British Airways: HRM Strategies and Cultural Impact Report

This report provides a comprehensive analysis of Human Resource Management (HRM) practices at British Airways. It begins with an introduction to HRM and its significance, followed by an examination of how HR strategies create value for the firm, with specific examples from British Airways. The report then investigates the impact of culture and religion on HRM, and utilizes an organizational model of employment to assess the firm's value creation levers. Storey's 27-point model is used to differentiate between HRM and Personnel Management. The importance of local culture in HRM is also explored, along with an inspection of employment law distinctions in international HRM. Finally, the report offers suggestions for HRM practices aimed at achieving overall organizational goals, making it a valuable resource for understanding and improving HRM within a global context.

HUMAN RESOURCE
MANAGEMENT

s

INTRODUCTION
Human resource is the department which is concern for recruiting and selecting the
potential candidate can perform their given job role with the best use of their skills and abilities
in an appropriate manner. It is also generated to the compensation, preparing and improvement
execution appraisal adding on concern to the job related benefits. Backbone for any business
organisation that uses their skills and abilities in order to get effective results in an organisation.
The main concern of human resource is to sufficient number of workforce in each department so
that all the functions can be operated in and smooth manner and organisation can have the right
applicant by picking right resource of enrollment for that employees will surely work with extra
potential in order to achieve the overall goal of the business.
British Airways is the chosen organisation for this report, London based airline company in the
United Kingdom and this report analyse the various factor that is creating the web form and also
help the business by using various strategies. Also evaluate the effect of culture and religion on
personnel management in United Kingdom and also make effective use of organizational
model of occupation. Moreover the report will demonstrate the difference between personnel
management and HRM by utilizing storey's 27 model. Call su evaluate the the significance of
Human resource management in the culture and also explain the employment law in the internal
market. Lastly, a suggestion will be given regarding the HRM practices in attaining overall
organizational goal.
TASK A
Demonstrate how value was invented by the firm by using HR strategies with examples.
Human resource is the main aspect which player significant role in smooth running of their
various operations and also and ensure the heading of the potential candidate and talented staff
so that they can actively contribute in achieving the business goal of the company. It also focuses
on providing positive work environment in the workplace so that employee can complete their
given task in an appropriate manner. Human resource manager ensure the best use of the people
by conducting various training and development session for the enhancement of their skills. In
context to British Airways, there are certain ways that is creating value for the organisation are
given below:
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 Effective selection and retention: human resources is concerned with hiring of deserving
candidate by choosing the appropriate source of recruitment and selection that helps the
company to get there potential employee which contribute their best in achieving the
organisational goal. When the companies providing good working conditions and
environment to the employees, it will increase our chances of employee retention as they
are comfortable in the healthy environment and apply their skills and capabilities for
attaining the overall business goal. British Airways can grow their employment abilities
by creating the good working culture in the organisation.
 Employee appraisal: it is the aspect which help in measuring the performance of the
employees and also evaluate the status of employees in consideration to the development
of the business. It also help in recognizing the hi working employees that are giving more
contribution in achieving the business school with their strategic thinking and innovative
ideas. After realising the progress of the individual, Human resource management
conduct the performance appraisal so that British Airways can increase their productivity
by motivating their workforce.
 Providing fair compensation and rewards- every individual is working for getting the
deserving compensation for their specific job role. It also helps the employee to achieve
their business goal and then offer them various rewards to the employees according to
their performance. British Airways improve their business by providing share
compensation and rewards to their employees.
TASK B
Inspect the impact of zonal and the national culture on the practice of HRM.
Religion and culture are integrated with the individual and human resources management is
completely focuses on the people management and on the premise of their diversified religion
and culture, individual star getting their goals according to their social belief norms and attitudes.
Culture is the aspects in which the individual is living their life in the group of people who invent
certain values and goals as it is the part of human life style that reflect their actions. Religion is
the essential part of the human life that reflect their shared believes in specific religion. What is
concerned with the society that they must be in the particular religion with regards of ultimate
concern for their livelihood.
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Social and cultural factor is concerned with individual perspective for their work and
motivation of the employees for a specific task. For instance, monetary value have more value in
some culture and helps in the motivation of the employees. In order to maintain the good work
environment in the British Airways, human resource manager evaluating the high-performance
working in the organisation. Company is also ensuring the paid leaves and providing various
rewards to them so that they can be motivated and contribute their best in achieving the
organisational goal. Company must make the favourable environment by eliminating the
discrimination from the employees on the basis of colour caste religion gender and so on. All
these factors impact the religion and culture of the employees within the organisation. Employee
will work with phone potential and needs to earn maximum profit and revenue for the
advancement of the company.
TASK C
Use suitable organisation's model of employment and state the organisational levers used by the
firm to create value.
There are various business models that is been used in the business in order to generate
more revenue by which business can expand their size. Paul Boselie as suggested the the eight
box model which shows the different external and internal aspects that is impact in the overall
human resource effectiveness. First of all, external business and their practice includes the
political economic and legal social and environmental changes that is impacting the overall
functions and operations of the human resource. For instance, if there is a non professional and
understand candidate in the business it will affect the overall operations in the organisation and
the business can have the an appropriate candidate in their job role. Effective implementation of
business laws impact the overall operations of the company and they may face snowdown and
their various business operations. Here are certain strategies by which the external factors can be
influenced and these are as follows:
 Intended HR practices: it is concerned with the HR practices that includes the starting
points and the main focus is on the recruitment, training and orientation of the employees.
 Actual HR practices: HR practices will be nice but they have to co-ordinate with the
manager on different aspect which create disputes in the balance of their various business
operations.
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 Perceived HR practices: when the employees understanding our environment and
activities that what is going on in the organisation then human resource manager do their
best in order to providing good working environment but the procession of the candidate
cannot be changed and it will think according to their actual mental state.
 HR outcomes: there must be strategic planning and thinking while deciding the outcomes
which includes the flexibility in the operations and their effectiveness so that business
goal can be effectively achieved.
TASK D
Using Storey's 27 points of difference between HRM and Personnel Management.
Human resource play a significant role in the success and the development of the
organisation and they are influencing their employees to give their best in the treatment of their
business goals. It is related to the recruitment and performance appraisal of the employees and
also concerned in establishing good working relationship with the employees. On other hand,
personnel management focuses on having the potential candidate within the organisation and
make them more potential in order to accelerate the organisational growth. It is the business
model that differentiate the personnel management and human resource management and these
are given below:
Basis HRM Personnel management
Rules Human resource must have an idea
that how they can complete the
specific task and develop new
strategies in order to complete the
task in an organisation.
There are certain guidelines or
rules that need to be followed by an
organisation and every action can
according to the the consideration
of their rules and regulation.
Management Task HRM is responsible for retain a
talented employees and also provide
good working condition so that they
can complete their given task in an
appropriate manner. British Airways
will attain all the management task in
Personal management is connected
to the managing of all the business
activities and the completion of
various stars within the
organisation which help in
developing new strategies and
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order to increase the market value of
the company.
innovative ideas for their business.
Contrast British Airways can maintain
standards and clarity and help in
achieving the profitability and
growth for the business.
In context to British Airways,
personnel management can be done
in an appropriate manner so that
they can give their best and
contribute in achieving the higher
revenue in the organisation.
TASK E
Importance of local culture in the human resources management.
Human resource play significant role in the development of the economy and having major
impact on local culture of the society. Culture is directly related to the people management and
includes the attitude religion behaviour cast of the individual that reflect their actions. These
elements go along with the operational activities which help the business to run their operations
in an appropriate manner. Local culture also impact the business and their prospective. There are
certain factors which shows the impact of local business on Human resource management and
these are explained as follows:
 When the organisation is hiring the local candidate, it will benefit the organisation in cost
cutting for relocation expenses on living, language training cost and many more. These
are the factors by which human resource manager can allocate their budget in different
activities or operations in order to get higher success and growth and the large market
(Chaudhary, R., 2018). Workers is from a similar culture, it will help in adjusting the
organisation and move towards growth. British Airways level to work their business
exercises and allocate their points in different areas and other department so that they can
have the better understanding of the local area.
 Local residents of the area have more information about the neighborhood culture so that
they can easily find the various aspect in order to solve the problem of different culture
and in context to British Airways it will help the local employees who can have the good
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knowledge of external factors and leads to increase their sales with the available
resources. On other hand, if the individual is not having the knowledge of local culture it
will create hurdles while serving their guest at their best.
 An organisation is hiring the local employment it will eliminate the barrier of language
and it is well known with the local language and this will insta bullish a good
communication channel between the customer and the staff. British Airways cancer
communication channel with the local employees who can communicate to everyone and
understand their needs and wants in order to satisfy them and retain them to their
organisation.
TASK F
Inspect the distinctions as far as work laws when international HRM changes local business
systems.
There are certain law which reflects the overall usefulness of the business and human
resource is majorly bound with internal factors the dealing with the employees of an organisation
but when it consider the global business, human resource have considered the external factors as
well as ensure the smooth running of their business and they are concerned with the retention and
the performance of the employees in an organisation so that all the operations can be effectively
operated. There are different types of business law in worldwide HRM rehearses that are
explained as below:
 Host Country nationals (HCN): these are the employees who are working in the the
branch of the company that is established abroad and the are the representative of the
british airways and work with full determination in order to enhance the dealing of the
company.
 Third country Nationals (TCN): such employees who work in the different countries
where are the British Airways working worldwide.
 Parent country National(PCN): these are the employees who is working in the company
who is not related to the business or not the native of the country. There are certain laws
for the employees of the country which is followed by the British airlines.
There are certain laws and rules by which the employer can make some contract in order to
easy flow of the business activities in an appropriate manner. In context to UK, according to tu
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employment right act 1996, it is stated that there will be family leaves and unfair dismissal etc.
Factory act 1948, which stated that employees and their certain criteria for working in the
organisation. National wages act 1998, it is said that every wokrer will recieve equal and
minimum wages for their given job role. British Airways follows all the rules and regulation in
the business for creating a good brand image in the market by which they can produce higher
profitability and growth.
TASK G
Ideas for the representatives in regards to HRM practices to ensure that the organisational
performance is high.
Human resource management is important department in any organisation that create value in
the effectiveness of the business. It is related to the high performance of the employees and their
motivation so that they can contribute their best energy saving the organisational goal. British
Airways must to use the performance appraisal and provide them fair compensation to the
employees so that they can feel influenced and motivated. These are the factors which helps in
achieving the organisational goal. Culture and religion of the individual is the main concern that
reflects their lifestyle and behaviour of the employees so British Airways must make the positive
working environment at the workplace by which the employee will love to to work within the
organisation. For compelling worth of the business, companies using 8 box model by which they
can measure the distinctive business angle and learn how the business can grow in the future.
Company will earn maximum menu by identifying the difference between human resource
management and personnel management so that they can place the right employee at the right
place in various business operations. It will help in substance in the business for long term in the
market. There is a significant effect of the local culture and the business so the company should
have the local employee who can have the good knowledge of local language as well as the
different aspect of the culture so that they can serve the large group of customers.
CONCLUSION
It is concluded from the above report that human resource management help in making the
the effective selection of the individual in an appropriate manner by choosing the right source of
recruitment and method of selection. There are different strategies that are being used by the
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business so that they can operate their business in an appropriate manner. Different strategies
selection processes of employees and conducting training and development so that they can
enhance the skills and abilities of individual within the organisation. This strategy helps in
enhancing the overall capability is of the individual and contribute in the growth of the company.
Discuss that actual resources management is a practice which improve the structure of the
management as well as in the selection process. Moreover HRM also help in creating better
relationship with the employer and the employee so that they can boost the functionality and the
best use of their resources in gaining competitive advantage in the large market. It also helps in
making laws and policies which is been followed by the organisation and personnel management
that help and developing the the technique by which an individual can develop all kind of
requirements related to their job role. At last, designing of job advertisement and description
with of a letter is being explained and also at help in gaining the sustainability by making best
use of their promotional activities for the organisation.
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