SOSTAC Analysis: Hugo Boss's Action and Control in the Philippines

This presentation analyzes the Action and Control phases of the SOSTAC model for Hugo Boss's potential expansion into the Philippines. It details the actions required from various departments like marketing, finance, and operations to effectively position the company. The presentation also covers the control measures Hugo Boss can implement to monitor progress against objectives, such as setting up an online delivery system, differentiating from competitors, increasing profitability, and focusing on retail sector growth. The analysis emphasizes the importance of adhering to company and business laws while striving for market success. The SOSTAC model provides a framework for strategic planning and execution.

SOSTAC

Table of Contents
INTRODUCTION ...........................................................................................................................................3
Action .....................................................................................................................................................3
Control ....................................................................................................................................................4
CONCLUSION ..............................................................................................................................................4
REFERENCES................................................................................................................................................5

INTRODUCTION
The utilization of a SOSTAC model can help in the scrutiny of the fundamental facets of
marketing which will prove to a guide for a company in order to explicate their respective
strategies for the esteemed growth of the business venture in the market (Vo, 2022). The
presentation will thereby try to elucidate the Action and the Control aspects of the model that can
be taken into consideration by Hugo Boss, which is a luxury fashion brand, with its H.Q. located
in Germany. The aim of the company is to do a SOSTAC analysis for Hugo Boss to open a new
shop warehouse in the Philippines.
MAIN BODY
Action
This significant dimension of the SOSTAC model defines the integration of the actions
that are required for the implementation of the plan of action that is stratified for the company.
The enumeration of the departments to carry forward the operations of Hugo Boss will be done
in order to determine the necessary actions to be taken for the effectual positioning of the
company in Philippines. This will help in the summation of the tasks and their respective
schedule (Manafe and et. al., 2022). This will help in the allocation of the work in an effective
manner.
Marketing department: The work assigned to this division of Hugo Boss for the promotional and
overall marketing of the products in the market of Philippines has to be done in the assigned
timeline and this is showcased in this particular head of the chart.
Financial department: The pecuniary matters of the company should reciprocate to the
budgetary allocation and must not exceed the standardized limit set by the financial department
of Hugo Boss in regards to the schedule and ascertained reserves. The chart will help in
comprehending towards costing of the operations.
Operations department: The functions in respect to the market research, data analysis, increase
in the segmentation of the stakeholders and other operations of the company is reflected through
the representation of this chart and Hugo Boss can signify the apportioned standard which has to
be followed by the respective department of the company (Kirana, 2022).

Control
The measures that can be adopted by Hugo Boss for monitoring over the functioning of
the company in regards to the goals that were set in the Objectives stage of SOSTAC in carry
forwards in this section of the analysis. The controlling criterion to be taken into account in
regards to the determined goals of the company discussed in TASK 1 can be discussed
furthermore:
To set up an online delivery system for all the islands nearby – The regularization of the
electronic systems must be checked on a regular basis as it can create significant problems in
the functioning of the company.
To follow multiple strategies in order to distinguish from their competitors – The plan of
action developed for the effective competition in the market must be significantly analyzed
by Hugo Boss and certain preventive measures should also be adopted by the company in
order to retain the market (Hirvikallio, 2022).
The increase in the profitability ratio of Hugo Boss in Philippines – The tactics that will be
incorporated by the company for the upsurge in the ratio of profitability should not involve
any kind of illegitimate actions. The operations must abide by the company and the business
law.
The focus over the growth in the retail sectors – Hugo Boss sold scrutinize the development
measures adopted by the marketing department and examine its effect upon the attainment
of the relative growth in the market.
CONCLUSION
An inference can thus made that the SOSTAC model helps in the analyzing and
examining the influential steps that must be adopted by a company in order to excel in the
market. The significant process of the model proves to be aid in the explication of the varied
dimensions that will help in the growth and development of the company.

REFERENCES
Books and Journals
Hirvikallio, H., 2022. Stabilizing positive Customer Experience during employee changes.
Kirana, V.D., 2022. DIGITAL MARKETING DALAM MANAJEMEN PUBLIC RELATIONS
HOTEL GRAND KEISHA YOGYAKARTA SELAMA PANDEMI COVID-19 (Doctoral
dissertation, UPN" Veteran" Yogyakarta).
Manafe, L.A., and et. al., 2022. Marketing Communication Strategies of Pentol Kluwung
Reviewed From SOSTAC Analysis: Situation, Objective, Strategy, Tactics, Action,
Controlling. IJEBD International Journal Of Entrepreneurship And Business
Development eISSN 2597-4785 pISSN 2597-4750, 5(1), pp.164-174.
Vo, N.T.H., 2022. Digital Marketing Strategy in Blockchain Gaming Industry. Case Company:
RBL Labs.