This report provides a comprehensive analysis of Huawei's marketing strategy. It begins with an introduction to Huawei and its global presence, followed by a situation analysis using the PESTEL framework to examine political, economic, socio-cultural, technological, environmental, and legal conditions affecting the company. The report then conducts a SWOT analysis to identify Huawei's strengths, weaknesses, opportunities, and threats. A competitive analysis compares Huawei with Apple and Lenovo, assessing factors like advertising, financial performance, management, market share, and product quality. The report then analyzes the current marketing strategy, focusing on the marketing mix. The second part of the report focuses on segmentation, targeting, and positioning (STP) strategies, including a time-space chart of target customers and recommended SMART objectives. Finally, the report provides recommendations based on the marketing mix, and concludes with a summary of findings.
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