This report delves into the critical issues and trends within Human Resource Management (HRM), particularly focusing on the hospitality industry, using Choice International Hotels as a case study. It critically discusses the impact of technology, employee retention challenges, and the importance of skills upgrades and market data access. The report examines job descriptions and person specifications, explores performance management processes to reduce employee turnover, and reviews HR policies and practices. Furthermore, it analyzes emerging trends like social media's role in promotion and the impact of market flexibility. The analysis incorporates insights from various articles and the author's internship experience, emphasizing the significance of effective HRM strategies for organizational success in the ever-evolving hospitality sector. The report concludes with a reflection on the importance of adapting to market changes and fulfilling customer needs through quality service.