Comprehensive HRM Report: Ryanair Airlines' Practices

This report provides a comprehensive overview of Human Resource Management (HRM) practices at Ryanair Airlines. It begins with an introduction to the role and purpose of HRM, followed by an analysis of Ryanair's human resource plan. The report delves into employment relations within the airline industry, examining the impact of employment law. It also presents a job description and person specification for an airline customer service agent and contrasts selection techniques in the airline industry with other service industries. Finally, the report assesses the impact of training and development activities on Ryanair Airlines. The report highlights the importance of HRM in achieving organizational objectives, managing change, and fostering a positive work environment. The report also discusses various factors like motivation, job satisfaction, and effective workforce management. The report further examines the role of human resource planning in identifying current and future needs, considering factors like labour supply and demand, and environmental conditions. The report also discusses the importance of maintaining good employee relations, focusing on factors like motivation, productivity, and job satisfaction.

Human Resource Management
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
1.1 Role and purpose of human resource management...................................................................3
1.2 Human resource plan for Ryanair Airlines................................................................................4
2.1 Employment relations in the airline industry.............................................................................6
2.2 Impact of employment relation act and employment right........................................................7
3.1 Job Description and person specification for Airline customer service agent...........................8
3.2 Differences between selecting techniques of airline industry and other service industry.........9
4.1 Impact of training and development on Ryanair Airlines........................................................10
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
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INTRODUCTION
Human resource management is an operational activity of organisation which is designed to
improve the employee’s performance in order to meet the organisational objectives in an efficient
manner. In support of above statement, it can be said that it is a business activity which is performed to
enhance the effectiveness of operational activities through efficient management of human resources.
It is considered as one of the most critical and significant parts of business which provides number of
benefits in order to amend the organisational productiveness (Deckop, 2006). In other aspect, it can be
said that human resource management is a procedure of managing people of a social group in a
structured and planned way. It includes number of steps which need to be followed by the HR
manager of organization.
In this report, learning will focus on the work culture of Ryanair Airlines. It is an airline
firm which provides low cost air services in the highly competitive market. It will focus on various
roles and purpose of human resource management in airline service industry. It will also have a spot
light on the impact of employment law on human resource management of airline service industry.
Furthermore, it will also focus on the contribution of training and development activities in the
business operations of selected service industry business.
1.1 Role and purpose of human resource management
In the current market scenario, organisations are facing number of issues so it is necessary for it
to focus on various human resource management activities in order to deal with those issues. In other
aspect, it can be said that human resource management plays a key significant role in operational
activities. Human resource manager is considered as a strategic partner within organisation which
indicates that human resource management is having a significant role in diverse operational activities
(Dowling, 2008). Human resource management includes various activities which provide better
growth and consistency to the business organisation. Moreover, with an improved focus on human
resource management activities, airline firm can maintain continuous development in business plan
and accomplishment of organisational goals.
In support of this, it can be said that human resource person is performing number of activities
which provide better development opportunities to the airline industry firm. With an improved focus
on human resource management activities, Ryanair Airlines can create healthy work environment
which will enhance the motivation level among human resources (Kearns, 2010). Moreover,
coordination and employee contribution can also be improved within organisation by the effective
concentration on human resource activities. Other than this, human resource management activities are
also playing a key role in various activities regarding to manage the change which can enhance the
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effectiveness airline operations and services of Ryanair Airlines. In order to manage the change within
organisation as well as improvement in performance, human resource management can focus on
change management strategies (Mariappanadar, 2006).
Illustration 1: Roles of HR
In order to have effective accomplishment of human resource management purpose, the human
resource manager of airline industry firm can focus various factors. Classification of these factors can
be as motivation, job satisfaction, effective management of workforce in diverse informal groups,
resolution of diverse conflicts, training and skills development etc (Richard, 2006). In support to this, it
can be said that effective communication between management and employees can also be taken into
account by focusing on above mentioned factors. Along with this, it will help in developing better
relations with human resources present within organisation.
Human resource management also plays an effective role in proper allocation of diverse
resources which is essential for firm to perform its business operations in an effective manner.. With an
improved focus on the effective allocation of human resources, HR manager of Ryanair Airlines can
lead firm to impressive success as it will boost the capabilities of workforce (Henderson., 2005). It also
maintain the balance between diverse factors which can improve relationship between top level
management and employees. In order to have effective allocation of human resources, management of
Ryanair Airlines can focus on effective recruitment and selection process (Lucio, 2013). In selection
process, it is necessary for HR manager to focus on organisational needs and then select the
individuals as it provides strength to business organisation. Human resource manager must ensure that
selected candidates and employees should have effective skills as per the needs of organisation and job
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profile.
With an improved focus on human resource activities, management can gain competitive
advantage in an effective manner. Further, it has been spotted that Ryanair Airlines is providing very
low cost services so human resource management must focus on maintaining balance between payroll
and reduction in cost of diverse supportive actions (Lowe, 2006). In order to have low cost operations,
it is also necessary for management to cut down the cost of training and development programs. In this
respect, human resource management can focus on effective employee engagement, reward schemes
and effective selection of skilled workforce.
1.2 Human resource plan for Ryanair Airlines
Human resource planning is a procedure which facilitates in effective identification of current
and future human resources needs within organisation. With an improved understanding about human
resource needs the management can have effective accomplishment of organisational goals (Werner,
2008). In the support of this, it can be said that in order to have effective human resource planing it is
necessary for human resource manager to ensure that the activities are having proper link between
human resource management and designed strategic plan of an business firm. In other aspect, it can be
said that the human resource planning is all about effective assessment of current and future needs in
context of recruitment and selection process (Afiouni, 2013). In this, it is necessary for management of
Ryanair Airlines to focus on diverse actions like recruitment as per the consideration of effective
control and monitoring system. It has also been spotted that the procedure of human resource planning
of Ryanair Airlines can be diversified as per the consideration of supply and demand of labour.
Moreover, human resource planning is also considered as a business strategic planning. In this
management of Ryanair Airlines can easily define the future activity levels and initiatives which can
facilitate in meeting the demand of new skills human resource (Brown, 2003). It has been spotted that
the Ryanair Airlines is offering low cost airline services so in order to boost the opportunities the
management can focus on strategic merger and acquisitions in the future. In respect of human resource
planning it can be said that the management of Ryanair Airlines must focus on diverse operational
activities and requirements.
In the support of above statement it can be said that the resourcing of strategy is necessary in
order to have better competitive advantage. In this respect, management is focusing on effective
development of intellectual capital. Company is also focusing on reducing the cost of labour in order
to improve productivity and attain sustainable competitive advantage (Ci-sheng, 2012). Moreover, the
management of Ryanair Airlines is also focusing on planning as per the environmental conditions and
actions of airline industry. In this company can compare the worst environmental conditions with the
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best one and understand the changes in order to overcome the issues effectively.
Demand and supply forecast it all about estimating the future demand of human resource and
employees needs. In this, the management of Ryanair Airlines is focusing in effective assessment and
approach to outside availability of people. In order to have sustainable competitive advantage the
business organisation is focusing on effective forecasting of demand and supply needs (Elmuti, 2011).
Moreover, the human resource management of Ryanair Airlines is also focusing on labour turnover
analysis in order to understand the trends and identify the input to supply forecast. With an improved
focus on labour turnover analysis the management is easily understanding the future needs of human
resource.
Other than this, work environment analysis is also one of critical factor for effective human
resource planning. In this respect, the management of Ryanair Airlines is using various environmental
audit techniques. With an improved use of auditing tools the human resource management is
understanding environmental needs and have efforts to develop employees skills in order to attain
better job satisfaction (Hafeez, 2013). In the support of this, it can be stated that in order to have better
human resource activities the management of Ryanair Airlines is also focusing on various other
factors such as retention, flexibility at workplace, productivity, etc.
2.1 Employment relations in the airline industry
It has been identified that the maintaining good relationship employees is one of most critical
purpose of human resource management. In this respect, it can be said that the employee relationship
is all about creating positive work environment in order to have better communication and interaction
between employer and employee (Snell, 2012). With an improved focus on employee relation
development the management of Ryanair Airlines can easily attain the standards of productivity,
satisfaction level, motivation and morale. In other aspect, it is also considered as a actions to resolve
the issues and problems between management and employees in order to reduce the negative impact
from work situations.
As per the structured study it can also be said that in order to have ideal employee relationships
it is necessary for management of Ryanair Airlines to focus on some key elements. With an improved
focus on discrimination act at workplace, the management can reduce the negative aspects at
workplace (Miriam, 2006). It is also necessary for management of Ryanair Airlines to focus on
effective following of regulation regarding working time. Moreover, it is also necessary for
management of Ryanair Airlines to have spot light on enforcement of contractual and statutory
employment right.
In current market conditions the effective employee relation is one of most critical aspect for
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diverse business organisations. In the support of this, Airline industry work effectiveness is depended
upon efficiency of its workforce (Othman, 2006). It means employee relation is playing key role in
effectiveness of services so that management of Ryanair Airlines must focus on improvement in
employee relation. In order to have better employee relations it is significant for management of
Ryanair Airlines to focus on various factors such as motivation, employee productivity, job
satisfaction, etc (Agarwala, 2006). As per the above study it can be said that the maintaining good
relationship with employees is one of significant aspect for airline industry.
It has also been spotted that the current level of employee relation within airline sector stands
under satisfactory level which provides better sustainability to the Ryanair Airlines in highly
competitive market. Since the airline industry has been established, it has successfully distinguished
the contractual and statutory employment rights (Hays, 2006). Moreover, the management of Ryanair
Airlines is well known about the statutory level of employment and business firm is continuously
having efforts to develop better employee relation. Airline firm is creating the contract of employment
as per the consideration of statutory needs of the airline sector and outcome from detailed assessment
of workplace (Longenecker, 2013). Furthermore, the business organisation is also focusing on factors
like working time, overtime, maintaining work discipline, and termination of employment contract.
In other aspect, it can be said that the management of Ryanair Airlines is having good
relationship with its employees which is providing better satisfaction level to its workforce. As it has
been noticed that the Ryanair Airlines is focusing on low cost strategy which differentiate it from other
competitors in the market (Hays, 2006). In this respect, the company is also focusing on decrease in
labour cost by reducing other supportive factor cost. Company is also focusing on transparency for
effective administration and meet the needs of employees. As per the above statements, it can be argue
that the Ryanair Airlines is having effective employee relations and it is meeting the satisfactory needs
of workforce with improved focus on low cost strategy (Agarwala, 2006).
2.2 Impact of employment relation act and employment right
In order to have effective employee relationship it is necessary for every business organisation
to focus on various acts and regulation. There are two significant act which are needed to be followed
by the management of Ryanair Airlines. It has been spotted that the both Employment Relations Act
and Employment Rights Act have been implemented to assist both employee as well as employer
rights (Othman, 2006). Furthermore, it also assist in maintaining good employee relationship within
organisation. In the support of this, it can be stated that the employee relations act mainly focuses on
the roles and responsibilities of employer towards employees. It ensure that the workplace is not
having any unethical practice which can influence the employee morale in negative manner (Miriam,
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2006). It protect employees from diverse discrimination activities and focuses on collective bargaining
in order to amend employee relationship.
On the other side, employment right act mainly focuses on the employees rights such wage,
payment, holiday, work hours, child care, etc. In other aspect, it can be said that employment right act
is to ensure that employer is providing appropriate wages and other essential services to employees
which can provide better support to their lifestyle in respect of efforts within organisation (Snell,
2012).
In the support of above statement, it can be said that the management of Ryanair Airlines is
focusing on diverse rules and regulations to meet the satisfactory needs of employees. With an
improved focus on these laws the management is also efforts to attain better competitive advantages
(Hafeez, 2013). Other than this, the management is also trying to gain better competitive advantage by
its human resource. In this respect, the management is also considering low cost payroll, advancement
in employee satisfaction and improvement in productivity.
This kind of strategy is considered as low cost strategy in which company follows all the rules
and regulations in appropriate manner. In other words, it can be said that the human resource
management of Ryanair Airlines is not having any kind of illegal or unethical practice (Elmuti, 2011).
This statement clearly indicates that the all aspects of the employment relations act and employment
right act are practically implemented to the human resources management of airline organization.
Company is having improved focus on employment relation act and management has clearly
defined the roles and responsibilities to their employees in appropriate manner. The one of significant
area in airline service is independent contractor which boosts the ethical work practice. Company is
also allowing its employees to take part in diverse operational activities and management actions
which increases the employee engagement and impact positively on employee relations (Ci-sheng,
2012). Moreover, the proper holidays are provided to employees as per the consideration of
organisational policy. If employee is working on off day then overtime scheme is applicable and
monetary reward is provided to worker. Other than this, in order to maintain the equality within work
environment the proper employment is also offering to employees for late hours.
3.1 Job Description and person specification for Airline customer service agent
Company: Ryanair Airlines.
Division: Customer service
Job Profile: Ryanair Airlines customer service agent
Job Summary:
Customer service agent is a airline firm professional who is accountable to assist customers in
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diverse manner. Professional also need to make sure that clients are satisfactory travel experience.
Person need to deal with diverse quires of customers regarding diverse subjects like reservation, flight
information, lost luggage, etc.
Key Responsibilities:
In order to meet the job expectations, it is necessary for professional to focus on various
responsibilities such as,
 Checking visitors and selling tickets or booking new reservations at booking counter located at
the terminal.
 Person also need to ensure about the lost luggage and check the status of baggage.
 Assist passenger in diverse manner and ensure about seat allotment.
 Checking of boarding pass is one of key responsibility.
 Provide assistance to various announcements, boarding activities.
 Also to ensure about the information regarding delay and overbooking of flights.
Reporting relationship: Person will be responsible to report customer service manager.
Job specification:
 Customer service agent must be above 18.
 Person must have high school diploma.
 Previous customer service occurrence and temperament to work in a flexible schedule will be
considered as a advantage.
 Person must have improved level of stress management skills in order to deal with diverse
stressful conditions. It is also necessary for potential candidates to pass medical test and other essential test before
receiving employment offer.
Dimensions
Person have to provide services to customers at call centre located near terminal. Person need to
use telephone and other reservation system in order to meet the objectives. Other than this, it is also
necessary for professional to provide better support to various customer service executives in order to
enhance the services effectiveness.
In the support of above statements, it can be said that in order to have better selection it is
necessary for human resource management of Ryanair Airlines to focus on effective design of job
description (Brown, 2003). Moreover, job description is considered as document which describe the
roles and responsibilities of job in appropriate manner. It helps in effective identification of profile and
describe duties for better accomplishment.
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In this, it is necessary for management to focus on collection of background information so that
needs and accessibility of human resource can be analysed in appropriate manner. In this, it is also
necessary for management of Ryanair Airlines to have effective understanding of environmental
conditions. After this, management need to focus on selection of representative positions so that job
analysis data can be collected in better way (Afiouni, 2013). It will make understand the key factors
which are essential for effective accomplishment of job. After the assessment of all outcomes the
management will focus on effective development of job description and job specification.
3.2 Differences between selecting techniques of airline industry and other service industry
It has been spotted that the selection process plays a key role in success of every organisation so
it is necessary for business organisations to focus on effective selection of selecting techniques. It is
necessary for business organisations to have correct selection of techniques in order to meet the
organisational objectives. In the support of this, it can be said that the key purpose of selection process
is to determine and offer a job to best qualified candidate (Werner, 2008). In this, it is also significant
necessary to ensure that the person skills and characteristics are meeting the needs of vacant job
position. As per the structured study of selection process it can be said that there are number of steps
which has been followed by management of Ryanair Airlines. The classification of steps can be as
interview, presentation, test and psychometric test.
It has also been identified that the diverse form of job profile require different kind of selection
techniques. As same the Airline industry and Hospitality industry both focuses on different kind of
selection process (Lowe, 2006). Airline industry mainly focuses on steps like interview, presentation,
test and psychometric test. On the other side, hospitality industry focuses on psychometric test,
presentation and interview.
In the support of airline industry selection process it can be said that the communication is one
of most significant need for the professionals so companies like Ryanair Airlines mainly focuses on
communication skills by analysing skills through interview process. Candidate have to face number of
interview sections such as telephonic interview, face to face interview (Lucio, 2013). Selection panel
will ensure about communication skills of candidate and after this, candidate have to give presentation
to selection panel. In presentation process the panel will ensure about various skills like confidence
level, etc. in order to analyse the academic level the management focuses on the psychometric test.
On the other side, in hospitality industry the selection process is different. In this, management
of hospitality organisation firstly focuses on the psychometric test in order to understand the education
and academic needs. After this, the management of hospitality organisation will focus on presentation
in order to understand the key elements and characteristics of person (Henderson, 2005). In this
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selection panel will focus on effective understanding of diverse skills of candidate and compare it with
organisational needs. At last, candidate have to face interview in which number of questions regarding
background and other aspects will be asked.
As per the above statement, it can be said that the airline industry and other service industry
focuses on different selection process in order to meet the organisational objectives and accomplish the
need of vacant job. The selection method chosen will depend on the specific ability needed for the
position.
4.1 Impact of training and development on Ryanair Airlines
Training and development provides great opportunity to have advancement in services by
improving skills of employees. It has been spotted that the training and development plays an
significant role in effective development of organisation. With an improved focus on training and
development the management of Ryanair Airlines can have better productivity, personal development,
etc.
As per the study, it has been identified that the airline staff need to deal with diverse people
who belongs from diverse nations, while dealing with diverse clients employees face number of issues.
Management can easily overcome these issues improving skills of employees through training and
development program (Lucio, 2013). Training and development will increase the productivity of
Ryanair Airline employees which will facilitate in effective accomplishment of long term
organisational goals. Improvement in productivity is also beneficial for better gaining of competitive
advantage. Company can also amend the knowledge and skills of employees regarding organisational
operations by concentrating on training and development (Lowe, 2006). For example, management can
provide training regarding communication which will improve the communication skills and facilitate
in effective dealing with cross cultural clients. Training and Development also provides improvement
in profitability and render more positive attitudes in order to meet profit orientation standards.
In this support the management of Ryanair Airline is continuously focusing on low cost
training and development process which improves skills of employees at very low cost. Other than this,
training and development creates positive work culture which is beneficial for effective development
and advancement in growth opportunities (Afiouni, 2013). With an assistance of training and
development program the quality of work can also be improved. It has been spotted that the quality of
work is considered as significant factor which assist in gaining better competitive advantage. Training
and development improves skills which helps in maintaining the quality of Ryanair Airline services.
Moreover, management can also provide information regarding diverse health and safety aspects
(Brown, 2003). With an improvement in knowledge regarding health and safety aspects the
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management can easily create healthy work environment.
CONCLUSION
As per the above study it can be concluded that the human resource management is a
operational activity of organisation which is designed to improve the employee performance in order to
meet the organisational objectives in efficient manner. It has been spotted that with an assistance of
human resource management activities the Ryanair Airline is effectively managing the work activities
in order to accomplish goals. Moreover, in order to have effective employee relationship it is
necessary for every business organisation to focus on various acts and regulation. Other than this, with
an assistance of training and development program the quality of work can also be improved in order
to meet organisational objectives.
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