HRM Strategies: Impact on Sustainable Performance & Development

This report provides a comprehensive analysis of Human Resource Management (HRM) practices and their impact on sustainable performance and organizational development, with specific reference to Jaguar, a British global car manufacturing company. It begins by explaining the main areas of HRM in relation to creating sustainable performance, including recruiting and staffing, employee benefits, and compensation. The report then reviews the impacts of the dynamic nature of organizations on human resources skills and knowledge, highlighting the influence of staffing, communication, and technology skills. It compares different areas of HRM to create sustainable organizational performance and examines HRM in the context of the changing nature of modern business organizations. The strengths and weaknesses of HRM in creating sustainability are critically evaluated, followed by a review of relevant HRM practices in relation to recruitment and retention of employees to achieve business objectives. Finally, the report investigates the external and internal factors that affect HRM decision-making to support organizational development, discussing key factors and providing recommendations, including application of HRM practices in a work-related context and illustrating how these practices can enhance sustainable business performance.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
P1 Explaining the main areas of HRM in their relation to creating sustainable performance.4
P2 Reviewing the impacts of the dynamic nature of organisations on human resources skills
and knowledge........................................................................................................................5
M1 Comparing areas of HRM to create sustainable organisational performance..................6
M2 Examining HRM in regards to the changing nature of the modern business organisation.
................................................................................................................................................6
D1 Critically evaluating the strengths and weaknesses of HRM in context to creating
sustainability...........................................................................................................................7
P3 Reviewing relevant HRM practices in relation to recruitment and retention of employees in
order to achieve the business objectives.................................................................................7
M3 Evaluating the uses of HRM practices in recruitment and retention in relation to the
importance of the labour market.............................................................................................8
P4 Investigating the external and internal factors that affect HRM decision making to support
organisational development....................................................................................................8
M4 Discuss the key external and internal factors that affect HRM decision making............9
D2 Evaluating key factors that affects the HRM decision-making and making
recommendations....................................................................................................................9
Application of HRM practices in a work related context.......................................................9
Strength and weakness of selection process.........................................................................13
Illustrate how the application of certain HRM practices can enhance the sustainable business
performance..........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES:.............................................................................................................................16
Books and Journals...............................................................................................................16

INTRODUCTION
Human resources management is one of the most effective functions of the organisation
through which they hire the potential individual towards the workplace. HR department perform
the function of the hiring, selecting, inducting employees, giving training to the employees in the
company. They are one of the most valuable part of the organisation through which the
organisation become able to accomplish the task in the given time (Analoui, 2017). HR
department of the organisation focuses on to maximum utilise the efficiency of the employees.
HRM department of the company manage the individuals in the company and helps them to
solve the problems of he individual at the workplace. For this report, Jaguar has been undertaken
into the account. It is a British global car manufacturing company that is based in the United
Kingdom. It is one of the luxury car brand that is present in the market. In this report main areas
of the HRM will be discussed in relation to the sustainability. Impact of the changing nature on
the performance of the employees will also be analysed. There will be the discussion on the
practices of the HR department in relation to the recruiting and retention of the employees.
Various internal and external factors will be undertaken that affects the HRM decision-making
process.
MAIN BODY
P1 Explaining the main areas of HRM in their relation to creating sustainable performance.
HRM department should focus on to expand the activities of their department in order to
make the environment of the workplace more positive. HRM department of the organisation
mainly helps the leaders with the potential people through which the overall performance of the
company can be increased. HRM department also tries to bring the sustainability in the
workplace (Bailey and Et. Al., 2018). Through this the unethical activities in the workplace can
be decreased and the sustainability can be carried out in the operations. HRM department
perform various functions in regards to the sustainability like removing of the ethical issues,
promoting corporate social responsibilities etc. in relation to the Jaguar, HRM performs various
functions in regards to the sustainability are as follows:
Recruiting and staffing employees: It means that the HRM department of the company
hire the appropriate candidates in the workplace in order to perform the specific task. An ATS
system is followed by the organisation to fulfil the needs of the employees in the company.

Applications of the appropriate candidates are forwarded in the next year. After the organisation
connects with the HR department with whom they want to take the interview. Through this they
hire the potential workforce is company.
Employee Benefits: It is the another main functions that the HR department of the
company should have to perform critically (Banfield, Kay and Royles, 2018). Some of the
functions that they have to focus on are retirement accounts, sick leave of the employee, vacation
time etc. it facilitate the organisation to retain the effective talent within the workplace. In order
to to attain that HR people of the company should performance sustainability along with all these
activities.
Employee compensation: It is the another important areas of the company that the HR
department should focus on to compensate the employees according to their performance.
In relation to the Jaguar company, HRM department focuses on all these areas in order to
promote the sustainability at the workplace. Through this become able to carry out the activities
in a ethical way.
P2 Reviewing the impacts of the dynamic nature of organisations on human resources skills and
knowledge.
It can be reviewed that the nature of the organisations are kept on changing on a regular
basis. It majorly affects the function of the HR department. There are various ways through
which the nature of the organisation can impact the skills and the knowledge at the workplace. In
relation to the Jaguar company, various influence of the changing nature are described below:
 Staffing: It is one of the major part that get influence with the changing nature of the
organisations. When the organisation plans to expand the business activities in the future
in order to match the trends of the market (Berman and Et.Al., 202). HRM department of
the company has to hire more persons in the workplace. Though this the company
become able to hire the professional people of in the company.
 Communication: In today's time the market conditions are kept on changing and the
needs and wants of the customers also becomes dynamic. It has affected the knowledge
and the skills of the HR department to a great extent (Bratton and Et. Al., 2021) . In order
to deliver the goods and services on a urgent basis, HR department has to hire the
potential people at the workplace and for that they have to effectively communicate with
the upper level of the management in order to use the resources of the company. In

relation to the Jaguar company, HR department of the company adopts the effective
communication techniques in order to connect with the upper level of the management.
 Technology skills: It is the another factor through which the skills of the HR department
gets influenced at the workplace. HRM department of the company uses various
technology in order to hire the potential people in the company through which the
develop effective technological skills. In relation to the Jaguar company, HRM
department uses effectively techniques through which they analyses the appropriate
candidate in order to perform the functions (Crawshaw, Budhwar and Davis, 2020). It
mainly affects the skills and the knowledge and skills of the people of the HR
department as they get the knowledge that how to use the productive techniques through
which they recruit the employees.
M1 Comparing areas of HRM to create sustainable organisational performance.
Practices of the HRM department focuses on to develop healthy structure at the
organisation. Through this the development of the organisation can be done in the effective
manner. Main functions that the HR department of the Jaguar is performing is that considering
the aspect of the environment through which the employees can become more productive. By
creating sustainability in the workplace the organisation become able to achieve more growth
and can grab new opportunities in the market (Garg, and Et.Al., 2021). Sustainability in the
company facilitate the management department to bring more development in the market and in
order to promote the healthy work culture leaders should make effective decisions in order to
carry out the activities.
M2 Examining HRM in regards to the changing nature of the modern business organisation.
Modern business organisation's HRM department should take effective measures in order
to give tough competition in the market. It is very important for them to analyse the business
environment through which they can perform their functions effectively. In relation to the Jaguar
company, change is very necessary to be bought by the HRM department in the market though
they can attain more growth and success in the market. HR people of the organisation should
engage the employees towards the goal of the company. One of the main aim of the business is
that they should increase the participation of the employees in the goal through which the goals
of the business can be achieved successfully.

D1 Critically evaluating the strengths and weaknesses of HRM in context to creating
sustainability.
Main strengths of the HRM department is that they can hire the effective and the
responsible employees at the workplace through which the organisation can become able to
generate ethical values. It facilitate the organisation to carry out the work in order to promote the
sustainability in the market (Pattanayak, 2020). On the other hand, one of the main weakness that
the HRM department of the company faces is that they sometimes fails to analyse the needs and
wants of the employees in the workplace. This directly affects the concept of the sustainability in
the market as the demotivated employees are not able to perform with full potential through
which they can not create the sustainability environment.
P3 Reviewing relevant HRM practices in relation to recruitment and retention of employees in
order to achieve the business objectives.
The actions of the HR department are considered as one of the most important factor in
order to achieve the goals and the objectives of the business. Recruiting is the main process
through which they become able to hire the talented people at the workplace. Through this
process they hire the appropriate candidates in order to perform the specific task. It is the most
effective part In the company that the management department should perform this effectively
through which they become able to give tough competition in the market. HRM department can
use the effective technology in order to carry out the recruitment process. The main function that
the HR department of the company performs is checking the knowledge of the applicants
through the process of interviews.
Employees retention is the another important concept that the HR people of the company
should have to focus on. Employee retention provides so much benefit for the company as it
facilitate them to reduce the cost of hiring the employees in the company. HRM department
should manage the employees in an effective manner (Pucik, Evans and Björkman, 2017).
Various approaches and policies should be made in order to retain the employees in the
company. This facilitate the organisation to make the valuable brand image in the market. In
relation to the Human resource management of the Jaguar company, managers and the leaders of
the company should make healthy and positive relation with the employees. In order to retain the
employees, the Jaguar company they should focus on to increase the engagement of the

employees through which the retention of the employees can be increased. It will facilitate the
organisation to achieve the goal of the business in a given time.
M3 Evaluating the uses of HRM practices in recruitment and retention in relation to the
importance of the labour market.
The labour can be defined as one of the most important factor in the organisation that
helps in carrying out the process of the production. Production department is mainly dependent
upon the labour through which they can carry out the challenging activities. In relation to the
Jaguar company, they are busy in production of the cars in their company. It is very important
for the HRM department of the company through which they can hire the potential labour in the
market and through this they can give the tough competition in the market. By making
effectively approaches the HR department of the company can hire the skilled labour who can
carry out the operational activities.
P4 Investigating the external and internal factors that affect HRM decision making to support
organisational development.
Internal as well as the external factors play a significant role in the decision-making
process of the HRM department. Through the analysis of these factors the organisation can give
the competitive edge in the market. Internal as well as the external factors are mentioned below
in relation to the Jaguar company:
Internal factors
 Workplace: It is one of the major factor that influence the process of the decision
making process in the company (Stone, Cox and Gavin, 2020) . In relation to the HRM
department of the Jaguar company they should analyse the needs of the employee in the
workplace through which they hire the potential people at the workplace.
 Nature, beliefs and traditions: It is the another internal factor that HRM department of
the company should consider while making the decisions related to the employees. In
relation to the Jaguar company, they should take decisions by analysing the nature and
characteristics of the various employees at the workplace.
External factors
 Contemporary business environment: It is the major external factors that the
organisation needs to consider while making the decisions. In relation to the Jaguar

company HRM department of the company to consider the external factors while making
the decisions. Various types of the external factors are market nature, customer trends etc.
 Government policies and legislations: It is the another main external factor that is to be
analysed by the organisation while carrying out the decision making process (Macke and
Genari, 2019). Business organisation should follow all the rules and regulation in the
company through which the decisions can be easily implemented in the company. In
relation to the Jaguar company, HRM department of the company should follow the
guidelines of the government through which they can formulate effective decisions.
M4 Discuss the key external and internal factors that affect HRM decision making.
These factors greatly influenced the decision making process of the HRM department of
the organisations. HR people of the company has to play an important role as they hire the
potential individual at the workplace. They have to consider various internal as well as external
factors like workplace, policies of the government in order to make better decision related to the
hiring of the suitable candidates in the workplace.
D2 Evaluating key factors that affects the HRM decision-making and making recommendations.
It is very important to analyse the market and the trends that are going in the market
through which the HR department of the company can make effective decision related to the
recruiting and selecting of the effective employees (Torrington and Et. Al., 2020). HR
department of the organisations have to critically analyses the needs of the workforces in the
workplace through which they can figure out how many employees are required to hire in the
company. Decision should be made after considering various factors like needs of the
employees, government policies etc. through which they can appropriate decision in the
company.
Application of HRM practices in a work related context.
Job specification is a crucial discount which is prepared by the HR manager of company. It
specifies the key skills and expertise which is necessary for the job role.
Job Specification
Job title: digital marketing manager.
Reporting to: Technical manager.

Job description: To enable great digital services for facilitating customer queries and develop
creative ideas. To develop digital tools and enable use of software for reaching large number of
customer in order to generate sales.
Duties and Obligations:
 Manage group work
 Conduct digital marketing campaigns
 Must have confidence and team working ability
 Solve customer queries across digital platforms.
 Make effective use of CRM
 Enable digital promotional techniques.
Qualifications:
 Graduation or post-graduation degree in high school
 Diploma in digital marketing and technological development.
 Interpersonal and communication skills.
 Managing personal and using creative mind-set.
Person Specification
Significant skills:
 Must have skill to use top digital marketing tools, generate website, formulate content.
 Creative skills to attract customers on digital platforms.
 Time management and customer communication skills.
 Management and interpersonal skills.
Required Skills:
 Must have skills to maintain customer relations.
 Need soft skills like patience and politeness.
 Must be able to work in any shifts.
 Must have positive mind-set towards team work.

Job Advertisement
We Are Hiring!!
Digital Marketing Manager
It is a great opportunity for the digital marketers who wants to make their future bright and gain
career opportunities. There is requirement of talented and skilful candidates who will contribute
their immense efforts towards corporate objectives. It is an open opportunity for the candidates
to showcase their potential and join the family of jaguar. It is a great chance for the candidates
who see themselves as a confident and motivated personnel.
The candidates will be hired for part time working for five days a week. They will be granted
with many benefits and perks as peer company’s terms. All the training and induction will be
conducted at office premises. Last date for applying in 24 June 2022.
Pays and Benefits
 The candidates will get negotiable salaries.
 Other benefits and incentives will be provided as per UK living wage.
 The candidates will get 24 annual leaves as per Employment Act.
 Another benefits includes, provident fund and ESI.
Contact us now.
Any candidates interested in applying can send their CY to Jaguar official site
[e-mail]. They can reach us to 678, Light Plan, Enclave, D88 NK0 or can
contact as per the reference applied.
CURRICULUM VITAE
XYZ
Digital marketing
[e-mail]
Profile

I am an experienced and suitable candidate for the post of digital marketing manager. recently
worked in Amazon for the post of marketing manager to generate sales and build customer
relations. I look forward for the roles and responsibilities as a digital creator and improve my
cognitive and creative skills. Previously gained much experience in Tesco as a content creator
about web development.
Experience
Marketing Manager Feb 2021 - Currently Employed
Amazon- London, UK
 Building websites, creating content and satisfy client needs.
 Generate sales by 20% through digital platforms and also, use AI platforms to give
customer satisfaction and solve their queries.
 Prepare and create creative ideas and presentation to showcase data analysis and
develop creation of the factors.
 Highly engaged in webinars and support customer and launching new products.
Education
Diploma in digital marketing
MSc Strategic Marketing Liberty University
(Graduated with distinction)
BSc in Management RW Business & Economics School
Language
English
Certificates
Digital Analytics Fundamentals
Google Analytics University
Hobbies
 Creative skills in analysis business situations.
 Marketing practices and web development
 Interest in sports and music.