Morrison's HRM: Impact on Employee Engagement and Retention

This report analyzes the human resource management practices at Morrisons, a large retail organization, and their impact on employee engagement and retention. It reviews frameworks of HRM, employee engagement, and employee retention, critically analyzing HR practices that help Morrison increase employee engagement and retention. The report also recommends ways for Morrison to develop organizational performance by engaging and retaining employees, focusing on motivating employees and providing training and development. The research employs a positivism philosophy and a deductive approach, utilizing quantitative data collection methods to understand the relationship between HRM practices and employee engagement and retention. Desklib provides access to similar reports and solved assignments for students.

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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Aims and objectives of the research................................................................................................1
Research Rationale..........................................................................................................................2
LITERATURE REVIEW................................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCE..................................................................................................................................6

INTRODUCTION
Employee engagement is the activity of engaging the employees at workplace for the
purpose of managing all functions and activities. It is critical for each organisation to have
experienced and talented individuals since they contribute to the aims and objectives of the
organisation. The employees are the assets of organization who understand what their company
wants and give their contribution to accomplish business as well as personal goals. The retention
means activity that can be used to keep their personnel for a long time and to get the job done.
To have good and talented staff could be opportunity for companies as it helps to accept the
changes and supports to develop organizational performance (Pareek, Mohanty, and Mangaraj,
2019). To understand about employee engagement and retention within Human resource
management Morrisons has been selected that is large size retail sector organization, founded in
1899 by William Morrison. The proposal involves aims and objectives, literature review, and
methodology.
MAIN BODY
Aims and objectives of the research
Overview of the Research – Human resource management is the main function of an
industry that handle everything having to do with its people. It is critical for each organisation to
have excellent human resources since they can detect open positions and make attempts to fill
them, allowing the organisation to grow in productivity. Employee engagement and retention is
the main function of an organization where all employees are engaged in all activities and make
feel comfortable to their staff that can help to retain people for long period. In relation to
Morrisons, human resource management plays an important role as it recruit skilled people and
engages in all functions which can help to operate a business regularly.
The aim of research - To analyze the practices of human resource management and its impact
on employee engagement and retention. A study on Morrison.
Objectives of the research: The objectives of the research are:
 To review different framework of HRM, employee engagement and employee retention.
 To critically analyze HR practices that helps Morrison in increasing employee
engagement and retention.
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 To recommend the ways that can be used by Morrison to develop organizational
performance by engaging and retaining employees.
Research Questions:
 What are the framework of HRM, employee engagement and employee retention?
 What HR practices that helps Morrison in increasing employee engagement and
retention?
 What are the different ways that can be used by Morrison to develop organizational
performance by engaging and retaining employees?
Research Rationale
The current research is about employees engagement and retention which is used by
employer for the purpose of developing their business. The main reason of conducting research
is to develop their understanding about human resources management and employees
engagement that will help to manage all functions and activities. The researcher is having good
knowledge and skills which is being used in conducting research and managing all activities
effectively (Choudhury, and Mohanty, 2019). The researcher will develop their personal and
professional skills such as marketing, communication, and interpersonal skills that would help to
manage all functions.
Research scope
The scope of research is broader as it is connected to an organization where number of
people works collectively by managing all functions and activities effectively. The current
research is about employee engagement and retention that used to develop organizational
productivity and profitability. The human resource of organization decide the goals and share
with employees where all are engaged into business activities and supports to retain people at the
workplace effectively.
LITERATURE REVIEW
To review different framework of HRM, employee engagement and employee retention.
As per opinion of Madhani (2020), Human resource management is the essential component
of virtually all businesses and organizations. This is primarily intended to improve employee
performance in support of an employer's strategic goals. This is mainly concerned with the
management of people in an industry, where it focused on policies and systems. Employee
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engagement is the main activity in which all employees are supported to work collectively by
understanding goals and give their contribution to accomplish them. The Retention is another
term of human resource which is used to retaining people for long period and gets work done
effectively. This can help to develop the organizational sales and productivity effectively.
To critically analyze HR practices that helps Morrison in increasing employee engagement
and retention.
As per opinion of Delina (2020), Human resource management is the process of recruiting
and selecting best people at the workplace who have engaged in business activities and give their
best to work well. The different types of HR practices that can be used by Morrison for the
purpose of increasing employee engagement and retention explained below:
To recruit skilled and talented people – This is important HR practice which can be use
by company to fill the vacant position and get work done. In relation to Morrison, management
follows recruitment practices that can help to fill the vacant position and supports to develop the
organizational productivity.
To share the information – The employer of each organization should maintain effective
communication between people and employees so that each work will be done properly and
supports to increase performance. In relation to Morrison, HR management needs to follow
information sharing practices that can help to make feel them important part of organization and
work accordingly.
To satisfy employees – The employer should be satisfying their employees as they are
important part of organization woks collectively in order to accomplish business goals. In
relation to Morrisons, employer is responsible to fill demand and satisfy their employees that
helps to retain employee for long period of time and increase productivity.
To recommend the ways that can be used by Morrison to develop organizational performance
by engaging and retaining employees.
As per opinion of Rameshkumar (2020), Employee engagement and retention are the most
function of an organization in which all activities needs to be done properly that supports to
develop organizational performance. Human resource management is the department in charge
of recruiting competent and talented employees who are always ready to work and assisting in
the development of organizational productivity. The ways which could be used by Morrisons for
developing organizational performance are:
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To motivate employees – This is effective strategy which could be used by organization to
engage and retain employees by providing motivation and satisfaction. In relation to Morrisons,
HR management can develop organizational performance by providing motivation to their staff
that can help to increase profits (Sheikh, Christina, and Sharina, 2020).
To provide training and development – To bring changes is important for an organization
where training and development program is considered as effective way to develop
organizational performance. In relation to Morrison, management could improve organizational
performance by providing training and development program to their staff that helps to
accomplish business goals.
RESEARCH METHODOLOGY
Research philosophy – This can be explained as set of principles which used to collect
data on a particular topic. This involves interpretivism, and positivism. The researcher has
decided to use positivism philosophy in current research that will provide information about
employee engagement and retention.
Research Approach – This could be explained as main activity of methodology used to
collect information on hypothesis basis. This entails both deductive and inductive reasoning. In
this study, the researcher will apply a deductive approach to help increase organisational
performance by engaging and retaining all employees.
Research strategy – This mean planning and procedures formulated by individual for the
purpose of attaining higher outcomes and develop business productivity. In relation to current
research, survey and experiment method will use by researcher that helps to managing all
functions and activities effectively (Clack, 2020).
Choices – This method is connected to make a choice out of many option that can help
to receive positive outcomes on a particular topic. This involves mono, mixed, and multi method
to conduct research. In relation to current research, mono method will use by researcher that will
help to accomplish the research programme.
Time horizon- This could be explained as timeframework which is designed by
researcher to complete their research in certain period of time. This can help to maintain higher
performance. This involves cross sectional and longitudinal. The researcher has decided to use
cross sectional that will help to complete task (Ababneh, LeFevre, and Bentley, 2019).
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Data collection and analysis – This is main methodology which is used by researcher to
collect information in relation to particular topic. This involves qualitative and quantitative
technique that is used for different purpose. In relation to current research quantitative research
will be used by researcher that will help to collect information about employee engagement
practice and retention. This will help to develop understanding and knowledge effectively.
CONCLUSION
From the report it can be concluded that employee engagement and retention is the main
activity which is sued by organization by motivating, and proving training to their staff. By
properly managing all functions and activities, this can aid in the development of organisational
productivity and performance. Different research method and quantitative technique is being
used by researcher to complete their research program.
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REFERENCE
Books and journal
Pareek, A., Mohanty, S.S. and Mangaraj, S., 2019. Systematic review on employee engagement
and its impact on employee retention.
Madhani, P. M., 2020. Effective rewards and recognition strategy: Enhancing employee
engagement, customer retention and company performance. The Journal of Total
Rewards, 29(2), pp.39-48.
Clack, L., 2020. Employee engagement: keys to organizational success. The Palgrave Handbook
of Workplace Well-Being, pp.1-28.
Ababneh, O. M., LeFevre, M. and Bentley, T., 2019. Employee engagement: Development of a
new measure. International Journal of Human Resources Development and
Management, 19(2), pp.105-134.
Sheikh, M. H. S. K., Christina, T. L. C. and Sharina, O., 2020. The Mediating Effects of Job
Satisfaction on the Relationship Between Competency Mapping, Employee Engagement,
and Talent Retention: An Examination of Talent Generation Y in Malaysian
TELCOs. Journal of Talent Development and Excellence, 12(3s), pp.2357-2371.
Choudhury, S. and Mohanty, M.K., 2019. Drivers of Employee Engagement-A Chronological
Literature Review Excluding India. Journal of Strategic Human Resource
Management, 8(1), p.32.
Delina, G., 2020. A study on the interrelationships between employee engagement, employee
engagement initiatives and job satisfaction. International Journal of Business
Excellence, 20(2), pp.242-268.
Rameshkumar, M., 2020. Employee engagement as an antecedent of organizational
commitment–A study on Indian seafaring officers. The Asian Journal of Shipping and
Logistics, 36(3), pp.105-112.
Pareek, A., Mohanty, S.S. and Mangaraj, S., 2019. Madhani, P. M., 2020. Clack, L., 2020
Ababneh, O. M., LeFevre, M. and Bentley, T., 2019. Sheikh, M. H. S. K., Christina, T. L. C.
and Sharina, O., 2020 Choudhury, S. and Mohanty, M.K., 2019 Delina, G., 2020 Rameshkumar,
M., 2020
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