Independent Research Project: Significance of HRM in McDonald's

This independent research project delves into the significance of human resource management (HRM) within McDonald's, a leading global fast-food enterprise. It addresses the research problem of HR-related issues faced by McDonald's HR managers, aiming to identify how effective HRM practices can improve the company's business performance. The research employs a mixed-methods approach, combining qualitative insights from literature reviews with quantitative data from surveys of 55 HR professionals across various McDonald's locations in the USA. Key areas explored include attracting and retaining a diverse workforce, effective recruitment and training strategies, and improving overall organizational performance through employee engagement and motivation. The project also addresses ethical considerations, ensuring confidentiality and avoiding copyright issues. Ultimately, the research seeks to answer questions about the impact of HRM on workforce diversity, recruitment of skilled individuals, and overall performance improvement within McDonald's.

Student Name
Student Number
Independent Research Project on
significance of human resource
management of McDonalds

Industry Partner
McDonald is an leading American fast food enterprise that operates
in over 121 nations and 30,000 restaurants across the globe.
McDonald’s expands into foreign nations through three methods-
joint ventures, franchising and enterprise owned restaurants.
McDonalds has employed approximately 235,000 employees and
serves around 96% of the globe’s population.
With centralized international structure, this enterprise focuses on
declining cost, and improving quality and operations.
McDonalds vision is to become modern and progressive fast food
enterprise delivering contemporary customers experience.
The mission of company is to deliver quality service and gives
value to their customers (Cania 2014).
Some of the key partners of McDonalds are Kraft foods on US
coffee collaboration, Rovio entertainment for launching new-
location based promotion, and Cossette to bring about unique ad
campaign.

Research Problem
The industry partners are facing several problems such
as, financial problems and equity, commitment levels,
disagreement in setting boundaries.
The specific problem that the research project will
explore is the human resource issues faced by the HR
managers of McDonalds.
This project will help the HR managers of McDonalds to
implement effective strategies and solve HR related
issues occurring within the workplace.
It is important to solve HR related problems within the
organization such as recruitment and training,
performance appraisals, maintain public relations,
maintaining proper work culture and managing disputes
(Cania 2014).

Research Aim
The research aims to explore the significance of
human resource management within the
McDonald.
The purpose of the research study is to analyse
how effective human resource management
improves business performance of McDonalds.
Effective human resource management help to
improve several problems of industry partners of
McDonalds. For example, these problems can be
declining revenue, increasing employee’s
turnover and declining customer’s demand.

Literature review
HRM helps the McDonalds to attract and
retain diversified workforce by using following
strategies
 Performance appraisal
 Employee’s motivation
 Job rotation
 Training and development (Chelladurai and
Kerwin 2017).

Cont…
An effective human resource management
facilitate to recruit skilled individuals and
solves HR related issues within the enterprise
In this way, HR manager uses effective
recruitment and selection procedure to recruit
the employees at the workplace
This process is beneficial to recruit the skilled
employees from large number of employees
and also aids to solve the HR related concern
at the workplace (Bratton and Gold 2017).

Cont…
An effective human resource management
improves the performance of McDonalds by
engaging the employees at the workplace
and motivating them towards the work.
An effective human resource management
also enhances the performances of
McDonalds by satisfying them towards their
job role (Bailey et al 2018). For example,
HR manager can offer performance
appraisal and reward system to lead the
employee towards their job role.

Research Questions
Will proper human resource management
help McDonalds to attract and retain
diversified workforce?
Do an effective human resource
management facilitate to recruit skilled
individuals and solve HR related issues
within the enterprise?
How an effective human resource
management can improve the performance
of McDonalds?

Research Design
Activities that will be performed
Number of week for performing
these activities
1 2 3 4 5 6 7 8 9 10
Selection of appropriate research topic
Creating suitable aim and objectives
Collection of primary and secondary information
Designing of the question
Selection of sample from population by using
sampling method
Determination of findings
Report writing and final draft
Submission of report

Research Design
Mixed research method will be used for this
research as, it contains the characteristics of both
qualitative and quantitative research method.
In this way, qualitative research method will be
used to gain the theoretical information regarding
research concern such as, literature review.
Along with this, quantitative research method will
be used to get the numeric information regarding
research issue such as: survey through
questionnaire (Jackson Schuler and Jiang 2014).

Research Design
For this research, probability sampling method will
be selected to choose the sample from large number
of population as, it provides equal chances of
selecting the respondents.
Under this method, simple random sampling method
will be used to choose the sample on random basis.
It will be selected as there is chances of no biasness
in research (Taylor Doherty and McGraw 2015).
For this research, 55 human resources of McDonalds
will be selected from different geographical location
of USA.

Research Design: Research
Tool(s)
For this research, survey through questionnaire will
be selected to get the depth information regarding
significance of human resource management of
McDonalds.
Along with this, checklist will be used to assess
whether needs to make improvement in the research.
These questions will be checked by marker (Jackson
Schuler and Jiang 2014).
Following questions will be answered after
completing the research:
 Do these questions collect data for all relevant
constructs?
 Am I biasing the answer by asking this question in
a specific way?