This essay analyzes three media articles focusing on smoking among Indigenous Australians, exploring the impact of media portrayals on their health and wellbeing. The analysis covers articles discussing the historical context of smoking due to colonization, the effects of smoking during pregnancy on Indigenous mothers and children, and the cultural competency (or lack thereof) in reporting on Indigenous health issues. The essay highlights the importance of neutral and culturally sensitive reporting to avoid perpetuating stereotypes and promote better health outcomes. It emphasizes the need for health promotion strategies and policy changes, such as increased access to nicotine replacement therapy, to address the high rates of smoking within Indigenous communities. The articles are assessed for their approach, discussing colonization's effects, maternal smoking, and cultural sensitivity, contributing to a broader understanding of the challenges and potential solutions for improving Indigenous health.