Report: Buyer Behaviour Analysis of Huawei Mobile Phone - HK2011

This report analyzes buyer behavior concerning Huawei mobile phones, considering factors influencing consumer perception and satisfaction. It explores internal factors like personal preferences and external factors like economic conditions. The report provides recommendations for competitors, emphasizing innovative marketing and quality product development. It uses theories to understand the relationship between buyer and seller and offers strategies for competitors to gain market share. This analysis gives insights into how buyers think before purchasing and what influences their decisions.

BUYER
BEHVIOUR
STUDENT NAME:

Introduction
This presentation is in accordance with the perceptions and
responses of a potential buyer taking in consideration a
mobile phone by Huawei.
The purpose of the report is to understand and determine the
buyer behavior which is dynamic as it gets affected by
numerous of factors and how he feels satisfied after using
the product.
Further some recommendations for the competitors to form
their strategies from writer’s point of view are also
mentioned.

Customer perception while buying mobile
phone
An average customer buys a product
keeping in mind its long term use and
re-sale value. For a mobile phone the
there are numerous of factors which
include the company’s reputation,
product specifications, efficiency of
phone as compared to other phones of
same category and budget of course
of the buyer. Product specifications
involves also involves its look. The
social status of buyer also affect his
decision of buying a particular phone.
(Kuo, 2009) (Hall, 2017)

Factors influencing buyer behavior
There are numerous of factors which affect the buyer’s perception.
They can be broadly classified as internal and external factors.

Internal Factors
Internal factors comprises of
the factors which arise from
the near circle of consumer.
These include the perception
of buyer and reviews from
family and friends.
His own perception include the
budget, any particular
preference, expectations, status
in society.
(Zhang, 2016) (Questor,
2007)

External Factors
External factors include the
forces of outside world as in
the economic condition of
country, product availability,
brand’s goodwill, influences by
reform groups etc. They have a
indirect effect on consumer
yet are important to be taken
care by the companies in
industry selling their products
and services.
(Bai, 2015) (Roose, 2017)

Recommendations to competitors
An effective marketer should analyze the
weakness of the rival firm and form
strategies to beat that (Giachetti, 2016).
Here, as the company is in bad
controversies, it should be taken as
advantage and new product should be
launched so that it can create its own
customer base automatically. Giving
people a substitute for the product they
are looking for will work anyway.
However quality should be the concern of
companies. Just provide product for the
sake of sales will not work.

Innovative marketing
Competitors should use innovative marketing
techniques. Reaching masses and getting their
attention can do wonders on sales figures. It
can done using digital platforms and placing
attractive ads which will increase the interest
of buyers towards the product.

Summary
From the brainstorming on all the
factors affecting buyer, his behavior
towards market, influences to market a clear vision of
potential buyer’s perception. Applying various theories
in practical situations gives a idea of how the
relationship among buyer and seller is made. Also these
theories have helped deriving strategies for competitors.
To conclude it can be said that the understanding of how
buyer’s mind operates before buying products and
services and what can persuade him to buy or not buy is
understood by this activity.

REERENCES
Hall, n. t. (2017). Understanding how millennials shoppers decide what to
buy: digitally connected unseen journeys. international journal of retail &
distribution management.
Kuo, Y.-F. C. (2009). The relationships among service quality, perceived
value, customer satisfaction, and post purchase intention in mobile value
added services. Computers in human behavior.
Zhang, M. b. (2016). consumer behavior in social commerce. Decision
support systems.
Questor, P. C. (2007). Consumer Behavior. McGraw-hil.
Bai, Y. Z. (2015). Effect of social commerce factors on user purchase
behavior: An empirical investigation. international journal of information
management.
Roose, D. R. (2017). Does shared consumption affect consumer's value,
attitudes, and norms? Journal of Business research.
Giachetti, C. a. (2016). Product technology imitation over the product
diffusion cycle: which companies and product innovations do competitors
imitate more quickly. long range planning.