Analysing Motivation and Team Effectiveness at Fitflop HRM4002

This case study examines the role of motivation and team effectiveness within the context of Fitflop. It discusses motivation as a driving force, highlighting Maslow's theory of needs and how Fitflop addresses physiological, safety, and belonging needs to motivate employees. The analysis extends to team development, employing Tuckman's model to understand team formation and effectiveness within Fitflop's organizational structure. The study concludes that leadership and organizational culture are crucial for fostering motivation, building effective teams, and supporting organizational change, emphasizing the importance of leadership attributes in creating a positive working environment.

HRM4002
People in Organisations
Case Study - Report and Presentation

Discussing role of motivation and team effectiveness theory for building
effective teams :
Motivation: It refers to driving force within individuals through
which they act in a desired way that helps in accomplishment of
goals and objectives. The leader of the company is responsible to
inspire and energise their workers to work in a desired manner
which helps in boosting overall morale of the company.

Maslow theory of motivation:
The maslow motivational theories
presents the tangible and intangible needs of
the employees characterised in a pyramid like
way. In addition to this, The fulfilment of the
following needs is essential for the company in
order to boost employees motivation to a
greater level. In context to Fit-flop, the
company practices this business model in
order to identify various factors that motivate
employees to work in their best possible
manner.
Physiological needs: The first and most important needs of the
employees is to afford basic human needs necessary for survival
such as food, shelter and clothing. The manager should satisfy
those basic needs by giving good salary which can motivate
them to perform well. In context to Fit-flop, the company
introduced feel good factors in order to satisfy financial needs of
the employees. The company is closely working with UK retail
trust to provide assistance and guidance for employees in
financial difficulty. Moreover, It also provide standard pension
and other financial benefits to improve overall well-being of
employees.

Safety needs: The second important need for employees includes protection
from violent and theft activities, health security, job security and emotional
stableness. The manager should ensure positive working environment by
making policies regarding control of violent activities. Furthermore, The
manager needs to establish effective communication channels for providing
timely solution of employee grievances. In relation to Fit-flop, the company
provides positive working environment for its employees by adopting open
communication channels in order to identify problems associated with their
job and provide timely solution. Moreover, The company runs various health
programs such as providing seasonal flue jabs, three month free membership
to fitness service Move-GB ,running meditation sessions and a healthy snack
for boosting their health and productivity level.

Love and belonging needs: The manager
should try to build emotional and family like
bond with team members in order to satisfy
their love and belongingness needs. In addition
to this, the leader should provide necessary
information about company's objectives and
goals to promote their connection with
organisation. Furthermore, the leader should
promote participation of workers in decision
making process that can enhance their
understanding towards business objectives. In
relation to Fit-flop, the manager promotes
friendly environment to support social well-
being of employees. The firm hosts various
team bonding events that includes organising
summer party and subsidised outings to open
air cinema. Furthermore, the firm has also
introduced table tennis and board games in its
head office for improving bonding with team
members.

Team Development: Teams consists of group
of members engaged in order to attain
common goals of the firm. Effective team is
crucial for the company to gain competitive
advantage in the market. Furthermore, Team
development creates a positive working
environment by encouraging cooperation,
teamwork and building trust among team
members.
The Tuck-man model is identified in
order to study team effectiveness of the Fit-
flop firm:
Tuck-man's model of team development:
This model is developed by Bruce
tuck-man in order to identify attributes
beneficial for development of effective teams
in the company. This model helps to identify
the following five stages which is crucial for
transforming a team into high performing team
that can work towards achieving a common
goal of the organisation. The Tuck-man's five
stages of group development are:

Forming stage : This is the first stage in the
process of developing effective teams where
team members are selected in different
domains of business enterprise. In this stage,
the goal of team and group dynamics are not
yet decided which creates curiosity in the mind
of workers to discuss their individual duties
with other team members. Furthermore, this
stage involves establishment of ground rules
necessary for development of team. In relation
to Fit-flop, the manager select candidates from
a pool of talent present in different countries
of the world. People of different culture posses
unique competencies and talent which helps
the company in developing effective team for
achieving organisation goals and objectives in
suitable manner.

Conclusion:
From the above discussion, it has been concluded that leadership is crucial
factor to drive motivate level in employees to boost their performance and
productivity level. In addition to this, it has been analysed the role of a leader and its
leadership attributes are essential to promote positive working environment within
the company. Furthermore, It was concluded that flat- arch organisational structure
and Clan organisational culture are effective in supporting transitional change within
the organisation. Moreover, it has been concluded that motivation is an important
factor to build effective teams by undertaking maslow's theory of motivation.
Furthermore, tuck-man's model of team development process is analysed.