Report: Developing Skills for HRM Professional Practice

This report analyzes the development of skills essential for professional practice in Human Resources Management (HRM). It begins with an introduction to decision-making processes and the importance of IT skills in modern management. The main body of the report is structured into three sections. Section 1 provides a brief overview of a case study involving a product launch failure, examining the roles of decision-making, marketing strategies, and employee involvement. Section 2 focuses on the IT skills that require improvement, highlighting their impact on efficiency, cost reduction, and the ability to adapt to technological changes. Section 3 outlines a continuous development plan, emphasizing the importance of market research, employee feedback, and effective communication. The report concludes with actionable insights and recommendations for future product launches, emphasizing the integration of employee strengths, market analysis, and the use of advanced marketing tools to achieve more effective results. The report underscores the importance of strong team coordination, market research, and the adoption of innovative technologies to meet customer needs and achieve success in the competitive market.

DEVELOPING SKILLS FOR
PROFESSIONAL PRACTICE IN
HUMAN RESOURCES
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1 Brief.............................................................................................................................3
Section 2 IT skills to be improved...............................................................................................6
Section 3: Continuous development planning ..........................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................2

INTRODUCTION
Decision making is the process of modern management and process of deciding about
something important for the group of people or for the organization. Decision is made with the
selective course of action among the alternatives find for by the organization. Failure of
decision-making occurred when the wrong alternative are selected or not properly analysed the
selective actions to make decision (Al Mamun and et.al., 2019). However, to increase the
efficiency in decision-making for any organization, various skills are need to be developed and
IT skills help company to make effective research planning and execution of strategies made. It
also increases the efficiency of employee in the working of technology world.
MAIN BODY.
I used to worked in a promotional team as a digital marketer executive in Fit-cure
company which provide healthy products and service to their customers. The key role for me was
to promote the new healthy products which produce for the health conscious customers. The
company was not working so professionally and many key factors was not analysed before
launching the product in market. This results in Failure of decision-making by the top
management results in failure of the product in market and suffer with huge loss and cost
incurred on the new healthy product. (Araiza-Alba and et.al., 2021).
Section 1 Brief
 Description: The company was planning to launch their new product which target the
customer prefer to be healthy and on diet. The management had made the strategy of
advertisement and promotional activities. The company failed to achieve the target set by
company in promotional activities due lack of decision-making among the top
management at a time of preparing the strategies (Davidson, M., 2020). Top management
was not involved in the promotional activity which results in failure of online campaign
and offline marketing. I was the main head of advertisement and promotional department
and my team work for the online campaign that promote the company name and their
products offerings to market. Strategies were made by the top management and
involvement of other department is not allowed by company which shows lack of
employee involvement in the decision-making. The strategy that followed by the
company is to target only those customers who are working out on the gyms and not

other consumer who are only following the diet based on their own. This creates buzz on
the few customers only which are limited in number. This strategy backfire the company
and results in failure of the product.
 Feelings: The product was new and the target customers are also known, but employees
was quite nervous about the launching of product at the time of event and before
launching the promotional activity is occurred (Gupta and et.al., 2017). When the survey
and other offline marketing implemented, team was waiting for the response of customers
towards the new product. But after the launching of product in the market, when the
product fails to fulfil the customers needs and wants, team morale was down and not
motivated towards the organization. Customers were not interested in the product that are
offered already in the market without any innovation in product. At that situation, me and
my team was totally broken by seeing the responses of the customers review towards the
products.
 Evaluation: After, the failure of the products in the market, the good think was Fit-cure
start involvement of employees in the decisions and making of any strategies for the
company. The experience was not good for the top management as they were only
responsible for the strategies to target only those customers' workout in private gyms.
Also, the employees were not so motivated after the failure of product. But me and my
team taken failure as positive note to improve the advertising and promotional activity
and analysis the target customer in-depth to know the needs and wants of customer
during the time. My team also motivate the other department to work effective and smart
for the new product and make it success in the market.
 Analysis: I think the reason behind the failure was the strategies made by top
management and not involved the employees or other department for the new product
launching. The few things which shows that strategy is followed by employee at some
point were according to plan but after that employee had misled the strategy and followed
the wrong path (Levi-Soskin and et.al., 2019). Improper Advertisement strategy can be
also reasoned for decision failure in the organization and occurred due to lack of market
analysis that was required by proper market research and customers needs and wants
which need to be analysed. Survey which is required to be done through primary sources
in large volume to know the requirements and products customers was looking to satisfy

their need. Promotional activities were not strategically followed by the company
management and employees too. It had seen that management ignored at some point and
followed some other strategy which is not properly implemented in the plan. While,
online promotional activities is run through proper campaign which was directly under
my supervision but the offline promotional activities through survey and door to door
marketing was not being followed properly on the target customers (Madigan and et.al.,
2020). The new product is for health conscious customers which followed diet and proper
routine. But the management team which hired the separate team to target offline
customers was not followed the strategy which is made by promotional team.
Lack of clarity in the overall strategy to promote new product is not followed in the organization
is also one of the key reason. As, there is not properly communication between the team
members and management which they had to followed for the promotion of new products. The
team was unclear about their work which shows the ineffective management of the company.
Strategies which was made by only top management results in poor decision without any
involvement of employee and related party to the products. Company had not taken the reviews
of employees for the strategies they made to promote the new products. No new ideas was
implemented for the new product launches. For the production strategy is followed as cost-
cutting for the new product and effective decision was need to take by company. But only cost-
cutting strategy is followed by the company management and promotional strategies is ignored at
some point.
 Conclusion: I learned that, before making any strategy in the organization decisions
should be taken effectively and involvement of all employees and their feedback are very
important in the strategy. Top management should plan in a manner that create the buzz
in the market about the product (Manyika and et.al., 2017). This happened only when the
involvement of all employee with proper communication among all department. With the
failure of product, I realize about the team coordination and analysis the market with the
effective tools that give us more effective results. The marketing team need to be more
efficient and work smart to get the better results. Fit-cure need to be stronger in their
strength and market research and development. The Latest technology need to used in the
product innovative characteristics that attract the customers more towards the company

product. The quality of the product and price are to standard or better than the market
products which allow customers to use company product.
 Action Plan: When I work again in future for product launch, I make sure about the
employee strength and weakness and the involvement of employee must be their in
decision-making. I make sure that the research team analysis the market trend properly
and the campaign run for the promotion should be effectively done by the team. Online
marketing tools are run to target the potential customers towards the company brand and
the products. While the communication skills which are required and coordinate with all
the department to make sure about the planning and strategies that are followed by each
of them accordingly. I'll make sure about the planning must be prepared with the proper
research of market and customers need which help my team to advertise on the potential
customers.
Section 2 IT skills to be improve
Description: Increase in the IT skills in organization bring the effective result for the
company. Skills improve the working of the employee and brings the best result from them to
organization. Increase in IT skills create the organization to work I effectively and efficient
working of employees (Mihajlović and et.al., 2019). This help company to reduce the cost of
product and working by increasing the efficiency of employees. The IT skills like Excel,
designing, website developer, accounting software, company's internal software etc. which help
organization to work efficiently and achieve the target goal within time period.
Feelings: By increasing the skills of employee within the organization make the
employee motivated towards their work in the company. With the failure of the Fit-cure product
in the market, the IT skills is also one of the main reason of the failure (Nair, and et.al., 2017).
By improving the skills in technology help company to ensure that decision and strategies are
followed properly with communication and coordination among the employees and management.
Evaluation: Increasing skills in the IT sector in the employee can motivate the employee
and employer to work for the organization. The Latest technology help company to reduce the
cost and reach the wider market and effective strategies are followed. Employees in their
respective field can increase the knowledge and experience by using the latest tools and gain in
hand experience. I help company employee to adopt the change in technology used before the
product failure and after analysing the reason of failure. Lack of innovation in the product is also

the reason of failure because market already offered many substitute products which are offered
by competitors. The price for our product was low which shows the low quality product in the
mind of customers. New market brings the new customers taste and preference with innovative
products within the effective price. Technology used to make the product better and effective
make the difference in product and gain the competitor advantage. Nowadays, customers need
high quality products without seeing the price factor in the market. The organizational structure
was slow in the process of communication and decision-making which lead to failure of product
due to lack of communication among the employees with management.
Analysis: The IT skills of the team and the company working need to be improved with
the time and technological changes. The employees need to be well-known about the IT skills
that they are required to work in the smooth manner. The basic IT skills that need to be advanced
and more details knowledge with the time and change in working environment of companies.
Fit-cure employees need to be more advanced and knowledge with the time. My team working
on a marketing tools like google ads, hot suite which required more knowledge and practise to
use and analysis the report gain from the tools. Increase in the practise and knowledge of digital
marketing tools help company to know the target customers and market where the demand of
goods and service of the company is high and seen as a potential market. Advertisement and
promotion tools which are used to promote the brand name and product they are offering in the
market to target customers through online or offline should be more effective by increase in
skills. This communicates with the customers and can be more effective decision are made by
the company.
Fit-cure website developer also need to be increase in the skills that which help company
and their customer to experience better while using the web. Although, most of the users are
mobile friendly and uses the company app through mobile (Peng and et.al.,2017). By increasing
the knowledge and skills help user to experience different from competitors and more attractive
in looking and using. While the users who are using the apps, the data is protection is the major
issue for any company. To protect the data, highly qualified developers are required to maintain
the data safe (Vallieres and et.al., 2017).
The accounting methods and rules and regulation that need to be followed by the
company, employee need to have proper skills and knowledge about the accounting principle and
taxes which are paid by the company and also other full accounting transactions are popery

record and maintain. Legal activities that are followed by the company and comply all the rules
while providing the products and service of the market. The designer of the company need to
improve their skills to attract more and more customers from the design of the product and other
design of the products. By using the latest software that not only attract the customer through
design and interface but make habitual to customers of using the app and products. The company
use the technology to be communicated the employee and management in an effective manner by
using various software used within the organization. This creates the effective communication
between employee and employer and prevent the obstacles and results in proper coordination in
organization (WALİD and et.al., 2019).
As the market is very dynamic, Research and development team analysis the market
allow company to plan their strategies according to changes occurred. This brings more effective
decision-making regarding the strategies made by the organization. Improving the leadership
skills in the organization create the employee more efficient and motivated towards the working
and bring out the best efforts. It also helps company to achieve the target goal on time and
manage the management properly.
Conclusion: By adopting the latest technology and skills gained in the IT fields,
employee working efficiency increased and decision-making of the company had improved with
the proper planning and execution of planning. I learned high tech tools which are used by the
international companies. It brings me to handle the situation which is faced in failure of product
in the market due improper marketing and strategies used by management (Xie and et.al., 2018)..
I also help the company to adopt the various tools and trained the employee to use the
tools for effective marketing campaign.
Action Plan: The IT skills we learned can be used in future activities and this skills help
employee to develop the carrier in the particular field by gaining experience. The experience
brings the creativity in the employee that make every employee different from others. The IT
skills are very dynamic and change very frequently with time and learn with time and
experience.

Section 3: Continuous development planning
From the above GIBBS reflective model, it can be illustrated that there are various skills
that I need to developed in order to get higher success in future personal and professional career.
Continuous development plan is an ongoing process of tracking skills, knowledge and
capabilities of individual in order to find the way they can be improved further so that it can gain
more success in the future. In other words, it is type of document that contained detailed related
of previous experienced, reflective learning and review so that better objectives and goals can be
set. So, it can be stated that CPD is a process of reflecting and recording things that are learned
and developed during specific time frame (Frank and et.al., 2018). I have decided to prepare
CPD in order to enhance my existing skills, capabilities and knowledge in order to get more
success in professional career. Such as:
What
do I
want/
Need
to be
learn
What will I do to
achieve the same
What resources
or support will
I need
What will my
success criteria
Start date Actual
completion
date.
Decisi
on
makin
g skills
By improving my
decision-making
skills I will able
to take right
decision in my
future profession
which will be
fruitful for me as
well as for all
organization.
I will need helps
of specialist in
order to
developed
decision-making
skills. Various
books will also
be helpful
resources to
understand the
way they have
taken accurate
decision that is
beneficial for
As per me the
success criteria is
when I would
able to take
correct decision
that is beneficial
for all individuals.
1 February
2021
30 March
2021.

firm.
It
skills
Through
development of
IT skills I would
able to make
effective
utilization of
digital
technologies in
order to delivered
services to
customer's. With
development of
technologies,
companies are
preferred to have
employees that
have bettered IT
skills. So, it can
be stated that
developed of IT
skills will be
helps in my
professional
growth and
success. s
In order to work
on my digital or
IT skills I will
need digital
technologies as it
will contribute in
enhancing my
IT skills in better
manner.
It can be learned
that success
criteria that I have
developed IT
skills will be that
I have better
command on
digital
technologies
(Poligrates and
Suson, 2019).
3 February
2021
25 May 2021
HR
leaders
hip
It is another key
skills which I
have planned to
learned in order to
I will require
internet
connection,
information
Moreover, it can
be understood that
success criteria of
HR leadership is
15 February
2021
18 April 2021.

get future as HR
manager. With an
objective to lead
various number of
individual
regarding the way
they have to
perform specific
task and
responsibilities.
related to
successful HR
leader that has
effectively
motivated
employees to
work hard for
growth and
expansion of
firm.
that when leaders
are able to
effectively
motivate other
individual to work
in specific manner
(Reddy, 2019).
Therefore, it can be stated that Continuous development plan contribute in managing and
development of skills, knowledge and experienced so that I can achieve more growth and
success in my professional and personal career. The above CPD has helped in directing my
career, keep eye on my goals, moreover helped in planning further development needs or skills
so that I can get higher success.

CONCLUSION
The report concludes that failure of decision-making of the Fit-cure is happened due to
lack of proper strategy and coordination between the employee and management. Involvement of
employee in decision-making create the top management and company centralize structure (Yu
and et.al., 2018). Fit-cure face the failure of product due to lack of market research and potential
customers are missed while taking the survey and marketing the upcoming product. However,
improving the IT skills of the employee help company to work with effectively in the market and
increase the employee efficiency. These skills include excel, new software tools fort marketing
like google analytic and SEO audit skill to developed better strategy and improve quality product
according to demand.