Operational Analysis of HSBC Bank: SWOT and Impact Assessment Report

This report provides a comprehensive analysis of HSBC Bank, focusing on its internal and external factors. The report begins with an introduction and proceeds with a SWOT analysis, evaluating HSBC's strengths, weaknesses, opportunities, and threats. The analysis covers key areas such as its strong global presence, financial performance, and competition. The report then delves into the operational impact analysis, examining how the SWOT factors influence the marketing and Human Resource Management (HRM) functions within HSBC. The marketing section explores target markets, focus, and communication strategies. The HRM section discusses external and internal factors influencing recruitment, retention, and overall employee management. The report concludes by summarizing the key findings and emphasizing the importance of considering various operational factors for effective business strategy implementation.

CW2: Portfolio Papers 2&3

Contents
Introduction................................................................................................................................3
Portfolio paper 2: SWOT Analysis............................................................................................3
Portfolio paper 3: Operational impact analysis..........................................................................4
Marketing...............................................................................................................................4
HRM.......................................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................7

Introduction
A business firm is largely impacted by relative internal as well as external factors
present in its given operational environment. In this given report document, operational
working of HSBC is being taken into consideration. Further, this report is divided in two
sections, one is of SWOT analysis and other is of analysis organisational impact.
Portfolio paper 2: SWOT Analysis
Strengths Weaknesses
 Strong presence: HSBC Bank is well
known Bank throughout the world
from evaluation of operational
department of company it can be
analysed that it operates in more
than 66 countries and territories. In
addition to this the bank is also
recognised as the fourth largest retail
bank institution throughout the
world.
 Share market: the respective bank
has good investment of resources in
terms of monetary as well as human
capital. This contributes towards
strength of the company as managers
of the company can innovate and
proceed with growth opportunity of
the form in its given marketplace
(Armstrong and Taylor, 2020).
 Economic factor: SBI analyse in
PESTLE analysis of HSBC
institution, it can be said that
operational management of of
financial institute has to face several
consequences of fluctuation in
economic rate throughout the
economy. Moreover it can be said
that fall in share prices and also
fluctuations in profit margins has
been created a problem for the
financial institution.
 Failure in operations: the company
largely implies to conduct their
operational work through use of
technologies. However in 2015 it
was analysed that due to a glitch the
company has to face several
controversies as 275000 payments
were delayed.
Opportunities Threats
 Online presence: HSBC bank has
great online presence in not only
traditional market but also in online
markets. This proves to create an
 Competition: HSBC which is a
financial institution has to face
severe competition in its given
environment. Managers of the given

effective opportunity e for the firm
to create good brand value in its
various markets of operations.
 Resources: the company is blessed
with plenty of human resources as
well as monetary resources therefore
management department of the form
can create and innovate several
methods towards initiating growth
objective of the firm in future
markets.
firm has to consider several
competitors policies while
formulating or implementing this
strategy of the corporate institute as
any ignorance of competitive policy
might lead to failure of business
plans.
 Technological factors: SBI analysing
pestel analysis of given firm it can
be said that it technology e involves
lots of risk or threat to the given
form as it is been explored to
cybercrimes and several hacking
norms (Macpherson, 2020).
Portfolio paper 3: Operational impact analysis
Marketing
From the analysis of SWOT analysis being conducted on HSBC Bank in portfolio
paper to it can be analysed that marketing function in the given institution can largely be
impacted. There are various key drivers on which it can have its influence these are as
follows;
Target market: the marketing strategy of HSBC institution is first focused on its
target. In the process being marketers of the firm first of all analysis appropriate marketplace
where in all the operational task of the business organisation will be taken place. The drivers
from SWOT analysis can largely impact on this marketing function of the given institution as
by analysing the data and information interpreted from SWOT analysis several decisions can
be passed in meetings of the given corporate firm.
Focus: This functional area of marketing activity of the given institution is been
focused on increasing living standards of of prospective customers through providing quality
financial services. For the in context to to sort analysis drivers it is evaluated that the focus of
operational activities produced in the operational form should be on predetermined goals and
objectives and others should prevent off tracking such objectives due to presence in

uncertainty and various external forces in the given operational environment such as
government bodies.
Communicating: Communication stage the the effective marketing function in the
given institution. It should be ensured by marketers of the form that effective communication
is being established by customers and staff of the company so that quality of services are
delivered to them. In regards to two drivers of SWOT analysis by analysing a near
opportunity for the firm marketers of the form can establish effective relationship with
customers to establish better brand image and Goodwill of the financial institution (Martino,
2021).
HRM
Human Resource Management is an important strategy for the engagement, progress
and good-will of people working in a company according to the Harvard human resource
management model proposed by Michael Beer. Management of human resources includes all
management choices and activities that impact the relationship between the business and its
personnel. The human resource management function is considered as one of the most
important function in given corporate. In addition to this separate departments are been
dedicated in some companies to ensure effective operational activities being reduced
throughout this function of the company. The HRM department of HSBC Bank regulate their
operational work in regards to hiring recruitment and retention of employees to ensure better
productivity of the given institution. Several drivers from SWOT analysis which can impact
on functional area of these department are as follows:
External factors: these are those factors which are present in external working
environment of the given institution but has its direct impact on operational activities of the
financial institute. Comparatively such factors are hard to control as it includes government
policies, external stakeholders such as customer behaviour investors etc. With regards to
SWOT analysis of the given firm it can be analysed that bi formulation of effective strategies
in financial institute these factors are somehow could be controllable.
Internal factors: such factors includes all the internal regulations and affairs of of
operational activities being produced in the business organisation. Search factors are also
being taken into consideration by management department of the firm as they can also
determine better productivity of the firm throughout conduction of given task in
organisational structure (Rudani, 2020).

Conclusion
From the above mentioned details, it can be concluded that respective bank takes into
consideration several factors that are present in its operational environment. This enables
managers of the business firm to implement business strategy at its best efficiency and ensure
better productivity of the institution.

References
Books and Journals
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice.
Macpherson, C., 2020. The Power to Change: How to Harness Change to Make it Work for
You. Kogan Page Publishers.
Martino, P., 2021. Blockchain and Banking: How Technological Innovations Are Shaping the
Banking Industry. Springer Nature.
Rudani, R.B., 2020. Principles of management. McGraw-Hill Education.