famous brand which is famous for it high performance luxury auto-
mobile. The aim of Bentley Motors Limited is to maintain segment of ultimate luxury auto
mobile and become most agile company. This can be possible only the company have
appropriate funds which is derived from their customers, stakeholders and investors.
Bentley Motors not only focus on advance technology but it also work on sustainable
advance technology in this direction company formulated the strategies to develop eco-friendly
products by considering the market demand. So, the company laid down the plans keeping in
mind the sustainability. Such plans are considered as essential in prospect of human resource
management of the company because the decision of management depend on such plans and
objectives. As the main goal of the organisation is to maintain the legacy of the Bentley Motors.
It also focus on the creativity and quality of the product which required the specific skills in this
direction human resource management plays an important role in recruiting and allocating the
appropriate skilled work force for the organisation.
Along with maintaining the sustainability in their products the another objective of
business organization is the optimum utilization of resources which are influenced from the
decision of the human resource management. This can be possible only by making effective

plans and policies which emphasis on increasing the knowledge and providing training to
employees regarding sustainability.
The optimistic aspect of objective of business is on human resource management is that it
assist the company in attaining goal of the company in prescribed time. Pessimistic aspect is that
company distracted from obstacles and challenges occurs in the internal surrounding of
organisation. It is due to company emphasis on long time objectives by neglecting short term
objectives. So, it is recommended to Bentley Motors Limited that it give equal importance to
long term and short terms plans and provide regular training to its employees while considering
the present working conditions.
Extrinsic Factors
Talent Availability:
The building of the automotives which are high in power and luxurious too requires
employees with efficient skills by the Bentley Motors Limited. The availability of the efficient
talent is to be ensured for the times of labor shortages and for that purpose the proper planning is
to be done by the human resource management (Hastuti and Timming, 2021). This condition also
requires the alterations to be made to the planning of resource availability for the company.
It is to be noted that the job with high pay involving high skills need to filled carefully as
the talent availability in the company is no adequate in reference to all the task which are to be
performed in a business. The policies and regulations of the company are to framed in such a
manner so as to keep all the people with efficient skills readily available in the talent pool of the
company and not switch their jobs in the influence of the rival companies tempting them with
various modes to get them into their companies.
The affirmative effect of the factor moving resource administration is that it aids the
organization design root age in a manner making all the positions in the firm to be filled with the
most skilled labor of the whole market. Sideways, the perverse outcome of labor inadequacy
moving human asset administration decision-making can unsupportable affect the varied uses of
the establishment like payoff, learning and evolution if enlistee expert person is rated first by the
management division.
Thus the recommendation for the car manufacturing company here is that it should focus
more on recruitment of efficient and skilled individuals who are looking forward for the working
aimed at success to the company. The should be willing to work fort he company in any

situations which means the loyalty should be developed within them for the company. This will
definitely ensure the availability of labor for the company even in the times of labor shortage in
the market or industry.
Development of Technology:
The development of technology is another driving force impacting the human resource
management in the businesses. The changing technologies have crucial force to lead the fast
growth of the business. The digital marketing and technologies with virtual reality have recently
increased in the market (.Jiang and Messersmith, 2018.). The business in pandemic period have
gained a lot from these factors as the labour mobility was not allowed and the businesses had to
govern themselves over the web only. So the development in the technology has proved to be the
driving force for the decisions of the human resource department of the businesses.
In the above manner development in technology has backed alterations in management
affecting its decision-making for the company to exploit available technologies for the
development of it and the department of human resource management. The car manufacturing
company concerned here when utilized this technology it was made clear that the artificial
intelligence helps the companies of this nature for the benefits.
In current business context the artificial intelligence can also lead to the exposure of the
business towards the cyber attacks and may prove be dangerous for its security. The data and he
new innovations which the companies keep in the form of digital information in their systems is
also int eh risk of exposure to threats. There is also the database of the personal information of
the customers, employees and even that of the owners, all this is also under danger of theft when
the new technologies are developed.
It is thus recommended to the car manufacturing company here that it should work more
towards it cyber security an recruit the people who are skilled in developing the secured systems.
They can make use of the secured protocols of Artificial intelligence so that the people and data
related to the business is at risk or danger.

TASK 4
Covered in Appendix
CONCLUSION
It can thus be concluded from this report that the adequate resource planning and management is
only possible with proper human resource department in an organisation which ensures the
growth and development of the business. The changing circumstances of the businesses around
the world requires proper strategic management of human resources by the management catering
the needs of the knowledge and learning within the employees of the company and also the
nurturing the company with new improved skills with recruitments. The long run profitability
and benefits are ensured by the companies with human resource management only. The
development of the varies talent in the company is also carried forward with the resource
management by the unit of the company namely human resource management. Finally it can be
concluded that not only the internal factors like the culture or the structure of the organisation
influence the decision making of the company but also the factors like technological
advancement and the availability of labour being the external factors which have both negative
and positive impact over it.

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