Strategic Human Resource Management Essay: HRMT20026

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HRMT20026: STRATEGIC HUMAN RESOURCE
MANAGEMENT
Assessment 2: Individual Essay
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Human resource management is the approach for the effective and proper management of
employees in an organization so that the business gets help from them in gaining a competitive
advantage. HR management is designed for maximizing the performance of employees in service
of strategic objectives of employers. An organization is required to adopt the strategies of human
resources in relation to the mission and vision of enterprise as there are many benefits of this.
The main aim of this is to develop, retain and acquire talent for the enterprise. In this essay, the
rationale has been explained regarding the embedding of strategies of HR into corporate
strategies. Analysis has been made of embedding of HR strategies in Nintendo’s corporate
strategies (Masri, & Jaaron, 2017).
The rationale for Embedding HR Strategies into Corporate Strategy
For the successful alignment of HR strategies with the corporate strategies, the professionals of
HR are required to understand the directions and goals of their business. The connection with the
stakeholders should be made by human resource initially so as to find what the current position
of the business is and what the management is thinking to take the organization within a few
years. Harrison, T., & Bazzy, (2017) mentions that it is significant to connect employees with the
corporate strategies at the time of implementation of the plan, enabling employees to engage will
prepare them for change. They will be willing for the decision-making, taking appropriate risks,
and acting in the organization’s interest. The corporate and HR strategies should be in written
form so that the employees along with the top management can be updated with them and these
are vbe4ry helpful also. The organizational goals can be achieved with the effective alignment of
the HR strategies with corporate and business strategies.
Oppong, N., & Nisar, (2017) highlighted that HR departments deal with the administrative
functions only like training, recruitment, compensation, and performance management but it is
important that these functions are performed by considering the business goals and strategies so
that the right person can be recruited at the right time and at the right place. In addition to this
Holbeche, (2012) outlined that linking strategies of HR will ensure the organization in aligning
its functions and activities in a better way with human resources. The changes can be anticipated
better and plans of training and development can be placed for helping enterprises to quickly
adapt to the new circumstances.
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Embedding HR strategy into Corporate Strategy of Nintendo
Nintendo is the company which is engaged in selling video game and consumer electronics. It is
a Japanese MNC and is headquartered in Kyoto. Nintendo adopts the overarching HR strategies
which describes the organization's intentions of managing and developing people and ensuring
that the process of HRM can attract the people needed in the organization and maintain their
retention ratio by keeping the employees motivated, committed and engaged. These strategies
help the company in increasing its sells resulting in increasing the revenue of the company and
its profitability ratio. The hiring of employees is done as per the cultures and needs of the
company in Nintendo. The achievements of the human resource advantage by the employment of
better employees with the better process in an enterprise are concerned by this, developing the
work system with the high performance and creating the good and effective work environment
for the people of the Nintendo ( Mojtaba & Ali Akbar, 2018).
HR strategies alignment require a human resource to understand the strategy of the business,
accessing the current conditions, planning and implementing the strategies of HR and measuring
and evaluating the adjust and results as required. There should be proper communication with the
departments of HR and with the company’s leaders for the accomplishment of these. Nintendo
mainly aims at maintaining the distinct culture in compliance with the obligations of the business
and gaining competitive advantage in each country. The directions were given to the human
resource manager for the hiring of such people who are well aware of the language and culture of
such countries and efforts are made by the managers of Nintendo in aligning the organizational
culture with the human resource so that all the employees in the organization feel connected with
the organization and are satisfied with the working environment that will help in achieving the
objectives and aims of Nintendo effectively. The alignment of HR strategies are made in
Nintendo after proper understanding of goals and functions of the company and this affects the
compliance with the laws of employment, safety and security compliance, acquisition of talent
and performance management (Saini, 2013).
The focus of Nintendo is on employee well-being, training and development is given to the
employees regularly, they are offered with the competitive analysis, investments are made by the
company on the corporate social responsibilities, various promotion opportunities are given to
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employees which results in boosting the morale of employees and motivated employees proves
beneficial for the company. While expanding the company, rules, and standards of the host
country should be followed; this will enable Nintendo in gaining the legal and financial benefits
and reducing the financial risks. Employees are provided with the training with respect to the
innovations and changes and are prepared for the management of change so that they adapt to the
changes (Ayana Matsumoto, 2019).
Implementation of HR strategies at the departmental level
It can be quite challenging for organizations to put HR strategies in action. The actual process of
implementation can be impeded by both internal and external factors. The company Nintendo is
firstly required to make a proper understanding of the strategic goal of human resource
management after which the determination can be made with respect to the implementation of
HR strategies. There should be an alignment of the HR strategy with the goals of the business.
The values of the company are ensured, mission, business philosophy, and ethics of the company
are required to be clearly mentioned in the strategic plan. Managers of the company should be
given convinced Hr strategies can be implemented successfully and its successful
implementation relies on their hand's department’s role should be incorporated into the standards
of performance of managers (Kehoe.et.al, 2017).
It is very significant that the HR strategies are implemented at all the levels of departments of
company as it might be possible that some employees welcome the change while other put
restrictions to introduce the change and this creates the situation of the functions of cross-
departmental sue to which the various opportunities are lost by the company (Emanoil.et.al,
2013). Effective coordination and communication are required to be established between
different departments and HR department should make efforts in making the understanding of all
employees towards the HR strategies. Realignment of relations with the different departments
can be made strong which will help in the successful implementation of HR strategies. The
measurement regarding the productivity and goal achievement should be made prior to the
strategy implementation of human resources and regular measurement should be observed during
different stages of implementation and placing of HR strategies. Thus, it is not wrong to say that
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although it is challenging to implement the strategies if done in the correct manner then results
can be positive (Munteanu, 2016).
Contemporary HR challenges being faced by Nintendo
Nintendo is facing many human resource challenges including time-management, lack of
planning workforce, poor employee performance. There are also the constant changes in the
employment laws that the company is facing as it is a big challenge for the managers of the
company to keep in update with them (Järlström.et.al, 2018). There can be a demise situation for
the company, or legal actions and lawsuits can be resulted due to the ignorance of the changes in
the laws of employment. The lack of training and development is the other issue that the
company is facing due to which there is lack of workforce planning and proper time-
management is not followed by the employees resulting in negatively affecting the functions of
Nintendo (Merlot, & De, 2012). There should be frequent communication and transparent
relations should be established by the company and various incentive plans should also be
offered so that the retention ratio goes up and the satisfaction level of employees increases with
time which will affect the productivity of employees and they will work with more dedication
and their high performance will invest in the growth of company (Saad, 2018).
Continuous training and learning programs should be provided by the HR department of
Nintendo so that the employees can be prepared for change and Nintendo Company mainly
focuses on the introduction of new technology which will be easily adaptable for the trained
employees of the company (Udani.et.al, 2018).
Thus, it can be concluded that for the success of every organization it is significant to align the
HR strategies with the corporate strategy. The effective implementation of HR strategies should
be made at the different departmental level and the poor performance of employees, time-
management, lacking planning workforce are some of the HR challenges that are being faced by
Nintendo.
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References
Ayana Matsumoto. (2019). Effective human resource management strategy for hospital
nursing organizations. Management Science Letters, 9(2), 243-252.
Emanoil Muscalu, Silvana Nicoleta Muntean, & Fullname=" ". (2013). DEFINING
ASPECTS OF HUMAN RESOURCE MANAGEMENT STRATEGY WITHIN THE
GENERAL STRATEGY OF THE MODERN ORGANIZATION. Annals of the
University of Oradea: Economic Science, 22(1), 1526-1535.
Harrison, T., & Bazzy, J. (2017). Aligning organizational culture and strategic human
resource management. The Journal of Management Development, 36(10), 1260-1269.
Holbeche, L. (2012). Aligning Human Resources and Business Strategy (2nd
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Järlström, M., Saru, E., & Vanhala, S. (2018). Sustainable Human Resource Management
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Kastrati, I. (2014). The total rewards strategy transformation through time and trends in
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HRM, 17(2), 25-30.
Kehoe, R., Collins, C., & Chen, Gilad. (2017). Human Resource Management and Unit
Performance in Knowledge-Intensive Work. Journal of Applied Psychology, 102(8),
1222-1236.
Masri, & Jaaron. (2017). Assessing green human resources management practices in
Palestinian manufacturing context: An empirical study. Journal of Cleaner
Production, 143, 474-489.
Merlot, E., & De Cieri, H. (2012). The challenges of the 2004 Indian Ocean tsunami for
strategic international human resource management in multinational nonprofit
enterprises. The International Journal of Human Resource Management, 23(7), 1303-
1319.
Mojtaba Kateb, & Ali Akbar Ahmadi. (2018). Aligning human resources and business
strategy. Management Science Letters,8(12), 1399-1412.
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Munteanu Anca-Ioana. (2016). WHO ADOPT AND IMPLEMENT HUMAN
RESOURCES STRATEGY IN AN ORGANIZATION? Analele Universităţii Constantin
Brâncuşi Din Târgu Jiu : Seria Economie,1(2), 135-138.
Oppong, N., & Nisar, T. (2017). Exploring the importance of human resource activities-
strategies alignments: Interactive brainstorming groups approach. Cogent Business &
Management, 4(1), .
Saad, S. (2013). Contemporary Challenges of Human Resource Planning in Tourism and
Hospitality Organizations: A Conceptual Model. Journal of Human Resources in
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Saini, D. (2013). Human Resource Management. Vision: The Journal of Business
Perspective, 17(1), 98.
Udani, Zenon Arthur S, Cuervo, Javier C, & Rayo, Edgar Alan N. (2015). Critical
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Employment Studies, 23(2), 57-78.
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