Report on HubSpot's Marketing Challenges, Solutions, and Strategy

This report provides an analysis of the marketing challenges faced by HubSpot. It begins by identifying key issues such as determining the most fruitful customer segments and maintaining cost-effectiveness. The report then presents two alternative solutions to address these challenges. The first alternative focuses on targeting medium-sized businesses, while the second emphasizes the importance of website performance and social media presence. Quantitative and qualitative solutions are also discussed, including the use of lifetime value calculations and the development of content templates. The report concludes by proposing a specific implementation plan based on the SMART framework, focusing on lead generation, credibility building, and the enhancement of lead scoring and measurement strategies. The report also references several academic sources to support its analysis.

Marketing Management – Assignment Solution
Solution 1. The key marketing challenges that the organization HubSpot was facing pertained
to the determination of the consumer segments which could turn to be fruitful for the
organization (Steenburgh et al., 2009). The cost effectiveness strategy for HubSpot was
crucial too and a challenge to be maintained as it was the growth stage for the organization.
The consumer segment for the organization was diverse. The strategic planning difficulty was
closely related to the challenges it faced.
Solution 2. a. The pros and cons pertaining to the first alternative solution in order to address
these marketing issues is linked to the consideration of the advice which was provisioned by
the venture partners of the organization to well consider the medium sized businesses. As
these businesses formed 73% of the customer base of HubSpot, the target could bring in
greater success (Menon et al., 2015). The driving of brand awareness and generation of leads
would be beneficial too. The cons linked to the alternative was the cost involved in the
acquisition of this customer base. The cost was $1000 whereas the charges that the clients
while for consulting to be $500 and $250 for each month that was ongoing.
Solution 2. b. The pros and cons pertaining to the second alternative solution in order to
address these marketing issues is with respect to the benefit with the performance of websites
and the strength pertaining to the social media. This enhanced basis the web analytics linked
to the organization. There are disadvantages too with the consideration of alternative. While
focusing on the segment, the working relations with respect to the outside agencies to carry

out marketing is prevalent (Menon et al., 2015). The opportunity to generate the leads can be
very much seasonal.
Solution 3. a. The best quantitative alternative solution is the calculations need to be done in
an orderly manner (Steenburgh et al., 2009). With respect to the Average Customer Life
Time Value per segment, the estimation can be done for the amount that the company will
gain while doing business with a particular segment.
Solution 3. B. The best qualitative solution would be the content templates being developed
and the grader tools with respect to the website needs to be created too. The maintaining of
quality standards and the utilization of effective pricing strategy can yield results.
Solution 4.
The specific implementation of the plan needs to be based on the SMART framework. The
first year needs to have the focus on the lead generation and to well build the credibility
among the Owner Ollies (Steenburgh et al., 2009). The expertise has to be generated with
respect to the tutorials and videos too. The testing would need to be conducted for the pricing
plan being adopted. The continuance of the lead generation tool in order to help with the
leads would be beneficial.
With respect to the period of eighteen months post the first year, the development of training
material and the enhancement of the strategies linked to lead scoring and measurement of
analysis would work to be an effective approach. It would be beneficial that this period is
also accompanies with the upsell for the existing customers of organization.

References
Menon, A., Bharadwaj, S. G., Adidam, P. T., & Edison, S. W. (2015). Effective Marketing
Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997 Academy of
Marketing Science (AMS) Annual Conference (pp. 224-224). Springer, Cham.
Steenburgh, T. J., Avery, J., & Dahod, N. (2009). HubSpot: Inbound marketing and web 2.0.