Change Management Strategies in Huawei: A Comparative Analysis

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Understanding and Leading Change
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Table of Contents
Introduction...................................................................................................................... 3
Task 1: Managing the Impact of Change.........................................................................4
Task 2: Leadership Decision Making.............................................................................10
Task 3: Leading Change................................................................................................13
Conclusion..................................................................................................................... 18
Reference list................................................................................................................. 19
Appendix........................................................................................................................ 21
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Introduction
Understanding and leading change is a deal with various theories and styles essential
for change management in the organisation. The term change management is the
process in which leaders or managers use various tools to handle difficult situation in
the organisation. This report will deal with various drivers of change considering various
similarities and difference between Lenovo and Hawaii. The report also analyses
various factors which effects organisational decision. The report also analyses various
approaches to amend various changes in the organisation.
Huawei is telecom industry, which was founded in the year 1987. Ren Zhengfei founded
the company. Headquarter of Huawei of is located in china. The products produced by
the organisation are mobile, broadband network, consultancy firms and others. The
revenue collected by the organisation is US $105.191 billion and according to 2018,
there are 320,000 employees working in the organisation (huawei.com, 2019).
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Task 1: Managing the Impact of Change
Part A: Responding to Change
Compare how each of the organisations has responded to the drivers for change,
considering similarities and differences in each organisation’s approach to
dealing with change.
Drivers of change are an external and internal pressure, which is responsible to shape
the organisation. The change includes various strategies, plans, designs, products, and
operations (Kotir, 2017). These are some of the similar made in the organisation for the
benefit of the company. Identify the drivers of change with affects
Advanced Technology
Huawei is a fast growing telecom industry. Over the past few years, it is noticed that
there has been various technological developments in the organisation especially in the
telecom industry. Customers always prefer to buy a mobile, which is updated according
to the latest technology. Lenovo laptops and had created a good image in the market.
The organisation has recently started producing mobile phones which is opersating
strongly in the market.
Market changes
Huawei has changes various the mobile designs and has inbuilt the latest software so
that the organisation can operate strongly in the market. These changes are important
to attract customers to increase sales. Lenovo has updated the parts of the mobile
phones according to the upgraded technology. This will attract the customers to buy the
products (Doppelt, 2017). Both Huawei and Lenovo have strong marketing strategy to
increase the production.
Social factors
Huawei and Lenovo has analysed the social factors and the planned the distribution
accordingly. The social factors like buying habits and life style has raised the sale of the
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products of both the organisation. Both the organisation has designed the mobile phone
in a user-friendly manner. The mobile phones produced by both the company are easy
to operate and is sold in an affordable price.
Factors Huawei Lenovo
Business expansion Selling its product
worldwide can benefit the
organisation in the best
possible way. The
expansion of business
helps the company to
satisfy the customers
worldwide. Huawei has
recently experienced heavy
demand from the
customers all over the
world. The organisation has
satisfied the customers with
upgraded software,
features styles and colours.
Lenovo is a well-known
brand for laptops. The
laptops were highly
demanded worldwide. The
organisation has recently
started producing mobile
phones, which is sold
worldwide. The mobile
phones are demanded
because the organisation
has build trust by selling
standard quality laptops.
The organisation has
outlets all over the world,
which is serving the
customers with all the
issues. The quick service
offline and online has
created a positive
impression of the
organisation.
Upgraded software The organisation has a
strong marketing
department, which analyses
the market and solves the
demands of the customers.
There are frequent changes
Lenovo recently has faced
some problem related to
screen brightness and
various system functions.
The organisation had them
worked strongly on the
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in the mobile software or
aneroid version. Huawei
provides the latest software
online so that the
customers can enjoy the
latest features.
flaws and created a
marketing research to know
the latest requirements.
This further helped the
organisation to run maintain
its band image and the
sales. The quick customer
service has satisfied the
customers.
Table 1: Comparison between Huawei and Lenovo
(Source: created by the learner)
Part B: The Impact of Change
Evaluate how the internal and external drivers of change may affect the
leadership behaviour and the behaviour of the teams and individuals.
Internal forces
Internal forces of these changes are are difficult and sometimes beyond control (Tidd
and Bessant, 2018). The internal factors run in the organization and can be controlled
within the organisation (Cameron and Green, 2015). Resources, Capabilities,
inventions, desire and dissatisfaction are included within the internal drivers of change.
The impacts that the customers have on the organisation
Resources- This is the basic requirements of the organisation is availability of
resources essential for the growth and development of the organisation.
Capabilities – The capabilities indicated the employees in the organisation. The growth
of the organisation depends on the effective growth of the organisation.
Invention - The creation of new and innovative mobiles with latest features to attract
customers is invention in this organisation.
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Leadership: The internal factors affect the effective functioning of the leader in an
organisation. Resources like advisors trust, excess knowledge about failure , and
diversity in the thought process of the team, the role of the think tanks, and advice from
instincts largely determine the role of the leader and his behaviour depends on this.
Teams: Internal factors affect the organisations team on the successful operation. The
teamwork, leader’s advice, and effective communication among team members
contribute greatly to the organisation.
Individuals- Motivation plays a very important role among individuals. A positive
contribution would result in positive result and job satisfaction. This will increase the
productivity of the organisation and help the organisation to stay strong during excess
competition.
External forces
External forces are difficult to manage as is not in the organisation. There are various
external factors such as economics, technology, competition, and politics or legislation.
The external drivers of change are enlisted as customers, competitors, technology and
others alike.
Customers -The organisation must focus on maximising the customer satisfaction. An
increase in the customer satisfaction will increase the profit of the organisation. Huewaii
takes proper feedbacks from the customers to understanding their flaws and rectify it
accordingly.
Competitors- Competitors are there in every sector. The organisation must increase its
efficiency face the customers effectively. Huawei must focus on various competitors and
must analyse the competitor’s strength to improve their products and services.
Technology -Technology plays a very important role as an external driver of change.
As it is a telecom industry, it is necessary for the customers to analyse the latest
technology for better customer satisfaction.
Leadership
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The leadership plays an important role in planning a strategy to face the competitors. As
Huawei is a telecom industry, thus it is essential for the leaders to analyse the threats
from the competitors and amend the problems intellectually.
Team
The external factors like the technology affect the organisational structure. There are
various technological changes and it is sometimes impossible for the various members
in the team to understand the changes. This affects the teamwork, which reflects in the
organisations production. Proper training and development would amend the issues.
Individual
The external driver, which affects the individual, is customers. The organisation must
plan proper strategies to solve the issue related to the individual. The organisation can
face problems if the customers are not satisfied with the quality of products. A proper
marketing research can help the organisation to understand the customers need.
Evaluate measures that can be taken to minimise the negative impacts of change
on organisational behaviour
Various internal and external drivers effect the organisation positively and negatively
(Hayes, 2018). Proclaiming to reduce the negative impacts the leaders, teams and
individual analyses all the internal and the external factors responsible for the
development of the organisation. The resources in the internal drivers play a very
important role in the development of the organisation. Proper allocation of resources is
very essential for the production and services of the goods. Capabilities of the
employees in the organisation play a very important role in the organisation. The
leaders in the organisation are responsible to allocate work to the employees in the
organisation so that the production and service is of a standard quality. This will benefit
the individual and the team to work effectively in the organisation.
The external drivers are customers, competitors, and technology. This can affect the
organisation positively and negatively. The leaders must plan a strategy to amend the
external issues by effective marketing research. This will guide the teams and the
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individuals to work properly and eliminate the negative impacts in the organisation. The
leaders must inbuilt updated technology in the mobiles, which will attract more
customers and increase sales.
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Expanding its business
Driving forces
Resisting forces
Increase stability
Loss of direct controlIncreased risk
Profit maximisation
Task 2: Leadership Decision Making
Produce a force field analysis that identifies the driving and resisting forces
associated with change
Force field analysis is the process by which the leaders and the managers can solve
various complex issues. There are various changes in the business organisation, which
is essential for the organisation development. Huawei a telecom company has planned
to expand its business to increase its profit from all over the world.
Figure 1: Force Field Analysis
(Source: Mak and Chang, 2019)
The above figures show the force field analysis of Huawei. The organisation is a famous
telecom industry, which has planned to expand its business worldwide. This is a
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positive approach, as it will help the organisation to earn profit from all over the world.
Expanding the business is a driving force will also help the organisation to increase its
satiability. Expanding the business will increase the customers, thus the organisation
will be able to serve the customers worldwide and earn profit from them. This will
reduce the risk of sustainability, which is a resisting force. It can happen that one of
the outlets in any part of the country is not operating well but if the other outlets are
operating well then the organisation will sustain successfully.
Along with the positive impacts, the changes in the organisation can also have some
negative impacts of expansion where the change will act against the organisation.
Expanding the business might help the organisation to earn profit but if the expansion
did not operate positively then the organisation might have to face overall loss.
Expansion of business also includes increased risks. The risks in the expanding the
business is increased risks. There are various problems the organisation, which is,
handled by the leaders and the managers (Agazarian, 2018). The expansion increases
the risk of loss of control, the organisation might incurs issues related to the product
quality or service.
Explain the different barriers for change and analyse the driving and resisting
forces to determine how they influence leadership decision making within your
selected organisation.
Every organisation has its pros and cons. Huawei is a well-known telecom brand, which
operates all over the word (Sosik, 2018). The organisation has a strong marketing
network, which helps the organisation to analyse the features and changes in the
mobile phones. The driving and resisting forces affect the leadership decisions. The
driving forces like profit maximisation and increase satiability affects the organisation
positively. The recent change in Huawei is that the organisation is planning to expand
the business. Expanding the business worldwide helps the organisation to earn profit
from all over the world. This will also increase the number of loyal customers as the
company produces products which affordable. All the necessary features are inbuilt in
the cell phones, which satisfies the customers in the best possible way. The expansion
of business will also help the organisation protect its sustainability in the organisation.
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The change-derived forces affect the leadership decision. The leaders have to plan a
proper strategy so that the profit incurred is distributed effectively among the employees
in the organisation. This will increase the motivation of the employees and reflect a
growth of the company. The sustainability of the organisation also depends on the
growth of the organisation all over the world. The leaders have to keep a regular check
on the performance of the various stores in all over the world so the conflict is solved
initially and the growth and development is not affected. The resisting forces like the
increased risk and loss of direct control are one of the essential processes, which can
have negative effect on the organisation and this change.
The expansion of business has various risks the leaders have to analyse those risk and
then plan a strategy, which can save the organisation from those threats or risk. The
main organisation in china has less control over the organisation expanded all over the
world. The loss of direct control can affect the organisation negatively and incurs loss.
The leadership decision is affected due to the loss of direct control. The leaders in the
main organisation cannot enforce the decisions on the expanded organisations. There
are various other threats, which can affect the organisation growth.
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