Huawei P Series Global Strategy: Innovation and Market Success

This presentation provides an in-depth analysis of the Huawei P Series' global strategy, focusing on its success in the telecommunications industry. The core of the strategy revolves around joint innovation, a collaborative approach involving partnerships with customers and governments to develop customized telecommunication solutions. This strategy is crucial for Huawei's competitiveness in the global market, particularly in Western markets, as it addresses the perception that companies from emerging markets cannot compete technologically. The presentation highlights the rationale behind this strategy, emphasizing its role in enhancing research and development, reducing innovation risks, and expanding revenue streams. Huawei allocates a significant portion of its profits to R&D, which has resulted in a higher number of new product releases compared to its competitors, thereby securing a leadership position in the market. The presentation also includes a comprehensive list of references supporting the analysis.

NAME
UNIT
UNIVERSITY
Global marketing and
communication

Introduction
New business strategies have emerged as a result of globalization
(Yıldırım, & Çestepe, 2018). Hauwei is one of most successful
telecommunication multinational company owned and
headquartered in China (Wang, 2018). . The company has been
able to implement it global strategies that has enhanced growth
and performance in the global market.
The following presentation outlines the Hauwei P series global
strategy in global markets and the rationale of the strategy in
enabling the company’s sales in foreign countries.

Huawei P Series Global Strategy
Huawei P Series has obtained leadership position in west technology industry (Amin 2019). This makes
Hauwei the first Chinese telecommunication company of emerging market to take a leading position in west
market..
The Hauwei P series uses joint innovation strategy. The strategy blends customer centric principles and
cultural revolution with leading governments and customers (Karakaya, 2018).
The innovation of their product is achieved by joint partnership of the company and other stakeholders such as
customers or the government to provide customized telecommunication solutions.
This global strategy localizes the company’s innovation of the mobile device to the needs of a specific
market.

Joint Innovation Strategy
The joint innovation strategy involves a company collaboration with
its product consumers or the government in research and
development of the product. According to Karakaya (2018),
successful innovation in the market does not happen in isolation
and require to incorporate it consumers needs or expectations to
quick adoption of the new innovated product.
The joint innovation strategy enables the innovated product to be
more competitive in the market because of high satisfaction level
from it consumers. The company is therefore guaranteed that the
release of their product I the market will get a good reception.

Rationale for the Strategy
Huawei P series has adopted joint innovation strategy to enhance it
competitiveness in global market. The strategy also aim to reduce
innovation risk.
The Huawei P Series joint innovation strategy focus on research and
development in partnership with the locals to ensure the product
meets and incorporates new technological advancements in the
industry (Baylis, Smith, & Owens, 2017). This focus is different from
the cost driven approach that has characterized companies from
emerging economics (Stephens, 2018).
The company joint innovation strategy also help reduce innovations
risks and have revenue streams through collaborations with
customers (Oyeshile, & Oladebo, 2019).

Rationale for Joint Strategy
(Continuation)
The joint innovation strategy is an appropriate global strategy for Huawei P series
in the west markets. The social belief in the west countries that companies from
emerging markets cannot compete with west companies in terms of technological
advancement disadvantages companies from emerging markets (Türem, 2019). .
Contrary, the joint innovation strategy adopted by Huawei P Series makes the
company to focus on research and development hence providing advanced
technological devices that meet west market expectation (Ricci, 2019). .
The focus on R&D makes the Huawei competitive earning it a leadership position in
west market. The Huawei company allocates 10% of it profits to R&D that push the
company’s product innovation efforts increasing the number of new product
release in the market compared to other telecommunication companies in the
global market (Pieterse, 2019).

Conclusion
Huawei P Series has successfully implemented joint innovation strategy to market
in the global markets. The joint innovation strategy has enabled the Huawei attain a
leadership position in the west markets in the telecommunication industry. The
rationale for the strategy is that it enhances research and development of the product
to meet locals technological needs and minimize innovations risks while expanding
revenue streams.

Reference list
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Baylis, J., Smith, S., & Owens, P. (Eds.). (2017). The globalization of world politics: An introduction to international relations. Oxford University Press.
Karakaya, S. (2018). Globalization and contentious politics: A comparative analysis of nonviolent and violent campaigns. Conflict management and peace science, 35(4),
315-335.
Oyeshile, O. A., & Oladebo, O. (2019). Beyond Capitalism and Marxism: Towards a New Theory of African Development. Dialogue and Universalism, 29(1), 217-232.
Pieterse, J. N. (2019). Globalization and culture: Global mélange. Rowman & Littlefield Publishers.
Raju, V. (2018). Understanding Flamboyancy of Globalization through Higher Educational Economics: Limkokwing Integrated Model on Economics (LIME).
Ricci, A. (2019). Unequal Exchange in the Age of Globalization. Review of Radical Political Economics, 51(2), 225-245.
Steger, M. B. (2018). Globalization versus the state: false antinomy or logical fallacy? A response to Clyde W. Barrow and Michelle Keck: Alternatives. Studies in Political
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Stephens, A. (2018). Globalization, Conflict, and the Effects of the Rate of Change of Globalization: An Empirical Analysis.
Türem, Z. U. (2019). Rising Authoritarianism (s) and the Globalization of Law: An Initial Exploration. Indiana Journal of Global Legal Studies, 26(1), 1-30.
Vila Seoane, M. F. (2019). Alibaba’s discourse for the digital Silk Road: the electronic World Trade Platform and ‘inclusive globalization’. Chinese Journal of
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Wang, D. (2018). Trend of Community of Shared Future for Mankind in the Perspective of Marx's Thoughts of Globalization. Kuram ve Uygulamada Egitim
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Watson, I. (2017). Rethinking the politics of globalization: theory, concepts and strategy. Routledge.
Yıldırım, E., & Çestepe, H. (2018). Globalization, Institutions and Socio-Economic Performance.