Hubbard Foods Marketing Research: Proposal on Sales Improvement

This marketing research proposal addresses the declining sales faced by Hubbard Foods Limited, a New Zealand-based breakfast product company. The research aims to identify the factors affecting sales through a combination of primary and secondary data sources. Primary data will be collected via an online survey to understand consumer attributes and preferences, while secondary data will be gathered from Hubbard Foods Limited's official website, the New Zealand Data Portal, and other government sources to analyze sales data, product pricing, and market demographics. The research employs quantitative methods, including surveys, quasi-experimental research (casual comparative research), and regression analysis, to determine the impact of product type, price, and location on sales, as well as the influence of consumer attributes. The proposal includes detailed research objectives, questions, hypotheses, information sources, data collection methods, sampling methods, a project timeline, and cost estimates. It also addresses potential sampling and non-sampling errors and outlines the design of research instruments, including pre-testing and revision of the questionnaire. The ultimate goal is to provide Hubbard Foods Limited with actionable recommendations to increase sales and regain profitability.

MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)

MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
Table of Contents
INTRODUCTION.....................................................................................................................................3
RESEARCH OBJECTIVES.....................................................................................................................4
OPPORTUNITY IDENTIFICATION AND RESEARCH PURPOSE.............................................4
RESEARCH OBJECTIVES.................................................................................................................4
RESEARCH QUESTIONS...................................................................................................................5
RESEARCH HYPOTHESES...............................................................................................................6
INFORMATION SOURCES....................................................................................................................7
RESEARCH APPROACH.......................................................................................................................8
SURVEY................................................................................................................................................8
QUASI EXPERIMENTAL RESEARCH (CASUAL COMPARATIVE RESEARCH)...................9
REGRESSION ANALYSIS................................................................................................................10
DATA COLLECTION............................................................................................................................12
SAMPLING METHODS........................................................................................................................13
PROBABILITY SAMPLING METHODS........................................................................................13
NON PROBABILITY SAMPLING METHODS..............................................................................13
SAMPLE SIZE DETERMINATION.................................................................................................14
PROJECT TIMELINE AND INDICATED COST..............................................................................15
SAMPLING AND NON SAMPLING ERRORS...................................................................................17
SAMPLING ERRORS........................................................................................................................17
NON SAMPLING ERRORS..............................................................................................................18
RESEARCH INSTRUMENT DESIGN.................................................................................................19
PRE-TEST QUESTIONNAIRE DESIGN.........................................................................................19
PRE-TESTING AND REVISION......................................................................................................21
REVISED QUESTIONNAIRE DESIGN.......................................................................................22
MEASUREMENT SCALES...............................................................................................................24
INFORMATION SHEET (HUBBARD FOODS LIMITED RESEARCH SURVEY)...................27
CONSENT FORM (HUBBARD FOODS LIMITED RESEARCH SURVEY)..............................30
REFERENCES........................................................................................................................................32
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
INTRODUCTION
The biggest challenge currently facing many companies or firms that are pioneers in their
specific industries is reduction in sales (Anthony & Johnson, 2008). This is attributed to a
number of factors such as advances in technology, change in consumer behavior, attributes and
preferences as well as new market entries. These factors have overwhelmed the pioneer firms
making their advantage in experience ineffective (Gamble, Thompson, Strickland, & John,
2010). However, the largest challenge facing these firms is lack of data. The challenge of not
having enough data cuts across all the factors that lead to the reduction in sales. Availability of
data is a key aspect in determining the causes and remedies to reduction in sales (Ireland,
Hoskisson, & Hitt, 2008), (Farris & Neil, 2010).
Hubbard Foods Limited is a New Zealand based company that produces breakfast
products. The products produced and sold by the Hubbard Foods Limited are; Muesli, Porridge,
Thank Goodness Gluten Free, Light and Right, Outward Bound, Cereals and Bran, with each of
the products having several varieties. The company has been in existence since it was founded by
Dick Hubbard in 1989. The Hubbard Food Limited can therefore be said to be among the pioneer
companies in the food industry in New Zealand having been in existence for the past 29 years.
Hubbard Foods Limited being a pioneer company in the food industry is faced with
reduction in sales just like other pioneer companies globally. This proposed research therefore
aims at collecting and analyzing data to help understand the causes of the reduction in the sales
of Hubbard Foods Limited. The proposed research will also provide Hubbard Foods Limited
with suggestions and recommendations to assist in increasing the sales of the company.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
RESEARCH OBJECTIVES
OPPORTUNITY IDENTIFICATION AND RESEARCH PURPOSE
Hubbard Foods Limited is faced with a reduction in the sales of its products. The
purpose of the research is to investigate this sales problem faced by the company. The results
from the analysis in the research will provide Hubbard Foods Limited with sufficient information
for them to make informed decisions that have statistical backing. These decisions will enable
the company to return to profit making as a result of increased sales.
RESEARCH OBJECTIVES
The main objective of the research will be;
 Establishing what are the factors that affect the sales of products produced by Hubbard
Foods Limited.
Other general objectives that will be investigated in the research will be to;
 Determine which product line has the highest sales among the Hubbard Foods Limited
production lines.
 Compare the prices and sales of the different product lines of the Hubbard Foods
Limited production lines.
 Determine which city in New Zealand has the highest sales for the Hubbard Foods
Limited products.
 Determine which product line among the Hubbard Foods Limited production lines has
the high sales in which of the cities in New Zealand.
 Compare the sales of the Hubbard Foods Limited products in the different cities in New
Zealand.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
 Determine the favorite or most popular product among the customers of the Hubbard
Foods Limited.
 Determine the gender composition and sales per gender of the Hubbard Foods Limited
customers.
 Determine the average monthly spending per person on Hubbard Foods Limited
products.
 Determine the average frequency of purchase per person of the Hubbard Foods Limited
products per month.
 Determine the average monthly expenditure percentage ratio between the monthly
expenditure on Hubbard Foods Limited products and the overall monthly expenditure on
breakfast products.
RESEARCH QUESTIONS
The research will focus on two research questions:
1. Do product type, product price and city where a product is sold affect the sales of the
products from Hubbard Foods Limited?
2. How are the sakes of Hubbard Foods Limited affected by consumer attributes and
preferences?
RESEARCH HYPOTHESES
The research will consider two hypotheses for the research questions:
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
1. The sales at Hubbard Foods Limited are affected by product type, product price and the
city where the product is sold. Mathematical representation is given below;
H0: Hubbard Sales are not affected by product type, product price and the city where the
product is sold.
H1: Hubbard Sales are affected by product type, product price and the city where the
product is sold.
2. The sales at Hubbard Foods Limited are affected by consumer attributes and preferences.
Mathematical representation is given below;
H0: Hubbard Sales are not affected by consumer attributes and preferences.
H1: Hubbard Sales are affected by consumer attributes and preferences.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
INFORMATION SOURCES
The research will make use of both the primary and secondary data sources. The primary
source for the data that will be collected and analyzed in the research will be an online survey.
The questionnaire will be in the form of a questionnaire in google forms.
The secondary data will be collected from four different sources. These secondary
sources will be:
 The Hubbard Foods Limited official website (Hubbards Foods Limited, 2018). This
source is going to provide information on the sales of the Hubbard Foods Limited.
Having access to the annual report of the company will give data on price by unit of
each of the product, the different product types and their sales, the sales for different
periods and different cities in New Zealand.
 The Hubbard Foods Limited official website (Hubbard Foods Limited, 2018). This
source is going to provide information on the different production lines on the Hubbard
Foods Limited production.
 The New Zealand Data Portal (New Zealand Government, 2018). This source will
provide information on the population of New Zealand as well as the gender
composition of the general population of New Zealand.
 The New Zealand Government (New Zealand Government, 2018). This source will give
information on the regions and cities in New Zealand.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
RESEARCH APPROACH
The research will apply a quantitative research approach. Three quantitative research
techniques are going to be applied. These are: Survey, Quasi Experimental Research (Casual
Comparison Research) and Regression Analysis.
SURVEY
A survey can be described as a statistical process that involves the collection or gathering
of quantitative information on various aspects of the elements in a population (McNabb, 2008).
The research applies the survey technique in the data collection stage. The technique will be
conducted in the form of questionnaires issued in an online survey. The questionnaires will be
sent to the emails of the respondents as google forms’ links. The respondents will be expected to
fill the questionnaires and submit the filled google forms.
The responses from the survey will form the data variables that will be used as either
independent or dependent variables in the analysis stage of the research.
QUASI EXPERIMENTAL RESEARCH (CASUAL COMPARATIVE
RESEARCH)
The Quasi Experimental Research (casual comparative research) is a research techniques
that compares the attributes of different categories of a given data variable in a dataset (Babbie,
2010). This technique singles out the categorical data variable of interest and then records the
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
attributes (with respect to a numerical data variable in the same dataset) for comparative analysis
(Brians, 2011).
In the research, the Quasi Experimental Research is going to be applied in the following
cases;
 Comparing the prices and sales of the different product lines of the Hubbard Foods
Limited production lines. Here the different categories of the Product Type variable are
going to be compared with respect to the Sales variable. Also the categories of the
Product Type variable will be compared with respect to the Price per Unit Variable. The
dataset for this analysis will be from the annual report from the Hubbard Foods Limited
official website (Hubbards Foods Limited, 2018).
 Comparing the sales of the Hubbard Foods Limited products in the different cities in New
Zealand. Here the different cities under the City variable will be compared with respect to
the Sales variable. The dataset for this analysis will be from the annual report from the
Hubbard Foods Limited official website (Hubbards Foods Limited, 2018).
 Determining the sales per gender of the Hubbard Foods Limited customers. Here the
categories of the Gender variable are going to be compared with respect to the Monthly
Expenditure Variable. The dataset for this analysis will be from the online survey carried
out.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
REGRESSION ANALYSIS
Regression analysis is a statistical analysis tool that represents the relationship between
variables in the form of an equation (Galit, Peter, Inbal, Patel, & Kenneth, 2018). The variable of
interest, Dependent variable, forms the subject of the equation while the remaining variables,
independent variables, form the explanatory components on the right-hand side of the equation.
The general form a regression model line is:
y ( i ) =c +m(ij) x (ij)+e (ij),
The y is the dependent variable, the x represents the independent variable, i represents the
observation and j represent the specific independent variable (Tri & Jugal, 2015).
In the research, the regression analysis is going to be applied in the following case;
establishing what are the factors that affect the sales of products produced by Hubbard Foods
Limited. Here the Regression Analysis will be carried out twice as explained below;
 Regression Analysis on the annual report dataset from the Hubbard Foods Limited
official website (Hubbards Foods Limited, 2018). In this analysis, the Sales variable will
be the dependent variable while the independent variables will the Product Type, Product
Price and City. The analysis will aim at establishing the nature of the relationship
between the Sales of products from Hubbard Foods Limited and, the Type of product,
Price of Product and the City in which the Product is sold.
 Regression Analysis on the dataset from the online survey carried out. In this analysis,
the Monthly Expenditure variable will be the dependent variable while the independent
variables will be the Price, Product Type, City, Product Variety and Gender.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
The conclusions from the two above regression analysis will give both the producer and
consumer perspective on the relationship that Sales has with other variables.
This research will also apply the use of graphs to represent the nature of the various data
variables in both datasets.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
DATA COLLECTION
The data that will be used for the analysis in the research will come from both the
primary and secondary sources. The data from the secondary source will be collected as
explained in INFORMATION SOURCES above.
The survey technique will be used for the collection of data from the primary source. The
survey is a data collection technique that gathers the quantitative information of elements in a
population (McNabb, 2008). The survey will be conducted in the form of questionnaires issued
in an online survey. The questionnaires will be sent to the emails of the respondents as google
forms’ links. The respondents will be expected to fill the questionnaires and submit the filled
google forms. The responses from the survey will for the data variables that will be used as either
independent or dependent variables in the analysis stage of the research.
Conducting an online survey is the most effective method of collecting information from
the customers of Hubbard Foods Limited. The options of observation and experimentation are
non-applicable for the context of Hubbard Foods Limited. The online survey allows the
respondents to fill in the questionnaires at their own comfort. This method is also cost effective
as opposed to conducting a physical survey involving physical data collection from consumers.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
SAMPLING METHODS
PROBABILITY SAMPLING METHODS
The research will apply the Cluster Random Sampling Technique. The Cluster Random
Sampling is a probability sampling technique in which the data collected is divided into a
number of groups, clusters, from these groups samples are then collected randomly (Ahmed,
2009). In the research, the annual report dataset from the Hubbard Foods Limited official website
(Hubbards Foods Limited, 2018) is going to be divided into clusters from which the samples are
then going to be collected.
NON PROBABILITY SAMPLING METHODS
The research will apply the Quota Sampling Technique. The Quota Sampling is a non-
probability sampling technique in which the actual population attribute proportion is considered
in the collection of samples (Dillman, Smyth, & Christian, 2009). The technique involves the
identification of an attribute in the population such as gender, the proportions of this attribute in
the population is noted and becomes a guide in the proportions considered for the sampling
(Freedman, 2009).
In the research, the Quota Sampling Technique is applied to the dataset from the online
survey carried out. The information on the gender composition of New Zealand will be collected
from (New Zealand Government, 2018). This composition will then be applied into collecting
the samples for analysis.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
SAMPLE SIZE DETERMINATION
In determining the sample size, we will consider the information on the population
obtained from (New Zealand Government, 2018) on the New Zealand. We will then use the
Cochran’s Sample Size Formula. In this formula we use the population size, together with the
standard confidence interval of 95% and a margin of error of 1% to obtain the sample size. The
equation for the formula is given below:
na= Z2 pq
e2
Z is obtained from the Z tables, a represents the gender for which the size is being calculated, p
represents the proportion of the gender being considered in the population, q = p – 1 and e is the
margin of error.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
PROJECT TIMELINE AND INDICATED COST
1 Grantt Chart:
DATE ACTIVITY BUDGET
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
October 1ST 2018 Collecting Data from
the Secondary
Sources
N/A
October 1st 2018 –
October 31st 2018
Carrying Out Online
Survey
10 Dollars’ worth
of voucher per
respondent.
November 1st 2018 –
November 30th 2018
Data Entry, Data
Analysis and Data
Reporting.
5 Dollars per day
December 3rd Report Presentation N/A
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
SAMPLING AND NON SAMPLING ERRORS
SAMPLING ERRORS
The research is exposed to the following sampling errors:
 Selection Error: This is the error that occurs when respondents decide for themselves
whether to take part in the survey or not (Cortes & Mohri, 2014). This error is solved by
having a contract agreed to by the target respondents prior to the survey. This has been
done in this research using the INFORMATION SHEET (HUBBARD FOODS
LIMITED RESEARCH SURVEY) and CONSENT FORM (HUBBARD FOODS
LIMITED RESEARCH SURVEY).
 Sample Frame Error: This is a sampling error in which the wrong population is
considered for sampling (Burns & Grove, 2009). In order to solve this error the
population should be keenly chosen. In this research only customers of Hubbard Foods
Limited are emailed the link for the online survey, thus minimizing the chances of
Sample Frame Errors.
 Population Specification Error: This is a sampling error that may occur when the
population to be surveyed is not clear (Saris & Gallhofer, 2014). The research is faced
with this errors since the person purchasing the product might not be the one consuming
it. However, the research makes the assumption that the buyer is most likely the
consumer or may have similar preferences as the consumer.
 Sampling Error: This is a sampling error that occurs when there number of respondents
is too low to be considered as representative of the population (Groves, et al., 2009). In
this research this will be solved by targeting a large number of participants for the survey.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
NON SAMPLING ERRORS
The research is exposed to the following non-sampling errors:
 Response Error: This is the error that occurs when there is an incorrect submission and
subsequent recording of data in a survey (Lance & A, 2016). To avoid this, this research
applies the use of the PRE-TEST QUESTIONNAIRE DESIGN.
 Non-Response Error: This is an error that occurs when the respondents partially fill the
questionnaires or completely leave the questionnaire blank (Berinsky, 2008). In this
research, the error is solved by an online survey. The questionnaire can only be submitted
once all the questions have been answered.
 Analysis Error: This is the error that occurs during the analysis stage of a research, when
the wrong analysis tool is used (O'Neil & Schutt, 2013). To avoid this error, the analysis
process in this research is well outlined and described. The analysis tools are also proven
to be efficient for the required analysis
 Estimation Error: This is error that occurs when the estimate used in the analysis of data
is not representative of the actual parameter (Barbara & Susan, 2014). In order to avoid
this error, the research applies the use of two different datasets, one from the producer
and another from the consumer. This therefore reduces the chances of the estimation error
occurring.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
RESEARCH INSTRUMENT DESIGN
PRE-TEST QUESTIONNAIRE DESIGN
(Tick in the Appropriate Box Where Applicable)
DATE: ……………………….
GENDER:
Female
Male
CITY: ……………………….
1. What is your estimated monthly expenditure on products from Hubbard Foods Limited?
……………………………………………………………………………………………
2. What is your estimated monthly expenditure on Breakfast Products?
………………………………………………………….
3. What is your estimated monthly expenditure on cereals that are not from Hubbard Foods
Limited?
…………………………………………………………………………………………….
4. Which is your favorite breakfast product?
…………………………….....................
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
5. Which is your favorite Hubbard Foods Limited Product?
Muesli
Porridge
Thank Goodness Gluten Free
Light and Right
Outward Bound
Cereals
Bran
6. How frequent do you buy Hubbard Foods Limited Products in a month?
…………………………………………………………………………..
7. In your opinion, does Hubbard Foods Limited have variety in the products they produce
and sell?
Yes
No
8. In your opinion, how would you describe the price of products produced by Hubbard
Foods Limited?
Affordable
Costly
9. Comment on the order, wording and overall tone of the questionnaire.
………………………………………………………………………………………………
……………………………………………………………………........
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
PRE-TESTING AND REVISION
The PRE-TEST QUESTIONNAIRE DESIGN presented above is an undeclared pre-test
questionnaire. It is designed to test order, wording and the overall tone of the questionnaire. This
is done using question number nine to get the participants opinion on the above attributes of the
questionnaire.
The above undeclared pre-test questionnaire also tests for the validity of the
questionnaire. Both the convergent validity and the divergent validity are tested. For the
convergent validity, question number four is used to test the validity of the response to question
number five, also question number two is used to test the validity of the response to question
number one. For the divergent validity, question number three is used to check the validity of the
response to question number one.
Below is the revised and actual questionnaire design for Hubbard Foods Limited
Research Survey.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
REVISED QUESTIONNAIRE DESIGN
(Tick in the Appropriate Box Where Applicable)
DATE: ……………………….
GENDER:
Female
Male
CITY: ……………………….
1. What is your estimated monthly expenditure on products from Hubbard Foods Limited?
……………………………………………………………………………………………
2. What is your estimated monthly expenditure on Breakfast Products?
………………………………………………………….
3. Which is your favorite breakfast product?
…………………………….....................
4. Which is your favorite Hubbard Foods Limited Product?
Muesli
Porridge
Thank Goodness Gluten Free
Light and Right
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
Outward Bound
Cereals
Bran
5. How frequent do you buy Hubbard Foods Limited Products in a month?
…………………………………………………………………………..
6. In your opinion, does Hubbard Foods Limited have variety in the products they produce
and sell?
Yes
No
7. In your opinion, how would you describe the price of products produced by Hubbard
Foods Limited?
Affordable
Costly
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
MEASUREMENT SCALES
The table below represents a summary of the data variables that will be collected from
the above REVISED QUESTIONNAIRE DESIGN and the measurement scales for respective
data variable.
Theoretical Construct Measure or Data
Variable Description
Nature of
Variable:
Independent
Variable (IV),
Dependent
Variable (DV),
Control Variable
(CV)
Measurement
Scale: Interval ,
Ordinal, Nominal,
Ratio
Monthly Expenditure
Ratio for Breakfast
Products
Percentage Ratio of
Monthly Expenditure
on Hubbard Foods
Limited Products to
Monthly Expenditure
on Breakfast Products.
Dependent Variable
(DV)
Ratio Scale
Gender The gender of the
respondent. (Male or
Female)
Independent
Variable (IV)
Nominal Scale
Date The date of submission
of the filled
Control Variable
(CV)
Interval Scale
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
questionnaire.
Product Variety Information on the
diversity of products
produced by Hubbard
Foods Limited.
Independent
Variable (IV)
Ordinal Scale
Location The city in New
Zealand in which the
respondent resides.
Control Variable or
Independent
Variable
Nominal Scale
Product Type The respondent’s
favorite Hubbard
Foods Limited
Product. (Muesli,
Porridge, Thank
Goodness Gluten Free,
Light and Right,
Outward Bound,
Cereals and Bran)
Independent
Variable
Nominal
Product Price Information on how
respondents view the
price of the Hubbard
Foods Limited
products. (Affordable
or Costly)
Independent
Variable (IV)
Ordinal Scale
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
INFORMATION SHEET (HUBBARD FOODS LIMITED RESEARCH SURVEY)
RESEARCH PROJECT: MARKETTING RESEARCH FOR HUBBARD FOODS LIMITED
RESEARCH INVESTIGATOR: ………………………………………………………………
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
ABOUT THE RESEARCH PROJECT
This is a research project aimed at collecting information on the products produced and
sold by Hubbard Foods Limited. This project is being carried out in order to improve the
efficiency of Hubbard Foods Limited and enable it to produce and sell products that are of
satisfactory standards for its customers. The principal objective of this research is to improve the
consumer satisfaction with regards to products produced and sold by Hubbard Foods Limited.
ABOUT THE DATA COLLECTED
The research will be carried out by the above mentioned Research Investigator. This will
be in collaboration with the Hubbard Foods Limited. The research will involve collection of data
through online questionnaires which will be in the form of a google form. The link to the google
form will be made available through email for the participants.
Through the online questionnaires, the research will collect the following information
from the participant; Gender, City, Monthly Expenditure on Hubbard Foods Limited Products,
Favorite Hubbard Foods Limited Product, Frequency of Purchase of Hubbard Foods Limited
Products, Opinion on the Pricing of Hubbard Foods Limited Products and Opinion on the
Variety of Hubbard Foods Limited Products.
The data collected in this research project will be stored in the Hubbard Foods Limited
online server. The server is password protected and secure. The data collected will be part of an
annual research project that will be carried out for the next ten years. The data will therefore be
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
stored in the Hubbard Foods Limited online server for the next ten years. Upon expiring of the
research period and preparation of the ten-year report, the data will be disposed of by deleting all
the data files from the Hubbard Foods Limited online server.
The data provided and recorded will only be used by the Hubbard Foods Limited for the
purpose of this research. No other organization(s) will be granted access to the information
collected by this research project.
RESEARCH TIMELINES
The research will commence on October 1st 2018 and run for a period of one month until
October 31st 2018. The participants are free to fill in the online questionnaires at any time during
this period. The participant will fill a pre-test questionnaire followed by the actual questionnaire.
There will not be any follow up questionnaires for this research project.
RESEARCH PROJECT RISKS
There are no risks that are associated with taking part in the Marketing Research for
Hubbard Foods Limited Survey.
RESEARCH BENEFITS
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
The main benefit of taking part in the Marketing Research for Hubbard Foods Limited
Survey is having access to satisfactory products from Hubbard Foods Limited. The outcome
from this research project will enable Hubbard Foods Limited to produce products to you
satisfaction and expectation. The participants also stand a chance to win a voucher from Hubbard
Foods Limited. The research report will be published in the official website of Hubbard Foods
Limited where the participants can access it.
RIGHTS OF PARTICIPANTS
The participation in this survey is voluntary. As such, any participant is free to not take
part or cease to take part at any time during the research.
INQUIRY
The participants may contact the Research Investigator through the contacts provided
below for inquires and more information;
Research Investigator: …………………………………………………………………………
Email Address: …………………………………………………………………………………
Participants may also contact Hubbard Foods Limited for inquires and more information through
contacts available in their official website.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
CONSENT FORM (HUBBARD FOODS LIMITED RESEARCH SURVEY)
Hubbard Foods Limited has invited you, its most valued customer, to take part in an
online-based survey. The Hubbard Foods Limited Research Survey is a research project aimed at
finding ways of improving you product satisfaction for the Hubbard Food Limited products. The
Research Investigator for this research project is …………………………………………………
The participation in this survey is voluntary. As such, any participant is free to not take
part or cease to take part at any time during the research. The main benefit of taking part in the
Marketing Research for Hubbard Foods Limited Survey is having access to satisfactory products
from Hubbard Foods Limited. The outcome from this research project will enable Hubbard
Foods Limited to produce products to you satisfaction and expectation. The participants also
stand a chance to win a voucher from Hubbard Foods Limited.
There are no risks that are associated with taking part in the Marketing Research for
Hubbard Foods Limited Survey.
The data collected in this research project will be stored in the Hubbard Foods Limited
online server. The server is password protected and secure. The data collected will be part of an
annual research project that will be carried out for the next ten years. The data will therefore be
stored in the Hubbard Foods Limited online server for the next ten years. Upon expiring of the
research period and preparation of the ten-year report, the data will be disposed of by deleting all
the data files from the Hubbard Foods Limited online server. The survey will not collect
information on your IP Address, Email Address or Name. Hence, the data collected will be
confidential and cannot be identified as yours.
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
You may contact the Research Investigator through the contacts provided below for
inquires and more information;
Research Investigator: ………………………………………………………………………..
Email Address: ……………………………………………………………………………….
You may also contact Hubbard Foods Limited for inquires and more information through
contacts available in their official website.
Please select your option below. By selecting “Yes” I agree that I have
 Read the information provided above on the Hubbard Foods Limited Research Survey
 Agreed voluntarily to take part and provide information in the Hubbard Foods Limited
Survey.
YES
NO
(You may produce a printout of this document for your future references)
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MARKETTING RESEARCH PROPOSAL (HUBBARD FOODS LIMITED)
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School Press.
Babbie, E. R. (2010). The Practice of Social Research 12th edition. Belmont, CA: Wadsworth
Cengage.
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