Hudson Shoe Company: Strategy Evaluation and Action Plan

This report provides an analysis of the Hudson Shoe Company, examining its objectives, strategies, and action plans. The company, led by John Hudson, aims to increase revenue through quality shoe production and market expansion. The report discusses the company's objectives, including entering foreign markets and retaining consumers, as well as the strategies employed, such as product development, quality control, and market expansion. The evaluation of John Hudson's plans highlights the effectiveness of strategies like product development and empowerment, while also addressing the drawbacks of expansion and supply chain issues. The report concludes with recommendations for future actions, emphasizing the importance of balancing domestic and international market focus, and leveraging social media for market entry. The company's focus on import licenses and legal operations are also highlighted.

HUDSON SHOE COMPANY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
1. Objective of Hudson Shoe Company.................................................................................1
2. Strategies followed by Hudson Shoe..................................................................................1
3. Evaluation of John Hudson's plans.....................................................................................2
4. Actions can be taken on behalf of John Hudson................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The present report is based on Hudson Shoe Company. John Hudson who is president of
the organisation aims to enhance revenues by providing quality shoes to its consumers. Current
assignment will discuss objective of Hudson Shoe Company and its strategies. Furthermore,
plans of the president will be evaluated in the study. In addition, report will describe action plan
that can be taken by Hudson Shoe firm in order to accomplish its objectives.
TASK
1. Objective of Hudson Shoe Company
Hudson Shoe Company was started by Mr. John Hudson. His wife has spent money for
this business. The main objective of the president was to enter into the foreign market. Most of
the big organisations are operating their business across the world. It helps them in enhancing
their sales volume and brand image as well (Champy and Cohen, 1995).). Apart from this retain
consumers in the workplace for longer duration was another objective of the company. Cited
firm aims to attract new buyers so that sales volume of the entity can get increased. This can help
the organisation in enhancing its profitability. To get import export license in foreign countries
was another main agenda of Hudson Shoe Company.
2. Strategies followed by Hudson Shoe
In order to accomplish the objective it is essential for the firm that to make effective
strategies. With the assistance of effective strategies, entity can expand its business across the
world. For entering into foreign market, Hudson Shoe Company has followed several strategies:
John Hudson and his brother have paid attention on product development. Company has also
focused on quality control. These strategies have supported in making the entity the finest shoe
brand in the industry (Dalton and Lawrence, 1971). Product development and quality control can
help in enhancing satisfaction level of target consumers. Getting license for import of shoes was
another strategy of company.
The main aim of the cited firm is to expand its business for that it is adopting market
expansion strategy. This is beneficial for long term sustainability for the business unit. By this
way company can be able to sell its existing shoe products in the new market.
John has visited importers shoe firm and has made effective communication with them in
order to get sample of 1000 pairs of shoes. This communication has helped in improving quality
of products as well. John continuously making communication with involved persons and all
1

family members those who were engaged in the business. Empowerment was the great strategy
of the cited firm that has supported in retaining skilled employees in the workplace for longer
duration.
For meeting with its expansion objective owner is conducting meeting with senior
managers. By this way company is planning make innovative plans that can support in enhancing
its revenues and expanding business across the world.
3. Evaluation of John Hudson's plans
The first strategy or plan that has been taken by Mr. John was product development. It
was quite effective strategy because with the help of this plan individual can be able to attract
new consumers towards the brand (McMahon and Perritt, 1973)). David and Bill have shared
responsibility of quality control. Another strategy of the owner that to empower employees and
all involved persons so that they feel motivated and perform their duties well. All involved
persons were performing their duties well that has helped the company in improving quality of
shoes. Combined efforts of all department s administration, marketing and others departments
have supported in making the firm the finest brand in the shoe industry.
Market expansion strategy is quit effective because by this way entity can enter into new
market and can deal with new consumers as well. This is the best way through which
organization can enhance its profitability to great extent. Bot due to expansion strategies local
consumers are getting ignored and they are unable to get satisfactory services by the Hudson
shoe company.
Conducting meeting with some importers and testing samples was another strategy of the
Hudson Shoe company. He has ordered 1000 pairs and sold in the market. In order to meet this
order company requires to invest more amount. It may increase the costing of the organisation.
In order to manage the order, David has suggested running second shift. This strategy was
appropriate and has supported in resolving the problem of meeting with additional demand of
product (Tannenbaum, 1962). He started supplying shoes in police department. But due to
increasing demand, company was unable to deliver the orders on time. It was major drawback of
strategy.
Conducting meting with senior manager is good plan, This can help in getting innovative
ideas and making positive changes in the workplace through which entity can concentrate on its
2

local consumers and foreign clients both. This innovative ideas and effective planning can help
in providing satisfactory services to consumers.
Furthermore, getting import license was another strategy of the John Hudson. He has
requested to minister that to give license to supply shoes in each country in army and navy
offices. This has helped in conducting the business legally and minimising the complexity. After
getting this license, John could be able to meet with the objective of entering into foreign market
and enhancing sales volume of the company.
4. Actions can be taken on behalf of John Hudson
If I would be at the John Hudson place, then I will concentrate on domestic and foreign
customers both. By offering shoes to domestic clients at reasonable prices, company can enhance
satisfaction level of its local consumers. That can help the entity in increasing its brand
reputation and making money as well. I would take support of social media for entering into
foreign market until I get import license. Through this platform, I would be able to make
connection with mass audience of other countries. That could help me in minimising my cost or
investments and entering into global market.
CONCLUSION
From the above report, it can be concluded that for entering into the global market, it is
essential to understand effectiveness of current strategy and make changes in existing plan. By
this way, entity can accomplish its goal significantly. It is essential to operate the firm legally but
company is required to concentrate more on social media strategy, this can help in enhancing
business revenues and entering into global market.
3

REFERENCES
Books and Journals:
Champy, J. & Cohen, L., (1995). Reengineering management. Dunod.
Dalton, G.W. & Lawrence, P. R., (1971). Motivation and control in organizations.
McMahon, J.T. & Perritt, G.W., (1973). Toward a contingency theory of organizational control.
Academy of Management Journal. 16(4). pp.624-635.
Tannenbaum, A.S., (1962). Control in organizations: Individual adjustment and organizational
performance. Administrative science quarterly. pp.236-257.
4