Marketing Strategies for HUB Coffee Shop in Sydney: Analysis Report

This report provides an in-depth analysis of the marketing strategies employed by the HUB coffee shop, a business operating in Sydney with two branches. The report focuses on developing a marketing strategy based on Sydney's demographic data, including age, household size, personal and family income, country of birth, and labor force status. The methodology involves analyzing data using mean, median, correlation, and mode to identify the target market and inform marketing decisions. The report highlights the chosen marketing strategies, including multimedia marketing (social media, television, print), brand development, affiliate marketing (customer discounts for marketing), and market development (expanding branches). The analysis considers the age distribution, household income, personal income, country of birth, and labor force status of Sydney residents to tailor the marketing efforts effectively. The conclusion emphasizes the importance of understanding the target market and using data-driven strategies for business growth, especially in a competitive environment.