MNG81001 Assessment 3: An In-Depth Analysis of Huawei's CSR Report

This report provides a comprehensive analysis of Huawei's Corporate Social Responsibility (CSR) report, examining its structure, content, and target audience. The report details Huawei's commitment to building a sustainable world, outlining its environmental initiatives, stakeholder engagement, and employee relations. It assesses the thoroughness and credibility of the report, evaluating its inclusion of CSR practices, systematic data, and future goals. Key elements such as the sustainability management system, stakeholder engagement, and risk assessment are identified. Two specific sustainability initiatives, including digital training buses for women and smart phone training for Kenyan villagers, are highlighted. The report references relevant academic sources to support its findings and provides a detailed overview of Huawei's approach to CSR, emphasizing its dedication to creating a harmonious ecosystem and addressing environmental challenges. The analysis also discusses how Huawei integrates CSR reporting with its business strategy and financial reporting.

Table 2: Attributes of the CSR report
1. Describe the form and content of the CSR report:
The CSR Report is a detailed report which describes the many ways by
which Huawei is committed to building a greener and a better world.
The report opens with a message from the chairman of the company
followed by a message from the chairman of CSD at Huawei. Many of
the environmental protection challenges that a company like Huawei is
faced with, are mentioned in the report as is a detailed overview of the
commitment of the company towards creating a healthy and
harmonious ecosystem. How Huawei is managed, the type of
stakeholders that Huawei caters to, and the employment opportunities
created by Huawei are mentioned in the report, followed by details of
the awards and honours received by the company in the area of
sustainability. The report is quite vibrant and it contains many images.
The duties and responsibilities and the operations of Huawei with regard
to sustainability are all mentioned in the report and mention is also
made of the opportunities and the risks that are experienced by the
company in this respect.
2. Who is the report designed for?
Constituency  OR  Key message
a. Investors  Huawei is committed to building a
cleaner, greener and more efficient
world.
b. Employee present  Creation of employment
opportunities
c. Employees future  Creation of employment
opportunities
d. Academics  Risks and opportunities associated
with sustainable development are
well outlined for academics and
practitioners
e. Community activities 
f. Public officials  Details given of how
g. Corporate managers  Details on how business operations
can be run in a sustainable manner
h. Other 
3. How thorough and credible is the report?

Report elements  OR 
a. Is this a CRS report? 
b. Does the report provide details on CSR practices as well as
policies?

c. Does the CSR report provide systematic data? 
d. Does the company report data in a comparable form? 
e. Does the report present future goals as well as past practices? 
f. Does the report include bad news as well as good news? 
g. Does the report address the company’s greatest CSR
challenges?

h. Does the company integrate CSR reporting with its traditional
business strategy and its financial reporting?

4. Identify the key elements of the report
The key elements of the report include details of the sustainability management system of
the company, the manner by which the company is seen to engage with its stakeholders, the
risks and the opportunities that are faced by the company in the area if sustainability, and
the initiatives that are being taken by the company towards the matter of sustainability.
5. Identify two sustainability initiatives for 2018 (or 2109 if details available)
Digital training buses that bridge the Gender divide for Bangladeshi women and teaching
residents of villages in Kenya how to use smart phones are two of the sustainability
initiatives that have been undertake by Huawei in the area of sustainability

References and Bibliography
huawei. (2020). Huawei Sustainability Report. [online] Available at:
https://www.huawei.com/en/about-huawei/sustainability/sustainability-report [Accessed 24
Jan. 2020].
Russell, C, Russell, D and Honea, H 2016, ‘Corporate social responsibility failures: How do
consumers repond to corporate violations of implied social contracts?’, Journal of Business
Ethics, vol. 136, no. 4, pp. 759 – 773.
Shim, K, and Yang, SU, 2016, ‘The effect of bad reputation: The occurrence of crisis,
corporate social responsibility, and the perceptions of hypocrisy and attitudes toward a
company’, Public Relations Review, vol. 42, no. 1, pp.68-78.
Tamara, B, and Epstein, M 2016, ‘21st Century Sustainability, Strategic Finance, vol. 98, no.
5, pp. 28 – 37.