HRM Report: Analysis of Workforce Planning and Resourcing at ASDA

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This report provides a detailed analysis of Human Resource Management (HRM) practices within ASDA, a major supermarket chain. It begins with an introduction to the importance of HRM functions, emphasizing workforce planning and resourcing. The report explores various HRM functions such as job analysis, compensation, learning and development, performance appraisal, and succession planning, highlighting their specific purposes within the organization. It then delves into recruitment and selection approaches, comparing internal and external methods and their respective strengths and weaknesses. The report further examines the benefits of HRM practices for both employers and employees, focusing on performance management and other key areas. It also evaluates the effectiveness of these practices in terms of organizational profitability and productivity. Additionally, the report discusses the importance of employee relations and the impact of employment legislation on HRM decision-making. Finally, it illustrates the application of HRM practices in a work-related context, using specific examples to provide a comprehensive overview of HRM in practice.
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Unit 3
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Table of Contents
INTRODUCTION...........................................................................................................................3
Human Resources Employee Induction Manual (Part 1)................................................................3
TASK 1............................................................................................................................................4
Purpose & functions of HRM that applicable to the workforce planning & resourcing.............4
Strengths & weaknesses of various approaches to recruitment & selection...............................5
TASK 2............................................................................................................................................8
Benefits of various HRM practices within an organisation for both the employer & employee 8
Evaluate the effectiveness of various HRM practices in terms of raising organisational profit
& productivity............................................................................................................................10
The Job Application (Part 2)..........................................................................................................11
TASK 3..........................................................................................................................................11
Importance of employee relations in respect to influencing HRM decisions............................11
Key elements of employment legislation & the impact it has upon HRM decision-making....12
TASK 4..........................................................................................................................................13
Illustrate the application of HRM practices in a work-related context, using specific example
...................................................................................................................................................13
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
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INTRODUCTION
It is necessary to address the requirement of the workers and employees and also appreciate
their efforts towards their performance and also their working operations which can lead success
of the organization. Human resources department dedicated towards the activities and operations
of the workforce including recruitment and selection, induction, performance management,
training and development sessions, compensation, performance appraisal and many more
(Bhowal and Saini, 2019). HR manager required to practice each and every functions of HRM
which can useful to maintain all the needs and requirement of the employees and also enhance
the productivity level. This project discusses about the human resource management system of
ASDA which is well known supermarket chain that offering grocery, merchandise & financial
services and established in 1949. This retailer organization established in Leed , England. In this
company, more than 165000 employees are working properly to attain the business objectives.
This main purpose of this project is to identify the various functions of the HRM and also
specific purpose of all these functions. This report determines specific types of recruitment and
selection method and also analyzes the strength and weaknesses of all this method. Moreover,
this report evaluates various benefits of the HRM practices in relation of the employer and
employees, and also discusses the effectiveness of the HRM practices in context of
organizational productivity and profitability. Apart from this, identify the importance of
employee relation and also employment legislation. This report also discuss about various
documents which are required for marketing manager job post.
Mission Statement - To offer high quality of products to gain the more attention of the
people which can help full to add more value in the position of the organization.
Purpose - The main purpose of the firm is to address the requirement of the people which
can help full to gain more customer loyalty.
Business objective - To provide products on an convenient cost which can help full to
fulfill expectations of customers so that ASDA can take more Competitive advantages.
Human Resources Employee Induction Manual (Part 1)
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TASK 1
Purpose & functions of HRM that applicable to the workforce planning & resourcing
It is necessary for all the organizations to maintain all the consideration means of the
human resource management with a specific purpose. There are various functions of HRM are
utilized by the HR manager which are helpful and also applicable in the workforce planning &
sourcing of the company. ASDA HR manager practicing various functions with a specific
purpose so that manager can maintain all the framework of workforce planning and resourcing
Basically workforce planning refers as an ongoing process which is useful to measure and
forecast the demand and supply of the workforce so that company can maintain the future
requirement of the employees. HR manager adopt specific talent management practices which
can help full in this specific workforce planning and higher high potential employees with whom
company can maintain the future requirement of the company (De Massis, et. al., 2018).
HRM Functions
There are numerous kind of Human resource Management functions which are considered by
the ASDA manager which are discussed below -
Job analysis & job design
This function of HRM is more common and also utilized by the HR manager to design a
specific job role and also analyze the terms and condition which is recruitment process. ASDA
utilize this function which are applicable in the workforce planning and maintained the sourcing
of the company.
Compensation
This function plays an influential role to attract and retain the employee within an
organization. ASDA HR manager plan specific policies about the compensation and also provide
various compensatory benefits to their workforce so that they can stay in organization for the
longer period of time.
Learning & Development
With the help of this function, manager can properly e develop the learning of their
employees. ASDA HR manager provide various training and development sessions so that
employees can learn new knowledge and skills on the basis of current market situation. This
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function ensures that all the workforce adopt effectively process, technologies, procedure & legal
framework. This function is helpful to reskilling employees for long term benefits.
Performance Appraisal
Most of the managers implement this function because it can help full to evaluate the
performance of the manpower so that they can perform well from the previous one. ASDA is
use management by Objective, 360 degree and ratings which can help full to improve the
performance level and also productivity of the manpower. Manager also provides continuous
feedback system so that they can know the current status of their performance (Franco-Santos
and Doherty, 2017).
Succession Planning
The importance of this function is more because it can help full to maintain the planning
of the contingencies. ASDA manager properly use this function so that company can focus on
those employees who are quit the job so that company can prepare the replacement frequently.
Succession planning totally depends upon the learning and development and also performance
management of the employee.
Purpose of HRM at ASDA
Human resource Management department of the ASDA utilize all the functions of HRM with a
specific purpose .The main purpose of the HRM is to maintain each and every operation of their
employees so that they can work properly in a discipline form. The purpose of HRM is to focus
on formulate specific compensatory policies so that company can lead the employees retention
(Madera, et. al., 2017). To appoint high talented and skilled employees so that company can
maintain all the workforce planning process and fulfill the requirement of the future. The prime
purpose of HRM is to enhance the learning of the workforce and also provide them appropriate
development sessions so that they can improve their knowledge as per the current trend (Storey,
2016).
Strengths & weaknesses of various approaches to recruitment & selection.
HR department of the firm contain the right who conduct recruitment and selection
process and follow all the terms and conditions properly so that fresh talent can we recruit within
an organization (Samwel, 2018). There is various strength and weaknesses of recruitment and
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selection approach which is also focusing area of the ASDA. Description about various types of
recruitment & selection with their strength and weaknesses are discussed below -
Recruitment
It is a strategic approach which can helpful in the hiring process of the company. With the help
of recruitment company can prepare specific job applications and also provide it throw online
and offline methods so that those people who are interested in that particular job vacancy can
provide their application. There are two types of recruitment process which are discussed below-
Internal Recruitment
This type of recruitment process consider those employees who are already working in
the firm so that company can identify most potential employees and also recruit them within an
organization. ASDA mainly follow this type of recruitment process so that high talented
employees written in the company for more time period. There are various types of internal
recruitment process which are as follows -
Promotion This is considered the most common type of internal recruitment which are
using by each and every company. ASDA use this recruitment to motivate their
employees and also helpful to talent retention in within an organization (FrancoSantos
and Otley, 2018). Transfer This internal recruitment determine the transfer and also replacement of the
existing workforce from one specific location to the other. ASDA transfer their
employees so that company can provide more satisfaction level to their (Liebregts and
Stam, 2019).
Strength & Weakness of Internal Recruitment
Strength Weakness
This kind of internal recruitment is
improving the moral of the employees
who posted from the superior position.
Transfer can help to provide satisfaction
to employees who want to work in
their native place (Masri and Jaaron,
The main negative point of this
recruitment is that it can create
dispute among employees if
they see another candidate
promotion.
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2017). Sometimes transfer work like a
punishment if company e
deliberately transfers those
employees who are not
performing well and employee
don't want to leave the
organization.
External Recruitment
This is another kind of recruitment method which mainly target the candidate from the
outside of the organization. The main concern of the manager is to recruit fresh talent and high
skilled employees so that they can improve the brand image of the company. There are many
types of external recruitment which are utilized by the ASDA discussed below -
Campus Hiring – This type of external recruitment use why the most of the companies
who want fresh talent in bulk. ASDA HR manager conduct campus hiring so that
manager can appoint more skilled employees at one single place (Rudolph, Toomey and
Baltes, 2017).
Employment consultancies - This is also considered as most effective external
recruitment which is contained by the most of the large cooperation’s. This recruitment is
work like a third party which engages with the company and also provide most deserving
candidate on short note to the ASDA.
Strength & Weakness of External Recruitment
Strength Weakness
The main positive point of this
recruitment is that it can help full to
hire hi talented employees without any
time consuming.
This recruitment reduces the chances of
dispute & conflicts and also provides
high skilled employees.
The main drawback is that campus
recruitment is very cost consuming and
also time consuming.
This recruitment is requiring lots of
formalities and procedure which also
consume more time.
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Selection Process
Selection is also play a prominent part to higher most deserving candidate who fulfill all the
job requirement in an effective manner. This is a systematic process which followed by the
ASDA. There are various type of selection process used by the company with the consideration
of its strength and weakness which are discussed-
Aptitudes test - This test conducted by most of the HR manager which can help full to
differentiate those candidate who are really fit for the job. ASDA conduct this test to
analyze the knowledge and competencies of the candidate before select them (Matthysen
and Harris, 2018).
Interview This is container as the specific process and criteria to test the capability and
knowledge of the candidate. ASDA manager IEA conduct face to face interview so that
IT manager can analyze the candidate deeply and also measure their knowledge and
requirements of the job.
Strength & Weakness of Selection
Strength Weakness
This is essential to take aptitude test
which can help full to evaluate the
knowledge of the candidate as per the
job role.
With the help of interview, manager
can effectively identify the candidate
confidence and potential for the job
which can help full which is the the
best one.
Selection is containing as the time
taking process which decided in to
various steps.
Sometimes interview lead the biasness
to select the employees.
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TASK 2
Benefits of various HRM practices within an organisation for both the employer & employee
Human Resource Management can consider many types of HRM practices that can aid to
maintain the regular operation in the firm. The benefits of employers and employees in context
of HRM practices are given below-
Performance management:
Benefits to Employer - This is considered as the most working HRM practices which can help
full to enhance and manage the performance level of workforce so that they can interact properly
and establish a good relation with their employer and also provide then satisfactory outcome.
Benefits to Employee - With the help of performance management practices, ASDA employees
boost their productivity and also maintain all the job requirement considerations so that they can
enhance their productivity level. Proper training sessions can enhance the employee’s core
knowledge and spread clear understanding about their job role.
Training and Development:
Benefits to Employer - ASDA pay more attention to accumulate advanced level of training
sessions to the existing employees which can help full to keep up to date from the latest trend so
that employees can properly address all the need of the employer and consider the employer
expectations (Gope, Elia and Passiante, 2018).
Benefits to Employee - This kind of HRM practice implemented by most of the organization so
that they can provide deep knowledge and understanding about the required rolled which
employee is performing. ASDA is conduct proper training sessions to their employees which can
develop new knowledge and skills so that they can maintain their career path effectively.
Compensation:
Benefits to Employer - This practice plays a prominent role to keep high potential employees for
longer period of duration. ASDA use specific compensation policies which are beneficial for the
development of employees. So a satisfied employee can effectively deal with the employer and
also address all the queries and questions of the employer so it is easier for the employer to deal
with them.
Benefits to Employee - ASDA offer various compensatory benefits to their employees who can
feel dam job security so that they can improve their performance and develop their career
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opportunities in an organization. Satisfy employee is considered as the assets of the company
which helpful to improve the market position of the company in an effective manner.
Career Management
Benefits to Employer – This is considered as the prominent service that can help to i8mprove the
employees motivation & engagement towards the employer so that employers can effectively
discuss their issues & experiences with employees on a particular goods.
Benefits to Employee – This technique is beneficial for the employees & helpful to identify &
determine their skills, interest & core competencies so that employees can evolve their career
management practices within an organisation.
Reward System
Benefits to Employer - Highly motivated in satisfied employees are effectively communicated
with the employers. ASDA Company is providing various valuable rewards and facilities to
boost the morale of their staff members.
Benefits to Employee – Rewards & appreciation provide active participation in the overall
development of the employees so that they can improve their performance level and productivity
of the organisation.
Evaluate the effectiveness of various HRM practices in terms of raising organisational profit &
productivity
It is evaluate as per the discussion of HRM practices that all these practices of HRM
provide best contribution in the development of employees and also improve the working
conditions of the firm. There are various practices utilized by the ASDA manager , in order to
provide proper direction about the performance of the candidate. Specific HRM practices like
learning and development, compensation, performance appraisal, succession planning and job
analysis & job design implemented by the HR manager of the ASDA. There are various benefits
of all these practices which is generally used by the manager and all these practices provide
positive impact on the working of the employees which are eventually improve the brand image
of the ASDA. The effectiveness of all these HRM practices is more which provide various
advantage to the employees like maintain the performance , keep update with the current trends,
enhance the core competencies and skills, improve the applicability to deal with adverse
situation, proper learning and improve self development and many more (Noe and et. al., 2017).
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All these benefits helpful to boost the productivity and efficiency of the team members so
that they can work properly in their own field and also complete their task on time so that
company can keep progressive and game more profitability (Guest, 2017). There are another
practice which are adopted by Human resource Department of the ASDA like strategic planning
and policies, formulation of working strategies, online training sessions and many more so that
company can focus more on their employees because employees are the key of success who can
impact directly on the productivity and effectiveness of the organization. This HRM practices are
beneficial for the employees & organization HR manager of the ASDA provide advanced level
of development sessions to their employees & also appoint a specialist for training purpose so
that employees can boost their skills & knowledge on the basis of latest trends. Highly trained
employees are beneficial to increase the profitability of the organization. Performance
management & the reward system both HRM practices are interrelated & provide the good
participation in the growth of the employees. With the help of performance management,
employees can improve their performance level & gat rewards so that market position of the
ASDA can increase & organization obtains more productivity & profitability. In order to obtain
more appropriate outcomes it is necessary to provide the rewards system which can help in the
career management of the employees & also provide numerous benefits.
The Job Application (Part 2)
TASK 3
Importance of employee relations in respect to influencing HRM decisions
In this time it is necessary for the bases to establish a good relationship with their
employees so that managers and leaders can work properly with their team members without any
barriers. ASDA mainly focus to create a good relationship with their employees so that it can
easy for the company to deal with them in context of operations, salary, wages, compensation,
promotion etc. HR manager of the ASDA focus of their organizational structure and also
organizational culture so that employees can follow organizational structure properly and also
maintain the value, belief system and other norms of the culture so that it make easy for the
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employees to maintain healthy relationship with other employees so that they can work
collectively in a team which can lead low level of employees, miscommunication and confusion.
The significance of employee relation is taking wider place because it can useful to build a
health engagement among employees so that they can work collectively & formed an effective
team. There are numerous parties are engaged with employee relation such as higher
management, trade union, manager, employees, leaders, employers, social & economical
environment , government and stakeholders. There are few specific strategies are utilised by HR
manager of ASDA to create employee relation very effective. Internal decision making, enhance
communication & give positive feedback are contained as most influential strategies to improve
employee’s relation. The role of, collective agreements, discipline, trade union grievance &
redundancy practices are used in case of employee relation in the ASDA. All these elements are
useful to enhance the employee relation activities & practices in ASDA. Without these elements
it is critical to manage effective employee relation in the organization. Good employee relation
helpful to decrease the disputes, grievance, miscommunication. The explanation about the role of
these factors is as follows -
Trade Unions – It can regulate employee relation with the employers via collective
bargaining & consultation. It can directly affect the employment related terms &
conditions. Manager of the ASDA also consider their opinion in their decision making, Collective Agreements – It can effectively address the specific rights & responsibilities of
parties to ensuring the harmonious & productive workplace. Hr manager can consider
collective agreements & its guidelines in order to take appropriate decision.
Discipline - Manager need to follow all the disciplinary consideration and provide proper
guidance to their employees in order to create good employees relation. Disciplined
employees can also provide their effective participation in decision making of the HRM.
Grievance - Grievances also directly affect the performance of the organisation. with the
help of employee relation , ASDA can reduce the grievance cases. Grievances also play a
prominent role in order to identify the employee’s issues so that manager can do some
modification according to this.
Redundancy Practices – These practices are helpful to enhance the communication level,
maintain the policies & procedures. There are five stages are involved like preparation,
selection, individual consultation, redundancy & appeals and also termination process.
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All these stages need to follow manager to spread employee relation practices & take
appropriate decisions.
There are various aspects of the employee relation which show the importance of this to
influence the decision making of Human resource Management which are given below -
Improve job satisfaction - The proper implementation of the employee’s relation will
increase the job satisfaction level of the manpower so that they can work properly
without any pressure. ASDA manager provide various benefits to their employees which
can influence them to perform well. Leaders of the company can maintain proper
coordination to the team members and also provide their support so that it can help to
improve their performance and also give them job satisfaction. A satisfied employee
provides their effective efforts in their job and shows their active participation in decision
making of the company (Hinton, Woods and Zibarras, 2020). Flexible Working hours This is also containing as the specific strategy which can
provide a flexible working environment in which they can work properly without any
tension and feel comfortable. With the help of flexible working hour’s practices, ASDA
manager can effectively maintain good relationship with their employees so that they can
share their issues and ideas with them which can help full for the manager to take
appropriate decisions (Nieves and Quintana, 2018).
Eliminate disputes - To maintain proper healthy relationship with their employees which
can lead to eliminate the dispute among the employees so that they can work properly
without any. ASDA manager adopt training sessions and provide deep understanding
about teamwork, so that employees can work collectively and proper follow
communication channel so that employees can effectively share their information about
the task and maintain good relationship with them so that it can help full to automatically
reduce the dispute among them.
Key elements of employment legislation & the impact it has upon HRM decision-making.
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In order to obtain success, it is necessary to more concentrate on some specific laws and
legislation and also employment registration so that company can maintain all the legal protocols
related to their manpower and organization so that they can work effectively and provide their
contribution in the decision making of Human resource Management. ASDA Company consider
specific key elements of employment legislation which are discussed below-
Equal Pay Act, 2010 - This act it is maintains proper law of legislation within an
organization and also spread the equal environment consideration among the employees.
This act can help to eliminate the discrimination level and also so helpful to feel
employee in the organization. ASDA utilize this act so that all the employees equally
treated by their leaders and managers so that employees can fairly share their point of
views to the management which can help full to take appropriate decisions in term of
organization. This act is helpful to reduce the discrimination in context of age, gender,
culture difference and also reduce the biasness so that employees can freely share their
suggestions to the manager and best suggestion would be considered in the decision
making of the organization (Hussain, Al Hammadi and Adebanjo, 2019).
Employment Right Act, 1996 - this act formulated by the UK government to protect the
employment rights of the employees within an organization. With the help of this act,
ASDA can effectively improve the employment rights and also maintain each and every
consideration of this act. There are various activities are involved in this act such as late
salary, underpayment, conflicts with management and many more. It is necessary for the
company to remove all these activities and also so maintain proper all the consideration
of this right and also so pay salary on time which can help full to fulfill all the
requirements of the employees so that they can actively participate in the job activities
and also provide their suggestions and advice to the management which can help you in
the decision making process of the HRM.
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TASK 4
Illustrate the application of HRM practices in a work-related context, using specific example
HRM practices provide their active participation in the working conditions of the
organization. ASDA manager can maintain and evaluate all the applications of the HRM
practices so that it can specifically manage all the operations of the employees. On the basis of
present requirement of the company, it is analysed that company need a marketing manager who
can formulate specific marketing strategies and operate various operational campaigns to
establish good brand value of the company (Jermsittiparsert, et. al., 2019). There is a
requirement of excellent skilled marketing manager so company prepare specific portfolio of
marketing manager vacant job post which are given below-
JOB DESCRIPTION
Job Title- Marketing Manager
Reported to - Marketing Department
About the role
Marketing manager should have innovative skills about the marketing campaign and also
strategies so that manager can effectively improve the marketing position and also delivery
process of the company.
Responsibilities
To maintain marketing team for a specific projects.
To conduct proper coordination with all the team members.
Follow proper structure to maintain the marketing team activities.
To adopt strategic strategies for the development of the marketing plan
To maintain proper employee engagement with the team members so that they can
work without pressure.
Qualification
Bachelor degree in marketing field
Master degree in marketing field
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Certification in digital marketing
PERSON SPECIFICATION
Essential Skills
At least 2 years work ’ experience as a marketing manager in famous firm
Influential communication skills
Critical analysis power and also problem solving skills
Desired skills
Comfortable with the field work
Proper understanding about social media network for the marketing campaign
Regulate properly E commercial and digital marketing activities.
OFFER LETTER
ASDA
June 22, 2021
LMN
Dear ABC,
We are so grateful to share this new to you that you are selected as a marketing manager in
ASDA as per of your outstanding performance in the interview, company decided to appoint
your to provide responsibility of marketing manager.
On the basis of discussion, we are hoping that you are suitable to join us on Junne,22,
2021.Companye are required documents for the further verification process so please attached
all your academic & experience documents in the same mail I'd .
If you have some query please feel free to ask the questions
Regards,
HR Manager
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CV For Marketing Manager
Name -
Professional Summary
I have specific knowledge and understanding about the four marketing competencies which can help
full for the marketing manager position. I have also good experience about marketing manager post in
a well reputed organization so that I can share and also use this experience in this job for unity which
will work like a milestone to improve my proficiency and fulfill the requirement of the job. I have also
knowledge about customer service and how to deal with the customers because I also have experience
as a customer service manager. I am very happy to share my experience with you and as per my
qualification and background I can maintain all the procedure and also helped the company to take
more competitive advantage because there is a use competition in the the retail Industry. I am looking
forward for the long-term relation with this company because this job role provide me the fortunately
to utilize my knowledge and competencies with this role. Thank you for your time and taking interest
on my CV.
Educational Background
Certification in the Marketing specialization
Degree in marketing specialization (MBA )
Social media and digital marketing competencies
Professional Qualifications
More than 3 years of the experience as a marketing manager
Knowledge about Strategies and marketing campaign
Experience
2015 - Present: Customer Service Manager
Duties are comprised-
Handle the customers queries and requirements
Conduct strategic planning
2016-2019: Assistant Marketing Manager in London
Responsibilities
Maintain proper customer engagement
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Maintain proper chain of command and a lot all the work task to the team members.
Manager records of the employees and also their activities
Education
Lancaster University 2004-2008: Marketing Management
Job Advertisement -
Job Opportunity
ASDA require aware experienced marketing manager who can maintain their roles and
responsibility properly and also maintain good coordination with the team members.
Qualification Required –
MBA Degree with the Marketing Specialization & certification in the marketing related services
in the reputated educational Institutions.
Experience
3 Years experience as a Marketing Manager in the Organization and also digital marketing
developer.
Age
Between 29 to 35 with the the knowledge and understanding about the marketing
Salary
Good salary package on the basis of employee experience.
Interested people can forward their job applications along with the CV & also send with this 2
passport sized images with contact details.
Manager HRD
ASDA
Interview Questions (Preparatory Notes)
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Tell me about yourself in with their strength and weakness.
Share your last job experience
Why you are passionate about marketing field?
Why are you wish to work in this job?
CONCLUSION
On the basis of this report it can be concluded that HRM functions are essential to maintain
the productivity and performance of the manpower. This report discuss about the various
practices of HRM which are helpful in the decision making of the manager. This report also
identify I many benefits of the HRM practices in term of employees and employer. This report
identify the importance of employee relation so that it company can effectively manage good
relationship with them and reduce the conflicts. This report also determines the strength and
weakness of recruitment and selection process so that company can easily opt abettor recruitment
and selection approach. In last, this report identifies specific employment legislation for the
welfare of the organization and also evaluates some specific examples in term of specific
backend job role.
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