CQU HRMT20024 Essay: Key HRM Issues in Retail Workforce Management

This essay provides a comprehensive analysis of the challenges faced by the retail sector in attracting and retaining employees. It explores various issues, including compensation and reward systems, training and development, work environment, and leadership. The essay highlights the impact of these issues on employee satisfaction, productivity, and turnover. It discusses the importance of effective HRM strategies, such as creating a positive work culture, offering competitive benefits, and providing opportunities for growth and development. The essay also examines the role of technology and globalization in shaping the retail workforce. The essay emphasizes the need for retail organizations to prioritize employee well-being and address their concerns to ensure long-term success. The essay is based on the assignment brief for HRMT20024 T2 2018, focusing on key challenges in attracting and retaining staff within the retail industry. The essay utilizes the provided references and research to support its arguments and conclusions, offering practical insights for HR professionals and retail managers.

Human resource management

HRM
Essay on “Key attracting and retaining issues of workforce in Retail
sector”
The retail sector has an important role which helps to attract the large number of applicants.
Retail sector creates and markets the drugs so that it can be easy to cure the diseases. The aim of
this paper is to discuss elaborate and evaluate the significance of the employees. Also the
emphasis will be given on the key attracting and retaining issues that are entertained by the
company at the time of managing the overall functions on the international platform. In this
paper the discussion will be made on how the company reduces these issues and challenges by
focusing on innovative strategies and policies in the workplace.
As stated by (Alami et al., 2015), it has been seen that there are many companies who are facing
the challenges and issues in attracting and retaining many employees for performing their
activities. HRM has an essential role to attract and retain the employees in the workplace. It has
been examined that recruitment and selection are considered by the human resource management
in the workplace. One of the functions of the HRM is to retain and attract the employees towards
the organization. It has been seen that if there are talented employees in the workplace then it
can be easy to achieve the overall goals in an effective manner. If there are no talented
employees in the workplace then it can be difficult for the business to accomplish the targets and
also to achieve growth in the competitive market.
To attract and retain the talented employees in the workplace is considered as an essential task in
HRM. HRM has the responsibility to attract more candidates towards the organization which can
also help to attain the set goals and objectives. HRM also focuses on maintaining the overall
process of communication in the workplace which can also motivate the employees. By taking
into consideration Retail sector, it can be stated that there are many strategies that should be
considered so that it can be easy to attract the candidates towards the organization. It is the
responsibility of the HRM to recruit and focus on maintaining the culture in the workplace so
that capable candidates can be recruited. But many times it can be difficult for the companies to
retain the employees in the workplace (Jackson, Schuler & Jiang, 2014). So, it is important to
consider the necessary steps so that company can achieve success in the market. It can also been
analyzed that many times to retain and attract the employees can be considered as a challenging
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issue which is faced by the company in the present era. Also proper decisions are considered by
HRM at the time of hiring and retaining the candidates in the workplace. There are many issues
which are faced by the company at the time of hiring and retaining the candidates in the
workplace.
One of the challenging issues in the Retail sector is related with attracting the employees towards
the organizational activities. The issue focuses on improper working of the business and also by
not having good strategies. If the HR activities are not completed in a proper manner then it can
also be the issue related to growth in the market. The issue is related with attracting the
employees and it is just because of the inefficiency of the HR department in enhancing the
satisfaction of the employees. They are not satisfied with the pay and incentive scheme given by
the company. This can result in the less productivity in the workplace and also it can create
difficult to attract the employees towards the company. The function of the employees is to work
for the company as they are considered as an asset in the retail sector. It has been seen that when
employees are not satisfied with the work then they will not follow the strategies given by the
professionals and this can affect the overall activities of the company. It is considered as one of
the issue in attracting and hiring the employees and impact can be seen on the overall growth of
the company (O'Neill & Salas, 2017).
According to Farndale, Scullion & Sparrow (2010), if updated technology is not there in the
workplace then it can be considered as one of the reasons of the employee inefficiency towards
work. Due to this it can also been analyzed that the working system of the company gets affected
if latest technology is not considered at the workplace. Bratton & Gold (2017), stated that HRM
do not offer wages and salaries to the workers in the retail sector and due to this the issue related
to attraction and hiring enhances in the company. Retail sector do not emphasizes on proper
planning which can lead to lack of interest of the employees in joining the company. Also if
there is no planning in the workplace then it can cause repulsion in the employees.
It can be examined that retail sector is not able to appoint the talented employees just because
there is no proper strategies and planning taken into consideration. Also in the market there is
high level of competition which gives chance to the employees to select the best place for doing
job. It is the responsibility of the manager to attract the employees towards the job but the lack of
knowledge and skill can negatively affect the entire activities of the company. The employees
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have chance for doing jobs as there are many vacancies given by the competitors present in the
market. High recruitment cost can also be stated as the problem for the retail sector and negative
affect can be seen on the profits and revenue of the company. So, many issues are related with
the employees who are working in the retail sector (Rathi & Lee, 2015).
According to Armstrong & Taylor (2014), stereotyping is also considered as the problem which
is faced by the company at the time of working in the retail sector. The managers and leaders at
the workplace face the issue of culture and diversity. It can be seen that one of the problem in the
retail sector is related to learning and development that affect the overall efficiency of the
employees. It can also impact the objectives of the company (Shen, Chanda, D'netto & Monga,
2009).
If there are no proper training and development sessions in the workplace then it can affect the
overall operations of the company. Also health and safety acts are taken into consideration by the
retail sector which can enhance the issues related to attracting and retaining (Larsen, 2017). Also,
globalization is one of the challenges that can affect the overall performance of the company and
also the profits are affected by this.
According to Ehnert, Harry & Zink (2013), it has been revealed that leadership is considered as
the challenge under HRM inn the workplace. With this the organization is not able to guide the
operations of the workers just because of ineffective leadership in the company. It can be stated
that due to ineffective leadership the retail sector is not able to appoint the new employees in the
company. Change management is also known as one of the issue for the personnel management
and it impacts the overall process of recruitment and selection. The changes that take place in the
workplace can affect the productivity level of the company. Also, the public sector will not be
able to consider the policies and strategies to attract the candidates towards the company. It can
also impact the goodwill and also the financial status of the company.
Apart from the issues related to attracting, it can be examined that there are many retention
problems that are related to the HRM in the retail sector. One of the major problems that are
faced by the retail sector is related to compensation and reward system. The company is not able
to provide good packages and incentives to the employees who are managing their routine
activities. Therefore, they take into consideration the decision related to change the job or
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employment. Training and development is also one of the problems in the retail sector. the
outcome which has been attained is related to the overall effect on the level of productivity and
also growth of the company (Sissons & Green, 2017).
According to Burma (2014), there are many chances related to vacancies in the retail sector. This
is just because of the reason that there are many employees who do not prefer to remain and are
changing their jobs. To get the job in the retail sector is not considered as a difficult task if the
individual is having the capability of attracting the customers. But in the present scenario, the
person is not able to stay for long time in the same field. It has been analyzed that to retain the
employees in the retail sector is considered as a challenging task.
The retail sector has one of the problems related to retention just because of the boring
environment and also the employees are assigned those tasks which are repetitive in nature, so it
affects the overall level of productivity of the employees. Also one of the reasons is related to the
fixed schedule which is not there in the retail sector. The employer can be given any type of task
at any time. So, it creates issue for them in completing the activities (York, 2010).
Also the growth opportunity is less in the retail sector which can also be considered as the issue
in the workplace. The skills of the employees are considered and no other factors are gained. The
workers do not focus on any advantages and can also neglect the industry after rendering the
services for short period of time. Due to the enhancement in such type of situations, the retail
sector faces the challenge related to surviving in the competitive market. It can also become
difficult to attract the employees who are also customer centric. The employees who have the
long term commitment are not easy to be employed for the particular job (Marchington,
Wilkinson, Donnelly & Kynighou, 2016).
According to Collings, Wood & Szamosi (2018), the turnover of the employees will also
considered as an issue for many other industries. There can be also excessive turnover which
can impact the overall efficiency of the company. By taking into consideration some of the
changes in the company policies like focusing on the perks can help to minimize the issue related
to leaving the jobs. The HRM of these companies wants to take into consideration the attractive
methods to recruit the employees and also to retain the employees in the workplace. It is
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important for them to realize that it is the high time and it is essential to focus on giving priority
to the employees over their overall targets.
Also it can be stated that these are only the people who can help the sector to grow. The HRM
should focus on keeping the overall responsibility towards the employees and should listen to
their issues. The retention process can take when the employees are assigned job with proper
care. It is the duty of the HRM to retain the employees in the company so that it can be easy to
find the solution of the problem which is prevailing in the market. The problem can be
overcome of focus is given on growth of the employees by fulfilling their basic needs. To retain
the employees in the workplace it is important to manage the issues related to the workplace so
that it can be simple to manage the overall activities of the company (Syed & Kramar (2017).
According to Ma Prieto & Pilar Perez-Santana (2014), it is necessary to manage the work
behavior of the employees. For the HRM the major issue can also be related to behavior of the
employees in the workplace. It has been seen that HRM should contribute in developing the
overall work behavior of the employees so that they can give their best towards the
organizational goals and objectives.
It has been stated by Guest (2011), the issue related to retention is the background and class of
the people. It is considered as one of the important factor that affects the overall activities of the
company. For human resource department one of the challenges can be related to retention of the
employees in the workplace. It is important to take into consideration proper strategies so that
employees start retaining in the companies. The issue related to retention affects the growth of
the company and also it affects the entire goals of the company. So, it is important to manage the
retention process so that it can be simple to retain the employees in the retail sector.
It has been recommended that in retail sector the issue related to attraction and retention of the
employees is important to be considered by HRM. There are many ways are strategies that
should be considered by the retail sector so that these types of issues can be reduced. One of the
reason for which the employees think that they should switch the job is related with the salary
which is not according to their expectations. This can also lead them to the stressful situation
which can affect the overall growth and development.
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It is important to motivate the employees so that the can feel confident and happy in managing
the overall activities of the company. If employees are motivated and happy then they will give
their best towards the activities of the company. Also it is important to promote the products and
services to the people so that profits can be earned. The retail sector should focus on promoting
the workers so that their activities can be managed effectively. So, it is important to fulfill the
basic needs of the employees so that their dedication level towards the activities can be
maintained.
Communication is also considered as one of the best way that should be considered by the
company. If there is proper communication in the workplace then it can be simple to retain the
employees in the workplace. Communication process motivates the employees to share their
feelings and views with other. The stress level of the employees can be reduced by taking into
consideration the process of communication. So, these recommendations should be followed by
the company so that they can grow in the competitive market.
From the overall analysis, it can be stated that retail sector faces many challenges to attract and
retain the employees in the company. So, the entire issues are discussed in the paper and it is
important to focus on considering the strategies so that growth can be attained. The strategies
that should be considered are related to communication and motivation. Also the entire analysis
stated that HRM has an important role in the retail sector and it is important for them to manage
the overall activities of the company so that profits can be attained.
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References
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