HRM 325: Strategic Management of Human Resources Report

This report provides a comprehensive analysis of employee relations and strategic human resource management (SHRM). It begins with an introduction to SHRM, emphasizing its importance in retaining employees and enhancing their skills. The report then explores various theories, including Universalistic Theory, Contingency Theory, and Flexible Working Arrangements, and their application in the context of ASDA. Kotter's Model for organizational change is discussed, outlining its eight steps for improving performance. The report delves into HR practices such as performance management and reward systems, offering recommendations for ASDA to improve its SHRM. It also examines the unitarist and employment relations, including the roles of employees, trade unions, and employers. The report concludes with a summary of the key findings and emphasizes the importance of effective SHRM for organizational success. The document showcases strategic approaches to enhance productivity, foster positive employee relations, and achieve organizational goals.

EMPLOYEE RELATION

INTRODUCTION
• Strategic human resource management is the process which is used
by business organisation to engage the employees with the motive to
retain them as it is beneficial for both employees and organisation.
This process help the HR department to establish strong relation with
the employees and to help them in improving and enhancing their
skills and abilities. The skilled employees would be able to carry their
business operations in effective manner which lead to increase in the
productivity and helps in achieving the desire goals and objectives.

THEORIES
• There are different theories and concepts which help the
business organisation in building and enhancing their
operations with the use of strategic human resource
management. These theories and concepts are as follow-
• Universalistic Theory
• Contingency theory
• Flexible working arrangements

THEORIES
• Universalistic Theory: This theory is related to the internal resources of the
business organisation and helps in improving and enhancing the performance to
carry the business activities in effective manner. With the use of this theory an
business organisation would be able to focus on formulating effective strategies
or plans which help the organisation in meeting its requirements and
accomplishing its goals and objectives. In context of ASDA, the HR department
will be able to frame the recruitment and selection process in most appropriate
manner. Moreover it helped the management of company to focus on brining
new and creative ideas which help the business organisation in increasing its
efficiency and productivity level.

THEORIES
• This theory is also known as situation based theory that is
according to different prevailing situation in the organisation
different actions are taken. In the business environment the
uncertainties take place on frequent bases and company need
to be ready in advance to deal with them. In context of ASDA,
the implementation of this theory will help the higher
authorities to take effective decisions to deal with
uncertainties.

CONT…
• Flexible working arrangements- The organisation should
provide the facility of flexible working hours to the employees
in order to increase the level of productivity and to provide
job satisfaction to the employees. In context to ASDA, they
can use this concept as it will motivate the employees as
they would be able to do work according to their preference.

• In business world uncertainties take place on frequent bases due to
which continuous changes take place as it is important for business
organisation to be flexible and dynamic. The business strategies and
human resource strategies are connected with each other that is top
management in the organisation is responsible to formulate the
business strategies so that desire targets can be accomplished where
as human resource department is responsible to make sure that the
organisation must work in right direction according to the strategies
set by top management.

• Kotter's Model- This model is given by John Kotter where in 8 simple steps the
company can improve and enhance its performance in marketplace. These eight
steps are as follow-
• Establish Urgency- It is referred as the situation which is created by management
with the motive to establish the sense of urgency in employees. Furthermore the
focus is on providing the importance of the project to the members so that they
would take everything seriously and complete the assigned project on time. In
context of ASDA, this concept help the management in evaluating the
performance of employees and to guide them so that they would able to perform
more effectively.

CONT..
• Build a powerful team- When organisation want to implement
changes in the current business environment, it is most
difficult part as it take time to make changes. The organisation
would able to implement changes quickly when they are
having strong and powerful team which help in coping up with
the changes effectively. In context of ASDA, the strong and
power team will help in carrying the business operations ion
most effective manner.

CONT…
• Create vision- The changes need to be properly
communicated to employees therefore by creating vision the
organisation would be able to communicate properly. The
vision is associate with the objective of the business
organisation. In context of ASDA, the vision would provide
clarity to the employees and help in attaining the goals and
objective of business.

CONT….
• Communication vision- Once the vision is created its the responsibility of the
mangers to communicate the vision effectively to the staff members so that they
get motivated and contribute their best towards the achievement of business
goals. In context of ASDA they would have different communication channels
which help in updating employees so that the changes can take place effectively
and on time.
• Remove Hurdles- The the process of implementation of changes it is essential
and important for the management to remove all the barriers which are taking
place. In context of ASDA, the management identified the hurdles and various
obstacles so that business operations did not get effected.

CONT…
• Develop short term wins- The company should focus on
developing the plans which can be accomplished in short
duration of time. As in ling pl;ans so many changes take place
due to which efforts of employees get wasted and they fell
demotivated. In reference to ASDA the focus of the HR
department and the top management is to develop the
effective strategy which can be accomplished in the short
period of time.