Human Resource Management Report: Strategies for House of Frazer

This report provides a comprehensive analysis of Human Resource Management (HRM) practices within the context of House of Frazer, a retail organization. The report begins by outlining the purpose and functions of HRM in workforce planning and resourcing, emphasizing the importance of maintaining positive employee relations and providing a healthy work environment. It then delves into the strengths and weaknesses of both internal and external recruitment and selection approaches. The report further explores the benefits of various HRM practices for both employees and employers, including learning, training, flexible working hours, performance management, and payment and reward systems. It examines how these practices contribute to increased organizational profit and productivity. The report also discusses the importance of employee relations in HRM decision-making and the key elements of employee legislation. Finally, it concludes by summarizing the application of HRM practices within House of Frazer, highlighting their impact on the company's overall success.

HUMAN
RESEOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Purpose and function of HRM in workforce in planning and resourcing...................................1
P2 Strengths and Weaknesses of approaches to recruitment and selection................................3
TASK 2............................................................................................................................................4
P3 Benefits of HRM practice within an organisation in context with both employee and
employer......................................................................................................................................4
P4 Effectiveness of different HRM practices to increase organisational profit and productivity
in House of Frazer.......................................................................................................................6
TASK 3............................................................................................................................................7
P5 Importance of employees relations that influence HRM in decision making........................7
P6 Key element of employees legislation and its impact on decision making...........................8
TASK 4............................................................................................................................................9
P7 Application of HRM practices...............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is considered as an important department in an
organisation as they helps company in implementing innovative and creative ideas through
which they can achieve set targets and goals (Werner and DeSimone, 2011). By introducing all
the activities firm will be able to improve their productivity and market shares in speculated time
frame and human resource department assist them to do so. Therefore, they provides all the
needs and wants of a firm so that they can manufacture goods accordingly. Company that has
been taken in this assignment is House of Frazer which is a retail organisation.
Report will majorly focus on purpose and functions of HRM which can be applicable for
workforce planning and resourcing on organisation. Strengths and weaknesses of different
approaches are also explained along with the benefits of various HRM practices within an
organisation. Along with this, importance of employees relation in context with influencing
organisational profit and productivity.
TASK 1
Purpose and function of HRM in workforce in planning and resourcing
Department of human resource management helps an organisation in maintaining a better
relation amongst employees so that they can give their best efforts for achieving set goals and
objectives. In big companies like House of Frazer, they have adopted hierarchical management
which is aiding them in assigning the task in a systematic manner (Troshani, Jerram and Rao
Hill, 2011).
Apart form this, HRM department for having effective growth try to provide a healthy
environment at workplace. Some of the purpose of human resource department are explained
below:
Purpose of Human resource management
Management of internal customer: Basically, there are number of purposes that are
performed by the department of HRM but their main aim is to formulate and implement policies
and strategies that are related to recruitment and selection process. As human resource
department have direct relation with all the department within an organisation. Thus, with the
help of candidates that are provided to firm, company try to achieve set targets in specific time
frame (Sparrow, 2013).
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Laws: These are very important to be followed as they aid company in performing their
task in a right manner. It includes certain laws and regulations which are for the benefit of firm
and employees as well. So, it is essential that managers and leaders understand entire legal
procedures so that it can be explained to employees in a better manner. For example: while
recruitment process superiors must know what kind of procedure must be followed as this will
help them in having better relations with employees and others as well.
Metrics: Problem solving that are related to strategic matters are included in this, and
through this HRM department make sure that they make appropriate budget plan which can be
applicable in attaining goals and targets (Shaw, Park and Kim, 2013).
Cultural sensitivity: With the increase in the size of organisation there is a possibility that
employees who are working are from different cultures. So, in this context it is prime duty of
HRM to maintain mutual understanding between workers as it will assist them in appropriate
relations with one another.
Functions of human resource management
Managerial function:
Planning: It is determined as a prime function of human resource management so, they
have to be very specific regarding their plans because whatever plans they will make can raise or
can bring them down. Along with this, it guide them in performing task in an effective manner.
Thus, before making any strategies they go through various factors that are present in the market
area.
Staffing: It is necessary task that are performed by HRM department and for this they
conduct recruitment and selection process for selecting suitable candidates (Pierce and Aguinis,
2013).
Operative function:
Development: Different departments plays their role in accomplishing the goals. Further
more, training and development process is included so that existing and new employees can
upgrade their skills and knowledge.
Maintenance: In this House of Frazer, are taking care of activities like health and
medical facilities, transport facilities etc., and this will help employees feel connected with
organisation.
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Henceforth, human resource management plays a crucial role for having growth in
business operations (Osman, Ho and Carmen Galang, 2011).
P2 Strengths and Weaknesses of approaches to recruitment and selection
Recruitment and selection process can be classified into two internal in which firm select
employees with in the organisation and other one is external where candidates are hired from
outside the organisation.
Strengths and Weaknesses are explained below:
Strengths of internal recruitment:
 This entire process is cheap and consume low cost if compared with external recruitment
process.
 Time consumption is less as leaders and managers know behaviour of individual person
towards organisation so they can select suitable employees for right position. In some context it gives equal opportunity to every workers in a company.
Weaknesses of internal recruitment:
 It restrict form selecting eligible candidates for their organisation.
 Implementation of new thoughts and ideas become limited because of the less talented
employees (Meredith Belbin, 2011).
 Misunderstanding is the biggest problem because of the clashes in thoughts. Vacancy remains vacant because of the same candidates hires for another post in the
company.
Strengths of external recruitment:
 It gives a wide range of selecting candidates from various fields for eligible post.
 It gives an opportunity of to organisation in new employees who can use their productive
minds in providing innovative and effective ideas for attaining goals and objectives. Hiring experience people always assist company in managing their entire task in
speculated time frame.
Weaknesses of external recruitment:
 External recruitment process is time consuming and it is a long procedures as compared
with internal recruitment (Kehoe and Wright, 2013).
 Although giving advertisement in various platform attracts a large number of candidates
but they are quite expensive.
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 In some cases this may not give effective results due to which company can face different
kinds of problems and issues.
Henceforth, in case of House of Frazer, while going through the procedure of recruitment
and selection process company is determining various factors and along with this they are
considering all the strengths and weaknesses through which they can execute the plan more
effectively.
TASK 2
P3 Benefits of HRM practice within an organisation in context with both employee and employer
To run an organisation in a better manner both employees and employer plays a crucial
role as they assist an organisation in achieving their targets in speculated time frame. Thus, with
the help of appropriate techniques firm try to execute the plans in a right way (Jabbour and et.
al., 2013). For this, it is required that they select employees who have adequate and excellent
knowledge for respective field for which candidates are applying. Therefore, in case of House of
Frazer, for selecting and recruiting eligible workers they are using different approaches.
Furthermore, for giving training ans improving their skills and knowledge company is
conducting various training programmes through which employees can increase the knowledge
and amount of information they have. Henceforth, some of the factors that are helpful for both
employees and employer are stated below so as to understand it in a better manner.
HRM practices Employer Employees
Learning, training and
development
In case of employer, company is
introducing different kinds of
activities with the help of which
employer can improve their
knowledge which they can further
implement in completing the task in
a better manner. This will also
enable them in making effective
decision and this will aid them in
gaining maximum profits in given
period of time. Furthermore, a
HRM practice is beneficial for
new and fresh candidates if they
want to improve their skills and
knowledge. Therefore, through
this, candidates can avail best
suited training programmes for
upgrading their knowledge.
Further with the help of this
employees can have appropriate
guidelines for performing the
task in a better manner in
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change in behaviour can be seen in
a positive manner.
speculated time frame.
Flexible working
hours
It is important that company give
flexible working hours to all their
employees. It will aid them in
providing relief to employer from
busy schedule because of which
they can use their mind more
properly and in an innovative
manner. Through this they will be
able to execute the plan more
correctly and in a right way.
In terms of new employees, it
will reduce the workload, along
with this, pressure of work is
minimised. This help them in
implementing their innovative
thoughts for accomplishing the
task with enthusiasm and
concentration.
Performance
management
It is essential that manager keep an
eye on the performance of
performed by employees. This will
assist them in identifying the issues
and problems that are facing by
workers. Along with this, it will aid
them in implementing training
programmes that best suits for them
as a result an increase in sales can
be seen.
For evaluating the strengths and
weaknesses possessed by new
workers performance
management helps them in doing
so. Other than this, quality of
work can be increased through
this process.
Payment and reward
system
For motivating and encouraging
employees payment and reward
system are given. Different
organisation have different way of
giving the same. Some give them in
the form of bonuses and some by
giving promotion.
For new employees payment and
reward system always work as a
boosting element and enhances
the morale of individuals. As a
result they accomplish the task
will full concentration and
enthusiasm (Innocenti, Pilati and
Peluso, 2011).
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Henceforth, HRM practice plays an important role in providing maximum benefits and
advantages to company, employees as well as employer. In context with company it will aid
them in sustaining a better position at market area for a longer period of time.
P4 Effectiveness of different HRM practices to increase organisational profit and productivity in
House of Frazer
In every organisation human resource department plays a crucial role for generating
adequate amount of funds that can be used for executing further business operations. In context
with House of Frazer, they are providing proper training and development programmes to its
employees and it is helping them in improving skills and knowledge (Guest, 2011). Along with
this, company is giving proper training to employees through which they can communicate with
customers in order to increase their sales and productivity in given period of time. Further they
have formulated strategies and plan of action in context with different circumstances and
situations. Mentioned below are some of the HRM practice are that helps an organisation in
achieving superior positions:
Human resource planning: In context with House of Frazer, HRM practice is assisting
them in making effective strategies that are different from other companies. Further they can use
them in achieving their set targets and goals in specific time frame. Along with this, it helps
organisation in manufacturing goods according to the choices and preferences of customers so
that it can be delivered to its end consumers right on time. Other than this, they take feedbacks
and reviews from their existing and new customers as well.
Reward system: There are various reward system through which they can boost moral of
employees some give in terms of incentives, bonuses, promotions and others in the form of
compensation. Therefore, it is essential that company apply better system so that it can be
implemented in an effective manner (Gallardo-Gallardo, Dries and González-Cruz,, 2013).
Flexible working hours: Regulatory bodies of United Kingdom has formulated various
kind of laws and legislations for the betterment of employees. Flexible working hours is one of
them this states that employees must be given 45 minutes of time as a break in the entire working
hours. This will help them in providing break from busy schedule and makes them feel relaxed,
thus, it will improve the performance of employees.
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Effective employee relation: To run a business in an effective manner it is essential that
employees are provided with better environment where they can work properly. Meeting on a
regular basis will assist employees in knowing the nature and behaviour of workers towards the
task or organisation. Seminars and workshops are also conducted for providing training to
workers. Therefore, through this, workers will become eligible in resolving all the issues and
problems that are regrading to various situations and circumstances (Dul, Ceylan and Jaspers,
2011).
Henceforth, HRM practice provides better opportunities to companies, through which
they can perform their activities for getting effective results.
TASK 3
P5 Importance of employees relations that influence HRM in decision making
Operating a business is not an easy task therefore, companies must have various kinds of
resources through which they can manufacture goods and commodities through which company
can gain maximum profits and benefits. In some situation firm can face some ups and downs but
what is important is to convert negative implications into positive one. Furthermore, company
has incorporated latest tools and technologies for providing training to every individual. In
business environment it is essential that mutual understanding is maintained between employees
and subordinates this will create a transparency between them and workers will free to express
their views and thoughts regrading any task (Chelladurai and Kerwin, 2017). Further they must
have the capability of accepting changes and modifications in order to go according to the
current market trends and scenario as a result it will increase the sales and profitability. Some of
the factors are given below that can have an affect on employees relations.
Improves profit: Products by manufacturing them according to the needs and wants of
customers and according to the choices and references company can gain maximum benefits.
Therefore, in context with House of Frazer, they are going as per the current trends and making
clothes accordingly. Because of which they are gaining maximum profits and people are
preferring to buy clothes and other stuffs from there stores. Thus, as compared to other rival
companies they are achieving a better position in market area.
Attaining in set targets: Every company have their own targets that are to be achieved in
speculated period of time so that they can gain competitive advancement (Werner and
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DeSimone, 2011). In context with House of Frazer, they are setting short term goals that can be
achieved and it will keep the morale of employees high and for the next task they will work with
more enthusiasm.
Improvement in sales: Sales and marketing go hand in hand as if company uses proper
technological methods for promoting their activities that they can see a growth in their sales. As
this will attract a large number of people towards their company. Along with this, House of
Frazer is distributing various coupons and discount offers. For example: with the purchase of
clothes of worth $1500 a discount coupon of $1000 is free. Apart form this, they are selling their
products at a reasonable price that can be afforded by any person of any section of society.
Capacity of eliminating risk: While operating a business there are many risk that can
arise what important is to identify those and make appropriate strategies. This will help them in
taking precautions so that mistake is not repeated again in future (Troshani, Jerram and Rao Hill,
2011).
P6 Key element of employees legislation and its impact on decision making
Rules and regulations are made so that entire process of society is conducted in a better
manner. These are formulated by the regulatory bodies of United Kingdom and they go through
all the aspects that are present in market situation. Therefore, House of Frazer, have incorporated
all laws and regulations for better processing of business operations.
Sex Discrimination Act, 1984: It is formed so that nobody is discriminated on the basis
of gender, sex, caste, religion etc., in case of House of Frazer, they are selecting candidates as
per their knowledge but not on the basis of caste, colour and many more. In the firm if
employees faces any kind of discrimination that can directly complain to respective departments.
The Employment Right Act: This is formulated for providing safety and security to
employees. This includes fixed salary, flexible working hours, medical facilities. Along with
this, it also incorporates the law that nobody can be terminates randomly and for this company
will need a valid reason (Sparrow, 2013).
Equality Act, 2010: This is the basic law that are formulated by every government of
country and it helps them in maintaining equality at workplace. Therefore, in terms of House of
Frazer, they are also taking people who are physically challenged so that they can improve their
living standards and level them with other people of the society.
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TASK 4
P7 Application of HRM practices
Prime role of HR department is to hire eligible candidates and formulate appropriate
strategies for attaining set targets and objectives.
Some of the function that are performed by human resource management are mentioned
below:
Job Analysis: It is essential for selecting and suitable candidates for their organisation.
Job analysis- Through this detailed information is provided so that on the basis of this
candidates can apply for the respective job (Shaw, Park and Kim, 2013).
Job description
Organisation name
House of Frazer
Job profile
Assistant Manager
Location
London
Reports to
Senior Manager
Responsibilities Major responsibilities of manager allocate work in a better way and as per capabilities.
Roles
 To establishing mutual understanding between all workers who are working in an
organisation.
 Assign task as per capabilities of an individual and department. Must handle the pressure.
Qualification required
 Graduation in Bachelors in Commerce Post graduation in Management and Finance
Skills
 Good communication skills
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 Supportive in nature Effective personality
Experience required
5-6 Years.
Salary
Starting salary is according to the knowledge acquire by the candidate.
Curriculum Vitae (CV)
Name: Chris Jordan
Address: 57th Avenue, Aamy Street, London
Contact number: 6525488759
Email Id: [e-mail]
Career objectives: To work with a reputed company so as to improve my acquired skills and
knowledge.
Academic qualification:
Bachelor in Business Administration
Masters in Finance and Marketing
Experience:
7years in the field of sales and marketing
Personal skill:
 Appropriate knowledge of marketing.
 Effective personality and communication skills.
 Capable of resolving problems. Ability of performing under pressure.
Declaration:
I hereby declare that all the information that are provided are true according to my knowledge.
CONCLUSION
From the above report, it has been concluded that human resource department plays nan
important role in taking company in forward direction. They a provides them with eligible
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