This essay examines the critical challenges faced by the retail sector in attracting and retaining its workforce. It identifies issues such as a lack of skilled manpower, salary dissatisfaction, inadequate appraisal systems, limited job opportunities, and long working hours. The essay also highlights the impact of work pressure, interpersonal conflicts, and a lack of formal retail education on employee morale and performance. It further discusses strategic approaches organizations can implement, including providing motivation, training, rewards, and career development opportunities, as well as fostering teamwork, fair treatment, and effective HR planning to cultivate employee loyalty. The study concludes by emphasizing the importance of addressing these challenges to improve employee retention and overall organizational productivity and profitability.