Human Resource Management Practices in Chocolate Presence

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HUMAN RESOURCE
MANAGEMENT

TABLE OF CONTENTS
Introduction......................................................................................................................................1
LO1..................................................................................................................................................2
P1 Explain the purpose and the functions of HRM, applicable to workplace planning and
resourcing an organisation...........................................................................................................2
P2 Explain the strengths and weaknesses of different approaches to recruitment and selection 4
LO2..................................................................................................................................................6
P3 Explain the benefits of different HRM practises within an organisation for both the
employer and employee...............................................................................................................6
P4 Evaluate the effectiveness of different HRM practises in terms of raising organisational
profit and productivity.................................................................................................................8
LO3................................................................................................................................................10
P5 Analyse the importance of employee relations in respect to influencing HRM decision
making.......................................................................................................................................10
P6 Identify the key elements of employment legislation and the impact it has upon HRM
decision making.........................................................................................................................12
LO4................................................................................................................................................14
P7 Illustrate the applications of HRM practises in a work related context using specific
examples....................................................................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

LIST OF TABLES
Table 1: Person specification.........................................................................................................14

Introduction
Managing people in organisations determine as essential ingredient for accomplishing goals of a
firm by initiating different practises, policies and processes created for assisting firm and team to
finish objectives decided. The current study will aim on describing HRM functions and purpose
that are important for resourcing or workforce plan in context to Chocolate Presence and explain
strong and weak points of recruitment and selection approaches. Further, person specification
will be developed for receptionist post that is part of HRM applications. The study in second part
will elaborate HRM practises benefits in firm for employee and employer. It will analyse HRM
effectiveness for boosting productivity and organisational profit in context to Microsoft. At last,
the report will emphasize on employee relations and employment legislation that has impact on
firm’s decision making process.
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LO1
P1 Explain the purpose and the functions of HRM, applicable to workplace planning and
resourcing an organisation
The term human resource management is identified as strategic criteria that motivates, develops
gains, manages and acquires firm’s commitment for achieving certain goal or purpose. Hence, it
considers encouraging, selecting and retaining employees within business. The businesses under
UK are serving customers well by satisfying all employees on several grounds by HRM practises
that maintains standard and quality reputation of firm. The firm in North Yorkshire that serves
chocolate greeting cards in UK named as Chocolate Presence. The firm with creative ideas has
expanded at rapid speed by regularly focusing on consumer feedbacks for improving service up
to mark (Noe, et.al, 2017). But recently, market reputation of firm has highly impacted from its
low quality goods as people are selected as employee from high unemployment area that has
become drawback in gaining profits and revenues. It is important for firm to comply with HR
functions that will help in improving situations.
As HR officer, resourcing and workforce planning has become crucial need that makes essential
to understand HRM functions and purpose. Hence, there are HRM functions that are important
for Chocolate Presence to improve product quality that includes:
Establishing Employee Relations – The firm stands strong with its pillars that are employees. A
concept of employee relationship is identified as important aspect of HRM functions that creates
good and strong relations within workers that develops ability to impact work outputs and the
behaviours. The activities are planned for knowing staff at professional and personal level. The
effective employee relation planning will promote balanced and healthy relations in employer as
well as employee that will improve performances directly (Cascio, 2015).
Flourishing Good Working Culture – the HRM function has duty to give better working areas
and conditions for employees for boosting interest of work environment and workplace. It is the
task of HR officers for encouraging employees. The low-motivations don’t contribute to business
goals. It is essential for HRM to dispense non-financial and financial benefits from various units
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to employees for boosting working flexibility and interest for work. Further, the job satisfaction
must be promoted by employee welfare policies by HR team that develops positive results.
Recently Chocolate Presence has faced several challenges and problems in firm functioning from
poor planning of HRM practises that has impacted its firm’s structure. The problems included
low interest of new people to attain probationary period, unfairness in process of selection and
unemployment that has impacted customer and employee loyalty towards each other (Bratton
and Gold, 2017). The firms need to practise HRM functions for various purposes that include:
 It enhances motivational power, grievance handling etc.
 It helps in attracting and retaining competent force.
 The human resource is utilised in right and correct direction.
 The skills of employee get developed by training, appraisals etc.
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P2 Explain the strengths and weaknesses of different approaches to recruitment and selection
The major function of HRM consists of recruitment and selection that plays crucial importance
to business and employee performance standards. The term recruitment is identified as process
of listing vacancies and positions that are essential to fill through recruitment sources, attracting
people, job duties and job role needs. On contrary, the term selection consist of stages that are
important to achieve by candidates including short listing, resumes, job interviews and selection
of competent person. According to Chocolate Presence scenario, negative feedbacks has impact
its reputation due to low quality services. The crisis has come because firm has unskilled crowd
of staff that was selected by just taking home assessment test and that too for English and Maths
subject that has low link with firm’s objectives (Dany and Torchy, 2017). It was further found
that formal interview has been taken with only 15 minutes. The process of staffing was found
lame and useless from which vacancies do not get filled from competent and skilled people that
can be judged in probationary time of new joiners.
The poor HR policies and techniques have bought low skilled people in firm that impacted work
and culture. The firm follows unstructured selection process that comprises various strong and
weak points that are listed below:
Home Assessment Test – It was to be completed by applicant at home by just giving Maths and
English related answers with passing percent of 50. The benefit of test gives better opportunities
to candidates with strong knowledge in both section but it has drawback that accuracy might get
diminished by just taking results of two subjects and eliminating practical test according to firms
need.
Informal Chat – The candidates that are selected in assessment called for 15 minutes interview
in which two officer talks on different topics to judge attitude and skills of employees (Ekwoaba,
et.al, 2015). This idea and selection method helps to judge people from behaviour and
personality but candidates must use lying idea to get finalised that might impact functioning and
performance standards of firm.
Therefore, above reasons has failed firm’s operations and activities that impacts probationary
time from new candidates. Thus, selection process must get improvised by Chocolate Presence
by introducing staffing policies that are as follows:
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Structured Interviews – The method is based on quantitative research initiated for surveying
candidate with similar and correct ensured question ordering. This method is beneficial for firm
as recruiters can expect full explanations and high standards of answers given by candidates. The
change in tone of voice and body language impacts right answers given.
Psychometric Tests – The method is initiated for analysing person’s skills, intelligence as well as
personality for hiring best match for vacancy. This method dispenses accuracy in results as the
person is finalised for job according to skills and competencies for job role but affects results if
candidate gets nervous at time of answering questions in front of interviewers (Derous and De
Fruyt, 2016).
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LO2
P3 Explain the benefits of different HRM practises within an organisation for both the employer
and employee
The practise of HRM department has major impact on handling people and managing activities
that satisfies employees by introducing the hikes and growth opportunities. The practises help in
serving variety of benefits by establishing structures and policies for employers and employees.
The Microsoft is firm in UK that benefits graduates and students for develop career through the
programmes of internships and training based on subject or field choice of candidates. The basic
motive of firm is to develop an individual by empowering smart and advanced technology that
helps in making people learn by changing thinking capacities. It serves and prepares programs
for people of taking internships and trainings (Ahmad, 2015). The interns are given challenging
projects in form of apprenticeships that helps students for establishing career and experiences.
On other side, the training provides idea to candidates for utilising wealth resources in judicial
form using high tech creativity as well as college internships that provide opportunity for
developing technology and fun while attempting real and skilled projects.
Moreover, career growth training sessions are given through Microsoft Aspire experience that
dispenses boarding experience, design equipments, empower and develop plans after schooling.
It gives job in fields such as sales, marketing, finance, operations, evangelism, engineering and
services. There are several benefits and drawbacks that occur from inter and training programs to
employee and employer.
Benefits and Drawbacks to Employee and Employer
Benefits
 It allows employee to connect and interact with business professionals (Albrecht, et.al,
2015).
 It dispenses high work experiences to students for exploring career chances in early ages.
 It provides promotional benefits to employer while directing students.
Drawbacks
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 It creates pressure on students to learn after classes that makes them exhaust.
 The work pressures and burdens get increased on trainees and seniors.
 The equipments and faculty cost higher that makes training and internships as costly
approach for learning.
HRM Practises in Microsoft
The learning sessions and plans created by Microsoft help in giving knowledge to firm and staff
with flexible working conditions (Guest, 2017). There are various methods that make candidate
comfortable to join and work under Microsoft that includes:
Care for Family – In this, employees are provided with leaves and holidays while becoming new
parents or giving care to family.
Planning for Future – the plan helps in dispensing various projects and task based on which the
performance can be improved to get promotions.
Take Time Away – It provides generous working schedules, vacations, holidays etc that help an
employee for living and enjoying its personal space.
Hence, flexibility in working conditions serves positively to employees but at same time might
affect quality of firm if misused for personal benefits. Thus, following are positive and negative
impact from effective HRM practises created by Microsoft that comprises:
 Positive Impact – The profits and revenues are generated in firm from hard work of staff
members that requires high morale while working. The employers and management of
the firm receives high satisfaction from increased performances judged from productivity
and profit graph (Brewster, 2017).
 Negative Impact – The employees might take advantage of extra services given by firm
to team members that lowers output, productivity and profits in case people get interest
low. Further fulfilling all demands of employees affects daily activities.
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P4 Evaluate the effectiveness of different HRM practises in terms of raising organisational profit
and productivity
Microsoft being skilled and competent firm for graduates and students it provides different types
of job to people that includes retail, marketing, data centre, human resources, leadership field,
customer success, corporate and legal affairs, IT operations etc. The current generation wants to
connect with Microsoft to develop and enhance career as it provides future based on people need,
explores passion uniqueness and empowers billions by job selection option. The development of
career within people is completed by various chances. It provides to predict future results and
aims to accept diversified employees so to create environment with different thinking skills. The
positive and recent ideas are adopted for applying creativity and innovation in firm by allowing
to employees to practise for boosting morale and confidence (Collings, et.al, 2018). The policies
are created too strong and attractive as it recruits disable people and promotes artificial
intelligence for serving with best and updated techniques.
In addition, HR officers has developed and planned such strategies of HRM to boost morale and
confidence of employees. Motivating employees in firm is essential task that must be present in
every firm to maintaining productive results. The current time leaders and managers aims on to
initiate motivational theory to generate profits, productivity, revenues and working interest. The
firm can practise:
Herzberg’s Two Factor Theory
The motivational theory states that firm has several aspects that serves satisfaction to staff and
various reasons that brings zero or no satisfaction within employees. This was introduced by the
Frederick Herzberg. The factors that satisfy employees of Microsoft are identified as motivators
and factors that bring dissatisfaction are known as hygiene factors (Alshmemri, et.al, 2017).
Thus, the theory makes major necessity to determine such factors to bring encouragement that
includes:
Motivators
 Recognition
 Responsibility
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 Promotion
 Growth
 Achievement
 Challenge
Hygiene Factors
 Supervision
 Working situations
 Co-workers
 Policies of firm
 Relations with boss
 Pay and benefits
 Job security
As an HR officer, it is important that such factors must be fulfilled by firm to bring consistency
in working results that can be done by motivation employees with motivators. In case of factors
that bring dissatisfaction it is duty of firm to reduce or minimise such factor’s impact as it will
not be able to remove as satisfying staff on grounds of hygiene factors will bring negative impact
on firm that needs to be reduced slowly based on employee performance (Hur, 2018). Thus, the
motivational theory plays essential role in managing people within firm with better productive
and profitable results.
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