HRM in Practice: A Liverpool Victoria Insurance Company Case Study

This presentation provides an overview of Human Resource Management (HRM) practices within Liverpool Victoria Insurance Company, examining their purpose, functions, and effectiveness. It defines HRM and its role in workforce planning, recruitment, and employee relations. The presentation evaluates the benefits of various HRM practices for both employees and employers, such as training and development, health and safety policies, and job security. It further assesses how these practices contribute to organizational productivity and profitability, illustrating the influence of employee relations and employment legislation on HRM decision-making. Specific examples are used to support the evaluation, and recommendations are provided for the best application of HRM practices suitable for Liverpool Victoria Insurance Company. The presentation concludes with a summary of key findings and a list of references.

Human resource
management

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
P1. Purpose and the function of HRM that assist in workforce planning and organisation.......3
Define HRM and their role in an organisation approaches of recruitment and selection
strength and weakness:................................................................................................................4
Task 2...............................................................................................................................................6
Benefits of Different HRM Practices in an organisation like Liverpool Victoria Insurance
Company for employees and employer.......................................................................................6
Evaluation of effectiveness of several kinds of HRM Practices that helps an organisation to
raise their profitability and productivity.....................................................................................7
Task 3...............................................................................................................................................7
Illustrate of employee relation in terms of influencing HRM decision making.........................7
Discuss the key elements of employment legislation as influence on HRM decision making...8
Task 4...............................................................................................................................................9
Application of HRM practices using specific examples. ...........................................................9
CONCLUSION .............................................................................................................................11
REFERNCES:................................................................................................................................13
Books and Journals:..................................................................................................................13

INTRODUCTION
Human resource management is a very important function for each and every
organisation to make effective and efficient use of their most precious resource. The Human
resource manager in an organisation has several roles to be played in the company to attract,
retain and develop employees (PHAM, 2021). Their functions include recruitment, selection,
training and development, performance management and many more. In the provided
presentation human resource manager of Liverpool Victoria Insurance Company is required to
provide training and education to the existing team. Liverpool Victoria insurance company is a
company which deals in range of products starting from car insurance, home insurance, pet
insurance and many more. It is among the largest insurance companies in the UK market. This
presentation contains the role, purpose and functions of Human Resource Manager with various
practices related to HRM. In this report, the topics are contain purpose and function of HRM
within organisation. The effectiveness about key elements within better human resources
management in an organisation such as Victoria Liverpool. Along with analyse internal and
external factor which effect on human resource functions. Additionally, application of HRM
practices in a work-related context will be made as a part of this project.
Task 1.
P1. Purpose and the function of HRM that assist in workforce planning and organisation.
Human Resource Management refers to that part of a business organisation which deals
which the functions like training, screening, administering employees benefits, findings and
many more. The person who is liable to manage all these function in an organisation is known as
human resource manager of the organisation (Iasiello, Crooks and Wittman, 2020). In following
there is function and purpose of human resource management of Victoria Liverpool company
where their human resource manager can create positive working environment for employees on
which they can contribute and generate more productivity:
Purpose of Human resource management :
 Their main agenda is to hire fresh talent or potential candidate for specific job role as per
the requirement at the right place of time. This helps to employees towards work
effectively for accomplishing goals and objectives.

 Human resource management practises enhance with aim to increase better job
satisfaction and motivation level of employees by proper understanding them solving
overall conflicts between them.
Function of Human resource management:
Recruitment and Selection: This is one of basic and main function of Human resource
management, in this human resource manager of particualar organisation creates strategy to hire
fresh and experienced candidates through different job portals as well as references. In
perspective of Victoria Liverpool company human resource also does to hire better candidates
for their specific jobs roles.
Workforce planning: It is essential to measure the need of workforce to accomplish the task
attempt on time (Zehir, Karaboğa and Başar, 2020). Therefore, the task is need to identify about
the availability of employees and hire as per according to their vacancy. In relation of Victoria
Liverpool company, huamn resource department forecast which needed to employees and fill
gaps so that organisation achieve to them.
Make employee relation: It is vital to maintain relation with all employees within working in
organisation. As good environment make to keep employees satisfied while negative
environment makes the employees unproductive behaviour. For Victoria Liverpool company
where the HR manager should make the workplace environment more engaging manner which
would generate better workforce productivity effectively.
Define HRM and their role in an organisation approaches of recruitment and selection strength
and weakness:
A human resource manager serves many purposes in an organisation and their purpose
and scope for their position can be understood with the help of roles they play in the
organisation. As Liverpool Victoria is a large organisation and their human resource
management requires more than one person in the department. In this case the roles of a human
resource manager in an organisation follows different approaches of recruitment and selection:
Recruitment Approaches:
Internal Recruitment: According to this approach depicts a process of filling various
manpower who currently working in organisation. It involves two approaches which are:
Promotion: It is most common way of enhance internal recruitment in which employees where
that are performing through good promoted. This helps to motivate the other employees to make

their performance better. In context of Victoria Liverpool HR manager use to monitor the
performance of employees and provide them promotions.
Strength Weakness
Through promotion in workplace can generate
feeling of motivation to among employees and
they work harder in promotion.
There are chances that external avaliable
option are more talented and perform better
External Recruitment: this is another approach of recruitment right people for job external
approach. Under the fresh talent that is for job are recruited in organisation. It follow one main
elements of extenal recruitment in Victoria Liverpool company:
Advertisement: This can be most common way that is used to promote and create awareness of
hiring for people about jobs. This process can undertake by HR manager of Victoria Liverpool
company as in online or offline.
Strength Weakness
The hiring based information spread is more
number of candidates that helps in better
selection
This could be high cost effective involves.
Selection Approcahes
This implies better approach to select the candidate by concerning better process through:
 Screening
 Ability mapped of candidate through Aptitude round.
 Interview
 Personality screening profile.
Strength Weakness
As in selection between the candidate and
human resource which helps to Victoria
Liverpool company to opt potential candidate.
There are many rounds in selection which can
take more time consuming.

Task 2
Benefits of Different HRM Practices in an organisation like Liverpool Victoria Insurance
Company for employees and employer
There are several benefits of following HRM practices in an organisation. These HRM
practices are proved to be very effective and beneficial for an organisation. Taking an example of
Liverpool Victoria Insurance Company, the HRM Practices followed in the organisation are very
beneficial and helpful for both employees and employers in the organisation. The benefits of HR
practices to employees are given below:
Growth with the help of Training and development: The Training and development which has
been provided by organisations to their employees help them to develop their knowledge and
skills in several fields which is very essential for the development and growth of employees in
the organisation (Strohmeier, 2020). Like in Liverpool Victoria, the company has provide
knowledge of various insurance and skills which are essential for marketing of insurance to their
employees which helps the employees to have a good knowledge and skills. These skills and
knowledge in the employees provide them growth opportunities either in the organisation or with
better offers of job in the market to the employees.
In context of employer for Victoria Liverpool company, as the motivated and confident
employees work for the organisation and improve the productivity that is beneficial for
employers
Health and Safety: The HRM Practices provides for various polices which are concerned with
the health and safety of the employees. Like in Liverpool Victoria the company has effective
policies to ensure safety of employees in the organisation. Like in the situation of COVID 19, the
company has developed effective policies in the organisation for the health and safety of
employees. This helps the employees to feel safe in the working environment and work with full
motivation in the organisation.
Provide Job Security: The Human resource management Practices provides guidelines and
framework to the employees with the help of an employee and employer contract. The contract
in the organisation helps the employees to have their job security and feel belonged to the
organisation (Yusup and et.al, 2021). The Liverpool Victoria Insurance Company also sign a
contract with their employees which have all the terms and conditions which also includes
termination terms and conditions in the market which provides a job security to the employees.

The job security can make benefit for employer can generate more job satisfaction by
company make assure about salary and dear allowances benefits motivates them.
Evaluation of effectiveness of several kinds of HRM Practices that helps an organisation to raise
their profitability and productivity
There are so many HRM practices which are followed in an organisation which help to manage
its workforce. It not only manager and employees but it also helps the organisation to enhance
about profit and productivity. In relation of Victoria Liverpool company create directly impact
on better productivity. There are interconnection of effectiveness of HRM practises is discussed
below:
 Raising organisational productivity: The productivity of employees is rely on employer
instruction and employee's own skills and knowledge contribution within organisation. It
is vital provide them proper training in the field they are working (Fachrunnisa and
Hussain, 2020). Also their weak point of analysed should be analysed and make better
suitability where it increase productive. In perspective of Victoria Liverpool company
their HR manager is provided regular basis of training and development which increases
job satisfaction which create beneficial towards organisation.
 Increasing organisation profit: There is having productive employees are able to earn
more profit by providing compensation to the employees for their hard work company
can raise productivity and profitability. In context of Victoria Liverpool company, if the
employee is working according to their interest then it increases the productivity also the
profitability of the organisation (McBeth, Brewer and Lund, 2021).
Task 3.
Illustrate of employee relation in terms of influencing HRM decision making.
Employee relation are vital role towards an organisation. If there are no disputes among
employees, then it creates major impacts towards working within organisation. It is prominent
duty of human resource for effective understand to better manage them. As it is not easy to
assign task and make them for benefits towards organisation. The importance of maintaining
employee relation in Victoria Liverpool company such as: Elimination of Conflicts: This is directly impact the working of organisation for an
organisation to be successful, it is vital role where it having proper corporation and

coordination. In situation of Victoria Liverpool company their human resources
department takes cares which create no conflicts among of employees and make
measures to resolve it. If the working environment of Victoria Liverpool company
provide in positive manner then employees can have their better job satisfaction and
easily mitigate the risk.
 Develop better engagement level: For Victoria Liverpool company, their human resource
manager can create better employee engagement practises by enhance more workplace
engagement activities that would generate employees productivity effectively. This
would provides better healthy working environment to its employees which help them to
building good relationship to gain more productive outcomes.
Discuss the key elements of employment legislation as influence on HRM decision making.
The employee legislation is plays an important to follows all the laws that are important.
By following these laws and regulation allows company to able for work smoothly or flexible
manner where it could create less chances of conflicts within workplace. In following there are
some important employment legislation which can create main role in human resource of
Victoria Liverpool company work practises:
Equity Act 2010: It stats that every employee who is working where in organisation must
treated equally. In any organisation there should not to be promote discriminated on the basis of
like age, gender, caste, race and religion etc (Collins and McNulty, 2020). As per Victoria
Liverpool company, overall employees who are working on position are must treated equal
manner, provide them fair wages as per according to their position and efficiency. This act would
help the organisation to motivate and enhance positive influence provide healthy working
environment towards all the employees.
Health and Safety Act 1994: On the basis of this act, it is very important in case to take
care of health and safety of organisation. The company should be not use any harmful issues
within workplace which can hurt the employee during working process. The company need to
make sure that their staff must work in safety precaution along with that HR manager generate
health benefits provide to workforce.

Task 4.
Application of HRM practices using specific examples.
Hiring for Senior Marketing Manager position by Victoria Liverpool company, London, UK
JOB SPECIFICATION
Job title: Senior Marketing manager
Reporting to: Branch Manager of company
Job description: To promote the product and services of customers and attracting more and
more customers.
Roles and Responsibilities
 Understand the needs of customers
 Attend meeting
 Suggest strategies
 Resolve the quarries Communicating the message properly
Qualifications:
 Excellent customer handling skills
 Developed Managerial and Interpersonal skills
 Understanding of marketing environment.
 Problem solving ability
 High school diploma or equivalent degree
PERSONAL SPECIFICATION
Significant Skills:
 Good Communication Skills both verbal and written
 Coordinating ability
 Multi-tasking ability
 Persuading ability Knowledge of promotional activities and tools

Required Skills:
 Flexible and understanding
 Good knowledge of human skills
 Should possess confidentiality
 Should be patient

Offer Letter
Dear ABC,
We are Victoria Liverpool company, we are very privilege to inform for selection to the post of
Senior Marketing Manager at 214, Oxford Street. We are sure that you must have put a strong
impression on the minds of those who have interviewed you with the talent and skills which you
have displayed.
You will be taking charge in a position which allows you to display your management and
administration skills in a better manner. We are confident that you will be able to display your
talent in this position and justify yourself. Some of the details regarding the job role are as
follows-
Position- Senior Marketing Manger
Location- 214, Oxford Street, London, United Kingdom
Work Hours- 10 hours per day
Monthly Compensation- 60,000 pounds per month + Added incentives.
We hope that other terms and conditions have been communicated to you by the HR
team during your interview process. If you choose to accept this letter, kindly sign it and
provide it to the HR department.
Senior HR Manager
Victoria Liverpool team

CONCLUSION
From above report of Human resource management is summarise about effective work
practises which handle by human resource manager in specific organisation. As above overall
report is based on insurance UK based company in which Human resource manager to specify
about to motivate employees. The report is based techniques used of working practises of
working planning. The various method of recruiting and selecting with their advantages and
disadvantages. Effectiveness of human resources practises where productivity and provide
positive work environment create to make better decision making of organisation.