Human Resource Management Plan for Ultimate Travel Company: A Report

Desklib provides past papers and solved assignments for students. This report analyzes HRM in the UK travel industry.

Human resource management
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Table of Contents
Introduction....................................................................................................................................3
Task 1............................................................................................................................................4
Task 2............................................................................................................................................9
Task 3..........................................................................................................................................11
Task 4..........................................................................................................................................16
Conclusion...................................................................................................................................17
Reference list...............................................................................................................................18
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Introduction
Business based on travel and tourism focuses on attracting, entertaining and accommodating
tourist and operates business tours as per recent demand of the community. In Tourism and
travel business, company website and feedback of customers are very important so that it can
attract more customers and it can increase recognition of the company in a recent competitive
market. Detailed information about companies’ tour packages allows users to clear their doubt
and it enhances their satisfaction level.
In this study, The Ultimate Travel Company is selected that provide services to tourist based on
five businesses which are tourist attraction spot, tour operators, local tourist information and
transport providers. Importance of Human resource management plan, Guest model, Warwick
model and different types of employment laws are discussed in the study to increase relation
with all stakeholders of the company.
Overview of the company
The main aim of the Ultimate travel company is to create luxury holidays, tailor-made and
unrivalled escorted tours as per the recent demands’ and trends of the customers. It has 40
years of experience and the company's registration number is 3528325
(theultimatetravelcompany.co.uk, 2019). It has been seen that service providers are linked up
with train companies, different places tourist office, banks so that tourists can enjoy their tour
without any hindrance. In addition to it, this organization supply products such as food, drinks,
souvenirs, hotel rooms, and postcard and travel tickets. In the case of supply services, it gives
information about book flights, coach tours, and fair rides and provides a consulting service to
decrease customers’ doubts regarding the place. Additionally, main advantages of selecting the
company for holiday destination are: it enhances itinerary, outstanding knowledge based on
regional and local places, budget-centric planning, adventure vacations, wildlife safaris and also
provides special discounts on special occasions ((theultimatetravelcompany.co.uk, 2019).
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Figure 1: Business that is essential for the tourism industry
(Source: Noe et al. 2017)
Task 1
Introduction
In this section of the study present trend if hospitality organisations will be discussed along with
role of HR so that eligible candidates can be recruited within the organisation.
1.1 Explain the importance of human resource management and analyze the role and
purpose of human resource management in your chosen travel and tourism company
industry (P 1.1)
Human resource management (HRM) focuses on issues related with performance
management, compensation, organization development, training, employee motivation, safety
and wellness and so on to improve the performance level of the organization (Collings et al.
2018). In addition to it, Sheehan et al. (2016) opined that HRM is recently moved to the strategic
utilization of workers along with employee program's impact on business. Therefore, it is
identified that the HR manager generally establishes a career successful planning system in
order to increase motivation and performance level of employees in a perfect manner.
Figure 2: Importance of HR strategy in business
(Source: Sheehan et al. 2016)
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It has been seen that an organization can never build an effective working professionals team
without HR professionals successful planning or without good human resource management.
According to Madera et al. (2017), HR managers performs effective recruitment and selection
procedure in order to select the right person for the right place and enhances the performance
level of the company. Performance appraisals and maintaining a good working environment is
another most important role that HR managers play in order to increase employee performance
and to manage disputes of business precisely. In the case of travel and tourism, the HR
manager also establishes good public relation by establishing seminar, meetings and various
official gatherings to increase their communication and interaction level with all stakeholders in a
systematic way.
In the case of Ultimate Travel Company, HR managers provide detail information to travel
agents based on their facilities, tour packages and special discount offer to increase their
communication level with the public (theultimatetravelcompany.co.uk, 2019). Another important
role that HR professionals play in the selected company is the recruitment procedure. They
check all certificate of a candidate, past histories and past working experience in order to check
their capabilities based on public relation. Open discussion is performed by HR professionals to
understand the employees' present demand and manage the issues to keep their employees all
the time motivated.
Figure 3: HR professionals plan and policies in the tourism industry
(Source: theultimatetravelcompany.co.uk, 2019)
Purpose of HR management in the Ultimate Travel Company is to coordinate people with all
their stakeholders in order to achieve organizational goals. It has been observed that HR
concentrates on improvement of internal sources to improve the competitive advantage of the
company. Ultimate software cloud-based pro-Ulti-Pro is recently installed by Ultimate Travel
Company to manage global data, employee performance record and past issues that guide the
HR team to tackle each issue with high accuracy. Sheehan et al. (2016) mentioned that digital
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technology brings all important workforce function in easy to use and one robust platform. The
HR team can easily control payroll, attendance, ACA compliance, and other business activities
by using this Ulti-Pro. Furthermore, HR managers follow feedback of users and their
competitors’ strategy to understand their present status in an effective manner. Additionally,
they also modify training session of employees and change the strategy of business in order to
maintain their remembrance in the competitive market. Feedback from travel agent, employees
and other stakeholders are also considered by HR team in order to solve their tourism business
issues as per its priority. In their brochure, attractive pictures along with detailed information
about tour and packages are given to attract customers from international community. This
travel organisation believes in 24 hours supporting system so that customers can easily solve
their doubts and queries based on tour packages without any hindrance
(theultimatetravelcompany.co.uk, 2019). It has been noticed that in this travel enterprise, HR
managers perform seminars, stakeholders’ gatherings to understand their recent demand and
modifies their planning to meet their demand successfully. On the other hand, Noe et al. (2017)
argue that hackers can easily hack all confidential data if there is an absence of a systematic
backup plan and lack of updated anti-virus installation. Henceforth, it is analyzed that the HR
team always need to prepare an innovative backup plan and security system to decrease the
chance of cybercriminals activities and malware attacks in a precise manner.
1.2 Develop and justify a human resource plan based on the analysis of supply and
demand for your selected travel and tourism business (P 1.2)
In UK, hospitality industry plays a very crucial role because it attracts huge number of
employees. Additionally, hospitality industry includes enterprises that provide accommodation,
drinks and food to the guests so that their satisfaction level can be boosted. In the year 2014,
hospitality industry has provided 2.9 million jobs. Thus, it can be mentioned that in UK due to
tourism industry employee rate has been boosted by 9%. The net employment growth rate in
2014 has been increased by 17% as compared to 2010. Thus, it can be stated that hospitality
industry has affected the economy of UK in a positive manner (unwto.org, 2019).
As per the report presented by HR magazine, hospitality sector of UK is considered as the
fourth biggest industry regarding job opportunities. However, in the year 2010, hospitality sector
has improved employment opportunities by 8.3% (unwto.org, 2019).
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Figure 4: Employment in hospitality sector of UK
(Source: unwto.org, 2019)
On Contrary, in hospitality sector employee turnover rate has been boosted by 15% because of
faulty working atmosphere, further, in hospitality sector employees are paid less as compared to
their job role. In addition to that, female employees also face various issues in hospitality
organisations. For instance, leaves are not provided to them. Thus, they fail to maintain work life
balance. Moreover, female employees are often transferred from location to another.
Presently, the management of the ultimate travels want to recruit new employees because they
have 45 vacancies at various levels. As per the report of The Guardian, in travel and tourism
sector overall 1000 vacant positions are present in various positions such as administration,
consultant, customers service, finance, HR training and IT. The ultimate travel company, UK
has launched summer camps (visitbritainshop.com, 2019). Therefore, they need to recruit more
number of employee’s sop that preference of customers can be fulfilled. The plan for recruiting
employees has been discussed below:
Activity Responsible person Time Cost
Job description Crew head 8 hours per day 15000 pounds a day
advertisement Market head 4500 pounds per
annum
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Screening HR head 4 hours per day
Personal interview HR head 2 hours a day
Training HR head 2 hours a day 3000 pounds per
month
Table 1: recruitment plan
(Source: Created by learner)
Conclusion
Thus, in this study present employment condition of hospitality management has been
discussed. In addition to that, a plan has been designed so that HR manager of the ultimate
Travels will able to recruit the employees successfully.
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Task 2
Introduction
In this section of the study, present relation between the employees and management of
hospitality industry will be discussed so that employee retention rate can be improved. Further,
it has been noted that management fails to take care of the employees due to work culture.
2.1 Investigate and assess the current state of employment relations within the service
sector perspective in the UK (P2.1)
Present employees of hospitality organisations are not satisfied by the employment condition
because of plethora of reasons. Additionally, the employees have mentioned that, in hospitality
organisations employees are paid less as compared to their job responsibilities. Trade unions
have been formed so that issues of the employees can be solved. Trade unions are considered
as the representatives of employees so, that their interest can remain protected. The relation
between the employees and management is getting affected because of following reasons:
In effective training
As per the literary underpinnings of the scholars, in hospitality organisations effective trainings
are not being provided to the employees. Thus, their skill level gets affected. Therefore, it is
suggested that employees need to be provided training on regular basis so that they can serve
the customers effectively. After providing training appraisal assessments need to be conducted
so that effectiveness of training procedures can be maintained (thecaterer.com, 2019).
Communication
It has been noted that in hospitality industry employees fail to maintain an effective
communication with the management due to work pressure. Moreover, due to lack of
communication management fails to analyse the issues of the employees. Thus, rate of
employee turnover is increasing at a rapid rate. For instance, in UK, the employee turnover rate
has reached 30% due to lack of training, communication and salary (thecaterer.com, 2019).
Less permanent employees
In hospitality sector demand of part time and seasonal employees are increasing at a rapid rate
because no individuals want to stay in the profession for a long time. This issue can be solved if
employees are communicated on regular basis, provided training and incentives.
2.2 Identify and discuss how various employment laws affect the management of human
resources in the UK with a focus on the service sector (P2.2)
ACAS (Conciliation and Arbitration Service): this service is a non-departmental public body that
is operated and maintained by the government of UK. Main purpose of this public body is to
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improve working culture and environment of company in order to increase employee retention
rate. It highly focuses on employees’ career growth and facilities such as promotion and other
benefits of employees that raises relation in between employee and employer. ACAS is an
independent and fair organisation and it does not favour any kind of specific groups.
Furthermore, this service is popularly known for its collective conciliation function as it solves
disputes that occurred in between workers and trade unions in front of employers (Advisory,
2013) frequently represent these issues.
Employment legislation: Employment law manages systematic relationship in between workers
and employers. It has been seen that this law monitors expectation of employees from their
employers and vice versa. Employment right Act is passed in 1996 so that each employee can
get right environment in his or her working areas (Legislation.gov.uk, 2018). This Act covers a
vast range of areas, which are mentioned below:
Employment particulars
Protection of wages
Guarantee payments during employment
Protected disclosures
Sunday working for the shops along with betting workers
General exclusions from rights
Protection from suffering detriment in employment
Time off work
Suspension from the work
Maternity leave
Flexible working
Parental leaves
Unfair dismissal
Termination of employment (Legislation.gov.uk, 2018)
Effects of employment law in Ultimate Travel Company are as follows:
Equal opportunities: Travel Company provides equal opportunities to employees irrespective of
their sex, religion, beliefs and other factors.
Equal wages: this travel company pays equal wages based on their performance, designation
and experiences.
Maternity leave: this enterprise provides adequate time off to expecting mothers so that they
can look after their children.
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Time off works: it has rotational shifts to maintain shifts standard time for welfare of staffs.
Henceforth, it is identified that it follows all guidelines, which are mentioned in Employment
Right Act.
Conclusion
Thus, in this section various ways of maintaining relation has been discussed so that employee
retention rate can be improved. Lastly provisions of employees law has also been discussed so
that working atmosphere can be improved.
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Task 3
Introduction
In this section of the study various CVS, offer letters and interview questions will be set so that
the management of the organisation can select eligible candidates. However, if eligible
candidates are not selected organisations may incur loss. However, in this section, difference in
recruitment process as also been discussed so that organisations can undertake the most
effective process of recruitment.
3.1 Identify a job title, preferably you are familiar with, from your chosen travel and
tourism establishment and discuss its job description and person specification. (P 3.1)
Job analysis
i. Job description
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