UK Business Plan: Hulk Energy Drink Startup - BA30591E

This project presents a detailed business plan for a startup called Hulk Energy Drink, operating in the UK. The plan covers various aspects, including the amount and type of capital required (approximately 900,000-1,000,000 euros, primarily debt capital), the proposed location and layout of the business (Birmingham, England), and an equipment budget of 60,000-70,000 euros. It outlines human resource requirements, segmentation, targeting, and positioning strategies for the product, which includes a variety of energy drinks and juices. The plan analyzes competitors (Red Bull, Monster, etc.) using Porter's Five Forces and identifies strengths (competitive pricing, effective supply chain, and quality ingredients) and weaknesses (limited flavors, ineffective marketing). The unique selling proposition (USP) is "Be the Boost", and the plan concludes with references to relevant literature on business planning and entrepreneurship. The document is a comprehensive guide for the successful launch and operation of the Hulk Energy Drink business.

INTRODUCTION TO BUSINESS

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Amount of capital
 Proposed location, layout and equipment budget
 Human resource requirements
 Targeting
 Product offering
 Competitors
 Strength and weaknesses
 Unique selling point
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business plan refers to written document which contains the goals of business.
 It leads with methods of attaining these goals and time frame to achieve the goals. Hulk
energy drink is newly start up business based out of UK providing wide range of juices and
energy drinks to customers.
 Presentation will brief with capital requirement, location, layout, human resource
requirement, STP, competitors, strengths and weaknesses and key features and benefits of
product.

AMOUNT OF CAPITAL
 The amount of capital for newly start-up business will require amount in between 900000-
100000 euros which will help in ascertaining the smooth flow of business operation to
make its business established.

TYPE OF CAPITAL
 The type of capital required will be debt capital. It is being not possible to arrange the
same by means of equity capital. It is raising of funds by taking loans from financial
institution, banks against which the interest will be paid by the business.
 In simple words it is the capital which is being raised by taking of loans. It refers to the
borrowed funds that must be repaid at a later date which is being predetermined in advance
 It is being of advantage as interest payment will leads to various deduction of tax which
will helps company to save money to invest in various other opportunities of business.

PROPOSED LOCATION, LAYOUT AND
EQUIPMENT BUDGET
 The business start -up will choose the location which will be at ease and convenience of
potential customers. It will be near to the city where customer will visit frequently to shop
for its energy drink and juice products. The address of the business will be the business
centre Morning side road Birmingham England B32WE.
 The layout of stores will be served with effective ambience which will serves with means
of attracting target audience. This will be by means of nice fragrance, attracting lighting,
clean and hygienic atmospheres. This will be having effective placement of products on
shelves and sufficient floor space which will make the customer experience a delightful
one .

PROPOSED LOCATION, LAYOUT AND
EQUIPMENT BUDGET
 The proposed equipment budget will range from 60000-70000 Euros which will be of high
standards which will include system of billing, tables, chair for comfort of customer and
business to ensure smooth flow of operations

HUMAN RESOURCE REQUIREMENT
 The HRM requirement for effective implementation of proposed business plan will
include selecting, hiring and recruiting of talented workforce. Human resource is required
to face various challenging tasks and support business dynamic.
 They are being required to provide proper training which will ensure less of mistakes being
committed when performing their roles and responsibilities. It is being required that they
greet customer well and lead them with purchase of Hulk energy drink product and
services.
 It is being expected that they should be highly creative and talented while carrying of their
roles. The requirement as states 1 for managing finance of company, 2 for managing
human resource such as payment of salary, conflict resolution and others , 3 for marketing
of product and 1 who will be responsible for taking care of front Office and managing
cash.

HUMAN RESOURCE REQUIREMENT
(CONTD..)
Particulars Amount in Euros( Per employee)
Salary 450
Training and development 150
Insurance 200
Retirement benefit 150
Total 950

TARGETING
 Segmentation will be based on age, gender, income and occupation,
education and others, Hulk energy drinks segments between 18-45 age
group with medium income level and both males and females.
 The target market for the business will be individuals who are
young and who are aware of fitness. This will include who are being
highly consciousness about their health.
 It will include sports enthusiast who constantly work on their fitness. It
includes older age group who want to boost with their immunity in tough
times of pandemic COVID- 19. It will include college and school going
individual where if they consume the same, will leads with freshness,
liveliness and increased energy.

TARGETING (CONTD)
 The positioning of the products and services will be by means of effective marketing and
promotional strategy which can be by means of hoarding , through social media platforms
such as Instagram, Facebook and others. This will help in creating image in minds of
customers

PRODUCT OFFERING
 There are different variety of energy drinks being offered with different flavours of juices
such as Chocolate, Strawberry, pineapple and others. It key features is low price as
compared to its competitors which serve as foundation for attracting customers. It leads
with no added preservative which determines high quality in its energy drinks.
 The advantage of hulk energy drinks is it leads with increase in improving with
physical endurance with increased muscle strength and power. It leads with increase
alertness and increase in the reaction time .
 It leads with removing of steadiness and boosting up of immunity to fight against various
disease. It helps in effective nervous system and better body functioning. It complies with
driving of positive energy to perform activities and task. The advantage is , the energy
drink is prepared with less caffeine and low sugar which leads with healthy living
standards.

COMPETITORS
The main and key competitors for Hulk energy drink are Red bull, Monster Energy drink,
Tropicanno , Real fruit juice and others. This could be understood by Porter Five Forces.
 Competition in Industry- It determines the ability of competitors to undercut a company.
The larger the number of competitors along with equivalent goods and services, lessor the
power of company.
 Potential of new Entrant – It is being also affected by new entry in marketplace. Less time
and money it takes to enter into new market, the more the established position is
weakened.
 Power of suppliers- The fewer the supplier, more a company would dependent on same
and vice versa .

COMPETITORS (CONTD..)
 Power of customers - A smaller and strong client base states that each customer is at more
power to negotiate for better deal and vice versa
 Threat of substitute – When close substitute are being available, customer will have
consideration to forgo products of company and consider other.

STRENGTHS AND WEAKNESSES
 Strength - The strength of the company lies with price which they are being charging as
they are comparable less than that of its competitors. This is strength as it serves with
foundation for decision making process of customers. It leads with effective supply chain
management which helps in meeting with uncertain business demand . It leads with quality
of ingredients being involved in drinks which are pure and with no added preservative
which leads with boosting up of immunity of individuals.

STRENGTHS AND WEAKNESSES
(CONTD..)
 Weaknesses – The weakness of company is being limited variety and flavours of energy
drinks and which leads with customer dissatisfaction as a result leads with loss in market
share of company. It also lies with non effective marketing and promotional efforts where
it is being hard for company to reach and targeting right audience as a result leads with
loss of competitive advantage.

USP
 The USP of company lies with its Tag line that is “ Be the Boost” which helps in
encompassing whole of the product offering that serve with the advantage of company
energy drink. Its USP lies with highly talented employees who greet and treat it customer
to first priority and converts them to purchase and experience the drinks being offered.

CONCLUSION
 From the above presentation it is being concluded that to start up a new business, it
requires huge end of planning for each and every activity. The presentation has concluded
with amount and type of capital required, proposed location, layout and others. It has
briefed with understanding of human resource requirement. It has briefed with STP
analysis, competitors, what is product key feature and advantages and lastly concluded
with Strength , Weaknesses and unique selling proposition.

REFERENCES
 Alonso-Vazquez, M., del Pilar Pastor-Pérez, M. and Alonso-Castañón, M.A., 2018. Management and
business plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality.
Emerald Publishing Limited.
 Genadinik, A., 2019. Business plan template and example: how to write a business plan: Business
planning made simple. Alex Genadinik.
 Ibidunni, A.S., Peter, F. and Ogbari, M., 2017. ENTREPRENEURSHIP EDUCATOR'S
COMPETENCEON UNIVERSITY STUDENTS’COMMITMENT TO LEARNING AND BUSINESS
PLAN WRITING. Academy of Strategic Management Journal. 16(2). pp.1-10.
 McCready, K. and Molls, E., 2018. Developing a Business Plan for a Library Publishing
Program. Publications. 6(4). p.42.
 McKenzie, D. and Sansone, D., 2017. Man vs. machine in predicting successful entrepreneurs:
evidence from a business plan competition in Nigeria. The World Bank.
 McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental evidence
from a business plan competition. American Economic Review. 107(8). pp.2278-2307.
 Tipu, S.A.A., 2019. Business plan competitions in developed and emerging economies: What do we
still need to know?. Journal of entrepreneurship in emerging economies.
 Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial learning. International Journal of
Entrepreneurial Behavior & Research.